Instagram Tracking for a Successful Influencer Strategy
Like with any other marketing strategy, Instagram analytics is a key to a successful influencer marketing program. A detailed analysis of creators’ profiles provides you with an idea of who their followers are and whether or not their audience aligns with your target market. It can help you find relevant bloggers for your campaign.
However, searching for a potential partner without the right Instagram analytics tools is like groping in the dark. We at HypeAuditor know how hard it can be to find a perfect fit for your business. That’s why we developed a solution to help brands and agencies explore bloggers in great detail so they can make better decisions and improve their influencer marketing programs.
Instagram Follower Analytics and Metrics
HypeAuditor allows you to keep track of multiple valuable metrics so you can get all important information about the followers of your partner:
- · Demographics: country, city, language, ethnicity, age, and gender;
- · Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts;
- · Yearly Household Income: household income in USD;
- · Estimated Reach: the estimated number of people who see a creator’s post;
- · Reachability: the percentage of people among the audience who see influencer’s posts in their feed;
- · Authenticity: the percentage of authentic subscribers;
- · Audience Interest: topics their fans are interested in;
- · Audience Brand Affinity: brands their fans engage with;
- · Notable Followers: influencers that have recently interacted with this account.
Use these insights to better understand who might see your content if you partner with a particular creator.
Instagram Growth Stats
Follower growth review is another key element of advanced influencer analytics. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.
- · Yearly growth;
- · Follower growth: a graph that shows potential abnormal growth patterns;
- · Following dynamics: a graph that helps you spot the usage of third-party follow/unfollow tools.
You can also analyze bloggers’ engagement metrics to get an idea of how actively their subscribers interact with their content. With a powerful Instagram tracker, you’ll have all vital information right at your fingertips to strengthen your online marketing campaign.
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