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Top Rankings
Top Kids & Toys Influencers on Instagram in the United Kingdom
Find top Instagram Kids & Toys influencers in 2025. Find out who is the #1 Kids & Toys creator in the United Kingdom and get a list of the most popular Instagram accounts.
Kids & Toys
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actressesClothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducationExtreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & CookingGaming
Health & MedicineHumor & Fun & Happiness
Kids & Toys
LifestyleLiterature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusicNFT
Nature & landscapes
Photography
Racing Sports
ScienceShopping & Retail
Shows
Sports with a ball
Sweets & BakeryTobacco & Smoking
Trainers & Coaches
TravelWater sports
Winter sports
United Kingdom
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Finland
France
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Hong Kong
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Uruguay
Rank
Influencer
Category
Followers
Eng. (Auth.)
Eng. (Avg.)
1
1226


lego
LEGO
Kids & Toys
11.9M
27.5K
32.9K
2


georgelewiscom
George Lewis
Kids & Toys
Family
Humor & Fun & Happiness
619.7K
5.1K
6.4K
3


studio_rosie
Jen Buchheit
Literature & Journalism
Kids & Toys
808K
2.2K
3K
4


cara_delahoyde
Cara Delahoyde-Massey
Family
Lifestyle
Kids & Toys
1.1M
932
1.6K
5


unicef_uk
Unicef UK
Kids & Toys
Finance & Economics
340.4K
2.8K
3.6K
6


the_nurserynurse
The Nursery Nurse
Kids & Toys
Shows
293.7K
3K
3.6K
7


inspiremyplay
Inspire My Play ®
Kids & Toys
Education
875.3K
673
850
8


littlehappylearners
S O P H I E D A V I D ⭐️
Kids & Toys
1M
546
746
9


primark.kids
Primark Kids
Clothing & Outfits
Kids & Toys
628.4K
598
739
10


gregjrutherford
Greg Rutherford
Kids & Toys
Family
205.9K
1.7K
2.4K
11


learningthroughplay8
Amy Powell - Learning&ExploringThroughPlay
Education
Kids & Toys
Family
185.6K
1.3K
1.7K
12


mamasandpapas
Mamas & Papas
Family
Kids & Toys
746.9K
288
390
13


drkiranrahim
𝗗𝗿 𝗞𝗶𝗿𝗮𝗻 𝗥𝗮𝗵𝗶𝗺
Kids & Toys
Family
Trainers & Coaches
92.7K
2.3K
3.2K
14


mabelsplayroom
Mabel’s Playroom
Kids & Toys
Family
215.1K
898
1.2K
15


sylvanianfamilies_uk
Sylvanian Families Official UK
Animals
Family
Kids & Toys
187.9K
1K
1.3K
16


happyhandswith_hallie
Hallie, Bonnie & Mummy
Kids & Toys
Family
212.9K
755
1K
17


rhiannonashlee
Rhiannon Ashlee
Kids & Toys
68.8K
2.3K
3.9K
18


mamaloveshighstreet
MAMALOVESHIGHSTREET
Kids & Toys
Family
Clothing & Outfits
418.7K
323
447
19


savechildrenuk
Save the Children UK
Family
Kids & Toys
186.6K
750
971
20


hayley.b.daines
Hayley Buchanan Daines
Family
Lifestyle
Kids & Toys
146.9K
920
1.4K
21


mummy_and_my_three
Jessica Wetherall-Buckle
Family
Kids & Toys
193.6K
610
1.1K
22


mailegworld
Maileg Aps
Kids & Toys
283.2K
412
522
23


athomewithliv
Liv Nash
DIY & Design
Family
Kids & Toys
135.9K
895
1.2K
24


fiveminutemum
Daisy Upton | FIVE MINUTE MUM
Family
Literature & Journalism
Kids & Toys
273.3K
359
418
25


mealtimewithmummy
Bethany Holborn
Sweets & Bakery
Food & Cooking
Family
357.5K
281
377
26


maxicosi_eu
Maxi-Cosi Europe
Family
Kids & Toys
356.6K
279
358
27


mini_rodini
Mini Rodini
Shopping & Retail
Clothing & Outfits
Kids & Toys
421.8K
219
297
28


mummylife_
Nancy Amery
Family
Kids & Toys
283.1K
246
322
29


scandiborn
Scandi Nursery Decor & Toys
Family
Kids & Toys
Accessories & Jewellery
405.7K
161
283
30


kidlybymori
KIDLY by MORI
Family
Kids & Toys
197K
343
494
31


just_chill_mama
Rosey Davidson: Sleep Consultant
Kids & Toys
Family
Trainers & Coaches
352.1K
160
196
32


wonderbly
Wonderbly Personalized Books
Family
Literature & Journalism
Kids & Toys
523.5K
120
187
33


effortlessbyjennifer_
𝕁𝕖𝕟𝕟𝕚𝕗𝕖𝕣 𝕎𝕖𝕚𝕞𝕒𝕟𝕟
Family
Kids & Toys
Lifestyle
75K
857
1.4K
34


bamboo_bamboo.uk
bamboo bamboo®️
Family
Kids & Toys
166K
292
442
35


nannyamies
Laura Amies
Kids & Toys
Family
61.1K
671
795
36


jamesbruntartist
James Brunt
Kids & Toys
Lifestyle
Art/Artists
110.7K
318
375
37


childrensalon
Childrensalon
Clothing & Outfits
Kids & Toys
Shopping & Retail
627.9K
58
98
38


babybjorn
BabyBjörn Official
Kids & Toys
Shopping & Retail
397.7K
81
107
39


stellakids
Stella McCartney Kids
Kids & Toys
Shopping & Retail
Clothing & Outfits
283.3K
106
158
40


disneyfamilyuk
Disney Family UK
Family
Kids & Toys
Cinema & Actors/actresses
63.4K
431
607
41


helenahomestyle
H E L E N A R U D D
Kids & Toys
DIY & Design
Family
128.7K
232
342
42


sassandme
Sass & Me
Accessories & Jewellery
Kids & Toys
80.5K
303
463
43


jojomamanbebe
JoJo Maman Bébé
Family
Clothing & Outfits
Kids & Toys
251.7K
92
130
44


yotoplay
Yoto
Music
Travel
Kids & Toys
190K
121
198
45


mudnbloom
Mud & Bloom
Kids & Toys
151K
130
171
46


tonies_uk
tonies UK
Music
Family
Kids & Toys
144.2K
150
250
47


natashasfoundation
The Natasha Allergy Research Foundation
Kids & Toys
27.5K
688
892
48


gracieellehome
Lauren-Grace
Family
Kids & Toys
48.1K
466
719
49


tommeetippeeuk
Tommee Tippee UK
Family
Kids & Toys
170.7K
108
147
50


smythstoys
Smyths Toys Superstores
Cars & Motorbikes
Kids & Toys
Gaming
302.7K
64
89