TikTok Influencer Engagement Rate Calculator
Do you want to know the engagement rates of TikTokers to run promotional videos on the platform? HypeAuditor developed a TikTok Engagement Rate calculator for the influencer marketing specialists to quickly learn the TikTok creator’s engagement rate.
Average Engagement Rate on TikTok
HypeAuditor TikTok revenue calculator uses a machine-learning algorithm to estimate the advertising cost. TikTok ad revenue depends on several factors, such as:
- 1,000 to 5,000 followers - 21.10%.
- 5,000 to 20,000 followers - 18.40%.
- 20,000 to 100,000 followers - 15.64%.
- 100,000 to 500,000 followers - 15.53%.
- 500,000 to 1,000,000 followers - 17.02%.
- 1,000,000 to +∞ followers - 17.28%.
TikTok Engagement Calculator Questions
What is the engagement rate on TikTok?
Why Should I Calculate the TikTok Influencer Engagement Rate?
How to calculate the engagement rate on TikTok?
TikTok Influencer Engagement Rate combines the number of likes, comments, and shares, divided by the number of views.
Thus, the formula can be written as the following:
((Number of likes + number of comments + number of shares) / number of views) * 100%
At HypeAuditor, we use the latest 30 posts to calculate influencers’ post engagements and compare the influencer engagement rate with similar accounts to provide a benchmark. Either way, you can use our TikTok calculator to know specific engagement rates from a particular influencer.
What is the average engagement rate on TikTok?
What is a reasonable engagement rate on TikTok?
How can I apply the data to my influencer marketing?
How do you get engagement on TikTok?
How can the TikTok engagement rate be improved?
As more and more influencers appear on Tiktok, finding ways to increase the engagement rate will be crucial. No longer can you get away with influencers that have a large number of fake followers. The calculation of possible earnings estimates is always proportional to followers engagements and the number of views that can be obtained.
As a creator, your top priority should always be to increase engagement rates. Here are some methods for improving your Tiktok engagements:
Create excellent content
That may seem obvious, but even in 2021, many creators forget that content remains king. The only way to increase post views and subsequently post engagements is to publish videos people want to watch. That will not only increase engagements.
Leverage TikTok trends
One of the simplest ways to increase TikTok engagements and video views is to anticipate emerging TikTok challenges and trends. That is one of the "secret" methods employed by the influencer marketing factory to rapidly produce more influencers on a large scale.
Cross-promote
Don’t just stop at Tiktok influencers. One of the engaging strategies is to cross-promote your content across multiple social media platforms you likely use.
For instance, if you have a YouTube channel, you could record a condensed version of it and upload it to Tiktok. Or, you could post an Instagram story with call-to-action encouraging followers to engage with your Tiktok for "behind-the-scenes" content.
Collaborate with other influential individuals
Cannot recall any TikTok influencers? No problem! Getting yourself in front of the audiences of other influencers is another method for attracting Tiktok views and ultimately increasing engagement. It could be a one-time mention in the Influencer video or a series of videos on a relevant topic to both your followers and theirs.
