Conduct a YouTube audit to check the authenticity of the influencer audience. Audit the YouTube channel and check its quality to find the best performing creators for your influencer marketing campaign.
If you run advertising campaigns on YouTube, you know how important it is to place the promotional piece of content on the channel, have an engaged, authentic audience, and receive regularly the number of views you need. Therefore, you need to carefully audit YouTube channel of those creators you have chosen as your primary candidates.
Some people think buying followers is a simple trick to YouTube's success. Why do all the work when you can enhance your subscriber numbers for a few dollars? But the successful YouTube accounts don’t waste their time on false subscribers, and nor should you.
There are usually two ways that people manipulate the system:
While this isn't as horrible as the artificial bots that follow users on other networks such as Instagram, it is not much better. Your “fake followers” may be actual people, but they are likely to view your videos like a machine operating a bot system. That implies that these false followers will never see any influencer marketing you may participate in and will never click on any advertising on your videos. Thus, as a content creator on YouTube, it is highly recommended that you should not acquire or buy any fake followers, as it will only backfire on your profile. As an influencer marketer, be careful with your candidate. Try to analyze each profile and find the most fitting and authentic one.
There is no doubt that every influencer marketer out there wants to collaborate with the real YouTubers who have a real target audience so that the invested money will go in the right direction. However, it’s not always that obvious whether a YouTube channel has an authentic audience or not. For that reason, you have to understand the fundamentals of YouTube channel auditions.
As you can see, all of these metrics and facts have to be carefully checked and reviewed by several YouTubers. It takes time to perform all of that, mainly, if you have other tasks at hand and you need a tool that could automate the core layer of all manual labor, while you get to analyze and decide which candidate to choose.
HypeAuditor provides an Influencer Discovery tool that connects with the YouTubers and a single platform that lets you review all of the metrics above in a YouTube audit report. In addition, we provide another crucial metric called - the Channel Quality Checker. It represents a quick solution to the evaluation of a YouTube channel, allowing to select the most performing YouTube channel for a promotional campaign. Evaluating the channel’s quality is done based on numerous criteria and represents the first solution of its kind on the market.
If you run advertising campaigns on YouTube, you know how important it is to place the promotional piece of content in the channel having an engaged authentic audience and receiving on the regular basis the number of views you need.
HypeAuditor Channel Quality Checker represents a quick solution to the evaluation of a YouTube channel allowing to select the most performing YouTube channel for a promotional campaign. The evaluation of the channel’s quality is done based on numerous criteria and represents the first solution of its kind on the market.
A YouTube audit is a process of analyzing and discovering any inauthentic activity on the chosen YouTube channel. In short, you perform YouTube audit fake subscribers and check whether you desire to invest in a certain candidate or not.
A checklist is always required for the auditing process of an influencer profile. You need to know the following, to determine whether their channel is authentic and you can build collaborations with them:
The evaluation of a YouTube channel quality is based on the following criteria few steps to audit a YouTube channel:
Understanding how well the YouTube channel has been performing is not as easy as it may seem. You may have a look on a channel and tell by eye the activeness of the audience and its attitude to the creator’s content. However, you will not be able to do the proper benchmarking to see how well the channel has been performing compared to other similar ones.
It is also difficult to tell by eye the audience’s location, age, and gender. At the same time, this knowledge is essential when choosing a YouTuber. Content analytics as well as the check of the profile’s authenticity, cannot be done without the use of special tools allowing to check the YouTube channel quality. All of the components mentioned above of the analysis are equally important and should not be disregarded while choosing a YouTube channel for the integration.
Before running a YouTube ad campaign with any creator, it is essential to check the quality of channels you consider for integration. The stage of the creator’s choice is the most important one in the campaign execution process. The free YouTube Quality Channel Checker can offer you a comprehensive evaluation of any YouTube profile and thus simplify your decision-taking process.
Auditing America YouTube channel involves a lot of metrics that a marketer has to review and analyze a YouTuber to assume that they can collaborate. We‘ve already mentioned what those metrics are. Thus, here we’ll focus on the auditing process:
As you can see, the entire process takes up a reasonable amount of time for a single marketer to take each step. So if you’re wondering how you can significantly increase this process, HypeAuditor can provide you with a single platform that covers and automates every step described above.