The HypeAuditor Blog

Dive into the world of granfluencers, the elderly creators taking Instagram and TikTok by storm and capturing audiences the world over.

The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.

As a result of social media outlets, the concept of social proof and influence has arisen, and due to this, the first influencers have appeared on the scene. Initially, they were the social media users who were followed and listened to by millions of people around the world. Businesses were quick to team up with them and advertise their products through them. A new marketing tactic involving creators was born: influencer marketing campaigns.

The opinions and reviews of real customers have always been incredibly influential but in the absence of personal contact, user-generated evaluations, and product descriptions became more prominent on the internet. Furthermore, users began to believe less and less in the brand's advertisements, and more in the thoughts of regular consumers. The most influential type of content is user-generated content (UGC in short), and without it, people are more likely to abandon their purchases.

A good product seeding kit can be the difference that makes your campaigns a true success, so take notes from these inspiring examples.

A good influencer gifting note can go a long way, so take inspiration from our tips, tricks, and free templates to enrich your next gifting campaign.

A product seeding campaign or influencer gifting is when brands send a free product to influencers in an attempt to reach new or distinct audiences, increase brand awareness, drive engagement and website traffic, or gain social proof through creator endorsements.

Should you be using influencers or regular ads to promote your brand? Learn more about the differences and which strategy will work best for your brand.

Get a crash course on fifteen of the world's biggest beauty brands that sponsor influencers and work with them on social media campaigns.

Uncover the world of makeup influencers including what they are, how to find them, and the 10 most popular creators today.

Wondering what the deal is with Instagram's Threads? We dive into all the details you need to know about Twitter's newest challenger.

In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.

TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.

Read on to uncover the tale of Instagram's most-liked post, as well as which other posts have come close to taking the title.

Learn how to leverage the top business social media platform to expand your influencer career and land new opportunities to make money.

Your brand pitch is crucial to landing collaborations, so learn from our tips and tricks and try out our free templates when reaching out.

Struggling to find a specific brand's email address or point of contact? We've outlined a few methods to help you get in touch.

Learn how to be the conversation starter when it comes to landing collaborations with brands with these handy tips and tricks.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.