The HypeAuditor Blog

This free course will teach you how to use HypeAuditor to its fullest to make your influencer marketing even more efficient.
Influencer Marketing: A Complete Guide
29 min
Influencer Marketing: A Complete Guide
Discover how to work with influencers, develop a successful strategy, and understand where the industry is heading with our influencer marketing guide.
A Comprehensive Guide to Influencer Marketing Analytics
16 min
A Comprehensive Guide to Influencer Marketing Analytics
Track and evaluate influencer marketing analytics to understand how different elements of your campaign are performing.
Successful Influencer Outreach Strategy: Tips and Templates
10 min
Successful Influencer Outreach Strategy: Tips and Templates
A winning influencer outreach strategy is a crucial stage of your marketing campaign and can result in a long-term relationship with creators.
How to Integrate Social Media With Email Marketing Strategy
10 min
How to Integrate Social Media With Email Marketing Strategy
Combine social media and email marketing in your marketing strategy to raise your brand’s visibility, build customers' trust and improve conversion rates.
Why Influencers Should Switch to an Instagram Creator Account
6 min
Why Influencers Should Switch to an Instagram Creator Account
Instagram is one of the fastest-growing social media networks. No wonder 89% of influencers believe it is the most popular influencer marketing channel.
Market Size of Instagram Influencer Marketing
5 min
Market Size of Instagram Influencer Marketing
Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram Learn the key factors impacting the companies worldwide and changing the Instagram influencer marketing market size for the better good.
Developing an Influencer Marketing Strategy - A How-To Guide
6 min
Developing an Influencer Marketing Strategy - A How-To Guide
The popularity of influencer marketing is constantly growing. Companies should focus on creating a compelling influencer marketing strategy if they want to reap the benefits of this type of marketing. There are many factors to consider when developing an influencer marketing strategy. In this article, we will cover the basics of creating a successful strategy.
Working with influencers
How to Use Gmail to Conduct Influencer Outreach
11 min
How to Use Gmail to Conduct Influencer Outreach
Before you can leverage influencer marketing, you need to find the right influencers and contact them. We’ll discuss how to use Gmail for influencer outreach.
The Top Virtual Instagram Influencers in 2021
22 min
The Top Virtual Instagram Influencers in 2021
For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.
Influencer Outreach Survey: Best Ways to Contact Influencers
7 min
Influencer Outreach Survey: Best Ways to Contact Influencers
HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its “Influencer Outreach Survey”, providing insights into what influencers want to see from brand partners and why they would refuse to work with brands.
Our Survey Data of 1865 Instagram Influencers
11 min
Our Survey Data of 1865 Instagram Influencers
For the first HypeAuditor 2021 Influencer Income Survey we have asked 1,865 Instagram influencers about their monthly income from their Instagram account, workflow, and main sources of income to find out how much and how creators earn right now.
Social media
Social Media News: The Biggest Updates Businesses Need to Know in 2022
22 min
Social Media News: The Biggest Updates Businesses Need to Know in 2022
Significant social media news and updates in the past year. Discover Instagram, YouTube, and TikTok features and new opportunities for your business for 2022.
Building a Social Media Branding Strategy in 6 Steps | HypeAuditor
8 min
Building a Social Media Branding Strategy in 6 Steps | HypeAuditor
Discover six steps to creating and maintaining a solid social media branding strategy from scratch. Map out your path to brand awareness with these techniques.
8 Ways to Share Your Brand Story Using an Instagram Grid
9 min
8 Ways to Share Your Brand Story Using an Instagram Grid
Find 8 edgy ways to use the potential of an Instagram grid. Check the examples of grids that help brands tell their stories and differentiate their feeds from the rest.
How to Harness YouTube SEO to Generate Content Ideas For Your Channel
10 min
How to Harness YouTube SEO to Generate Content Ideas For Your Channel
In this guide, we will walk you through the process of using YouTube SEO to understand what the audience is looking for and generate content ideas step by step.
Influencer marketing
HypeAuditor's Third Annual "State of Influencer Marketing" Report Reveals Highest Trending Instagram Topics for 2022
4 min
HypeAuditor's Third Annual "State of Influencer Marketing" Report Reveals Highest Trending Instagram Topics for 2022
Indianapolis, IN —January 25, 2022— HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, today released its third annual “State of Influencer Marketing 2022” report. The report contains valuable insight into influencer marketing, focusing primarily on Instagram, TikTok, and YouTube, detailing the evolutions that occurred in 2021 and the predicted
Write for HypeAuditor: Our Guest Blogging Guidelines
5 min
Write for HypeAuditor: Our Guest Blogging Guidelines
Thanks for your interest in writing for the HypeAuditor blog! Below are a few things to keep in mind when submitting an article for HypeAuditor’s blog. Please read the whole document before contacting us. To submit your topic idea or article, fill in the form. Audience HypeAuditor readers are a global audience of over 750,000
How to Make Use of Influencers in Your Marketing Strategy
10 min
How to Make Use of Influencers in Your Marketing Strategy
It doesn’t matter if your business is new or old, a good part of your budget is going to go to marketing. A famous chef was once asked, “Why do you keep pushing the bar when you’re already at the top?” He replied, “You’re only as good as your last plate.”
6 Influencer Marketing Trends to Utilize in 2022
8 min
6 Influencer Marketing Trends to Utilize in 2022
The post provides a list of 6 emerging influencer marketing trends that businesses need to be aware of in the upcoming year.
Product
Year in Review: What Was 2021 Like for HypeAuditor
13 min
Year in Review: What Was 2021 Like for HypeAuditor
Learn about the major and best updates and improvements we've added to the HypeAuditor platform this year, and find out how they can help you grow your business.
Markets & Industries
How to Use Competitor Analysis to Grow Your Influencer Marketing Agency
5 min
How to Use Competitor Analysis to Grow Your Influencer Marketing Agency
Influencer marketing agencies have to deal with many challenges. The flow of tasks may sometimes seem endless, and building successful campaigns for your clients takes much time.
How Brands Can Use Competitor Analysis to Level Up Influencer Marketing
5 min
How Brands Can Use Competitor Analysis to Level Up Influencer Marketing
Influencer marketing is a dynamic space that is constantly changing. Brands are looking for new ways to engage with their audience and shifting ad spends towards this channel. Users, in turn, are swayed by the content they consume on social media. All these conditions lead to the evolution of the influencer marketing landscape.
Tips for influencers
7 Types of Digital Downloads to Promote and Sell on Instagram | HypeAuditor Blog
8 min
7 Types of Digital Downloads to Promote and Sell on Instagram | HypeAuditor Blog
Find the top 7 types of digital products to promote on Instagram and learn how to turn your loyal followers into customers and sell digital downloads there.