Check the quality of any YouTube channel to find the best performing creators for your influencer marketing campaign.
If you run advertising campaigns on YouTube, you know how important it is to place the promotional piece of content in the channel having an engaged authentic audience and receiving on the regular basis the number of views you need.
HypeAuditor Channel Quality Checker represents a quick solution to the evaluation of a YouTube channel allowing to select the most performing YouTube channel for a promotional campaign. The evaluation of the channel’s quality is done based on numerous criteria and represents the first solution of its kind on the market.
The evaluation of a YouTube channel quality is based on the following criteria:
Creator’s influence which is measured on the basis of the number of subscribers, views number stability and views/subscribers ratio, release frequency, upvotes to downvotes ratio.
Audience quality based on the audience age and gender distribution, channel nativeness to the audience location.
Credibility based on the subscribers’ authenticity, absence of views drops, correlation of sudden spikes on views with subscribers number growth.
Engagement which is benchmarked using the number of comments and reactions, views/comments, upvotes/views, and comments/views ratios.
Understanding how well the YouTube channel has been performing is not as easy as it may seem. You may have a look on a channel and tell by eye the activeness of the audience and its attitude to creator’s content. However, you will not be able to do the proper benchmarking to see how well the channel has been performing compared to other similar ones.
It is also difficult to tell by eye the audience’s location, age and gender. At the same time, this knowledge is important when you are choosing a YouTuber. Content analytics as well as the check of the profile’s authenticity cannot be done without the use of special tools allowing to check the YouTube channel quality. All of the above mentioned components of the analysis are equally important and should not be disregarded while you are choosing a YouTube channel for the integration.
Before running a YouTube ad campaign with any creator, it is very important to check the quality of channels you consider for an integration. The stage of creator’s choice is the most important one in the process of the campaign execution. The free YouTube Quality Channel Checker can offer you a comprehensive evaluation of any YouTube profile and thus simplify your decision taking process.