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PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Sports with a ball
635.4M
India
6.9M
2
Sports with a ball
Family
504.6M
Argentina
6M
3
Music
283.9M
United States
4.6M
4
Photography
Music
425.8M
United States
2M
5
Modeling
Fashion
292.7M
United States
2.9M
6
Music
119.6M
United States
5.6M
7
Music
65.7M
United States
8.7M
8
Fashion
Modeling
Beauty
398.7M
United States
1.4M
9
Music
104.1M
Indonesia
5.5M
10
Music
378.1M
United States
1.5M
11
Sports with a ball
223.5M
Brazil
2.5M
12
Sports with a ball
121M
France
4M
13
Fashion
Beauty
361.9M
United States
1.2M
14
Sports with a ball
270.9M
India
1.8M
15
Music
294M
United States
1.3M
16
Music
85.2M
Indonesia
4.1M
17
Music
49.1M
South Korea
6.4M
18
Sports with a ball
Family
49.6M
India
6.2M
19
Music
145.8M
United States
1.9M
20
Music
78.9M
Indonesia
3.4M
21
Music
Beauty
151.8M
United States
1.3M
22
Music
Beauty
79.3M
Indonesia
3.2M
23
Music
Fashion
317.6M
United States
657.2K
24
Lifestyle
Fashion
Clothing & Outfits
61M
Iraq
3.1M
25
Lifestyle
222.6M
United States
684.7K
26
Cinema & Actors/actresses
68.5M
India
2.5M
27
Shows
Humor & Fun & Happiness
60.4M
United States
2.7M
28
Music
70.1M
Colombia
2.1M
29
Finance & Economics
Business & Careers
91.3M
India
1.9M
30
Beauty
80.4M
India
1.9M
31
Cinema & Actors/actresses
65.3M
United States
2.1M
32
Sports with a ball
Lifestyle
41.3M
India
3.5M
33
Music
75.2M
Indonesia
1.6M
34
Lifestyle
Modeling
52.9M
United States
2.1M
35
Music
Lifestyle
Cinema & Actors/actresses
45.9M
Indonesia
2.6M
36
Sports with a ball
Lifestyle
Winter sports
49.2M
Brazil
2M
37
Music
Cinema & Actors/actresses
252M
United States
356.7K
38
Sports with a ball
159.7M
United States
600.7K
39
Lifestyle
Sports with a ball
35.5M
Brazil
2.7M
40
Music
215.7M
United States
442.4K
41
Cinema & Actors/actresses
Fitness & Gym
396.6M
United States
250.5K
42
Music
Fashion
166.6M
United States
449.2K
43
Music
88M
United States
973.1K
44
Modeling
Lifestyle
77.7M
United States
1M
45
Music
75.4M
United States
1.2M
46
Cinema & Actors/actresses
Lifestyle
38M
United States
1.9M
47
Sports with a ball
34.8M
India
2.8M
48
Sports with a ball
81.3M
Brazil
1.1M
49
Lifestyle
21.4M
United States
4.4M
50
Cinema & Actors/actresses
Art/Artists
69.1M
India
1.4M
1
2320

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ – Top Instagram Influencer Stats

Who has the most followers on Instagram?

Cristiano Ronaldo (@cristiano). As of September 2024, they are the most followed person on Instagram.

How many followers does the most popular person on Instagram have?

Cristiano Ronaldo (@cristiano) with 635.4M followers.

Who are the Top 10 most followed people on Instagram?

As of September 2022, the 10 most popular Instagram accounts are:

  1. Cristiano Ronaldo - @cristiano - 635.4M
  2. Leo Messi - @leomessi - 504.6M
  3. Taylor Swift - @taylorswift - 283.9M
  4. Selena Gomez - @selenagomez - 425.8M
  5. Kendall - @kendalljenner - 292.7M
  6. BILLIE EILISH - @billieeilish - 119.6M
  7. V - @thv - 65.7M
  8. Kylie - @kyliejenner - 398.7M
  9. LISA - @lalalalisa_m - 104.1M
  10. Ariana Grande - @arianagrande - 378.1M

Which statistics can I see for the top Instagram influencers?

You can see the number of followers, categories, engagement, audience location, and ranking changes for the top Instagram accounts.

How is audience location determined?

An influencer's audience location is determined by analyzing the active and engaged audience (followers who leave likes and comments). We then show the country where the majority of the Instagram influencer's audience lives.

How are Instagram profile categories determined?

We analyze the bio and content of an influencer's posts by using machine learning to understand the meaning. Based on this, the relevant categories are determined.

What is Eng. (Auth.)?

Short for Authentic Engagement, this metric shows the average number of organic likes and comments per post. In other words, it tracks likes and comments by real people and discounts gray hat methods.

What is Eng. (Avg.)?

Short for Average Engagement, this metric shows the percentage of the audience who likes and/or comments a post.