The HypeAuditor Blog

Twitter hasn’t been as popular as Facebook, Instagram, YouTube, or TikTok. Its user base is merely above 335 million and since Elon Musk bought the platform it lost millions of subscribers, including brands. Its content format is short and textual and allows real-time discussions. This poses a challenge for many brands and industries that build on visuality and lengthy content.

What social media platform comes to your mind if you think of influencer marketing? Most likely, Instagram will be the first to come up – or maybe the second. Indeed, Instagram has become the major platform for influencer marketing, with more than 2 billion active users and diverse content formats and features. It would be a missed opportunity for content creators and businesses not to capitalize on Instagram’s broad audience and visual abilities.

Content is King, but engagement is Queen on social media platforms. The more you engage your audience, the more each algorithm promotes and pushes you forward. This is exactly why interactive content works. In fact, interactive content sees 52.6% higher engagement than any static content on social media platforms.

In the last few years, TikTok has grown rapidly, especially among Gen Z and young Millennials. What’s its secret? TikTok content is relatable, unique, authentic, and prone to go viral. The platform’s users are considered the most engaging, with 92% of them liking, sharing, or commenting after they are exposed to a video.

Affiliate marketing has been a popular digital marketing tactic for many brands. Businesses usually partner with bloggers, podcasters, YouTubers, and niche website owners as affiliates who promote a business’s services or products on their channels. It is a transactional relationship aiming to grow the merchant’s sales and traffic. In turn, publishers get a commission after each successful conversion.

According to businesses, finding influencers is one of the top three challenges of influencer marketing. The question then arises, how difficult is it to find local influencers? In this blog post, we’ll recount 14 online and offline techniques that enable you to find social media influencers in your area.