Cover all your bases from start to finish with HypeAuditor's unique marketing workflow
Simplify your influencer marketing strategy with our 7-step process
From research to planning to execution, we’ve got you covered. HypeAuditor’s comprehensive suite takes the effort out of campaign management so you can focus on the rest.
Understand fashion market trends and take a deep dive into the competition
Find the right influencers to represent your brand
Get a transparent look at influencers’ stats
Reach the audience you’re aiming for
Contact prospective influencers and build long-term relationships
Simplify your campaign planning and tracking
Gain valuable insights through automatic reporting
You can trust that you’ll be in good hands with HypeAuditor
Essential Questions for Apparel & Fashion Brands Industry
How to become a fashion influencer?
There are a few things you need to know to get started as a fashion influencer or blogger. Here are 5 main things you should keep in mind:
You Need A Platform - In order to become a fashion influencer, you need a platform to work from. The most popular ones are Instagram, a blog, or a YouTube channel. It comes down to personal preference and how you intend to run your business.
The Truth About Picking A Niche - A lot of people become overwhelmed by the idea of choosing a niche. There is a belief that in order to become a fashion influencer, you can’t post anything else on your social media platforms. Truthfully this is less crucial than you think — creating authentic, relatable content is more important.
Figure Out The Person You’re Talking To - Try to figure out which audience you’re targeting with your content. Even if it’s just outfit ideas, you are giving outfit ideas to a certain type of person. Think about them and think about how you can provide them with value.
Create Helpful Content - Value is key. Provide helpful, valuable content in a bite-sized manner consistently on Instagram and you will do well. Yes, entertainment is big on Instagram, but information, education, and helpful content are equally so.
Have A Decently Aesthetic Feed - Having an aesthetically-pleasing feed on your Instagram is of importance within the fashion industry.
How to be a fashion influencer?
This answer is similar in practice to the steps described above. See the previous answer for more information.
Where do influencers sell their clothes?
Depending on the country that you live in, eBay is the handiest marketplace to find pre-owned designer clothes, shoes, bags, and perfumes for a bargain. eBay is by far the easiest website to buy and sell clothes and other items and also allows you to check reviews of the buyer and seller, so everything is handled safely from both ends.
One of the most popular media sharing platforms on the planet, Instagram is a very popular spot for influencer clothing brands to sell their clothes. The Instagram marketplace is massive: it has over a billion users and over 2 million businesses rely on Instagram for a living.
If you’re already driving traffic to your blog, why not take this opportunity to sell your unwanted items to your followers? Your blog gives you the chance to create better connections with your audience and they already know your vibe as a style influencer, so adding a Shop page to your blog will maximize your income. As a bonus, you’ll be able to keep all your income without paying a commission to a third-party website.
Luxury Pawn Shops/ Fashion Pawnbrokers
If you have a large collection of luxury designer influencer clothing, bags, jewelry, and supercars, another way to sell them is through a luxury pawn shop. Yes, they even accept Louis Vuitton bags!
Clothes Parties/ Swish Party
A swish party is a good way to go; your fans have the chance to meet you in reality and buy your clothes and other items. You can also meet other bloggers, make new friends, and grow your followers (plus everyone can post about it on social media!)
What does a fashion influencer do?
A fashion influencer is an individual who styles various types of apparel. They provide outfit suggestions, post them across many channels, and provide value to their audience through styling advice. As a fashion influencer marketing content creator, you have the benefit of working from home, doing something you're hopefully enthusiastic about, and earning money.
What is a fashion influencer?
A fashion influencer is a person who has a big number of social media followers, creates primarily fashion-related material, and can influence the opinions and purchasing decisions of others through their suggestions.
How to promote fashion brands?
Images Are Key - Images with a high resolution are essential for developing a professional website. Not only will you require precise product images for your individual product sites, but you will also require amazing public relations photographs of your clothing.
Social Media - Each type of social media channel should be used for distinct company objectives. It’s also important to have clear content calendars, plans, and goals for each social media account.
Paid Social Advertising - With a 2% conversion rate provided by organic reach, publishing to your social media accounts alone is no longer a productive or profitable approach. Because social media advertising is now a "paid for" business, you must incorporate this into your first launch budget.
Influencer & Blogger Outreach - While marketing influencers and blogger outreach may be a part of your social media strategy, it is now a separate strategy within the marketing strategies of many big influencer clothing brands. It is worthwhile to consider hiring a blogger outreach specialist with a database and contact list that can help you connect with the most relevant influencers in your field and develop working partnerships.
Invest in SEO From the Start - SEO is not something that happens overnight, so if you're not a professional, hire someone or a team to assist you. Working on this from the beginning will allow you to constantly increase your Google ranks through the use of meta tags and search-engine-optimized content on every page of your website. An emphasis on SEO will help prevent your website from requiring a total redesign several months down the road.
Video Content - In the realm of marketing influencers, it's no secret that video is king when it comes to providing digestible content for your visitors.