As the Influencer Marketing industry grows, so does competition among agencies. Data-driven decision making is clearly the strongest weapon. However, data can be quite misleading without a good understanding of what you need to focus on.

We want to pick a good influencer for our portfolio and run a campaign. Anna and Brittany seemed to be really suitable for our project, having quite similar numbers: Anna with 50,9K followers and an engagement rate of 3,31% and Brittany with 52,8K followers and an engagement rate of 3,35%.

However, this would not be enough to make our decision, as we do not have much data on the quality of their audience. Why? The key to success of any advertising campaign is to gain reach among a real audience, which would lead to increased interest in a product and sales. But most marketing specialists do not really know that influencers inflate the size of their audience with multiple tools that are easily discovered on the web. HypeAuditor solves this problem by providing you with an accurate Audience Quality Score that includes 4 key metrics for effective decision making.

Instagram influencers are now an indispensable part of internet marketing. Statista revealed that as of June 2018, there are more than a billion active Instagram accounts every month. In a time when people are dependent on social media for news, entertainment, and communication, influencers have risen to satisfy the demand for brand awareness through this particular platform.

Of course, influencers have been at the receiving end of criticism too, particularly those directed at fraudulent accounts, follower/comment purchasing, and sensational content. HypeAuditor previously revealed that among UK and US influencers, 30% have a low-quality audience. The numbers are even higher among micro-influencers, as more than 50% of their followers are of low quality. These low-quality audiences are usually from bought likers, commenters, and followers, most of which are dummy accounts made for this particular service. This is why you don’t want just any influencer to market your brand.

If you are looking to tap Instagram influencers for your brand, consider the following tips first.

Recently at HypeAuditor, we’ve studied over 50,000 Instagram influencers from the US and UK. We’ve grouped influencers together into 6 Tiers, depending on their follower count, and checked their audience quality.

The study shows that celebrities and influencers with millions of followers have, in general, 28.44% of a low-quality audience.  It is noteworthy that UK macro-influencers have 26.66% of a low-quality audience, while US influencers have 30.23%.

This number is even higher amongst micro-influencers, by comparing one with another we revealed that on average over 50% of their audience is of a low-quality. The data shows that the fewer followers an influencer has, the higher their percentage of a low-quality audience.

At HypeAuditor we believe that this happens for several reasons:

• disorderly use of hashtags which leads to the growing number of mass-followers;
• using ineffectual Instagram growth services and shoutouts to influencers without checking their accounts for fraud;
• purchasing followers.

Influencer Marketing is not anymore just an additional channel to acquire new customers. With more than 1 billion monthly active users on Instagram and the U.S. net advertising revenues projected to reach 3.96 billion US dollars in 2018, there are brands that are investing more than 80% of their total marketing budget on influencer marketing activities.

Unfortunately, still a lot of brands don’t know how to properly find the right influencers and how to organize a influencer marketing campaign, wasting marketing budget and not getting enough ROI.

In this article, I will give you 3 main advices when starting a collaboration with influencers.

We are very excited to introduce you the new feature of HypeAuditor –  Instagram Influencers Rankings. It is based on the analysis of 3,295,000+ bloggers. We rank them by the number of real followers and authentic engagement.

The Instagram Influencers Rankings helps marketers to understand the real landscape of influencers in their target country or niche to make better marketing campaigns. Until recently it was almost impossible to do because of the rise of cheating methods among influencers. Over 30% of Instagram accounts are fake and non-active.

How does it work?

• Gather raw data

We gather raw data from different sources, depersonalize and group it.

• Check followers quality

Our AI takes only real followers and likes from them into consideration.

• Rank & track

Algorithm ranks influencers and forms the global top, updated daily.

Our AI updates ranking daily and shows the rank change since last month to help you to keep an eye on what’s trending and who’s growing authentically.

Today we would like to shed light on the infamous Fake Followers. This is a trending topic that has been massively discussed in the Influencer Marketing community lately.

It is now blatant that some of the bloggers will deliberately buy Fake Followers in order to make their account numbers seem larger than they really are. Others unwittingly gain Fake Followers, by signing up for Instagram Growth Services. These services promise a truckload of real followers, but eventually, you end up having your account littered with nothing but poorly designed bots.

In rare cases we have faced – which are the most affronting of all – your competitors buy the bots for you. Yes, you read it right! These “witty marketers” come to the conclusion that there is a painful scarcity of followers on your account, and they feel really, really bad for you. So much so that they go ahead and buy you the cheapest bots you can find on Earth. Good thing they are fairly easy to notice.

We’ve confronted many situations such as this – and now would like to spend a minute to share our experience on how to ditch bad quality audience from your account.

Hashtags are the great power. And then you must now, that with it comes great responsibility. You can either make it work for your account, or you use it wrong long enough to see yourself burying your Instagram page in the ground. Today we’ll talk about how to use the hashtags so you don’t end up calling for coroner services.

Why in the World Would You Need Hashtags?

Hashtags, as the majority of things in the world, were invented for the better. They provide simpler navigation so that users can easily get posts about a particular topic. Say, a man in Uganda would love to see the posts with Abyssinian cats? He should just use a #abyssiniancat and he will get inundated with a myriad of cute furry and purry photos and videos of cats fast and furious. Let’s just hope he does not have an allergy to cats.

Our guest today is a successful social media manager, blogger and Instagram influencer, Insaf.

Hi Insaf, we are happy to have you as a guest on HypeAudtor Blog, can you please introduce yourself for readers, who don’t know yet who you are?

— I am passionate about social media, fashion, and travel. Launched my blog 5 years ago and then followed up with my Instagram account. I love sharing my tips and lifestyle so welcome to my world.

How did you get into Instagram? What came first, the Instagram or the blog?

— I first came into Instagram as a platform to promote my blogposts. So yes the blog came before Instagram.

How has your Instagram grown since you first started? We know that sometimes the most difficult task is getting your first 1000 followers, how did you do it?

— To be honest, I just stayed honest and faithful to what I am. And it worked 🙂

With HypeAuditor it’s super easy to check any Instagram influencer for fake followers and likes. But let’s figure out who are fake followers.

For us, it’s any low-quality follower: mass follower or suspicious account.

Why do we think that mass followers are fake?

First, they have too many followers and don’t see your posts in their news feed, they don’t like or comment your posts. They are inactive followers, just a ballast.

Second, 80% of bots are mass followers. For instance:

Audience Quality Score (AQS) allows advertisers to check influencers before they actually work together.

This is a 1 to 100 metric which consists of three components: