Audit the YouTube Channel
If you run advertising campaigns on YouTube, you know how important it is to place the promotional piece of content on the channel, have an engaged, authentic audience, and receive regularly the number of views you need. Therefore, you need to carefully audit YouTube channel of those creators you have chosen as your primary candidates.
How dangerous is it to buy subscribers?
Some people think buying followers is a simple trick to YouTube's success. Why do all the work when you can enhance your subscriber numbers for a few dollars? But the successful YouTube accounts don’t waste their time on false subscribers, and nor should you.
There are usually two ways that people manipulate the system:
- You “earn” subscribers by subscribing to a list of channels given by a “free subscriber” service. You subscribe to so many channels per day, and in return, other service members will subscribe to your channel.
- You don’t bother with this attempt to subscribe to other channels. Instead, you just pay the service to click on sites for you, making you a phony subscriber to many other channels in return for an agreed number of others clicking on your subscribe button.
While this isn't as horrible as the artificial bots that follow users on other networks such as Instagram, it is not much better. Your “fake followers” may be actual people, but they are likely to view your videos like a machine operating a bot system. That implies that these false followers will never see any influencer marketing you may participate in and will never click on any advertising on your videos. Thus, as a content creator on YouTube, it is highly recommended that you should not acquire or buy any fake followers, as it will only backfire on your profile. As an influencer marketer, be careful with your candidate. Try to analyze each profile and find the most fitting and authentic one.
How can I spot a YouTube channel that has inauthentic subscribers?
There is no doubt that every influencer marketer out there wants to collaborate with the real YouTubers who have a real target audience so that the invested money will go in the right direction. However, it’s not always that obvious whether a YouTube channel has an authentic audience or not. For that reason, you have to understand the fundamentals of YouTube channel auditions.
- 1. Check the comment rate - the more genuine the comments are, the higher the chances that the audience on a given YouTube channel is authentic.
- 2. Average views per video vs the number of subscribers - a pretty bold fact that actually shows whether a content creator has bought the followers for their YouTube channel by conducting YouTube audit views comparison.
- 3. Check the audience attitude - observe how the target audience reacts towards the content a YouTuber is releasing. Once again, they should genuinely care about it in the comment section.
As you can see, all of these metrics and facts have to be carefully checked and reviewed by several YouTubers. It takes time to perform all of that, mainly, if you have other tasks at hand and you need a tool that could automate the core layer of all manual labor, while you get to analyze and decide which candidate to choose.
HypeAuditor provides an Influencer Discovery tool that connects with the YouTubers and a single platform that lets you review all of the metrics above in a YouTube audit report. In addition, we provide another crucial metric called - the Channel Quality Checker. It represents a quick solution to the evaluation of a YouTube channel, allowing to select the most performing YouTube channel for a promotional campaign. Evaluating the channel’s quality is done based on numerous criteria and represents the first solution of its kind on the market.
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