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According to HypeAuditor, Shein is unusual in the industry for the enormous number of influencers it sends free clothing to. They in turn share discount codes with their followers and earn a commission on the sales.
The integration will give retailers access to an analytics platform where their entire influencer marketing workflow is automated, making it easier to identify and contact creators, manage campaigns and analyze results.
It also describes 18.7 percent of his followers as 'suspicious accounts', with a further 6.4 percent tarnished as 'mass followers accounts. HypeAuditor, describes 'mass followers' accounts as those which have followings of over 1500, while using automatic tools to follow/unfollow.
One of the most questionable is buying fake followers where, according to HypeAuditor’s State of Influencer Marketing 2021 report, 55% and 45% of Instagram followers are real users and inactive users or bots, respectively.
Brands working with micro and nano influencers has been a continuing industry trend, which the pandemic has bolstered, said Alexander Frolov, the CEO and cofounder of HypeAuditor.
"Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic."
Companies spent an estimated $5.2 billion on influencer marketing on Instagram alone in 2019, according to social media analytics firm HypeAuditor. That number could reach up to $6.5 billion in 2020.
Supporting his statements, a 2019 survey by HypeAuditor, showed that virtual influencers have almost three times more engagement rate than real influencers. The AI-powered platform has worked with brands and agencies such as Dior, Unilever, LVMH, GroupM, Ogilvy, Reprise Digital, and Havas Media.
"A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers."