Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

172

‌

lego

LEGO

Kids & Toys

13.8M

31.7K

38.5K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

730.2K

11.4K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.3M

2.4K

3.3K

Preview

‌

homehumes

Kids & Toys

Lifestyle

204.4K

7.5K

13.7K

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

784

1.4K

Preview

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.3M

574

774

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

1.1M

490

613

Preview

‌

cursedchildldn

Harry Potter on Stage London

Kids & Toys

Cinema & Actors/actresses

Art/Artists

432K

937

1.1K

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

775.5K

405

551

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

644.2K

446

587

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

205.9K

1.2K

1.5K

Preview

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

124.1K

2.1K

2.9K

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

212.3K

1.2K

1.6K

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

643.4K

372

467

Preview

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

159.1K

1.6K

2.3K

Preview

‌

hilda_nakajumo

Hilda Nakajumo

Kids & Toys

25.1K

7.4K

11K

Preview

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

440.6K

348

484

Preview

‌

bbccin

BBC Children in Need

Family

Kids & Toys

153.3K

762

1.3K

Preview

‌

honestlymum_

Taylor | Sharing honest motherhood

Sweets & Bakery

Family

Kids & Toys

213.5K

429

541

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

160.9K

576

739

Preview

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

344.7K

192

243

Preview

‌

effortlessbyjennifer_

Jennifer | Daily Life & Outfit Inspo

Family

Kids & Toys

Lifestyle

109.3K

732

1.2K

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

185.7K

379

592

Preview

‌

fiveminutemum

Daisy Upton | FIVE MINUTE MUM

Family

Literature & Journalism

Kids & Toys

270.7K

246

277

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

258.7K

234

319

Preview

‌

disneyfamilyuk

Disney Family UK

Family

Kids & Toys

Cinema & Actors/actresses

80.4K

607

854

Preview

‌

freya_lillie_

Freya Lillie | British Baby & Childrenswear Brand

Accessories & Jewellery

Family

Kids & Toys

65.1K

760

1.3K

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

116.5K

375

473

Preview

‌

play.hooray

Claire Russell

Kids & Toys

163.4K

245

375

Preview

‌

nannyamies

Laura Amies

Kids & Toys

Family

71.6K

560

665

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

222.9K

170

221

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

640.1K

Preview

‌

scandiborn

Scandi Nursery Decor & Toys

Family

Kids & Toys

Accessories & Jewellery

406.1K

122

Preview

‌

thealexbeard

Alex Beard

Kids & Toys

Fashion

42K

685

930

Preview

‌

plantsman_jamie

Jamie Butterworth

Kids & Toys

47.8K

573

929

Preview

‌

parentunplugged

Charis Halsall

Family

Kids & Toys

59.6K

527

719

Preview

‌

claudzgaff

Claudine. House Renovations and Interiors

Family

Beauty

Kids & Toys

68.2K

434

590

Preview

‌

jamesbruntartist

James Brunt

Kids & Toys

Lifestyle

Art/Artists

111.1K

244

291

Preview

‌

fredandnoah

Fred & Noah ®️

Accessories & Jewellery

Family

Kids & Toys

147.2K

179

246

Preview

‌

warchilduk

War Child UK

Music

Kids & Toys

113.1K

219

321

Preview

‌

capriandgigi

Capri and Gigi Collective

Family

Accessories & Jewellery

Kids & Toys

102.6K

230

450

Preview

‌

childsfarm

Childs Farm

Beauty

Family

Kids & Toys

260.2K

137

Preview

‌

smythstoys

Smyths Toys Superstores

Cars & Motorbikes

Kids & Toys

Gaming

381.1K

Preview

‌

theahmedfamilydays

Jade and Kam Ahmed

Kids & Toys

Family

98K

225

291

Preview

‌

hamleysofficial

Hamleys Toy Shop

Kids & Toys

Gaming

Sports with a ball

109.5K

176

395

Preview

‌

mummynutrition

Nichola Ludlam-Raine 🙋🏻‍♀️

Family

Kids & Toys

41.8K

468

613

Preview

‌

mudnbloom

Mud & Bloom

Kids & Toys

155.4K

132

170

Preview

‌

natashasfoundation

Natasha’s Foundation

Kids & Toys

34.3K

489

628

Preview

‌

tonies_uk

tonies UK

Music

Family

Kids & Toys

163.6K

114

156

Preview

‌

mummylife_

Nancy Amery

Family

Kids & Toys

271.7K

Preview