Influencer
Category
Followers
Audience country
Authentic engagement
Engagement avg
1
Cristiano Ronaldo @cristiano
Sports with a ball
442.7MIndia7.1M8.6MFree Report
2
Kylie 🤍 @kyliejenner
Fashion
Modeling
Beauty
338.9MUnited States3.2M5.2MFree Report
3
Leo Messi @leomessi
Sports with a ball
Family
328MArgentina3.6M4.8MFree Report
4
Kendall @kendalljenner
Modeling
Fashion
237.6MUnited States3.9M6.3MFree Report
5
Kim Kardashian @kimkardashian
Fashion
Beauty
311.7MUnited States3M4.4MFree Report
6
Ariana Grande @arianagrande
Music
311.1MUnited States1.7M2.4MFree Report
7
Selena Gomez @selenagomez
Music
Lifestyle
320.1MUnited States1.8M2.4MFree Report
8
Taylor Swift @taylorswift
Music
210.5MBrazil2.6M3.4MFree Report
9
LISA @lalalalisa_m
Music
77.6MIndonesia7.8M9MFree Report
10
BILLIE EILISH @billieeilish
Music
103.1MUnited States4.5M5.9MFree Report
11
V @thv
Lifestyle
41.6MUnited States13.5M13.5MFree Report
12
J @jennierubyjane
Music
66.4MIndonesia6.9M8.3MFree Report
13
Jungkook @jungkook.97
Music
39.3MN/A12.3M12.3MFree Report
14
Khaby Lame @khaby00
Sports with a ball
77.1MIran4.1M6.3MFree Report
15
badgalriri @badgalriri
Music
Beauty
129MUnited States2.2M3.6MFree Report
16
JIMIN @j.m35.3MN/A12.1M12.1MFree Report
17
Tom Holland @tomholland2013
Cinema & Actors/actresses
66.2MUnited States5.1M6.2MFree Report
18
JISOO🤍 @sooyaaa__
Music
Beauty
60.3MIndonesia5.5M6.3MFree Report
19
NJ 🇧🇷 @neymarjr
Sports with a ball
174.2MBrazil1.5M2.1MFree Report
20
Jin of BTS @jin34.7MUnited States10.3M10.3MFree Report
21
SUGA of BTS 민윤기 @agustd
Lifestyle
Music
34.1MN/A10.1M10.1MFree Report
22
ROSÉ @roses_are_rosie
Music
59.2MIndonesia4.5M5.2MFree Report
23
Virat Kohli @virat.kohli
Sports with a ball
196MIndia1.2M1.4MFree Report
24
Barbie @nickiminaj
Music
190MUnited States872.2K1.4MFree Report
25
jhope @uarmyhope
Art/Artists
Cinema & Actors/actresses
Music
34.7MSouth Korea7.4M7.4MFree Report
26
Kourtney ❤️ @kourtneykardash
Lifestyle
177.6MUnited States943.3K1.3MFree Report
27
@badbunnypr
Music
39.5MUnited States3.8M5.9MFree Report
28
Zayn Malik @zayn
Music
45.3MIndia3.2M5MFree Report
29
Cardi B @iamcardib
Music
Fashion
131.4MUnited States1.1M1.6MFree Report
30
Alia Bhatt 🤍☀️ @aliaabhatt
Cinema & Actors/actresses
65.3MIndia2.4M3MFree Report
31
Jennifer Lopez @jlo
Music
Cinema & Actors/actresses
208.3MUnited States726K914.3KFree Report
32
Adele @adele
Music
50MUnited States2.6M3.7MFree Report
33
Kylian Mbappé @k.mbappe
Sports with a ball
71.5MFrance1.7M2.4MFree Report
34
@harrystyles
Music
Fashion
44.8MBrazil2.9M3.9MFree Report
35
Instagram @instagram
Photography
506.8MIndia285K342.7KFree Report
36
Georgina Rodríguez @georginagio
Lifestyle
Fashion
Clothing & Outfits
38.1MIndia3M4.3MFree Report
37
Gigi Hadid @gigihadid
Modeling
Lifestyle
74.2MUnited States1.5M2.2MFree Report
38
therock @therock
Cinema & Actors/actresses
Fitness & Gym
315.9MIndia384.2K509KFree Report
39
champagnepapi @champagnepapi
Music
110.4MUnited States734.4K1.2MFree Report
40
Katrina Kaif @katrinakaif
Beauty
64.3MIndia1.8M2MFree Report
41
Khloé Kardashian @khloekardashian
Clothing & Outfits
Lifestyle
243.4MUnited States435K528.9KFree Report
42
Ester 🌙 @ester_exposito
Cinema & Actors/actresses
29.1MRussia3M4.4MFree Report
43
KAROL G @karolg
Music
52.6MMexico2M2.4MFree Report
44
차은우 @eunwo.o_c
Music
Lifestyle
28.3MIndonesia3.6M4.5MFree Report
45
Chris Hemsworth @chrishemsworth
Cinema & Actors/actresses
54.4MIndia1.7M2.2MFree Report
46
DUA LIPA @dualipa
Music
83.2MMexico1.1M1.4MFree Report
47
Robert Downey Jr. Official @robertdowneyjr
Cinema & Actors/actresses
52.7MIndia1.7M2.1MFree Report
48
Narendra Modi @narendramodi
Finance & Economics
Business & Careers
67.3MIndia1.4M1.6MFree Report
49
이민호 leeminho @actorleeminho
Cinema & Actors/actresses
29.5MIndonesia2.8M3.6MFree Report
50
Shawn Mendes @shawnmendes
Music
68.3MBrazil1M1.5MFree Report

