Customer Stories
How brands & agencies grow their business with HypeAuditor
People talk about us
Press Stories, Video Reviews and Testimonials that tell how HypeAuditor helps to deal with the
influencer's fraud check problem.
"HypeAuditor can help you identify influencers based on reach, demographics and audience."
"Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit."
"A new study by HypeAuditor found that influencers across tiers of follower counts almost unanimously saw their Like counts fall..."
New [HypeAuditors'] Report Examines the Impact of Instagram's Hidden Likes Experiment on Influencer Engagement
Latest News
A Marketplace of Girl Influencers Managed by Moms and Stalked by Men
Meta does not provide public information about who uses Instagram, so The Times analyzed data from the audience firm HypeAuditor, which estimate follower demographics based on their own algorithms.
22 February 2024
Read the article
Gladiators rich list reveals stars cashing in on Instagram
The proud dad can earn over £3,000 per post, according to social media analytics platform HypeAuditor.
6 February 2024
Read the article
HypeAuditor found Kmart had garnered a cult youth following.
Kmart has been particularly strong in selling home decor at good value and an influencer marketing survey last year by HypeAuditor found the retailer had garnered a cult youth following.
22 Feb, 2023
Read the article
Auburn University blocked TikTok on campus WiFi
Around 38% of TikTok users are aged between 18 and 24, according to data from Hypeauditor that was shared with Insider.
02 Feb, 2023
Read the article
Fast, Cheap, and Out of Control: Inside Shein’s Sudden Rise
According to HypeAuditor, Shein is unusual in the industry for the enormous number of influencers it sends free clothing to. They in turn share discount codes with their followers and earn a commission on the sales.
04 May, 2022
Read the article
HypeAuditor teams up with Shopify
The integration will give retailers access to an analytics platform where their entire influencer marketing workflow is automated, making it easier to identify and contact creators, manage campaigns and analyze results.
14 Apr, 2022
Read the articleCristiano Ronaldo is first person to reach 400MILLION Instagram followers
It also describes 18.7 percent of his followers as 'suspicious accounts', with a further 6.4 percent tarnished as 'mass followers accounts. HypeAuditor, describes 'mass followers' accounts as those which have followings of over 1500, while using automatic tools to follow/unfollow.
07 Feb, 2022
Read the articleTikTok vs. Instagram: Which is more important to influencers?
The answer might surprise you. And other highlights from HypeAuditor's State of influencer marketing report.
01 Feb, 2022
Read the article
How to Avoid Getting Scammed by Influencers With Fake Followings
One of the most questionable is buying fake followers where, according to HypeAuditor’s State of Influencer Marketing 2021 report, 55% and 45% of Instagram followers are real users and inactive users or bots, respectively.
01 Jan, 2022
Read the articleDie Schattenseite des Ruhms: Wie Influencerinnen mit Neid, Kritik und Hass zu kämpfen haben
Wie viele von ihnen in Deutschland genau arbeiten und wie viel genau sie verdienen, lässt sich nur schwer beziffern. Sucht man bei der Plattform „HypeAuditor“, eine an Agenturen gerichtete Suchmaschine, nach deutschsprachigen Influencern, erhält man zwar über 80.000 Ergebnisse
17 Mar, 2021
Read the articleHow to build a powerhouse PR campaign through influencer marketing
If you treat influencer marketing as an ongoing process, and not just one-time promotions, then you need to set and track key performance indicators for each influencer. These can be conversions, reach, engagement rate, comment sentiment and the number of comments.
16 Mar, 2021
Read the articleInstagram 'micro' influencers are helping fuel industry rebound
Brands working with micro and nano influencers has been a continuing industry trend, which the pandemic has bolstered, said Alexander Frolov, the CEO and cofounder of HypeAuditor.
05 Dec, 2020
Read the article
HypeAuditor Review and Interview
When HypeAuditor was founded, Alexander Frolov quickly encountered a problem; influencer fraud. It became apparent that he had to discover a way to overcome this, for the sake of both the business and its customers. Alexander told me more about these initial challenges
25 Nov, 2020
Read the article
Where is Influencer Marketing Heading in 2021?
As 2021 is just around the corner, Alexander Frolov, CEO of HypeAuditor, shares the trends he thinks will arise next year.
16 Nov, 2020
Read the article
Influencers Don’t See Instagram Reels’
Alexander Frolov, co-founder and CEO of HypeAuditor, an AI-powered tool that helps brands and marketers match up with the right influencers, said in an email, “The greatest TikTok achievement is its recommendations algorithm and the simplicity of content creation, while the biggest challenge facing Reels, Dubsmash, Byte and Triller is to beat it and make the product even better.”
19 Oct, 2020
Read the article
HypeAuditor Discovers Legitimate, Relevant Influencers for Your Marketing Campaigns
We spoke with Alexander Frolov, Co-Founder & CEO of HypeAuditor about their platform which detects fake accounts while checking the quality of legitimate profiles and their audience demographics to help you find your most relevant influencers. Their tools can also supply data on your competitor’s influencer marketing campaigns to help you best strategize your own.
07 Oct, 2020
Read the article
New Report Examines the Impact of Instagram's Hidden Likes Experiment on Influencer Engagement"
"This week, influencer marketing platform HypeAuditor has released a study of content from more than 154k Instagram influencers, each of whom sees at least 30% of their following coming from users in the regions in which Instagram's hidden Like counts test is currently running."
27 Aug, 2020
Read the article
Nada cresceu tanto quanto o TikTok, e e por isso que Trump esta de olho
Estados Unidos e Índia, contudo, são os maiores celeiros de influenciadores do TikTok, diagnosticou a agência HypeAuditor, que analisa tendências internacionais das redes sociais. Os norte-americanos lideram com 12,71% dos influencers globais; os indianos, na sequência, respondem por 7,77%.
13 Aug, 2020
Read the article
¿Qué significaría para TikTok quedar vetado de los Estados Unidos?
Y es que en la nación norteamericana es donde hay mayor cantidad de influencers, según HypeAuditor, seguida de India (donde la app también fue prohibida), Turquía y Rusia. De hecho, las pretensiones de Microsoft es controlar las acciones de TikTok no solo en los EU sino también en naciones como Australia, Canadá y Nueva Zelanda.
11 Aug, 2020
Read the article
TikTok: voici comment ca marche et notre guide pour tout savoir
En France, une récente étude réalisée par HypeAuditor en 2020 dresse le profil de l'utilisateur moyen. On découvre ainsi que TikTok passionne davantage un public féminin. Ainsi six utilisateurs sur dix (60,17%) sont des TikTokeuses. En outre, 51,3 % du public actif de TikTok en France sont des utilisatrices âgées de 13 à 25 ans.
05 Aug, 2020
Read the articleWhat It Means For Virtual Instagram Influencers’ Popularity Rising
"Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic."
03 Aug, 2020
Read the articleCGI-Created Virtual Influencers Are the New Trend in Social Media Marketing
According to HypeAuditor, "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers content."
31 Jul, 2020
Read the article
6 outils pour trouver des influenceurs qui correspondent à votre marque
HypeAuditor dispose d’une base de données de plus de 10 millions d’influenceurs ayant des comptes Instagram ou YouTube. Pour chaque profil, 35 indicateurs sont affichés pour vous aider à sélectionner vos ambassadeurs potentiels. Parmi eux, vous retrouvez : l’âge, le genre de l’influenceur, la localisation, le type d’audience et un quality score.
20 Jul, 2020
Read the article
Social media influencers are balancing ‘authentic’ messaging during protests and the pandemic
Companies spent an estimated $5.2 billion on influencer marketing on Instagram alone in 2019, according to social media analytics firm HypeAuditor. That number could reach up to $6.5 billion in 2020.
12 Jun, 2020
Read the article
Was die Coronakrise mit Influencern macht
Schon ein sogenannter Nano-Influencer mit gerade einmal 5000 Followern kann mittlerweile zwischen zehn und 60 Dollar pro Beitrag verlangen, in dem er Produkte anpreist. Das zeigt eine aktuelle Auswertung der US-Agentur Hypeauditor für den deutschen Markt.
21 Apr, 2020
Read the article
Les sujets les plus populaires sur Instagram pendant le confinement
HypeAuditor a analysé l’évolution des comportements sur Instagram pendant le confinement, depuis le début de la crise du Covid-19. Les tendances de recherche sur cette plateforme utilisée par plus d’un millard de personnes peuvent se révéler être de bons indicateurs pour comprendre les attentes des communautés.
14 Apr, 2020
Read the article
Chad Focus Wanted to Be a Rap Mogul. How Much Fraud Would It Take?
Other sites still provide these kinds of services, but generally charge a fee; a report generated by one such firm, HypeAuditor, graded the audience quality of Chad Focus's main Instagram account as "poor," at 15 out of 100, and estimated that less than 40 percent of his followers were authentic.
20 Dec, 2019
Read the article
Essence Cosmetics is the Latest Brand with a Virtual Instagram Influencer
Supporting his statements, a 2019 survey by HypeAuditor, showed that virtual influencers have almost three times more engagement rate than real influencers. The AI-powered platform has worked with brands and agencies such as Dior, Unilever, LVMH, GroupM, Ogilvy, Reprise Digital, and Havas Media.
04 Dec, 2019
Read the article
Why Instagram Hiding Likes Will Make Your Feed Less Awful
At first, these worries seemed justified. An early study by analytics company HypeAuditor found that influencers with followings of between 5,000 and 20,000 lost up to 15 per cent of their likes when they were hidden – out of sight, out of mind for both viewers and content creators. But many have now come around to the benefits it gives them.
25 Nov, 2019
Read the article
Instagram tests hiding how many people like a post. That has influencers worried
Users will still be able to see their own likes, it is only their followers who will now not be able to see how many likes a photo got. In the early rollouts, influencers saw like counts fall in countries where it was hidden, a study from analytics firm HypeAuditor found. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.
15 Nov, 2019
Read the article
Is this the end of the Instagram’s follow-unfollow trick?
Hypeauditor’s research shows the limits made to individual IP addresses have caused a decline in the use of the popular follow-unfollow method by as much as 84% within the first month of the update.
31 Oct, 2019
Read the articleInfluencer costs not rising, but brands need courage to negotiate better rates
Influencer marketing has become commoditised, but reports that its cost is skyrocketing are wide of the mark and the industry needs to look beyond follower counts.
14 Nov, 2019
Read the articleFighting Instagram's $1.3 Billion Problem—Fake Followers
The fake followers would fit in anywhere: padding out an obscure microinfluencer's ranks, creating the illusion of customers for a would-be T-shirt seller, skulking among legions of real fans on celebrity accounts like Ellen DeGeneres'. A report projects that these fake fans will cost brands $1.3 billion in 2019 alone.
09 Oct, 2019
Read the articleSelena Gomez crowned top Instagram celeb beating Kylie Jenner and Ronaldo
HypeAuditor places her top because she gets an average of 3.6 million likes per post. Boffins at the site use programmes to weed out fake followers and the data is used by firms wanting to get the best value for money from stars plugging products and services.
09 Jun, 2019
Read the article