HypeAuditor free Tiktok Engagement Rate Calculator allows you to find out how much your followers are engaged with your Tiktok account.
Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? TikTok Engagement Rate calculator was developed by HypeAuditor for the influencer marketing specialists to learn quickly the engagement rate of any TikToker.
Just like on Instagram, the engagement rate of any TikTok influencer can be calculated. This is just as important on the latter since the ER percentage denotes the popularity of a profile and helps social media marketers choose creators for promotional campaigns. The big difference between Instagram and TikTok is that the average engagement is much higher on Tiktok. This implies that the audience on TikTok reacts more actively to the content than the one on Instagram.
TikTok Engagement Rate is calculated as the sum of likes, comments, shares, and divided by the number of views.:
Thus, the formula developed by HypeAuditor can be written as the following:
[(Number of likes + number of comments + number of shares) / number of views] * 100%
At HypeAuditor we use the latest 30 posts to calculate influencer's ER. Moreover, at HypeAuditor we have a benchmark that compares the creator’s engagement rate with similar accounts on the platform.
FYI: There is no official formula for the calculation of TikTok influencer engagement.
The average Engagement rate on TikTok is 15.86%. The engagement rate of TikTok influencers depends on the profile’s audience size. HypeAudior has calculated the average rate for different tier of influencers on the platform:
Such high rates on Tiktok can be explained by the format of content on TikTok - videos that are known to be more the engaging type of content that images. In addition to that, TikTokers keep it real: the aesthetic aspect is not emphasized on the platform, in contrast to the same Instagram. TikTok is not a platform for intrusive advertisements. Even if a video is sponsored, the ad placement will look native in most cases, being meddled up in the familiar funny, surprising, know-how, or useful advice type of content.
Take your marketing to the next level by doing promotional videos on TikTok. Much has already been said on the numerous advantages of video content for marketing of products, thus it is now time to move from theory to practice! Try HypeAuditor free TikTok influencer engagement rate calculator to find the most suitable and fun creators on the platform.