Top Beauty Influencers on Instagram
by the number of quality and engaged followers
Updated: July 2020
Find top Instagram Beauty influencers to work with. Find out who is the #1 Beauty creator in 2020 and get a list of the most popular Instagram accounts. How it works ?
Gather raw open-source data
We gather raw data from different sources, depersonalize and clusterize it.
Check audience quality
Our AI takes only real audience and authentic engagement into consideration.
Learn more in FAQ
Rank & track
Algorithm ranks influencers and forms the global top, updated daily.
- Accessories & Jewellery
- Adult content
- Alcohol
- Animals
- Architecture & Urban Design
- Art/Artists
- Beauty
- Business & Careers
- Cars & Motorbikes
- Cinema & Actors/actresses
- Clothing & Outfits
- Comics & sketches
- Computers & Gadgets
- DIY & Design
- Education
- Extreme Sports & Outdoor activity
- Family
- Fashion
- Finance & Economics
- Fitness & Gym
- Food & Cooking
- Health & Medicine
- Humor & Fun & Happiness
- Kids & Toys
- Lifestyle
- Literature & Journalism
- Luxury
- Machinery & Technologies
- Management & Marketing
- Mobile related
- Modeling
- Music
- Nature & landscapes
- Photography
- Racing Sports
- Science
- Shopping & Retail
- Shows
- Sports with a ball
- Sweets & Bakery
- Tobacco & Smoking
- Trainers & Coaches
- Travel
- Water sports
- Winter sports
| Rank | @username | Category | Audience Country | Followers | Authentic Engagement | |||
|---|---|---|---|---|---|---|---|---|
| 1 |
|
Kylie 🤍@kyliejenner |
Fashion Modeling Beauty | United States | 184.4M | 3.5M | Free report | |
| 2 |
|
James Charles@jamescharles |
Beauty | United States | 19.2M | 1.3M | Free report | |
| 3 |
|
Lady Gaga@ladygaga |
Beauty Music Cinema & Actors/actresses Art/Artists | United States | 42.8M | 613.6K | Free report | |
| 4 |
|
Barbara Palvin@realbarbarapalvin |
Modeling Beauty Lifestyle Fashion | Turkey | 14.3M | 983.7K | Free report | |
| 5 |
|
avani@avani |
Beauty Photography | United States | 11.1M | 1.2M | Free report | |
| 6 |
|
Bunga Citra Lestari@bclsinclair |
Beauty Shows Modeling | Indonesia | 15.6M | 638.9K | Free report | |
| 7 |
|
Jeffree Star@jeffreestar |
Beauty Art/Artists Modeling | United States | 15.6M | 651K | Free report | |
| 8 |
|
Bretman (Da Baddest) Rock@bretmanrock |
Art/Artists Beauty | United States | 14.9M | 680.7K | Free report | |
| 9 |
|
Shay Mitchell@shaymitchell |
Beauty Fashion Modeling Family | United States | 28.3M | 316.4K | Free report | |
| 10 |
|
Natasha Wilona@natashawilona12 |
Beauty Modeling Fashion | Indonesia | 27.1M | 376.8K | Free report | |
| 11 |
|
Sunny Leone@sunnyleone |
Beauty Cinema & Actors/actresses | India | 37.5M | 260.8K | Preview | |
| 12 |
|
Rashmika Mandanna@rashmika_mandanna |
Beauty Modeling | India | 7.5M | 1.2M | Preview | |
| 13 |
|
Mari Maria@marimaria |
Beauty Art/Artists Family | Brazil | 15.7M | 382.4K | Preview | |
| 14 |
|
Shane Dawson@shanedawson |
Shows Beauty Humor & Fun & Happiness Art/Artists | United States | 11.1M | 499.1K | Preview | |
| 15 |
|
Nikita 🐉@nikitadragun |
Beauty Shows Modeling Adult content | United States | 7.4M | 695.9K | Preview | |
| 16 |
|
Chiara Ferragni ✨@chiaraferragni |
Beauty | Italy | 20.5M | 254.7K | Preview | |
| 17 |
|
Samantha Akkineni@samantharuthprabhuoffl |
Beauty Fashion Modeling Cinema & Actors/actresses Lifestyle | India | 10.6M | 617.1K | Preview | |
| 18 |
|
Sonam K Ahuja@sonamkapoor |
