Hashtags are the great power. And then you must now, that with it comes great responsibility. You can either make it work for your account, or you use it wrong long enough to see yourself burying your Instagram page in the ground. Today we’ll talk about how to use the hashtags so you don’t end up calling for coroner services.

Why in the World Would You Need Hashtags?

Hashtags, as the majority of things in the world, were invented for the better. They provide simpler navigation so that users can easily get posts about a particular topic. Say, a man in Uganda would love to see the posts with Abyssinian cats? He should just use a #abyssiniancat and he will get inundated with a myriad of cute furry and purry photos and videos of cats fast and furious. Let’s just hope he does not have an allergy to cats.

Our guest today is a successful social media manager, blogger and Instagram influencer, Insaf.

Hi Insaf, we are happy to have you as a guest on HypeAudtor Blog, can you please introduce yourself for readers, who don’t know yet who you are?

— I am passionate about social media, fashion, and travel. Launched my blog 5 years ago and then followed up with my Instagram account. I love sharing my tips and lifestyle so welcome to my world.

How did you get into Instagram? What came first, the Instagram or the blog?

— I first came into Instagram as a platform to promote my blogposts. So yes the blog came before Instagram.

How has your Instagram grown since you first started? We know that sometimes the most difficult task is getting your first 1000 followers, how did you do it?

— To be honest, I just stayed honest and faithful to what I am. And it worked 🙂

With HypeAuditor it’s super easy to check any Instagram influencer for fake followers and likes. But let’s figure out who are fake followers.

For us, it’s any low-quality follower: mass follower or suspicious account.

Why do we think that mass followers are fake?

First, they have too many followers and don’t see your posts in their news feed, they don’t like or comment your posts. They are inactive followers, just a ballast.

Second, 80% of bots are mass followers. For instance:

Audience Quality Score (AQS) allows advertisers to check influencers before they actually work together.

This is a 1 to 100 metric which consists of three components:

To gain access to Instagram Insights for your account, you need a business profile. It’s super simple to turn your account into a business account, just follow these steps:

• Go to your profile and tap on the settings icon.
• Tap Switch to Business Profile.
• On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Select the Page you’d like to associate with your Business Profile on Instagram.
• On the Set Up Your Business Profile page, review your business’s contact information, make any changes, and tap Done.

Once you’ve converted to a Business Profile, you’ll see the Insights button in the upper-right-hand corner. However, remember that Insights is only available when you’re using the mobile app.

Now let’s look at the metrics you will see on your Insights…

What Are These Giveaways? Are They a Thing?

Indeed, they are. A giveaway is a kind of a sweepstake. To enter the pool of participants, one lucky guy should follow the basic sweepstake rules, which might include following the sponsor accounts, liking a photo, leaving a comment, reposting a photo etc.

A coveted prize is given away to a participant chosen randomly, using a special app or randomizer; with the latter, each person is assigned with a unique number.

The giveaways came along some years back but still, they enjoy considerable popularity these days as they are of the most profitable and easy and quick ways to boost your Instagram account. And it’s also fairly cheap for what you get: participation in a giveaway will cost you 100-300 euro on average.

And of course, one thing cannot do without fake giveaways, swindlers, or bush league bad management. And it’s easy to swing and miss with choosing the one you need. We are going to follow up on what’s worth special attention when it comes to picking up the right giveaway.

A year ago Mediakix agency came up with this experiment: they created two accounts on Instagram, they filled both of them with a bunch of free stock photos and bought followers. In the span of the next six months, each account had circa 40-60K followers and brands knocking at the door to offer sponsored posts.

Most of the advertisers wouldn’t bother to waste their time looking at the bloggers’ stats. The only thing that drives them is the content, which is sure enough pretty. However, it’s all about sales increase, not breathtaking, eye-catching, awe-inspiring but nothing but photos.

We decided to run a poll and asked more than 150 bloggers about their work with companies. The results showed that about 85% of the brands would refrain from asking for the account statistics, and the other 15% would be just fine with the screenshots from the Insights page or Media Kit data.Click To Tweet

The companies are increasing their budget costs on the influencer marketing, and these numbers are steep enough already; along with that, a new industry is growing in leaps and bounds – a purchase of fake followers and likes. Things inevitably go from bad to worse for people trying to spot fake influencers, and this is where the special instruments cut in. For instance, HypeAuditor uses machine learning to identify fake followers and likes.

Some of the advertisers and even influencer marketing specialists believe you can spot bad bloggers without breaking a sweat by just looking at them. In this article, we are going to prove them wrong and break down the most popular myths about fake and real influencers.

So, you know it’s time to use influencer marketing, but you’re not sure how to measure its effectiveness.

Partnering with online influencers has the potential to completely revitalize your business. Numerous stats show that people are increasingly relying on influencer recommendations and trust social networks to guide their purchasing decisions. So basically, if you don’t have influencers on board, you’re really missing out.

There are many ways to evaluate the success of your influencer marketing so it’s essential to decide on which metrics you will be using at the beginning of the campaign. If your goal is to increase sales, you may decide to use quantity of sales and increase in profits as key performance indicators (KPIs). Some of the most common metrics for evaluating success are:

• Number of sales
• Value of sales
• Sales leads
• Visitors to a site
• Repeat visitors
• Unique visitors
• Subscriptions to a newsletter
• Comments on a social media post
• Shares of a social media post

Studies have shown that influencer marketing is overtaking print marketing campaigns but still businesses are struggling to assess whether their influencer marketing campaigns are successful. So, when analyzing the effectiveness of a marketing campaign, you’re usually going to be looking for one or more of the following:

When you think of world-class advertising, what comes to mind? A spot during the Super Bowl? A full page spread in Vogue? A celebrity commercial?

Well times have changed and so has the definition of effective advertising. Magazines aren’t as popular as they once were. People don’t watch adverts anymore. And people don’t believe celebrities when they start hawking products at them.

The old model of marketing is broken, it’s time for a change. It’s time for influencer marketing.

Influencer marketing isn’t new, it’s been around for years but recently it’s become a hot topic for marketers — probably because we’ve realised how powerful it is. We know that consumers don’t like to be advertised to and marketing messages have less credibility every day. Influencer marketing is an alternative to traditional advertising that can be expensive and inefficient.

So why is influencer marketing so popular? And how do you find an effective influencer for your campaign? We’ve got everything you need to know right here, so read on…

Instagram is one of the most important social channels around, and any marketer not yet using it is missing out on something big. Over 15 million businesses are now using it as a marketing tool, but for it to be successful you must have a clear focus on Instagram analytics.

Analytics help to measure the success of your campaign by tracking valuable data and information to show how your brand is performing on Instagram and how you can improve results.   

In this guide, we’ll look at everything you need to know about Instagram analytics — from what metrics and insights are available to how to use them to boost your Instagram marketing.

Metrics and insights can be obtained from Instagram’s native analytics (Instagram Insights) or other analytic tools.

Metrics are split into two levels. Level- one metrics area data in its most basic form (e.g. number of followers and comments) and level-two metrics are more calculated data (e.g. follower growth and engagement rate).