Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Fashion
Modeling
Beauty
380M
United States
3.9M
2
Cinema & Actors/actresses
Fashion
165.6M
United States
6M
3
Modeling
Fashion
273.9M
United States
2.5M
4
Music
Fashion
294M
United States
1.9M
5
Fashion
Beauty
343.5M
United States
1.3M
6
Music
Fashion
150.5M
United States
1.6M
7
Lifestyle
Fashion
Clothing & Outfits
45.6M
India
2.9M
8
Photography
Fashion
21.8M
Indonesia
391K
9
Modeling
Fashion
18.7M
Russia
381.8K
10
Music
Modeling
Fashion
11.1M
Indonesia
636K
11
Music
Cinema & Actors/actresses
Fashion
6.9M
United States
619.9K
12
Modeling
Fashion
Lifestyle
20.5M
Brazil
243.4K
13
Modeling
Fashion
21.7M
Brazil
156.6K
14
Fashion
Modeling
34.4M
India
179.8K
15
Beauty
Cinema & Actors/actresses
Modeling
17.6M
Philippines
344.7K
16
Music
Beauty
Fashion
12M
Indonesia
403.3K
17
Fashion
7.7M
United States
401.8K
18
Beauty
Cinema & Actors/actresses
Fashion
17.6M
Philippines
215.8K
19
Cinema & Actors/actresses
Modeling
Fashion
14.9M
Mexico
222.9K
20
Cinema & Actors/actresses
Fashion
20.2M
Brazil
121.4K
21
Lifestyle
Fashion
Cinema & Actors/actresses
12.1M
India
256.5K
22
Modeling
Lifestyle
Fashion
19.9M
India
154.2K
23
Lifestyle
Fashion
6.9M
United Kingdom
322.8K
24
Modeling
Fashion
15.3M
United States
160.2K
25
Modeling
Fashion
13.8M
Indonesia
207.7K
26
Fashion
Clothing & Outfits
Accessories & Jewellery
50.8M
Brazil
50.4K
27
Music
Cinema & Actors/actresses
Fashion
12.1M
Brazil
218.6K
28
Fashion
Lifestyle
Beauty
8.3M
Mexico
350K
29
Art/Artists
Fashion
Music
13.9M
United States
155.5K
30
Art/Artists
Fashion
Modeling
21.5M
United States
94.2K
31
Cinema & Actors/actresses
Modeling
Lifestyle
13.5M
Philippines
193.5K
32
Cinema & Actors/actresses
Lifestyle
Fashion
35M
Brazil
63.7K
33
Fashion
Beauty
Shows
6.6M
India
388.9K
34
Cinema & Actors/actresses
Modeling
Fashion
12.2M
Thailand
179.9K
35
Literature & Journalism
Fashion
42.4M
United States
37.5K
36
Beauty
Cinema & Actors/actresses
Modeling
8.4M
United States
194.1K
37
Lifestyle
Modeling
Fashion
6.5M
United States
235.4K
38
Art/Artists
Fashion
Modeling
10.5M
Brazil
154.9K
39
Lifestyle
Fashion
5M
United States
306.3K
40
Beauty
Lifestyle
Fashion
7.5M
Indonesia
236.8K
41
Accessories & Jewellery
Clothing & Outfits
Fashion
50.3M
United States
31.7K
42
Beauty
Modeling
Fashion
4.7M
United States
248.6K
43
Beauty
Modeling
Lifestyle
8.9M
United States
137.3K
44
Fashion
5.3M
Brazil
203.3K
45
Modeling
Lifestyle
Fashion
12.5M
United States
76.1K
46
Music
Fashion
14.7M
United States
80.9K
47
Family
Fashion
Modeling
8.1M
United States
175.4K
48
Cinema & Actors/actresses
Modeling
Fashion
9.4M
Turkey
142.8K
49
Fashion
Clothing & Outfits
Accessories & Jewellery
42.6M
United States
28.7K
50
Fashion
4.8M
India
266.7K
1
2310

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In February 2023, the most popular Fashion creators is Kylie with an Instagram audience of 380M followers. The audience of @kyliejenner, for the most part, lives in United States. In the top list, you can also check the engagement of @kyliejenner. The average engagement is 6.2M likes and comments, while authentic engagement is 3.9M likes and comments.

The second most popular Fashion Instagram creator is Zendaya with 165.6M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Zendaya is 7.9M likes and comments. The third most popular Fashion Instagram creator is Kendall with 273.9M followers. They mostly live in United States. The average engagement of @kendalljenner is 3.9M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kyliejenner.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kyliejenner. He has 380M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.