The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
Mastering Exclusivity in Influencer Marketing
7 min
Mastering Exclusivity in Influencer Marketing
Exclusivity in influencer marketing is a method applied by an increasing number of businesses. It demonstrates credibility, strengthens a brand’s position in its sector, and ensures reliable and consistent messaging. Yet, exclusivity is not a magic spell. It has its set of challenges if not planned and executed carefully.
Safeguarding Brand Safety in Influencer Marketing
5 min
Safeguarding Brand Safety in Influencer Marketing
As content creators' influence grows so can the potential risk of them getting involved in a scandalous act, like posting a piece of content that has a catastrophic effect on your brand’s reputation. Therefore, businesses must diligently analyze creators' content along with their audience, brand alignment, and crucial performance metrics.
B2B Influencer Marketing: What You Need to Know
10 min
B2B Influencer Marketing: What You Need to Know
When you think of companies that work with influencers, you'll likely think of B2C brands. Businesses in the fashion and accessories industry, as well as beauty and sports brands, have long capitalized on influencers' names. But what about business-to-business ventures? Couldn't they leverage influencers' charisma or intellectual capital? Can B2B companies use influencers as part of their marketing strategy? These are exactly the questions we will answer in this blog post backed up by Ogilvy’s relevant report on influencer marketing for B2Bs.
Vetting Influencers Wisely: 10 Key Checks
17 min
Vetting Influencers Wisely: 10 Key Checks
Our comprehensive guide covers 10 points that help brands and agencies navigate through the crucial and sometimes overwhelming process of influencer vetting and approval. It will help your brand minimize the risks, maximize success, and provide you with a blueprint for future creator selection.
What Do Instagram Influencers Think About AI?
7 min
What Do Instagram Influencers Think About AI?
HypeAuditor conducted a survey for their "Influencers and AI" report, gathering insights from 620 Instagram influencers on their views regarding AI tools for content creation, digital clones, and AI-generated content. The survey took place between August 1 and August 30, 2024, and was distributed electronically using the contact information from the HypeAuditor database.
10 Tips for Creating a Great Influencer Marketing Report
7 min
10 Tips for Creating a Great Influencer Marketing Report
An exemplary campaign report goes beyond data points and numbers. It will provide valuable insights, highlight major achievements, and identify critical circumstances that you can use for your next marketing initiative. On top of that, a great campaign report verifies your value and showcases your efforts to investors and clients.
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Influencer Marketing
5 Tips to Make Great Campaigns with Virtual Influencers
6 min
5 Tips to Make Great Campaigns with Virtual Influencers
Brands and agencies have surely come across campaigns where companies teamed up with computer-generated characters. Since AI tools have become sophisticated enough that studios and graphic designers can create life-like individuals and algorithms can control their behaviors, virtual influencers have become a hot topic.
Managing Influencer Relationships and Outreach with AI
6 min
Managing Influencer Relationships and Outreach with AI
This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.
AI in Influencer Marketing
Uncovering the AI Capabilities of HypeAuditor
6 min
Uncovering the AI Capabilities of HypeAuditor
Digital marketing has reached a stage where professionals have to process a huge amount of data daily. This is impossible without artificial intelligence. Every tool on the market uses machine learning, algorithms, and other technological achievements to some extent. HypeAuditor is no exception.
Generative AI in Influencer Marketing: A Brand Guide
6 min
Generative AI in Influencer Marketing: A Brand Guide
Though the age of influencers isn’t over yet, here is the latest innovation that is conquering the realm of digital marketing: Generative Artificial Intelligence. After its appearance, it didn’t take long for influencers - and marketing professionals alike - to realize how much help GenAI can provide in content creation and optimization.
News & Trends
Social Media
How to Check the YouTube Analytics of Other Channels
6 min
How to Check the YouTube Analytics of Other Channels
YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?
How to Calculate Average Views on Instagram
6 min
How to Calculate Average Views on Instagram
Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.
How to Find Competitors on Instagram: 14 Methods
8 min
How to Find Competitors on Instagram: 14 Methods
Originally created for sharing photos, experiences, and memories, Instagram has evolved into a multifaceted platform. While users can still use the app for its original purposes, it also became one of the key channels for brands to engage with consumers in an authentic way, acquire new customers, and showcase their products. Instagram has become a fierce arena for vying for users’ attention. Businesses have to compete with local and international companies.
How to Find Small Influencers on Instagram
13 min
How to Find Small Influencers on Instagram
Small influencers: the new secret weapon of small and large businesses alike that want to succeed on Instagram. Despite their modest following they have the most engaged audiences. What makes them brands’ favorite partners is the authentic relationship they forge with their followers, their relatable nature, and their expertise in their niche.
Tips for Influencers
Influencer Industry
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