Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

727

‌

lego

LEGO

Kids & Toys

14.1M

27.5K

34.1K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

747K

9.4K

11.9K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.3M

2.2K

3.1K

Preview

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.3M

1.3K

1.8K

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

606

867

Preview

‌

mabelsplayroom

Mabel’s Playroom | Play Ideas and Activities

Kids & Toys

Family

318K

1.7K

2.3K

Preview

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

262.4K

2.1K

3.5K

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

646.5K

644

800

Preview

‌

cursedchildldn

Harry Potter on Stage London

Kids & Toys

Cinema & Actors/actresses

Art/Artists

433.8K

888

1.1K

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

1.1M

422

522

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

670.9K

1.3K

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

213.2K

1.1K

1.5K

Preview

‌

learningthroughplay8

Amy Powell - Learning&ExploringThroughPlay

Education

Kids & Toys

Family

212K

913

1.1K

Preview

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

148.3K

1.3K

1.9K

Preview

‌

hilda_nakajumo

Hilda Nakajumo

Kids & Toys

25.4K

7.4K

11K

Preview

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

440.6K

369

512

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

776.8K

207

279

Preview

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

159.8K

985

1.4K

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

209.1K

541

679

Preview

‌

honestlymum_

Taylor | Sharing honest motherhood

Sweets & Bakery

Family

Kids & Toys

214.3K

462

582

Preview

‌

keepingupwithchelsxx

Keepingup Withchels

Family

Kids & Toys

Cinema & Actors/actresses

201.9K

376

518

Preview

‌

mailegworld

Maileg | Stories, Play & Interiors

Kids & Toys

324K

260

325

Preview

‌

maxicosi_eu

Maxi-Cosi Europe

Family

Kids & Toys

422K

189

242

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

162.8K

458

587

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

185.1K

379

591

Preview

‌

babybjorn

BabyBjörn Official

Kids & Toys

Shopping & Retail

418.3K

157

204

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

227.6K

247

323

Preview

‌

mini_rodini

Mini Rodini

Shopping & Retail

Clothing & Outfits

Kids & Toys

434.3K

133

180

Preview

‌

effortlessbyjennifer_

Jennifer | Daily Life & Outfit Inspo

Family

Kids & Toys

Lifestyle

113.7K

542

873

Preview

‌

kidlybymori

KIDLY by MORI

Family

Kids & Toys

189.1K

300

432

Preview

‌

tonies_uk

tonies UK

Music

Family

Kids & Toys

175.1K

315

426

Preview

‌

warchilduk

War Child UK

Music

Kids & Toys

116.3K

424

617

Preview

‌

earlyyearsfinds

Early Years Finds | Amanda

Kids & Toys

54K

870

1.1K

Preview

‌

myjoolz

Joolz

Kids & Toys

Shopping & Retail

377.2K

147

200

Preview

‌

creative_mama_che

Cheryl Gavrielides

Kids & Toys

Family

208.1K

248

325

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

120.7K

379

477

Preview

‌

4plusmama

Vicki | kids art, crafts and activity ideas

Kids & Toys

Art/Artists

Family

82.3K

640

931

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

261.7K

168

228

Preview

‌

nannyamies

Laura Amies

Kids & Toys

Family

73.4K

554

653

Preview

‌

play.hooray

Claire Russell

Kids & Toys

163.4K

245

375

Preview

‌

disneyfamilyuk

Disney Family UK

Family

Kids & Toys

Cinema & Actors/actresses

80.4K

480

669

Preview

‌

mudnbloom

Mud & Bloom

Kids & Toys

155.5K

249

317

Preview

‌

wonderbly

Wonderbly Personalized Books

Family

Literature & Journalism

Kids & Toys

595.1K

129

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

640.1K

105

Preview

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

345K

101

128

Preview

‌

lovevery.europe

Lovevery Europe

Kids & Toys

Family

573K

Preview

‌

capriandgigi

Capri and Gigi Collective

Family

Accessories & Jewellery

Kids & Toys

108.1K

304

585

Preview

‌

smythstoys

Smyths Toys Superstores

Cars & Motorbikes

Kids & Toys

Gaming

412.6K

116

Preview

‌

reading_tips_for_parents

Learn to Read | Phonics for Kids | Jessie Sullivan

Education

Kids & Toys

383.2K

105

Preview

‌

thealexbeard

Alex Beard

Kids & Toys

Fashion

42K

685

930

Preview