New research: State of Influencer Marketing 2022. DOWNLOAD THE RESEARCH

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Manage the full lifecycle of your influencer marketing campaigns.
Influencer Analytics
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Trends & Rankings
Competitor Analysis
Market Landscape

A full stack of solutions at every step of influencer marketing workflow:

Discover Influencers
Discover influencers with the audiences you need within a 50.5M+ database
  • 50.5M+ database
  • Demographic search
  • Audience Quality filters
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Analyze Accounts
Over 35 in-depth metrics to analyse Instagram, YouTube, Twitter and TikTok influencers
  • Audience Demographics
  • Fraud Detection
  • Brand Affinity
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Manage Campaigns
Manage and monitor your influencer marketing campaigns
  • Create a media plan for your campaign
  • Get estimates for key campaign KPIs
  • Understand how your campaign performs
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Explore Markets
Analyze the Influencer Marketing Campaigns of your competitors and Industry Trends
  • Competitor analysis
  • Global market research
  • Trends & Ranking Analytics
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ANALYTICAL REPORTS
Get a best-in-class analytical report of any Instagram, YouTube, TikTok, Twitter or Twitch account
  • Over 50.5M influencers in the database
  • 35+ metrics for influencer vetting
  • Best-in-Class AI Fraud Detection
Example reports:

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We deliver industry standard data & insights for success in Influencer marketing:

50.5M+
Total accounts in database
15k
New Influencers discovered daily
5M+
Total report requests processed
95.5%
Of all known fraud activity detected
brand, agency, platform
brand, agency, platform
brand, agency, platform
brand, agency, platform
brand, agency, platform
brand, agency, platform

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Discovery hub

Find the best influencers with Influencer Discovery, the largest in the market

Discover perfectly matched Instagram, YouTube, TikTok, Twitch and Twitter influencers across 50.5M+ profiles using a set of filters that will help to refine the list to high-quality profiles.

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Influencer Discovery, search Instagram and YouTube influencers
Report hub

Industry standard in advanced Instagram, YouTube, TikTok, Twitter and Twitch analytical reports

Over 35 in-depth metrics to analyze Instagram, YouTube, TikTok, Twitter & Twitch influencers. Audience location, age-gender split, authenticity & reachability, overall audience quality.

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Instagram, YouTube, and TikTok analytical reports
Campaign Management

Manage and monitor your influencer marketing campaigns

Manage and automate your campaign at every stage from influencer lists to a final campaign report. Monitor your campaign effectiveness and make necessary adjustments.

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Track influencer marketing campaign performance & accounts growth
Market Analysis

Get a snapshot of the influencer marketing landscape

Explore the competitive landscape and evaluate influencer marketing performance of your rivals. Compare multiple brands side by side and discover the top market players in a particular country and niche.

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Get a snapshot of the influencer marketing landscape

We set a standard in Instagram, YouTube, TikTok and Twitch account analytics to make influencer marketing transparent, fair, and effective

PRESS ABOUT HYPEAUDITOR

May, 2022

According to HypeAuditor, Shein is unusual in the industry for the enormous number of influencers it sends free clothing to. They in turn share discount codes with their followers and earn a commission on the sales.

April, 2022

The integration will give retailers access to an analytics platform where their entire influencer marketing workflow is automated, making it easier to identify and contact creators, manage campaigns and analyze results.

February, 2022

It also describes 18.7 percent of his followers as 'suspicious accounts', with a further 6.4 percent tarnished as 'mass followers accounts. HypeAuditor, describes 'mass followers' accounts as those which have followings of over 1500, while using automatic tools to follow/unfollow.

January, 2022

One of the most questionable is buying fake followers where, according to HypeAuditor’s State of Influencer Marketing 2021 report, 55% and 45% of Instagram followers are real users and inactive users or bots, respectively.

December, 2020

Brands working with micro and nano influencers has been a continuing industry trend, which the pandemic has bolstered, said Alexander Frolov, the CEO and cofounder of HypeAuditor.

August, 2020

"Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic."

June, 2020

Companies spent an estimated $5.2 billion on influencer marketing on Instagram alone in 2019, according to social media analytics firm HypeAuditor. That number could reach up to $6.5 billion in 2020.

December, 2019

Supporting his statements, a 2019 survey by HypeAuditor, showed that virtual influencers have almost three times more engagement rate than real influencers. The AI-powered platform has worked with brands and agencies such as Dior, Unilever, LVMH, GroupM, Ogilvy, Reprise Digital, and Havas Media.

November, 2019

"A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers."

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