Cover all your bases from start to finish with HypeAuditor's unique marketing workflow

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Reporting
Gain detailed insights on key campaign performance metrics
Step 7
Campaign Management
Manage and track your influencer marketing campaigns
Step 6
Influencer Outreach
Directly connect and collaborate with influencers
Step 5
Media Planning
Create a media plan to estimate campaign performance
Step 4
Influencer Analytics
View statistics for any social media account or channel
Step 3
Influencer Search
Search for Instagram, TikTok, YouTube, Twitter, and Twitch influencers from a 50M+ database
Step 2
Market & Competitor Analysis
Analyze market trends and competitors’ marketing campaigns
Step 1

Our 7-step process helps you realize your brand’s growth goals

HypeAuditor’s all-in-one suite covers every step of your influencer marketing campaigns. Gain access to crucial stats that will help you plan, implement, and track campaigns with a data-driven, consumer-centric approach.

Explore market trends and get a sneak peek at what your competitors are doing

Take a deep dive into the market by analyzing trending beauty creators, products, content, and more. Use Competitor Analysis to look at competing beauty brands’ campaign budgets, reach, target audience, and the content creators they work with.

Explore market trends and get a sneak peek at what your competitors are doing

Discover brand ambassadors to help you shake up the beauty industry

With Influencer Discovery, browse 0+ accounts to find anyone from up-and-coming MUAs to trending beauty gurus. Use filters such as audience age, location, and income to make sure you speak directly to your target audience. Recruit a diverse roster of influencers to make your campaigns shine.

Discover brand ambassadors to help you shake up the beauty industry

View influencers’ statistics with full transparency

Get crucial information about an influencer before you shortlist them. Check their accounts for organic vs fraudulent growth, explore their audience’s brand affinity and interests, assess their past beauty brand collaborations, and verify that their content is both brand-safe and age-appropriate.

View influencers’ statistics with full transparency

Speak directly to your desired audience

With Audience Overlap, you decide how wide to cast the net. Choose influencers with a high audience overlap to maintain multiple touch points with your target audience, or opt for a lower overlap to increase your campaign’s reach.

Speak directly to your desired audience

Connect and collaborate with influencers in bulk

Add influencers’ contact details directly from our Influencer Discovery database and start reaching out. Personalize your messages to create meaningful first impressions that can lead to long-term relationships with creators.

Connect and collaborate with influencers in bulk

Plan and track your campaigns with ease

Plan your campaign using your desired influencers to estimate campaign performance and ROI. Track live campaigns with no fuss — HypeAuditor automatically analyzes posts and stories to show key metrics for each influencer and campaign.

Plan and track your campaigns with ease

Generate insightful, ready-to-use reports

View final campaign results and performance in an easily digestible format. Get a closer look at each influencer’s metrics and contributions to determine which creators supported your brand’s goals most effectively — and who you should keep working with in the future.

Generate insightful, ready-to-use reports

We’re honored to be recognized for our influencer marketing efforts

Essential Questions for Beauty Industry

How to become a beauty influencer?

There are several steps you have to take to become a part of the beauty industry as an influencer:


  1. Find your niche - Start by selecting a niche that you find interesting. Consider your area of expertise and the types of marketing beauty products and ideas you could discuss.

  2. Choose your social platform(s) - You may already have an established presence on one or more social media sites, but you must now select where you will concentrate your influencer marketing beauty efforts.

  3. Collaborate with other beauty influencers - You have the ability to garner the attention of a larger audience when you collaborate with other beauty industry influencers. Search relevant hashtags within your niche to identify like-minded influencers with whom you might potentially collaborate.

  4. Learn about your audience - A Google search for your niche is one way to discover related ideas. Scrolling to the bottom of the search results will reveal the long-tail keywords. These keywords will reveal the topics which your target audience is searching for.

  5. Live streaming - Live streaming is essential for establishing and sustaining a personal connection with your audience. The majority of beauty influencer marketing social media apps, such as TikTok and Instagram, have "go live" tools that allow users to stream in real-time.

  6. Create a media kit - Successful beauty influencer campaigns should have a media kit that functions as a digital portfolio, much like a writer has a portfolio of work to direct clients to. In addition to making all of your work conveniently available in one location, it's a fantastic method to showcase what you can accomplish for brands.

What is a beauty influencer?

A beauty influencer, also known as a "beauty vlogger", "beauty guru", "beauty influencer", “marketing beauty influencer” or "Beautuber", is a creator who makes videos and other content about cosmetics, fashion, hair-styling, nail art, and other beauty-related themes.

How to market skin care products?

In theory, there exist several beauty industry marketing approaches on how to effectively market skin care products. Here is a list of the most popular ones:


  1. Social Media Marketing - start your own SMM channel to market your skin care products.

  2. Put Your Products Online - launch an online store or website that advertises your products.

  3. Have a Unique Brand - develop a unique brand name and identity to attract customers.

  4. Do Giveaways - one of the advertising essentials is to give away your product for free by running competitions on social media platforms.

  5. Local Stores - another approach would be to distribute your product to local stores in your area on a commission basis.

  6. Make Use of Influencers - collaborate with marketing beauty influencers to get more eyes on your product.

  7. Get Customer Testimonials - get several testimonials of your current products to gain more reach and awareness from your customers.

What is a makeup influencer?

A makeup influencer is a social media user who is widely recognized for his or her makeup artistry skills, product knowledge, and other beauty-related expertise. Influencers specializing in the makeup industry commonly distribute their material on social media sites such as Instagram, YouTube, and TikTok.

How to be a skincare influencer?

This answer is similar in practice to the steps described to become a beauty influencer. See the previous answer for more information.

How to promote my beauty business?

This answer is similar in practice to the steps described to market skincare products. See the previous answer for more information.

How big is the beauty industry?

Currently, the beauty industry shows no signs of slowing down in growth. Total global sales in 2020 were a whopping $483 billion with an annual growth rate of 4.75%, with total revenue expected to top $716 billion by 2025. So, if anyone asks you how big the beauty industry is, you can safely say that it is one of the largest industries in the world.