Spot Important Influencer Marketing Trends and Business Opportunities They Bring

Discover popular accounts to know what’s trending on social media

Reveal the fastest-growing accounts in your country and niche. Find influencers and brands that are getting hugely popular on social media. Discover trendsetters and rising stars that attract the attention of the masses. Understand the latest trends that influence the whole social media environment. Use these insights to inform and strengthen your influencer marketing strategy.

Discover popular accounts to know what’s trending on social media

Questions and Answers About Market and Trend Analysis

  • What is market and trend analysis in influencer marketing?

    Market and trend analysis is a great tool that allows you to discover current trends in the influencer marketing space and the most popular social media accounts and trending topics. HypeAuditor’s Market Analysis reports provide a wealth of strategic information you can use to optimize your influencer marketing program. Find the most-mentioned brands on social media, reveal trending conversation topics, and reveal the top-quality influencers on Instagram, YouTube, and TikTok.  

  • What are the most popular influencers on social media? 

    Discover what’s trending on social media right now and find the most popular influencers on Instagram, YouTube, and TikTok. The HypeAuditor rankings include influencers with the highest Interest Score. You can learn more about our Interest Score in the FAQ section. The social media audience is highly interested in these creators’ content. 

  •  What are the most-mentioned brands on Instagram?

    Check our HypeAuditor ranking to discover brands that are hot conversation topics on Instagram right now. Our Most-Mentioned Brands report provides you with a list of brand accounts that are the most mentioned by Instagram influencers in a particular country and niche. Keep an eye on those brands to understand what stands behind their virality. You can find the lists of the most-mentioned brands on YouTube and TikTok as well.

  • What are the most-viewed YouTube videos?

    Find the most popular YouTube videos in HypeAuditor ranking in any category and country. See which content draws the most attention so you can inform your influencer marketing and content strategy. Understand what captures the interest of viewers and build a solid message for your audience.

  • What are the most quality Instagram accounts? 

    Discover high-quality Instagram accounts in any country and category in Top Quality Account ranking. You’ll see a list of accounts ranked by their quality audience and authentic engagement. Rankings are updated daily, so you can get the most relevant information.

What Is Market and Trend Analysis and Why Is It Important in Influencer Marketing?

The social media and influencer marketing space is very dynamic and evolving at a fast pace. It is becoming increasingly challenging to keep track of all the changes that happen in the industry. Some strategies that worked for your business previously might not yield the same results today.    


Before launching any new marketing campaign, you need to make sure that you know what’s new in the industry. This is where the market and trend analysis comes into play helping you identify popular conversation topics, the most resonating content, and the top market players in your country and niche.


HypeAuditor provides a range of reports that allows you to better understand current and emerging trends that really matter so you can make better business decisions and inform your social media and influencer marketing strategy and plan a successful campaign. The market and trend analysis reports include:

  • The Top Trending Accounts. The fastest-growing accounts that effectively capture the interest of the social media audience.

  • The Most-Viewed YouTube Videos. The most popular videos on YouTube in a particular country and niche. You can find videos that get the most views among a specific age group.

  • The Top-Quality Accounts. The most quality social media accounts with the largest audience of quality and engaged followers.

  • The Most-Mentioned Brands. Brands that were the most mentioned by influencers in recent 30, 90, or 180 days.

The rules of the influencer marketing game are constantly changing. If you want to stay ahead of the competition, you need to keep yourself updated with the latest and meaningful trends that shape the industry.