Audience Type helps to check the quality of an influencer’s audience and choose only authentic creators for your marketing campaigns.
Audience quality analysis divides influencer audiences into four categories: real people and other influencers, as well as mass followers and suspicious accounts. The latter of which shows the percentage of low-quality audiences.
The engagement section of the report provides data on an influencer’s Engagement Rate in relation to the industry benchmark. HypeAuditor is the only tool that checks engagement authenticity and detects Engagement Pods.
With Instagram followers growth analyses, you’ll get historical data on an influencer’s audience growth. To help you understand the graph better, we have implemented an automatic graph analysis performed by our machine learning algorithm.
Followings growth graph helps to detect whether an influencer uses follow/unfollow to grow their audiences.