Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Sports with a ball
484.3M
India
4.7M
2
Fashion
Modeling
Beauty
370.4M
United States
2.8M
3
3
Sports with a ball
Family
357.8M
Indonesia
3.2M
4
Music
331.6M
United States
2.9M
5
1
Cinema & Actors/actresses
Fashion
152.2M
United States
4.8M
6
4
Music
Lifestyle
Shows
347.9M
United States
1.8M
7
1
Music
51.3M
South Korea
13.1M
8
2
Music
82.6M
Indonesia
6.7M
9
Music
224.9M
Brazil
2.1M
10
6
Music
Fashion
276M
United States
1.5M
11
Music
Beauty
136.2M
United States
2.5M
12
4
Music
106.3M
United States
3.8M
13
16
Music
258.2M
Brazil
1.4M
14
Sports with a ball
215.6M
India
2M
15
3
Sports with a ball
178.7M
Brazil
1.5M
16
17
Music
70.4M
Indonesia
4.5M
17
Modeling
Fashion
258.9M
United States
898.2K
18
3
Music
40M
United States
8.9M
19
3
Lifestyle
Music
38.7M
South Korea
9.2M
20
6
Music
56.2M
Mexico
5M
21
1
Music
Beauty
64.5M
Indonesia
4.6M
22
5
Sports with a ball
80.2M
India
2.8M
23
1
Art/Artists
Music
39.8M
South Korea
7M
24
3
Music
Fashion
140.8M
United States
1.3M
25
7
Cinema & Actors/actresses
58.5M
Brazil
3.4M
26
1
Fashion
Beauty
330.3M
United States
539.3K
27
7
Music
43.3M
United States
3.6M
28
3
Music
Cinema & Actors/actresses
222.8M
United States
862.4K
29
4
Music
63.2M
Indonesia
3.3M
30
1
Lifestyle
Music
38.2M
6.1M
31
2
Music
68M
Indonesia
2.9M
32
Music
47.3M
India
2.9M
34
2
Photography
549.3M
India
288.5K
35
5
Lifestyle
197.6M
United States
668.3K
36
1
Music
121.1M
United States
854.2K
37
19
Cinema & Actors/actresses
Fitness & Gym
338.1M
India
360.2K
38
4
Sports with a ball
133M
United States
623.6K
39
5
Music
46.5M
United States
2M
40
2
Finance & Economics
Business & Careers
69.9M
India
1.8M
41
11
Shows
Lifestyle
39.5M
Brazil
2.2M
42
39
Clothing & Outfits
Lifestyle
272M
United States
394.8K
43
30
Music
87M
United States
1.1M
44
1
Art/Artists
27.8M
South Korea
3.7M
45
5
Music
70.4M
Brazil
1.1M
46
10
Music
Lifestyle
30.5M
Indonesia
3.1M
47
5
Music
Fashion
47.4M
United States
1.8M
48
13
Science
Photography
83.1M
India
1.1M
49
10
Beauty
67.3M
India
1.4M
50
19
Music
50.9M
United States
1.4M
1
2320

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ – Top Instagram Influencer Stats

  • Who has the most followers on Instagram?
    Cristiano Ronaldo (@cristiano). As of September 2022, they are the most followed person on Instagram.
  • How many followers does the most popular person on Instagram have?
    Cristiano Ronaldo (@cristiano) with 484.3M followers.
  • Who are the Top 10 most followed people on Instagram?

    As of September 2022, the 10 most popular Instagram accounts are:

    1. Cristiano Ronaldo - @cristiano - 484.3M
    2. Kylie 🤍 - @kyliejenner - 370.4M
    3. Leo Messi - @leomessi - 357.8M
    4. Ariana Grande - @arianagrande - 331.6M
    5. Zendaya - @zendaya - 152.2M
    6. Selena Gomez - @selenagomez - 347.9M
    7. V - @thv - 51.3M
    8. LISA - @lalalalisa_m - 82.6M
    9. Taylor Swift - @taylorswift - 224.9M
    10. Beyoncé - @beyonce - 276M

  • Which statistics can I see for the top Instagram influencers?
    You can see the number of followers, categories, engagement, audience location, and ranking changes for the top Instagram accounts.
  • How is audience location determined?
    An influencer's audience location is determined by analyzing the active and engaged audience (followers who leave likes and comments). We then show the country where the majority of the Instagram influencer's audience lives.
  • How are Instagram profile categories determined?
    We analyze the bio and content of an influencer's posts by using machine learning to understand the meaning. Based on this, the relevant categories are determined.
  • What is Eng. (Auth.)?
    Short for Authentic Engagement, this metric shows the average number of organic likes and comments per post. In other words, it tracks likes and comments by real people and discounts gray hat methods.
  • What is Eng. (Avg.)?
    Short for Average Engagement, this metric shows the percentage of the audience who likes and/or comments a post.