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English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Fitness & Gym
Shopping & Retail
Clothing & Outfits
306.8M
United States
68K
2
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
61.7M
United States
51.8K
3
Shopping & Retail
Accessories & Jewellery
Lifestyle
2.2M
Brazil
719.3K
4
Luxury
Accessories & Jewellery
Shopping & Retail
16.3M
United States
57.3K
5
Clothing & Outfits
Shopping & Retail
34.5M
United States
23.9K
6
Shopping & Retail
Family
Business & Careers
5.1M
Brazil
96.5K
7
Clothing & Outfits
Shopping & Retail
3.2M
Algeria
125.3K
8
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
38.4M
United States
8.5K
9
Clothing & Outfits
Shopping & Retail
6.7M
United States
42.9K
10
Beauty
Shopping & Retail
25.2M
United States
10.1K
11
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
11M
United States
25.8K
12
Beauty
Shopping & Retail
12.9M
United States
20.8K
13
Shopping & Retail
Clothing & Outfits
7.7M
United States
31.5K
14
Clothing & Outfits
Shopping & Retail
Accessories & Jewellery
32.2M
United States
7.3K
15
Shopping & Retail
Clothing & Outfits
16.5M
United States
6.9K
16
Clothing & Outfits
Shopping & Retail
13.1M
United States
9.5K
17
Clothing & Outfits
Shopping & Retail
5.8M
United States
20K
18
Shopping & Retail
Clothing & Outfits
2.1M
United States
45.6K
19
Shopping & Retail
1.1M
United States
85.3K
20
Shopping & Retail
Clothing & Outfits
Beauty
4.6M
United States
20.6K
21
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
14.8M
United States
6.7K
22
Shopping & Retail
Clothing & Outfits
1.8M
United States
45.2K
23
Shopping & Retail
13.7M
Turkey
5.2K
24
Accessories & Jewellery
Shopping & Retail
10.6M
Brazil
6.8K
25
Clothing & Outfits
Shopping & Retail
Music
1.4M
United States
36.2K
26
Shopping & Retail
Lifestyle
Humor & Fun & Happiness
3.3M
Turkey
17.9K
27
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
10.7M
United Kingdom
6.5K
28
Fashion
Clothing & Outfits
Shopping & Retail
19.4M
United States
3.4K
29
Luxury
Accessories & Jewellery
Shopping & Retail
258.6K
United States
217.2K
30
Shopping & Retail
Gaming
Humor & Fun & Happiness
8.3M
Turkey
5.4K
31
Shopping & Retail
1.6M
United States
34.4K
32
Shopping & Retail
Kids & Toys
568.9K
United States
83.7K
33
DIY & Design
Shopping & Retail
3.1M
Turkey
16.3K
34
Accessories & Jewellery
Music
Shopping & Retail
3.2M
United States
12K
35
Fashion
Clothing & Outfits
Shopping & Retail
10.1M
United States
4.4K
36
Lifestyle
Accessories & Jewellery
Shopping & Retail
402.5K
United Kingdom
113.2K
37
Luxury
Accessories & Jewellery
Shopping & Retail
4.1M
United States
11.1K
38
Lifestyle
Water sports
Clothing & Outfits
439.6K
United States
103.8K
39
Accessories & Jewellery
Clothing & Outfits
Shopping & Retail
15.5M
United States
2.7K
40
Shopping & Retail
1.2M
Turkey
38.2K
41
Beauty
Shopping & Retail
9.7M
United States
4.1K
42
Photography
Clothing & Outfits
Shopping & Retail
5.1M
United States
8K
43
DIY & Design
Shopping & Retail
5.8M
United States
6.4K
44
Accessories & Jewellery
Shopping & Retail
8.3M
United States
4.6K
45
Shopping & Retail
210.7K
Turkey
155.3K
46
Beauty
Shopping & Retail
24.4M
United States
1.4K
47
Clothing & Outfits
Shopping & Retail
9.5M
United States
3.7K
48
Lifestyle
Business & Careers
Shopping & Retail
1.3M
United States
18.6K
50
Fashion
Accessories & Jewellery
Clothing & Outfits
5.7M
United States
5.4K
1
2310

Top Shopping & Retail Influencers on Instagram

Can you imagine that Instagram is visited by around 1B people monthly? Well, that is what the data says making Instagram a hugely trendy social media space I network that attracts users practically of all ages. With influencer marketing gaining more popularity annually , many Instagram creators started capitalizing on their talents to attract large masses of audiences. Many businesses already revealed this goldmine and partnered with influencers to promote their brand.

If you are guessing who the most influential creator is, you can check our Instagrammer ranking. The Top Shopping & Retail Instagram influencers include the most popular accounts from any country. You can see both the most well-known creators, in general, or select a single location and see the most popular influencers from this country. You can also find influencers whose content resonates with the audience best and is related to other topics, like health, travel, and sports to name a few.

The World’s Top Shopping & Retail Instagram Influencers

Let’s take a look at the 3 top most popular Shopping & Retail influencers on Instagram. As of April 2024, the most influential creator in the Shopping & Retail category is @nike. The audience of Nike is 306.8M followers who as a rule live in United States. You can also find out how engaged Nike‘s audience is. The influencer’s average engagement is 86K likes and comments. And authentic engagement, or engagement that comes from real people, is 68K likes and comments.

The following two places belong to ZARA and MAIS ESTILOSA | DICAS DE MODA who also create content about Shopping & Retail or other related themes. @zara has 61.7M followers, while MAIS ESTILOSA | DICAS DE MODA has 2.2M subscribers. In the leaderboard, you can also find the audience country, which means the country where most of the influencer’s audience lives. Most of the ZARA’s audience lives in United States, and most of the MAIS ESTILOSA | DICAS DE MODA‘s followers live in Brazil. Check the list to explore their engagement metrics.

Top Instagram Influencer Ranking Algorithm

Look through the list to identify other top-ranked Instagram accounts in the Shopping & Retail category. The AI algorithm we use to rank all the influencers uses the authentic audience size and the creators’ truthful engagement. The leaderboard is constantly changing, so keep track of all the movements that happen in the top Shopping & Retail influencer catalog. Their positions might rise and fall over time.

Find out the Top Shopping & Retail Instagram Influencers in your area. explore the most influential accounts in any Instagram account in other categories, simply change it in the drop-down menu at the top of the list.

Want to get more information about the most popular Shopping & Retail Instagram creator? Discover elaborate insights into the @nike with our Account Analytics reports. The reports provide a wealth of information about the creator, along with principal influencer metrics.

FAQ: Top Shopping & Retail Instagram Accounts Ranking

Who is the most popular Shopping & Retail influencer on Instagram?

The most popular Shopping & Retail influencer on Instagram is @nike.

How many followers does the most popular Shopping & Retail Instagram influencer have?

The most popular Shopping & Retail Instagram influencer is @nike. He has 306.8M followers.

What statistics are available for the top Shopping & Retail influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.