Last update: August 2026

How we collect and analyze influencer data

H&M

38M followers

@hm's other accounts

H&M

@hm•1.2M

H&M

@hennesandmauritz•550.4K

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0.28%

38M

4.2K

121

@hm

H&M (@hm) Instagram Analysis, Net Worth & Earnings

@hm’s content relates to the following categories:

Shoes

Fashion

Luxury Fashion

Fashion Trends

Women's Fashion

Accessories

Global rank: 5,302 worldwide

Based on overall account performance and audience quality worldwide

Country rank: 229 in Russia

Based on overall account performance and audience quality in Russia

Category rank: 1 in Accessories & Jewellery (India)

Based on overall account performance and audience quality in Accessories & Jewellery in India

How we calculate influencer rankings

0.28%

Average

See how much audiences are engaged by a creator’s content. In August, @hm’s engagement rate was 0.28%. Compared to similar accounts, this score is "Average". For further Instagram engagement rate insights, such as authentic engagement and average engagement figures, unlock @hm’s full report.

30 days

Last year

0.00%

Low

In August, @hm achieved a follower growth figure of 0.00%. This is considered "Low" compared to the average value for similar accounts. Their current Instagram follower count is 37,993,163. To see up to 12 months of historical data, register and unlock @hm’s full report.

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@hm's account analyzed

We’ve checked this account using 40+ parameters

1 issue requires your attention

Things to consider before choosing this influencer

What we’ve checked:

Location

Quality of active audience

Likes & comments activity

Signs of comment pods

Account type

Audience demographics

Engagement rate breakdown

Signs of mass following

Signs of giveaways

Sentiment analysis

Check any influencer

178

Get a clear picture of an account’s following dynamics. Over the last 30 days, @hm has followed an additional 3 accounts, putting their current following count at 178. Their follower-to-following ratio is 213444.74.

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213444.74

531

See how many pieces of content an account has created. To date, @hm has posted a total of 531 times.

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4.2K

View the like dynamics for @hm’s content. To date, @hm has received an average of 4,198 likes on their content. Their likes-to-followers ratio is 0.01%. To see additional Instagram analytics such as likes views spread and average views per post, unlock @hm’s full report.

0.01%

34.69

Good

See how authentic the interactions with @hm’s content are. @hm’s likes-comments ratio is 34.69. This ratio is "Good" compared to similar accounts. They also achieved an average of 121 comments. Unlock @hm’s full report for further data such as comments average per post.

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121

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@hm’s follower count shifted from 37,992,408 to 37,993,163 from 07 Jul'26 to 04 Aug'26, yielding a growth rate of 0% for this period. Total posts went from 511 to 531, with the current like-to-comment ratio becoming 34.69. Unlock the full report for more detailed insights and historical trends.

04 Aug'26	37,993,163  -171	0%	178	531  +1	N/A
03 Aug'26	37,993,334  +358	0%	178	530  +1	31.58  4.26
02 Aug'26	37,992,976  +1,353	0%	178	529  +1	27.32  -0.88
01 Aug'26	37,991,623  +818	0%	178	528	28.20  -0.14
31 Jul'26	37,990,805  +106	0%	178	528  +1	28.34  -0.42
30 Jul'26	37,990,699  -105	0%	178	527	28.76  0.12
29 Jul'26	37,990,804  +348	0%	178	527  +1	28.64  0.21
28 Jul'26	37,990,456  -1,691	0%	178	526	28.43  0.25
27 Jul'26	37,992,147  +141	0%	178  +1	526  +2	28.18  -4.12
26 Jul'26	37,992,006  +237	0%	177	524	32.31  0.19
25 Jul'26	37,991,769  +452	0%	177  -1	524	32.11  -0.10
24 Jul'26	37,991,317  +348	0%	178	524  +1	32.21  1.53
23 Jul'26	37,990,969  -577	0%	178	523  +1	30.68  -2.77
22 Jul'26	37,991,546  -487	0%	178	522	33.45  1.01
21 Jul'26	37,992,033  -1,221	0%	178	522  +1	32.44  0.79
20 Jul'26	37,993,254  -104	0%	178	521  +1	31.65  -0.38
19 Jul'26	37,993,358  +159	0%	178	520	32.04  1.79
18 Jul'26	37,993,199  +356	0%	178	520  +1	30.25  -0.29
17 Jul'26	37,992,843  -44	0%	178	519  +1	30.54  -7.31
16 Jul'26	37,992,887  +292	0%	178  +1	518  +1	37.85  -2.71
15 Jul'26	37,992,595  -829	0%	177	517	40.56  0.02
14 Jul'26	37,993,424  -1,162	0%	177	517  +1	40.54  0.06
13 Jul'26	37,994,586  -1,222	0%	177	516	40.48  0.10
12 Jul'26	37,995,808  +783	0%	177	516  +1	40.38  -1.26
11 Jul'26	37,995,025  +657	0%	177	515  +2	41.64  1.38
10 Jul'26	37,994,368  +759	0%	177	513	40.26  0.04
09 Jul'26	37,993,609  +525	0%	177  +2	513  +2	40.22  -1.10
08 Jul'26	37,993,084  +676	0%	175	511	41.32  -0.35
07 Jul'26	37,992,408  +1,630	0%	175  +1	511  +1	41.67  41.67

