The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
Mastering Black Friday: How To Get The Most Out Of Influencer Marketing During The 2023 Holiday Season
14 min
Mastering Black Friday: How To Get The Most Out Of Influencer Marketing During The 2023 Holiday Season
In this article, we're going to be diving into our biggest insights for 2023 and offer top tips and crafty tricks to master influencer marketing and supercharge your Black Friday campaigns.
The 30 Best Ecommerce Tools in 2024 to Boost Your Business
12 min
The 30 Best Ecommerce Tools in 2024 to Boost Your Business
Discover the best ecommerce tools for businesses in 2024 ranging from marketing and analytics to shipping and support.
15 Best Social Media Scheduling Tools for 2024
18 min
15 Best Social Media Scheduling Tools for 2024
Brand content can range from short text posts and images to videos and infographics on social media. Awareness, however, can only be maintained when quality content is posted consistently and at the right time. This is where a social media management platform comes into the picture. By using it, you can coordinate postings across various social networks from a single location.
What Is a Giveaway Campaign? Practical Tips and Creative Ideas for a Greater Impact
8 min
What Is a Giveaway Campaign? Practical Tips and Creative Ideas for a Greater Impact
Are you wondering how to get people's attention to your product or service? Do you have trouble increasing brand awareness or generating leads with your branded content? Struggling to reach more people on social media? The good news is there is a solution that ticks off all of these boxes simultaneously: an influencer giveaway campaign.
Sponsored Posts Defined: What Are They and How Can They Boost Your Marketing Efforts?
7 min
Sponsored Posts Defined: What Are They and How Can They Boost Your Marketing Efforts?
The introduction of social media sponsored posts, allowed companies to get back in the public's eye, standing out from all the noise present on socials. It's no secret that TikTok and Instagram sponsored posts are popular, but contrary to popular belief, there's more to paid promotions besides working with influencers. Let's explore the options together!
Top 5 Industries with the Most Sponsored Posts on Instagram
8 min
Top 5 Industries with the Most Sponsored Posts on Instagram
Sponsored content can give industry players a huge advantage. It's more targeted, so only people who are interested in the product see the ad. As a result, companies can increase brand awareness and revenue, which gives them an edge.
What is a Granfluencer? The Latest Social Media Phenomenon
5 min
What is a Granfluencer? The Latest Social Media Phenomenon
Dive into the world of granfluencers, the elderly creators taking Instagram and TikTok by storm and capturing audiences the world over.
Influencer marketing
Product Seeding Kit Examples: The Creative Approach to Boosting Brand Awareness
5 min
Product Seeding Kit Examples: The Creative Approach to Boosting Brand Awareness
A good product seeding kit can be the difference that makes your campaigns a true success, so take notes from these inspiring examples.
How To Write The Perfect Influencer Gifting Note + Free Templates
4 min
How To Write The Perfect Influencer Gifting Note + Free Templates
A good influencer gifting note can go a long way, so take inspiration from our tips, tricks, and free templates to enrich your next gifting campaign.
7 Feasible Tips to Improve Your Product Seeding Strategy
5 min
7 Feasible Tips to Improve Your Product Seeding Strategy
A product seeding campaign or influencer gifting is when brands send a free product to influencers in an attempt to reach new or distinct audiences, increase brand awareness, drive engagement and website traffic, or gain social proof through creator endorsements.
Influencer Marketing vs Traditional Marketing: What Are The Main Differences?
7 min
Influencer Marketing vs Traditional Marketing: What Are The Main Differences?
Should you be using influencers or regular ads to promote your brand? Learn more about the differences and which strategy will work best for your brand.
Markets & Industries
Top 15 Beauty Brands That Work With Influencers
7 min
Top 15 Beauty Brands That Work With Influencers
Get a crash course on fifteen of the world's biggest beauty brands that sponsor influencers and work with them on social media campaigns.
Top Makeup Influencers on YouTube and Instagram: How To Find The Right One
7 min
Top Makeup Influencers on YouTube and Instagram: How To Find The Right One
Uncover the world of makeup influencers including what they are, how to find them, and the 10 most popular creators today.
Social Media
What Is Instagram’s Threads? All You Need To Know About the New Twitter Rival
5 min
What Is Instagram’s Threads? All You Need To Know About the New Twitter Rival
Wondering what the deal is with Instagram's Threads? We dive into all the details you need to know about Twitter's newest challenger.
The State of TikTok in Canada
6 min
The State of TikTok in Canada
In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.
The Story Behind The Most-Liked Instagram Posts of All Time
5 min
The Story Behind The Most-Liked Instagram Posts of All Time
Read on to uncover the tale of Instagram's most-liked post, as well as which other posts have come close to taking the title.
The World’s Biggest Influencers: Who Has the Most Followers on Instagram?
6 min
The World’s Biggest Influencers: Who Has the Most Followers on Instagram?
Want to know which influencers are the most popular in the world? Read on to see Instagram's top 10 most followed influencers and how they got there
Working with influencers
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
19 min
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.
9 Popular Influencer Marketing Campaign Types: A Brand’s Guide to Leveraging Creator Collaborations
19 min
9 Popular Influencer Marketing Campaign Types: A Brand’s Guide to Leveraging Creator Collaborations
As a result of social media outlets, the concept of social proof and influence has arisen, and due to this, the first influencers have appeared on the scene. Initially, they were the social media users who were followed and listened to by millions of people around the world. Businesses were quick to team up with them and advertise their products through them. A new marketing tactic involving creators was born: influencer marketing campaigns.
User-Generated Content: How to Build Credibility and Trust by Harnessing Your Customers’ Content
9 min
User-Generated Content: How to Build Credibility and Trust by Harnessing Your Customers’ Content
The opinions and reviews of real customers have always been incredibly influential but in the absence of personal contact, user-generated evaluations, and product descriptions became more prominent on the internet. Furthermore, users began to believe less and less in the brand's advertisements, and more in the thoughts of regular consumers. The most influential type of content is user-generated content (UGC in short), and without it, people are more likely to abandon their purchases.
What Is TikTok Engagement Rate and Why Brands Should Take Note
6 min
What Is TikTok Engagement Rate and Why Brands Should Take Note
TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.
Tips for influencers
How to Use LinkedIn to Make Money as an Influencer
5 min
How to Use LinkedIn to Make Money as an Influencer
Learn how to leverage the top business social media platform to expand your influencer career and land new opportunities to make money.
How To Pitch Yourself To Brands: Tips and Free Templates for Influencers
5 min
How To Pitch Yourself To Brands: Tips and Free Templates for Influencers
Your brand pitch is crucial to landing collaborations, so learn from our tips and tricks and try out our free templates when reaching out.
How to Find Brand Contacts as an Influencer
5 min
How to Find Brand Contacts as an Influencer
Struggling to find a specific brand's email address or point of contact? We've outlined a few methods to help you get in touch.
How to Reach Out to Brands as an Influencer
5 min
How to Reach Out to Brands as an Influencer
Learn how to be the conversation starter when it comes to landing collaborations with brands with these handy tips and tricks.
Product
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.