Art/Artists Beauty Fashion Modeling Lifestyle | India | 29.3M | 209.9K | Preview | |
| 19 |
|
Goar Avetisyan@goar_avetisyan |
Beauty | Russia | 9.2M | 542.1K | Preview | |
| 20 |
|
Fran@francinyehlke |
Beauty | Brazil | 10.9M | 361K | Preview | |
| 21 |
|
alexandra daddario@alexandradaddario |
Beauty Cinema & Actors/actresses | India | 16.3M | 285K | Preview | |
| 22 |
|
NikkieTutorials@nikkietutorials |
Beauty | United States | 14.2M | 260.6K | Preview | |
| 23 |
|
Liza Soberano@lizasoberano |
Beauty Cinema & Actors/actresses Modeling Fashion | Philippines | 13.4M | 332.1K | Preview | |
| 24 |
|
Daniela Alfaro@soydannyalfaro |
Beauty | Mexico | 7.2M | 547.6K | Preview | |
| 25 |
|
전소미@somsomi0309 |
Music Beauty Modeling | Indonesia | 6.8M | 577.1K | Preview | |
| 26 |
|
Kangana Ranaut@team_kangana_ranaut |
Beauty Cinema & Actors/actresses | India | 5.8M | 753.1K | Preview | |
| 27 |
|
HUDA KATTAN@hudabeauty |
Beauty | India | 45.5M | 84.5K | Preview | |
| 28 |
|
Emma Roberts@emmaroberts |
Beauty Fashion Modeling Cinema & Actors/actresses Lifestyle | United States | 13.9M | 233.7K | Preview | |
| 29 |
|
H&M@hm |
Beauty Fashion | United States | 35.5M | 92.7K | Preview | |
| 30 |
|
! Bibi@bibisbeautypalace |
Beauty Family | Germany | 7.6M | 464.4K | Preview | |
| 31 |
|
Marzia Kjellberg@itsmarziapie |
Beauty Lifestyle | United States | 7.8M | 439.1K | Preview | |
| 32 |
|
Doja Cat@dojacat |
Music Photography Beauty Adult content Art/Artists | United States | 6.9M | 365.8K | Preview | |
| 33 |
|
Shirley@shirleysetia |
Beauty Fashion Modeling Art/Artists Lifestyle | India | 6.5M | 499.2K | Preview | |
| 34 |
|
Malú 🦋@malutrevejo |
Beauty | United States | 8.4M | 249.5K | Preview | |
| 35 |
|
pouty girl@corinnakopf |
Beauty | United States | 4.5M | 503.6K | Preview | |
| 36 |
|
Danla the yargi machine@danlabilic |
Beauty Photography Travel Business & Careers | Turkey | 5.5M | 528K | Preview | |
| 37 |
|
Kathryn Bernardo 🐘@bernardokath |
Beauty Cinema & Actors/actresses Fashion | Philippines | 12.6M | 227.9K | Preview | |
| 38 |
|
Boca Rosa@bianca |
Beauty Lifestyle | Brazil | 12.2M | 148.6K | Preview | |
| 39 |
|
Jessica Mila Agnesia@jscmila |
Beauty Modeling Travel Fashion | Indonesia | 17.5M | 135.3K | Preview | |
| 40 |
|
Daniela Buenrostro 🤍@queenbuenrostro |
Beauty Lifestyle | Mexico | 6M | 493.7K | Preview | |
| 41 |
|
Hariany Almeida@hariany |
Beauty Lifestyle | Brazil | 8.6M | 237.3K | Preview | |
| 42 |
|
Felicya Angelista@felicyangelista_ |
Beauty | Indonesia | 14.1M | 159.6K | Preview | |
| 43 |
|
Joselyn Cano ♓️@joselyncano |
Art/Artists Beauty Fashion Modeling Lifestyle | Mexico | 12.4M | 188.6K | Preview | |
| 44 |
|
Dior Official@dior |
Beauty Luxury | United States | 31.6M | 73.4K | Preview | |
| 45 |
|
Amanda Gabriella Manopo Lugue@amandamanopo |
Modeling Beauty Business & Careers Lifestyle | Indonesia | 7.9M | 272.5K | Preview | |
| 46 |
|
Kylie Cosmetics@kyliecosmetics |
Fashion Beauty Lifestyle Business & Careers | United States | 24.3M | 73.8K | Preview | |
| 47 |
|
HK@realhinakhan |
Beauty Cinema & Actors/actresses Shows | India | 8.4M | 280.9K | Preview | |
| 48 |
|
EVA MARISOL GUTOWSKI@mylifeaseva |
Beauty Lifestyle | United States | 7.6M | 260.1K | Preview | |
| 49 |
|
نور ستارز | Noor Stars@noorstars |
Beauty | Iraq | 7.8M | 251.2K | Preview | |
| 50 |
|
Titania Aurelie Nurhermansyah@aurelie.hermansyah |
Beauty Business & Careers Modeling | Indonesia | 15.7M | 97K | Preview |
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