As the Influencer Marketing industry grows, so does competition among agencies. Data-driven decision making is clearly the strongest weapon. However, data can be quite misleading without a good understanding of what you need to focus on.
We want to pick a good influencer for our portfolio and run a campaign. Anna and Brittany seemed to be really suitable for our project, having quite similar numbers: Anna with 50,9K followers and an engagement rate of 3,31% and Brittany with 52,8K followers and an engagement rate of 3,35%.
However, this would not be enough to make our decision, as we do not have much data on the quality of their audience. Why? The key to success of any advertising campaign is to gain reach among a real audience, which would lead to increased interest in a product and sales. But most marketing specialists do not really know that influencers inflate the size of their audience with multiple tools that are easily discovered on the web. HypeAuditor solves this problem by providing you with an accurate Audience Quality Score that includes 4 key metrics for effective decision making.