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ: Top Instagram Accounts Ranking

  • Who has the most followers on Instagram?
    The most followed person on Instagram is Cristiano Ronaldo - @cristiano. They are the biggest and most popular Instagrammer in 2022.
  • Who has the most Instagram followers?
    Cristiano Ronaldo - @cristiano has the highest followers on Instagram.
  • How many followers does the most popular influencer on Instagram have?
    The most popular Instagram account is Cristiano Ronaldo - @cristiano with 442.7M followers.
  • Who are the top 10 most followed people on instagram?

    The most popular Instagram accounts are:

    1. Cristiano Ronaldo - @cristiano - 442.7M
    2. Kylie 🤍 - @kyliejenner - 338.9M
    3. Leo Messi - @leomessi - 328M
    4. Kendall - @kendalljenner - 237.6M
    5. Kim Kardashian - @kimkardashian - 311.7M
    6. Ariana Grande - @arianagrande - 311.1M
    7. Selena Gomez - @selenagomez - 320.1M
    8. Taylor Swift - @taylorswift - 210.5M
    9. LISA - @lalalalisa_m - 77.6M
    10. BILLIE EILISH - @billieeilish - 103.1M

    As for May 2022, these accounts are the most followed Instagram accounts.

  • What statistics are available for top Instagram influencers?
    In the list of top followed Instagram accounts you can see the number of followers, categories, engagement metrics, audience location, and position changes compared to the last month for the top Instagram accounts.
  • How do you detect Instagram audience location?
    Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the Instagram influencer’s audience lives.
  • How do you detect topics of Instagram profiles?
    In order to correctly identify topics of social media influencers, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate categories. Find out what topics Instagram stars cover in their content in our influencer ranking.
  • What is Authentic Engagement?
    The Authentic Engagement metric shows the average number of organic likes and comments per post, i.e. likes and comments that come from real people, without using grey hat methods.
  • What is Engagement Avg?
    The Engagement Avg metric shows a percent of the audience who like or comment on the influencer's posts (engage with the content). You can check both Authentic Engagement and the Average Engagement for the biggest Instagram accounts.