The HypeAuditor Blog

Influencers come in many shapes and sizes – and while that may be true in the literal sense, it’s equally as true when it comes to their account statistics. One of the ways in which we differentiate influencers is by follower count, which brings us to the smallest, but also the most common category of influencer – the nano-influencer.

Having a face for your brand can transform your marketing strategy. Discover what a brand ambassador is, why they matter, and how to find the best one.

Discover how to work with influencers, develop a successful strategy, and understand where the industry is heading with our influencer marketing guide.

Track and evaluate influencer marketing analytics to understand how different elements of your campaign are performing.

How can one avoid becoming lost in a sea of videos? Optimizing amazing videos for search via video SEO best practices is your best bet. You can establish a great YouTube SEO plan using these tips.

As a marketing and networking tool, Instagram is vital for businesses to create various influencer marketing campaigns. However, imagine for a moment that your account got hacked. What should you do? First, don't panic—you're not alone. If you got an Instagram hacked account, you must recover it as soon as possible. Here are the procedures to regain access to your Instagram account and precautions you may take to strengthen your online security.

Combine social media and email marketing in your marketing strategy to raise your brand’s visibility, build customers' trust and improve conversion rates.

Significant social media news and updates in the past year. Discover Instagram, YouTube, and TikTok features and new opportunities for your business for 2022.

Every year, we publish an article with a ranking of the world’s top virtual influencers. We’ve got you covered with all the biggest news, events, and data about the world of virtual influencers in 2022.

Contact influencers and build relationships with the help of HypeAuditor's Influencer Outreach survey.

A winning influencer outreach strategy is a crucial stage of your marketing campaign and can result in a long-term relationship with creators.

Before you can leverage influencer marketing, you need to find the right influencers and contact them. We’ll discuss how to use Gmail for influencer outreach.

Learn about the major and best updates and improvements we've added to the HypeAuditor platform this year, and find out how they can help you grow your business.

Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram Learn the key factors impacting the companies worldwide and changing the Instagram influencer marketing market size for the better good.

Influencer marketing agencies have to deal with many challenges. The flow of tasks may sometimes seem endless, and building successful campaigns for your clients takes much time.

Influencer marketing is a dynamic space that is constantly changing. Brands are looking for new ways to engage with their audience and shifting ad spends towards this channel. Users, in turn, are swayed by the content they consume on social media. All these conditions lead to the evolution of the influencer marketing landscape.