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PricingFor influencers
Top Rankings
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Sports with a ball
625M
India
3.4M
2
Sports with a ball
Family
501.1M
India
3.6M
3
Music
283.2M
United States
4.7M
4
Photography
Music
429.7M
United States
3.2M
5
Cinema & Actors/actresses
Fashion
184.8M
United States
4.2M
6
Music
380.3M
United States
2M
7
Modeling
Fashion
294.7M
United States
2.3M
8
Sports with a ball
220.2M
Brazil
2.6M
9
Music
101.9M
Indonesia
5.5M
10
Music
64.5M
United States
7.5M
11
Fashion
Modeling
Beauty
400.5M
United States
1.1M
12
Sports with a ball
267M
India
1.9M
13
Music
110.2M
United States
3.4M
14
Art/Artists
Music
49.1M
United States
6.4M
15
Music
Fashion
319.9M
United States
880K
16
Fashion
Beauty
364.3M
United States
801.9K
17
Music
83.8M
Indonesia
3.5M
18
Sports with a ball
112.8M
France
2.3M
19
Music
Fashion
168.9M
United States
1.1M
20
Music
Beauty
77.6M
Indonesia
3.2M
21
Music
Beauty
152.5M
United States
1.3M
22
Lifestyle
224.3M
United States
895.4K
23
Music
76.8M
Indonesia
2.8M
24
Music
293M
United States
664.6K
25
Clothing & Outfits
Lifestyle
310.6M
United States
554K
26
Music
68.5M
United States
2.2M
27
Music
46.5M
United States
3.2M
28
Finance & Economics
Business & Careers
87.9M
India
1.7M
29
Music
217.2M
United States
559.2K
30
Music
146.2M
United States
854K
31
Music
74.5M
Indonesia
1.6M
32
Music
Lifestyle
Cinema & Actors/actresses
43.5M
Indonesia
2.8M
33
Sports with a ball
159.9M
United States
653.5K
34
Lifestyle
Fashion
Clothing & Outfits
58M
Iran
1.8M
35
Music
88.7M
United States
1.2M
36
Cinema & Actors/actresses
78.9M
India
1.4M
37
Music
73M
Brazil
1.3M
38
Music
74.4M
United States
1.3M
39
Music
Cinema & Actors/actresses
36.8M
United States
2.3M
40
Sports with a ball
154.1M
Spain
585.2K
41
Photography
670.8M
Iran
134K
42
Cinema & Actors/actresses
44.7M
United States
1.9M
43
Cinema & Actors/actresses
88.4M
India
1M
44
Cinema & Actors/actresses
83.7M
India
1M
45
Lifestyle
Modeling
51.1M
United States
1.6M
46
Cinema & Actors/actresses
Lifestyle
39M
United States
1.6M
47
Sports with a ball
Lifestyle
Winter sports
45M
Brazil
1.6M
48
Cinema & Actors/actresses
47.9M
United States
1.4M
49
Fitness & Gym
397.8M
United States
193.5K
50
Modeling
Lifestyle
78.4M
United States
889.1K
1
2320

Find the Top Instagram Influencers

Influencer marketing is one of the most well-known methods to promote your products and gain new customers' attention. The first thought in your head would be to find who has the most Instagram followers and establish a collaboration. The entire process can be tiresome, as you need to find several most popular Instagram accounts, so how can you help yourself in this scenario?

Well, HypeAuditor allows you to find top Instagram accounts within seconds. Filter your search by category and country. Easily select those who fit your company brand. Our platform ranks accounts by various factors, such as engagement rate, audience quality, number of followers, etc. Here are some of the core metrics that our clients consider while choosing Instagram influencer.

Audience Quality Score

AQS or Audience Quality Score is a dynamic and complex metric that shows the authenticity of a social media influencer's audience. It’s an indicator of Instagram audience credibility. This metric is calculated by a combination of Engagement Rate, Quality Audience, Engagement Authenticity, and the number of active followers.

Audience reachability

This metric shows the percentage of Instagram influencer followers who follow less than 1,500 accounts. They can be reached much easier, as they see most of the influencer's posts. People with too many followings may not see an influencer's posts, as it can get lost among thousands of other posts.

Discover Who Rules the Market

Find out who has the most-followed Instagram accounts, analyze their audience and discuss opportunities for future collaborations. Compare influencers' fan bases observe how their ranking dynamics are different from the previous months.

Explore any topic you want: start from gaming streamers and finish with the crypto content creators. Find your own most followed person on Instagram. The one that can fit your brand image in any given niche.

Start your research with an in-depth analysis of a particular Instagram creator or find out who has the top Instagram followers via our Instagram Analytics Report. Evaluate any account gather rich insights on audience demographics, engagement, quality, and performance on accounts with the most followers on Instagram.

FAQ – Top Instagram Influencer Stats

Who has the most followers on Instagram?

Cristiano Ronaldo (@cristiano). As of September 2024, they are the most followed person on Instagram.

How many followers does the most popular person on Instagram have?

Cristiano Ronaldo (@cristiano) with 625M followers.

Who are the Top 10 most followed people on Instagram?

As of September 2022, the 10 most popular Instagram accounts are:

  1. Cristiano Ronaldo - @cristiano - 625M
  2. Leo Messi - @leomessi - 501.1M
  3. Taylor Swift - @taylorswift - 283.2M
  4. Selena Gomez - @selenagomez - 429.7M
  5. Zendaya - @zendaya - 184.8M
  6. Ariana Grande - @arianagrande - 380.3M
  7. Kendall - @kendalljenner - 294.7M
  8. Neymar Jr - @neymarjr - 220.2M
  9. LISA - @lalalalisa_m - 101.9M
  10. V - @thv - 64.5M

Which statistics can I see for the top Instagram influencers?

You can see the number of followers, categories, engagement, audience location, and ranking changes for the top Instagram accounts.

How is audience location determined?

An influencer's audience location is determined by analyzing the active and engaged audience (followers who leave likes and comments). We then show the country where the majority of the Instagram influencer's audience lives.

How are Instagram profile categories determined?

We analyze the bio and content of an influencer's posts by using machine learning to understand the meaning. Based on this, the relevant categories are determined.

What is Eng. (Auth.)?

Short for Authentic Engagement, this metric shows the average number of organic likes and comments per post. In other words, it tracks likes and comments by real people and discounts gray hat methods.

What is Eng. (Avg.)?

Short for Average Engagement, this metric shows the percentage of the audience who likes and/or comments a post.