Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
1
Sports with a ball
507.4M
India
9.5M
2
2
Sports with a ball
Family
383M
Argentina
6.1M
3
2
Fashion
Modeling
Beauty
373.6M
United States
3.3M
4
5
Modeling
Fashion
264.8M
United States
3.6M
5
2
Music
342M
United States
3M
6
Cinema & Actors/actresses
Fashion
159.5M
United States
5.1M
7
1
Photography
Music
360.4M
United States
2M
8
2
Fashion
Beauty
334.7M
United States
1.8M
9
9
Music
233.9M
Brazil
2.6M
10
13
Sports with a ball
188.1M
Brazil
2.7M
11
8
Sports with a ball
225.4M
India
2.7M
12
3
Music
53.5M
South Korea
12.6M
13
2
Music
Fashion
284.4M
United States
1.6M
14
2
Music
84.8M
Indonesia
5.4M
15
Music
107.3M
United States
3.6M
16
3
Lifestyle
204.5M
United States
1.4M
17
1
Music
71.9M
Indonesia
4.8M
18
5
Lifestyle
Music
40.7M
South Korea
9.3M
19
4
Music
Beauty
66.2M
Indonesia
5M
20
9
Music
Beauty
138.4M
United States
1.6M
21
1
Music
Fashion
143.8M
United States
1.7M
22
3
Music
267.1M
Brazil
933.9K
23
2
Music
64.8M
Indonesia
4.3M
24
6
Music
57.9M
Mexico
4.3M
25
3
Art/Artists
Music
41.8M
South Korea
6.8M
26
5
Music
41.8M
United States
6.3M
27
Music
44.2M
United States
3.7M
28
3
Music
69.2M
Indonesia
3M
30
Sports with a ball
80.4M
India
2M
31
4
Photography
571.8M
India
294.7K
32
17
Cinema & Actors/actresses
61.5M
India
2.9M
33
1
Lifestyle
Music
39.5M
4.9M
34
15
Cinema & Actors/actresses
73.2M
India
2.1M
35
4
Fitness & Gym
Art/Artists
Business & Careers
349.7M
India
407.7K
36
14
Cinema & Actors/actresses
60M
Brazil
2.2M
37
9
Music
87.5M
United States
1.5M
38
3
Music
206M
United States
491.5K
39
2
Music
Cinema & Actors/actresses
226.9M
United States
542.8K
40
Music
47.1M
United States
2.1M
41
Music
47.5M
India
1.9M
42
14
Music
125.5M
United States
627.4K
43
16
Sports with a ball
74.8M
France
1.3M
44
1
Music
Fashion
47.9M
United States
1.9M
45
5
Music
Lifestyle
Cinema & Actors/actresses
31.3M
Indonesia
3.5M
46
5
Art/Artists
28.3M
South Korea
3.8M
47
14
Cinema & Actors/actresses
76.3M
India
1.4M
48
3
Finance & Economics
Business & Careers
71.2M
India
1.5M
49
1
Music
70.9M
Brazil
1.1M
50
4
Cinema & Actors/actresses
27.5M
Brazil
3.2M
1
2320

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ – Top Instagram Influencer Stats

Who has the most followers on Instagram?

Cristiano Ronaldo (@cristiano). As of September 2022, they are the most followed person on Instagram.

How many followers does the most popular person on Instagram have?

Cristiano Ronaldo (@cristiano) with 507.4M followers.

Who are the Top 10 most followed people on Instagram?

As of September 2022, the 10 most popular Instagram accounts are:

  1. Cristiano Ronaldo - @cristiano - 507.4M
  2. Leo Messi - @leomessi - 383M
  3. Kylie 🤍 - @kyliejenner - 373.6M
  4. Kendall - @kendalljenner - 264.8M
  5. Ariana Grande - @arianagrande - 342M
  6. Zendaya - @zendaya - 159.5M
  7. Selena Gomez - @selenagomez - 360.4M
  8. Kim Kardashian - @kimkardashian - 334.7M
  9. Taylor Swift - @taylorswift - 233.9M
  10. NJ 🇧🇷 - @neymarjr - 188.1M

Which statistics can I see for the top Instagram influencers?

You can see the number of followers, categories, engagement, audience location, and ranking changes for the top Instagram accounts.

How is audience location determined?

An influencer's audience location is determined by analyzing the active and engaged audience (followers who leave likes and comments). We then show the country where the majority of the Instagram influencer's audience lives.

How are Instagram profile categories determined?

We analyze the bio and content of an influencer's posts by using machine learning to understand the meaning. Based on this, the relevant categories are determined.

What is Eng. (Auth.)?

Short for Authentic Engagement, this metric shows the average number of organic likes and comments per post. In other words, it tracks likes and comments by real people and discounts gray hat methods.

What is Eng. (Avg.)?

Short for Average Engagement, this metric shows the percentage of the audience who likes and/or comments a post.