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Spot Important Influencer Marketing Trends and Business Opportunities They Bring

Discover popular accounts to know what’s trending on social media

Reveal the fastest-growing accounts in your country and niche. Find influencers and brands that are getting hugely popular on social media. Discover trendsetters and rising stars that attract the attention of the masses. Understand the latest trends that influence the whole social media environment. Use these insights to inform and strengthen your influencer marketing strategy.
Discover popular accounts to know what’s trending on social media

Understand the growth dynamics of popular accounts

In the Top Trending Account ranking, you can check the audience size and the weekly growth rate of these accounts. See how quickly they are growing their follower base. Spot the fastest-growing accounts that may be worthy of attention. Study those accounts in great detail to understand their social media growth strategies and what stands behind their success.
Understand the growth dynamics of popular accounts

Find brands that went viral and learn from them

Identify brands that gained the most traction on social media. They could cut through the noise with their marketing message, so it may be worth learning from them. See how many influencers they work with to promote their business. Find out which messages caused an explosive effect. Keep an eye on those competitors and get inspiration from their viral marketing campaigns.
Find brands that went viral and learn from them

Identify the most promising influencers to partner with

Find top-quality influencers who may be your potential partners. Select a category and country to spot the best creators in a particular niche and location. Get a list of accounts analyzed by our AI algorithm and ranked by their quality audience and authentic engagement. Check their follower number, authentic engagement, and audience country to pick accounts that are most relevant to your brand and can contribute to your marketing campaign.
Identify the most promising influencers to partner with

Understand what’s trending on YouTube to inform your strategy

Keep your finger on the pulse of what is popular on YouTube right now in a particular country and niche. You can even choose the audience age to discover content that’s popular among a specific age group. Explore the most-viewed videos on YouTube to identify current trends and use these insights to optimize your influencer marketing strategy and create a compelling message for your audience.
Understand what’s trending on YouTube to inform your strategy

What Is Market and Trend Analysis and Why Is It Important in Influencer Marketing?

The social media and influencer marketing space is very dynamic and evolving at a fast pace. It is becoming increasingly challenging to keep track of all the changes that happen in the industry. Some strategies that worked for your business previously might not yield the same results today.    

Before launching any new marketing campaign, you need to make sure that you know what’s new in the industry. This is where the market and trend analysis comes into play helping you identify popular conversation topics, the most resonating content, and the top market players in your country and niche.

HypeAuditor provides a range of reports that allows you to better understand current and emerging trends that really matter so you can make better business decisions and inform your social media and influencer marketing strategy and plan a successful campaign. The market and trend analysis reports include:

  • The Top Trending Accounts. The fastest-growing accounts that effectively capture the interest of the social media audience.

  • The Most-Viewed YouTube Videos. The most popular videos on YouTube in a particular country and niche. You can find videos that get the most views among a specific age group.

  • The Top-Quality Accounts. The most quality social media accounts with the largest audience of quality and engaged followers.

  • The Most-Mentioned Brands. Brands that were the most mentioned by influencers in recent 30, 90, or 180 days.

The rules of the influencer marketing game are constantly changing. If you want to stay ahead of the competition, you need to keep yourself updated with the latest and meaningful trends that shape the industry.

Questions and Answers About Market and Trend Analysis

What is market and trend analysis in influencer marketing?

Market and trend analysis is a great tool that allows you to discover current trends in the influencer marketing space and the most popular social media accounts and trending topics. HypeAuditor’s Market Analysis reports provide a wealth of strategic information you can use to optimize your influencer marketing program. Find the most-mentioned brands on social media, reveal trending conversation topics, and reveal the top-quality influencers on Instagram, YouTube, and TikTok.  

What are the most popular influencers on social media? 

Discover what’s trending on social media right now and find the most popular influencers on Instagram, YouTube, and TikTok. The HypeAuditor rankings include influencers with the highest Interest Score. You can learn more about our Interest Score in the FAQ section. The social media audience is highly interested in these creators’ content. 

 What are the most-mentioned brands on Instagram?

Check our HypeAuditor ranking to discover brands that are hot conversation topics on Instagram right now. Our Most-Mentioned Brands report provides you with a list of brand accounts that are the most mentioned by Instagram influencers in a particular country and niche. Keep an eye on those brands to understand what stands behind their virality. You can find the lists of the most-mentioned brands on YouTube and TikTok as well.

What are the most-viewed YouTube videos?

Find the most popular YouTube videos in HypeAuditor ranking in any category and country. See which content draws the most attention so you can inform your influencer marketing and content strategy. Understand what captures the interest of viewers and build a solid message for your audience.

What are the most quality Instagram accounts? 

Discover high-quality Instagram accounts in any country and category in Top Quality Account ranking. You’ll see a list of accounts ranked by their quality audience and authentic engagement. Rankings are updated daily, so you can get the most relevant information.