In-Depth Instagram Stats Made with Machine Learning Algorithms and Computer Vision

Thanks to the top-notch technologies and innovative methods, our HypeAuditor Instagram Analytics reports provide you with deep insights into influencer’s audiences and help you detect fake influencers.

Find influencer’s contact details

At the very beginning of the Instagram report, you’ll see where an influencer lives and their contact information. You’ll find a list of content topics which can help you understand if content a creator produces relates to your industry. The report also shows you a profile’s position in the country, global, and category rankings based on the influencer’s audience quality and engagement authenticity.
Find influencer’s contact details

Analyze Audience Demographics and Interests data

Our Instagram analytics tool provides you with tons of information about the influencer’s audience like country and city, languages, ethnicity, age, and gender. What’s more, you can check audience interests to better understand if creator’s followers are relevant to your brand.
Analyze Audience Demographics and Interests data

Check Audience Quality

By using HypeAuditor tools for Instagram Analytics you can audit accounts to evaluate the quality of influencer’s audiences and spot fake followers. Reveal suspicious accounts among the creator’s audience. Bear this information in mind when choosing influencers to work with.
Check Audience Quality

Analyze Engagement

Keep track of influencer’s Engagement Rate and benchmark it against other creators. Delve deeper into important Instagram statistics like comments activity, likes spread, and likes-to-comments ratio HypeAuditor is the only Instagram analytics tool that checks engagement authenticity and detects Engagement Pods.
Analyze Engagement

Monitor Follower Growth

The HypeAuditor report provides you with key statistics for any Instagram account including historical data on an influencer’s audience growth. We’ve implemented an automatic analysis performed by our machine learning algorithm to show you if there were any abnormal growth or negative trends on the account. If you see any unusual patterns on the Followings growth graph, it means that an influencer might be using the Follow/unfollow trick to grow their audiences.
Monitor Follower Growth

Ensure that your brand’s image is in a reliable pair of hands

To be confident about influencer content, use our Brand Safety analysis. It is a composed metric consisting of nine major content flags: alcohol, toxic content, religious content, negative sentiments, offensive content, political matters, crime-related content, adult content, and pranks. Brand Safety helps you find influencer accounts suitable for sponsored content and ensures that your product doesn’t appear alongside inappropriate content. The analysis shows how safe content is while demonstrating whether the topics of a given influencer could cause damage to your brand’s image.
Ensure that your brand’s image is in a reliable pair of hands

Powerful features to boost your performance

Audience Quality Score
AQS was developed by HypeAuditor to help advertisers understand the overall quality of an influencer’s audience. AQS is the result of over 15 metrics, which are split into 4 key categories.
Estimated Post Reach
With the help of AI technology, HypeAuditor estimates the potential number of unique people who see an Instagram post. This data helps to estimate the overall reach of your marketing campaign.
Post and Story Prices
To calculate influencer’s prices per post and story we use information about their country, number of followers, engagement rate, and overall audience quality. The estimations are made using a machine learning algorithm trained with market values.
Brand Mentions
Find out brands an Instagram influencer has worked with in the past 180 days and analyze their sponsored post-performance. Determine which brand categories resonate with an influencer's audience. See brands the creator’s audience engages with.

Instagram Analytics for

a Successful Influencer Marketing

Like with any other marketing strategy, Instagram analytics is a key to a successful influencer marketing program. A detailed analysis of creators’ profiles provides you with an idea of who their followers are and whether or not their audience aligns with your target market. It can help you find relevant influencers for your campaign.

However, searching for a potential partner without the right Instagram analytics tools is like groping in the dark. We at HypeAuditor know how hard it can be to find a perfect fit for your business. That’s why we developed a solution to help brands and agencies explore influencers in great detail so they can make better decisions and improve their influencer marketing programs.

Instagram Follower Analytics and Metrics

HypeAuditor allows you to keep track of multiple valuable metrics so you can get all important information about the followers of your influencer.

  • Instagram Audience Demographics: country, city, language, ethnicity, age, and gender;

  • Instagram Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts;

  • Audience Yearly Household Income: household income in USD;

  • Instagram Reach: the estimated number of people who see a creator’s post;

  • Audience Reachability: the percentage of people among the audience who see influencer’s posts in their feed;

  • Audience Authenticity: the percentage of authentic subscribers;

  • Audience Interests: topics their fans are interested in;

  • Audience Brand Affinity: brands their fans engage with;

  • Notable Followers: influencers that have recently interacted with this account.

Use these insights to better understand who might see your content if you partner with a particular creator.

Instagram Growth Statistics

Follower growth review is another key element of advanced influencer analytics. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.

  • Yearly growth;

  • Follower growth: a graph that shows potential abnormal growth patterns;

  • Following dynamics: a graph that helps you spot the usage of third-party follow/unfollow tools.

You can also analyze bloggers’ engagement metrics to get an idea of how actively their subscribers interact with their content. With a powerful Instagram tracker, you’ll have all vital information right at your fingertips to strengthen your online marketing campaign.

Questions & Answers About Instagram Analytics

Where can I see Instagram analytics for other accounts?

You can find important Instagram statistics and robust data on any profile in the HypeAuditor Instagram report. It provides brands and businesses with metrics that really matters to help you optimize your influencer marketing strategy.

How to access your Instagram analytics report?

Start by logging into your HypeAuditor account, or sign in, if you don’t have one yet. Then head to the Influencer Analytics section of the report and start collecting actionable insights!

If you are on a HypeAuditor paid plan, you’ll have access to the advanced Instagram analytics for influencer marketing.

How to use Instagram analytics report?

With the report you can carry out an all-encompassing analysis of any Instagram account and get deep insights into creators’ performance. Get to know who their followers are, keep track of their engagement and growth metrics, and check their audience quality and comments authenticity. Use the insights to make data-driven decisions and avoid promoting your brand on accounts of fake influencers.

How often do you update data on Instagram report?

HypeAuditor updates the following metrics on daily basis:
· Followers Count
· Growth graph (+ Yearly growth)
· Engagement Rate, average likes, average comments
· Likes Spread
· Likes Comment Ratio
· Rankings

Can I get historical data for my Instagram analysis?

Yes, in the Instagram report, you can check historical data on follower growth. This can give you an idea of how organically they grow their Instagram account. See if they have any abnormal growth patterns that might be a sign of an artificial increase in followers number.

Do you have any free Instagram analytics tools?

Yes, you can try our free tools to quickly check some key metrics of any influencer.

Join 750,000+ influencers and businesses using HypeAuditor today: