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Report generated 01/06/2022

Analyzed ~15M accounts

Engagement Rate Global Benchmark (Instagram)

Engagement Rate is an essential brand awareness KPI. Learn how much and in what ways an audience interacts with an influencer. Tailor your results by industry, status, or country
May 2022 Engagement Rate (ER)
2.01%
Avg. ER
1.65%
Avg. ER (posts)
Avg. ER (sponsored posts)
2.06%
Avg. ER (videos)
Avg. ER (sponsored videos)

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Industries

Influencers

Countries

This report is designed to:

Obtain the Engagement Rate by Influencers’ Industry & Country

Find out the categories and countries with the biggest Engagement Rate.
Obtain the Engagement Rate by Influencers’ Industry & Country

Check Engagement Rate by Influencers’ Audience Size

Get access to the May' 2022 average ER for Instagram Influencers. Find out which influencers have stronger connections with their audience and what their ER is.
Check Engagement Rate by Influencers’ Audience Size

Look at Average Interactions per Post by Tiers

Compare the number of likes and comments between influencers with a similar number of followers. Pay attention to the Likes to Comments Ratio, as this metric indicates how strongly influencer’s followers are involved in a dialogue.
Look at Average Interactions per Post by Tiers
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