Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
3
Lifestyle
204.5M
United States
1.4M
2
5
Lifestyle
Music
40.7M
South Korea
9.3M
3
1
Lifestyle
Music
39.5M
4.9M
4
5
Music
Lifestyle
Cinema & Actors/actresses
31.3M
Indonesia
3.5M
5
Modeling
Lifestyle
76.3M
United States
804.8K
6
Lifestyle
Fashion
Clothing & Outfits
39.7M
India
1.5M
7
15
Shows
Lifestyle
41M
Brazil
1.3M
8
21
Lifestyle
Modeling
49.3M
United States
841.7K
9
36
Sports with a ball
Lifestyle
Winter sports
25.9M
Brazil
1.1M
10
4
Clothing & Outfits
Lifestyle
36.5M
Mexico
1M
11
63
Sports with a ball
Lifestyle
25.9M
India
1.3M
12
47
Cinema & Actors/actresses
Lifestyle
55M
India
577K
15
8
Fitness & Gym
Lifestyle
27.7M
India
641K
16
663
Sports with a ball
Lifestyle
Winter sports
14.8M
Brazil
994.6K
17
Lifestyle
Modeling
16.6M
United States
933.3K
18
27
Lifestyle
26.3M
Brazil
541K
19
21
Lifestyle
Sports with a ball
20.9M
Brazil
807.3K
20
3
Lifestyle
Cinema & Actors/actresses
14.5M
United States
875.5K
21
6
Lifestyle
Shows
48.9M
United States
421.3K
22
12
Sports with a ball
Lifestyle
37.2M
India
522K
23
Beauty
Modeling
Cinema & Actors/actresses
24.4M
India
778.3K
24
21
Lifestyle
Music
22.5M
South Korea
758.2K
25
18
Lifestyle
Shows
16.2M
United States
859.9K
26
5
Lifestyle
20.5M
Mexico
756.2K
27
26
Lifestyle
9.1M
Turkey
1.4M
28
Lifestyle
Modeling
10.7M
Indonesia
1.4M
29
21
Lifestyle
10.8M
Indonesia
1.3M
30
35
Lifestyle
9.8M
Indonesia
1.4M
31
18
Lifestyle
9.1M
Brazil
1.6M
32
40
Sports with a ball
Lifestyle
19.8M
India
715.4K
33
59
Lifestyle
32.5M
Indonesia
404.5K
34
21
Family
Lifestyle
15.3M
Russia
667.2K
35
37
Lifestyle
10.2M
Indonesia
1M
36
39
Lifestyle
Gaming
Cinema & Actors/actresses
11.9M
Mexico
954.4K
37
54
Lifestyle
Music
9.9M
Australia
1.2M
38
20
Lifestyle
Music
6.7M
Indonesia
1.7M
39
25
Lifestyle
Art/Artists
11.3M
Mexico
771.9K
40
8
Lifestyle
7.4M
Philippines
1.5M
41
19
Music
Lifestyle
13.3M
Brazil
505.1K
42
20
Lifestyle
8.2M
Yemen
1.3M
43
44
Lifestyle
Cinema & Actors/actresses
Music
15.7M
Brazil
539K
44
88
Lifestyle
Cinema & Actors/actresses
20.9M
India
474.1K
45
20
Lifestyle
7.3M
Indonesia
1.3M
46
18
Lifestyle
Music
10.5M
Indonesia
903.3K
47
152
Lifestyle
9.7M
Brazil
478.1K
48
Lifestyle
Music
9M
Indonesia
976K
49
101
Lifestyle
Music
13.6M
United States
631.5K
50
53
Cinema & Actors/actresses
Lifestyle
15.3M
United States
487.7K
1
2310

Top Lifestyle Influencers on Instagram

With roughly one billion active users who visit Instagram every month, the platform is considered one of the most popular social media spaces. With that said, Instagram influencers continue to gain traction. A growing number of brands partner with creators to build brand awareness among their audiences.

In our list of the Top Lifestyle Instagram accounts, you can find the most popular influencers from any country. You can also discover the most sought-after creators who make content on various topics I issues, ranging from music and art to family and lifestyle. Simply pick your category and we’ll show you the most popular Instagrammers in a particular niche.

The World’s Top Lifestyle Instagram Influencers

Let’s examine the leaderboard and find out who leads the list. As you can see, the most popular Lifestyle influencer is Kourtney Kardashian Barker. @kourtneykardash has the total audience of 204.5M followers who are generally from United States. The average engagement of the most popular creator is 2M likes and comments, while authentic engagement is 1.4M, which means that these likes and comments come from real people.

The second most popular Lifestyle Instagram creator is SUGA of BTS 민윤기 with 40.7M followers. The audience of the creator lives, for the most part, in South Korea. The average engagement of SUGA of BTS 민윤기 is 9.3M likes and comments. The third most popular Lifestyle Instagram creator is RM with 39.5M followers. They mostly live in . The average engagement of @rkive is 4.9M likes and comments.

Top Instagram Influencer Ranking Algorithm

We checked hundreds of the most well-known accounts on Instagram to provide you with the top Lifestyle influencers throughout the service as of December 2022. To make a list, we applied the AI algorithm that uses the creators’ audience size, taking into consideration real followers and their authentic engagement. as shown, this list of the top Lifestyle Instagrammers is altering, and influencers’ positions are periodically changing.

Select other categories to ascertain who the most popular Instagrammer is of your specialty. You can also check another leaderboard and see the Top Lifestyle Instagram Influencers in a particular region. You may uncover that the influencer’s location doesn’t definitely match with their audience’s location.

If you want to explore a definite influencer with further information, we suggest checking our Account Analytics reports. These reports contain thorough information and useful insights into creators’ audiences, engagement, and performance. intimately analyze the most well-known Lifestyle Instagram influencers.

FAQ: Top Lifestyle Instagram Accounts Ranking

Who is the most popular Lifestyle influencer on Instagram?

The most popular Lifestyle influencer on Instagram is @kourtneykardash.

How many followers does the most popular Lifestyle Instagram influencer have?

The most popular Lifestyle Instagram influencer is @kourtneykardash. He has 204.5M followers.

What statistics are available for the top Lifestyle influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.