Over 1,000 followers only

Top Beauty Influencers on Instagram

by the number of quality and engaged followers

Updated: July 2020

Find top Instagram Beauty influencers to work with. Find out who is the #1 Beauty creator in 2020 and get a list of the most popular Instagram accounts. How it works ?

Gather raw open-source data

We gather raw data from different sources, depersonalize and clusterize it.

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Our AI takes only real audience and authentic engagement into consideration.

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Rank & track

Algorithm ranks influencers and forms the global top, updated daily.

Rank @username Category Audience Country Followers Authentic Engagement
1 Kylie 🤍 @kyliejenner

Kylie 🤍

Fashion Modeling Beauty United States 183.4M 4.2M Free report
2 James Charles @jamescharles

James Charles

Beauty United States 19M 1.3M Free report
3 Lady Gaga @ladygaga

Lady Gaga

Beauty Music Cinema & Actors/actresses Art/Artists United States 42.7M 549.3K Free report
4 Barbara Palvin @realbarbarapalvin

Barbara Palvin

Modeling Beauty Lifestyle Fashion Turkey 14.3M 981.1K Free report
5 Bunga Citra Lestari @bclsinclair

Bunga Citra Lestari

Beauty Shows Modeling Indonesia 15.5M 696.9K Free report
6 avani @avani


Beauty Photography United States 10.8M 1.2M Free report
7 Bretman (Da Baddest) Rock @bretmanrock

Bretman (Da Baddest) Rock

Art/Artists Beauty United States 14.9M 705.6K Free report
8 Jeffree Star @jeffreestar

Jeffree Star

Beauty Art/Artists Modeling United States 15.6M 660K Free report
9 Rashmika Mandanna @rashmika_mandanna

Rashmika Mandanna

Beauty Modeling India 7.4M 1.2M Free report
10 Natasha Wilona @natashawilona12

Natasha Wilona

Beauty Modeling Fashion Indonesia 26.9M 337.8K Free report
11 Mari Maria @marimaria

Mari Maria

Beauty Art/Artists Family Brazil 15.6M 439.7K Preview
12 Chiara Ferragni ✨ @chiaraferragni

Chiara Ferragni ✨

Beauty Italy 20.4M 313.2K Preview
13 Shay Mitchell @shaymitchell

Shay Mitchell

Beauty Fashion Modeling Family United States 28.2M 228.2K Preview
14 Shane Dawson @shanedawson

Shane Dawson

Shows Beauty Humor & Fun & Happiness Art/Artists United States 11.3M 576.4K Preview
15 Nikita 🐉 @nikitadragun

Nikita 🐉

Beauty Shows Modeling Adult content United States 7.3M 679K Preview
16 Samantha Akkineni @samantharuthprabhuoffl

Samantha Akkineni

Beauty Fashion Modeling Cinema & Actors/actresses Lifestyle India 10.4M 643.4K Preview
17 Sonam K Ahuja @sonamkapoor

Sonam K Ahuja

Art/Artists Beauty Fashion Modeling Lifestyle India 29M 222.8K Preview
18 Sunny Leone @sunnyleone

Sunny Leone

Beauty Cinema & Actors/actresses India 37.1M 158.4K Preview
19 alexandra daddario @alexandradaddario

alexandra daddario

Beauty Cinema & Actors/actresses India 16.3M 365.6K Preview
20 Fran @francinyehlke


Beauty Brazil 10.8M 383.7K Preview
21 NikkieTutorials @nikkietutorials


Beauty United States 14.2M 295.2K Preview
22 Daniela Alfaro @soydannyalfaro

Daniela Alfaro

Beauty Mexico 7.2M 529.6K Preview
23 Emma Roberts @emmaroberts

Emma Roberts

Beauty Fashion Modeling Cinema & Actors/actresses Lifestyle United States 13.9M 236.6K Preview
24 Kylie Cosmetics @kyliecosmetics

Kylie Cosmetics

Fashion Beauty Lifestyle Business & Careers United States 24.3M 148.1K Preview
25 Goar Avetisyan @goar_avetisyan

Goar Avetisyan

Beauty Russia 9.1M 390.5K Preview
26 H&M @hm


Beauty Fashion United States 35.5M 100K Preview
27 Marzia Kjellberg @itsmarziapie

Marzia Kjellberg

Beauty Lifestyle United States 7.8M 503.8K Preview
28 전소미 @somsomi0309


Music Beauty Modeling Indonesia 6.8M 535K Preview
29 ! Bibi @bibisbeautypalace

! Bibi

Beauty Family Germany 7.6M 463.2K Preview
30 Kathryn Bernardo 🐘 @bernardokath

Kathryn Bernardo 🐘

Beauty Cinema & Actors/actresses Fashion Philippines 12.6M 278.3K Preview
31 Doja Cat @dojacat

Doja Cat

Music Photography Beauty Adult content Art/Artists United States 6.8M 410.6K Preview
32 Danla the yargi machine @danlabilic

Danla the yargi machine

Beauty Photography Travel Business & Careers Turkey 5.4M 621.9K Preview
33 HUDA KATTAN @hudabeauty


Beauty United States 45.3M 64.5K Preview
34 Felicya Angelista @felicyangelista_

Felicya Angelista

Beauty Indonesia 14M 189.8K Preview
35 Pouty Girl @corinnakopf

Pouty Girl

Beauty United States 4.5M 502.2K Preview
36 Malú 🦋 @malutrevejo

Malú 🦋

Beauty United States 8.4M 238.7K Preview
37 Boca Rosa @bianca

Boca Rosa

Beauty Lifestyle Brazil 12.1M 152.3K Preview
38 Jessica Mila Agnesia @jscmila

Jessica Mila Agnesia

Beauty Modeling Travel Fashion Indonesia 17.4M 142.3K Preview
39 Shirley @shirleysetia


Beauty Fashion Modeling Art/Artists Lifestyle India 6.4M 424.2K Preview
40 Hariany Almeida @harialmeida_

Hariany Almeida

Beauty Lifestyle Brazil 8.5M 179.1K Preview
41 نور ستارز | Noor Stars @noorstars

نور ستارز | Noor Stars

Beauty Iraq 7.8M 273.4K Preview
42 Daniela Buenrostro 🤍 @queenbuenrostro

Daniela Buenrostro 🤍

Beauty Lifestyle Mexico 6M 426K Preview
43 Joselyn Cano ♓️ @joselyncano

Joselyn Cano ♓️

Art/Artists Beauty Fashion Modeling Lifestyle Mexico 12.3M 171.9K Preview
44 EVA MARISOL GUTOWSKI @mylifeaseva


Beauty Lifestyle United States 7.6M 256.8K Preview
45 ZARA Official @zara

ZARA Official

Clothing & Outfits Beauty Accessories & Jewellery United States 39.9M 50.3K Preview
46 Amanda Gabriella Manopo Lugue @amandamanopo

Amanda Gabriella Manopo Lugue

Modeling Beauty Business & Careers Lifestyle Indonesia 7.8M 229.1K Preview
47 CHANEL @chanelofficial


Beauty Modeling Luxury Fashion United States 40.3M 48K Preview
48 DORRA درة. @dorra_zarrouk

DORRA درة.

Beauty Cinema & Actors/actresses Art/Artists Egypt 12M 154.7K Preview
49 Manelyk Gonzalez @manelyk_oficial

Manelyk Gonzalez

Beauty Mexico 9.8M 193.2K Preview
50 Liza Soberano @lizasoberano

Liza Soberano

Beauty Cinema & Actors/actresses Modeling Fashion Philippines 13.4M 146.5K Preview
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