Explore @hm’s comprehensive Instagram influencer analytics with our Advanced Report, including complete Instagram audience analytics, and Instagram post analytics like cumulative likes, likes views spread, hashtag analytics, and 20 other crucial Instagram stats.

Audience interests

Audience quality & authenticity

Advertising performance

Lookalike influencers

Audience age & gender

Hashtag analysis

Content analysis

…and 20 more metrics

$68.6K – 94K

See how much money this creator earned on Instagram. In July 2026, @hm’s income estimates ranged from $68,591 to $93,970. If their monthly income remains at this level, their projected yearly earnings will range from $823,092 to $1,127,637.

$823.1K – 1.1M

View earnings trends over time for @hm. From August 2024 to July 2026, @hm’s income estimates ranged from $73,755 to $81,280. @hm’s earnings are currently on an upward trend.

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See historical earnings data for the creator on Instagram. In July 2026, @hm’s estimated earnings ranged from $68,591 to $93,970, higher than the figure in August 2024. While these earnings contribute to their overall financial success, their estimated net worth may also depend on other revenue streams.

July 2026	$68,591	$93,970	$81,280.38	$2,621.95	-1.87%
June 2026	$69,896	$95,757	$82,826.3	$2,760.88	-2.22%
May 2026	$71,480	$97,927	$84,703.28	$2,732.36	1.42%
April 2026	$70,480	$96,558	$83,518.92	$2,783.96	-3.53%
March 2026	$73,060	$100,093	$86,576.61	$2,792.79	15.52%
February 2026	$63,243	$86,643	$74,942.61	$2,676.52	1.49%
January 2026	$62,312	$85,368	$73,839.83	$2,381.93	0.17%
December 2025	$62,207	$85,224	$73,715.58	$2,377.92	0.17%
November 2025	$62,100	$85,076	$73,587.92	$2,452.93	0.03%
October 2025	$62,083	$85,054	$73,568.31	$2,373.17	-0.12%
September 2025	$62,159	$85,158	$73,658.23	$2,455.27	0.16%
August 2025	$62,060	$85,022	$73,540.73	$2,372.28	-0.09%
July 2025	$62,114	$85,097	$73,605.56	$2,374.37	-0.02%
June 2025	$62,129	$85,116	$73,622.46	$2,454.08	-0.19%
May 2025	$62,245	$85,276	$73,760.46	$2,379.37	-0.02%
April 2025	$62,259	$85,295	$73,776.85	$2,459.23	-0.28%
March 2025	$62,433	$85,534	$73,983.54	$2,386.57	-0.14%
February 2025	$62,520	$85,652	$74,085.77	$2,645.92	-0.28%
January 2025	$62,695	$85,892	$74,293.18	$2,396.55	-0.01%
December 2024	$62,701	$85,901	$74,301.03	$2,396.81	0.24%
November 2024	$62,550	$85,693	$74,121.53	$2,470.72	0.31%
October 2024	$62,355	$85,426	$73,890.2	$2,383.55	-0.1%
September 2024	$62,418	$85,512	$73,964.89	$2,465.5	0.28%
August 2024	$62,241	$85,270	$73,755.45	$2,379.21	N/A