Top Rankings
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
1
Photography
Music
417.8M
United States
10.3M
2
1
Sports with a ball
585.5M
India
6.8M
3
Sports with a ball
Family
464.3M
Argentina
6.7M
4
1
Modeling
Fashion
288.7M
United States
4.1M
5
Music
260.2M
Brazil
4.4M
6
1
Fashion
Modeling
Beauty
391.4M
United States
2.1M
7
Cinema & Actors/actresses
Fashion
180.3M
United States
4.4M
8
10
Sports with a ball
250M
India
3.7M
9
1
Sports with a ball
208.4M
Brazil
3.4M
10
6
Music
290M
United States
2.3M
11
2
Music
Beauty
150.7M
United States
3.8M
12
Music
59.4M
South Korea
13.2M
13
Music
Fashion
309.5M
United States
1.6M
14
3
Music
94.1M
Indonesia
7.3M
15
3
Fashion
Beauty
356.8M
United States
1.2M
16
2
Music
109.4M
United States
4M
17
4
Music
63.1M
Mexico
4.7M
18
5
Music
Beauty
73M
Indonesia
4.1M
19
7
Music
49.7M
South Korea
7M
20
4
Sports with a ball
104M
France
2.6M
21
5
Music
Fashion
164.1M
United States
1.3M
22
7
Music
72M
Indonesia
3.9M
23
Cinema & Actors/actresses
67.1M
United States
4M
24
8
Music
79.1M
Indonesia
3.1M
25
12
Sports with a ball
153.9M
United States
1.4M
26
7
Lifestyle
Music
45.3M
Brazil
5.4M
27
2
Lifestyle
Music
44M
South Korea
5.2M
28
6
Photography
638M
Iran
330.2K
29
15
Fitness & Gym
Cinema & Actors/actresses
380.8M
United States
529.3K
30
3
Cinema & Actors/actresses
Lifestyle
40.6M
United States
3.9M
31
5
Music
88.2M
United States
2M
32
5
Lifestyle
220.9M
United States
710.7K
33
9
Lifestyle
Fashion
Clothing & Outfits
49.5M
Iran
3.1M
34
3
Music
137.6M
United States
864.1K
35
Music
45.7M
United States
2.6M
36
7
Music
219.9M
United States
574.3K
37
14
Music
73.3M
Indonesia
2.3M
38
3
Beauty
72.7M
India
2M
39
Music
72.5M
Brazil
1.6M
40
7
Cinema & Actors/actresses
94.7M
United States
1.2M
41
Finance & Economics
Business & Careers
75.3M
India
1.7M
42
2
Sports with a ball
Lifestyle
Winter sports
36.9M
Brazil
2.1M
43
3
Music
Fashion
48.9M
United States
2.3M
44
Literature & Journalism
Cinema & Actors/actresses
Fashion
71.6M
United States
1.4M
45
10
Sports with a ball
121.4M
Spain
893.5K
46
Music
208.5M
United States
460.9K
47
7
Cinema & Actors/actresses
80.8M
India
1.4M
48
46
Music
86.6M
United States
1.1M
49
2
Cinema & Actors/actresses
64.2M
India
1.7M
50
14
Sports with a ball
79.1M
India
1.1M
1
2320

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ – Top Instagram Influencer Stats

Who has the most followers on Instagram?

Selena Gomez (@selenagomez). As of September 2023, they are the most followed person on Instagram.

How many followers does the most popular person on Instagram have?

Selena Gomez (@selenagomez) with 417.8M followers.

Who are the Top 10 most followed people on Instagram?

As of September 2022, the 10 most popular Instagram accounts are:

  1. Selena Gomez - @selenagomez - 417.8M
  2. Cristiano Ronaldo - @cristiano - 585.5M
  3. Leo Messi - @leomessi - 464.3M
  4. Kendall - @kendalljenner - 288.7M
  5. Taylor Swift - @taylorswift - 260.2M
  6. Kylie - @kyliejenner - 391.4M
  7. Zendaya - @zendaya - 180.3M
  8. Virat Kohli - @virat.kohli - 250M
  9. NJ 🇧🇷 - @neymarjr - 208.4M
  10. Justin Bieber - @justinbieber - 290M

Which statistics can I see for the top Instagram influencers?

You can see the number of followers, categories, engagement, audience location, and ranking changes for the top Instagram accounts.

How is audience location determined?

An influencer's audience location is determined by analyzing the active and engaged audience (followers who leave likes and comments). We then show the country where the majority of the Instagram influencer's audience lives.

How are Instagram profile categories determined?

We analyze the bio and content of an influencer's posts by using machine learning to understand the meaning. Based on this, the relevant categories are determined.

What is Eng. (Auth.)?

Short for Authentic Engagement, this metric shows the average number of organic likes and comments per post. In other words, it tracks likes and comments by real people and discounts gray hat methods.

What is Eng. (Avg.)?

Short for Average Engagement, this metric shows the percentage of the audience who likes and/or comments a post.