Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

172

‌

lego

LEGO

Kids & Toys

13.8M

30.7K

37.3K

Preview

‌

caramellondon

CARAMEL London

Kids & Toys

Clothing & Outfits

Shopping & Retail

148.4K

52.9K

79.5K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

719.5K

6.8K

8.7K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.3M

2.3K

3.2K

Preview

‌

homehumes

Kids & Toys

Lifestyle

204.4K

7.5K

13.6K

Preview

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.3M

637

858

Preview

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

158.4K

3.9K

5.7K

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

412

729

Preview

‌

cursedchildldn

Harry Potter on Stage London

Kids & Toys

Cinema & Actors/actresses

Art/Artists

432K

1.1K

1.3K

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

1.1M

490

613

Preview

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

252K

1.5K

2.5K

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

641.2K

546

719

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

775.5K

405

551

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

205.9K

1.2K

1.5K

Preview

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

124.1K

2.1K

2.9K

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

212.3K

1.2K

1.6K

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

643.4K

372

467

Preview

‌

hilda_nakajumo

Hilda Nakajumo

Kids & Toys

24.4K

7.2K

10.9K

Preview

‌

happyhandswith_hallie

Bonnie & Hallie |Autism ADHD

Kids & Toys

Family

211K

804

1.1K

Preview

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

440.6K

345

484

Preview

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

344.8K

380

481

Preview

‌

honestlymum_

Taylor | Sharing honest motherhood

Sweets & Bakery

Family

Kids & Toys

213.5K

429

541

Preview

‌

just_chill_mama

Rosey Davidson: Sleep Consultant

Kids & Toys

Family

Trainers & Coaches

385.7K

217

259

Preview

‌

maxicosi_eu

Maxi-Cosi Europe

Family

Kids & Toys

414.9K

225

290

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

160.2K

579

743

Preview

‌

myjoolz

Joolz

Kids & Toys

Shopping & Retail

372.2K

200

275

Preview

‌

effortlessbyjennifer_

Jennifer | Daily Life & Outfit Inspo

Family

Kids & Toys

Lifestyle

109.3K

729

1.2K

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

185.3K

379

591

Preview

‌

fiveminutemum

Daisy Upton | FIVE MINUTE MUM

Family

Literature & Journalism

Kids & Toys

270.7K

246

277

Preview

‌

bbccin

BBC Children in Need

Family

Kids & Toys

153.3K

395

682

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

258.7K

234

319

Preview

‌

disneyfamilyuk

Disney Family UK

Family

Kids & Toys

Cinema & Actors/actresses

80.4K

607

854

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

222.9K

199

260

Preview

‌

freya_lillie_

Freya Lillie | British Baby & Childrenswear Brand

Accessories & Jewellery

Family

Kids & Toys

65.1K

760

1.3K

Preview

‌

4plusmama

Vicki | kids art, crafts and activity ideas

Kids & Toys

Art/Artists

Family

79K

690

Preview

‌

play.hooray

Claire Russell

Kids & Toys

163.4K

245

375

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

116.3K

360

454

Preview

‌

nannyamies

Laura Amies

Kids & Toys

Family

71.6K

560

665

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

640.1K

Preview

‌

scandiborn

Scandi Nursery Decor & Toys

Family

Kids & Toys

Accessories & Jewellery

406.1K

122

Preview

‌

thealexbeard

Alex Beard

Kids & Toys

Fashion

42K

685

930

Preview

‌

plantsman_jamie

Jamie Butterworth

Kids & Toys

47.8K

573

929

Preview

‌

jamesbruntartist

James Brunt

Kids & Toys

Lifestyle

Art/Artists

111.1K

244

291

Preview

‌

fredandnoah

Fred & Noah ®️

Accessories & Jewellery

Family

Kids & Toys

147.2K

179

246

Preview

‌

capriandgigi

Capri and Gigi Collective

Family

Accessories & Jewellery

Kids & Toys

102.6K

230

450

Preview

‌

warchilduk

War Child UK

Music

Kids & Toys

113.1K

209

309

Preview

‌

claudzgaff

Claudine. House Renovations and Interiors

Family

Beauty

Kids & Toys

66.9K

396

638

Preview

‌

childsfarm

Childs Farm

Beauty

Family

Kids & Toys

260.2K

137

Preview

‌

parentunplugged

Charis Halsall

Family

Kids & Toys

59.6K

392

540

Preview

‌

theahmedfamilydays

Jade and Kam Ahmed

Kids & Toys

Family

98K

225

291

Preview