Free Instagram Reels Insights Tool

What are Instagram Reels Insights and why do you need them?

Instagram Reel Insights is an analytical tool by HypeAuditor that helps Instagram users get valuable information about their reels performance metrics. The tool displays the engagement rate of a specific reel, the number of likes, comments, and views it gathered, and the number of followers the account has. It also informs users of whether the reel has become viral or not and benchmarks it to similar accounts’ performance.

Reels analytics are important for multiple reasons.

1. It allows you to measure your performance: By constantly tracking reels performance, such as views, likes, comments, and shares you’ll understand how your reels content resonates with your audience.
2. It lets you identify your top-performing content format on Instagram: Reels analytics metrics enable you to figure out how your reels perform compared to other content types, like posts or stories.
3. You can pinpoint patterns and trends: By tracking Reels analytics frequently, you will identify topics your audience likes. Creating content about these themes will ensure you satisfy your followers’ preferences.
4. You can monitor Instagram Reels engagement metrics: The insights tool showcases the number of views, likes, and comments of a particular reel. Learn what videos trigger more comments and which subjects generate more views. With this knowledge, you can tailor your social media content to cater to viewers as well as grow your popularity.
5. Social media analytics will uncover how your competition performs: You may assess your competitors’ Instagram reels metrics with the analyzer tool and track how well their audience receives their content. You can compare your reel performance to theirs and identify their weaknesses. This enables you to keep pace with your rivals and adapt your strategy accordingly.
6. Overall, by tracking Reels Insights you can adjust your future content and marketing strategy, create good reels that resonate with your followers, and stay up-to-date with other industry players.

What metrics are available in Instagram Reels Insights?

To access the reel performance statistics, find the link to the specific content you want to analyze. Copy then paste the link into the field and click on the button. Our tool will create a report with essential metrics for you to understand your progress or that of your competition. This gives you the motivation to investigate further if necessary. Let’s discuss what metrics you will access in our report.

1. Follower number

   The tool indicates the number of followers the Instagram account has. Larger influencers have a wider reach and due to this their content has the potential to go mainstream. However, small Instagram creators can also achieve success with high-quality, engaging content and strategic timing.

2. Likes

   Likes are one of the engagement types, the easiest way Instagram users can express their appreciation for a piece of content. Likes provide quantitative feedback on your videos. They show whether your content resonates well with your audience. They serve as social proof for new users, that your reels content is worth watching. They help you identify what topic and formatting is preferred by the audience. Lastly, brands examine performance statistics, such as likes and comments closely before they partner with creators. The more organic likes your reels gather the more you get into brands’ sight.

3. Comments

   Comments count as a higher level of engagement because it takes more effort to gather and share one’s thoughts on a topic than just clicking the Like button. Comments can act as conversation starters, and forge a community or create opportunities for collaborations if other creators or brands join in the discussion. They can help you understand the users’ sentiments towards your reel. People can provide criticism or suggestions in the comment section. All this can help you optimize your content strategies and improve your relationship with your followers, which will impact your Instagram account’s performance.

4. Views

   Reel views are another core element of Instagram analytics. They represent the number of users who watched your content. A high number of views is a sure sign of a wide reach and visibility. A continuous increase in your view numbers indicates that your content is interesting, and relevant and attracts day by day more Instagram users. Brands who aim to reach a large audience, and raise brand awareness will definitely consider video views as one of the primary reels data when they analyze Instagram accounts for a potential partnership.

5. Engagement rate

   The tool showcases the reel’s ER and benchmarks it to similar Instagram accounts. The engagement rate is one of the most critical data that informs you about how effective the content is. While high view numbers are important in terms of exposure and reach, ER is critical for additional reasons.

   • ER in your reels analytics helps you understand your audience’s preferences and interests. The higher the engagement the better the connection between viewers and your content.
   • Your reel’s engagement data is a clear indicator of high content quality. Reels that generate a lot of reactions from users are perceived as thought-provoking, entertaining, or educational and are considered valuable.
   • Engagement rate enables businesses to estimate their reel’s marketing efficiency. Videos with a lot of engagement show that your influencer selection was right and that you targeted the right people.

The more likes, comments, shares, and saves a reel get, the higher the engagement rate. Thus, Instagram’s algorithm will prioritize your content. This will increase the chances your reel will be featured on the Explore page, and appear in hashtag searches or other users’ feeds.

Additionally, the tool informs you whether your ER is ‘average’, ‘good’, ‘very good’, or ‘excellent’ and shows you whether the particular reel has become viral.

How to interpret Instagram Reels Insights data?

Luckily, the reels analytics tool doesn't just show numbers, it helps put the reel's performance and popularity into context by featuring the virality potential of the content. For example, if your reel was watched by more Instagram users than your follower base, then your reach extended your followers and has become viral.

Take a look at the analysis of _angelikarose's Kinder cookies reel. It was viewed by three times as many people as her followers and generated outstanding ER.

We classify your engagement rate and let you know how much ER similar accounts’ reels generate. This knowledge can motivate you to keep posting videos similar to your efficient ones and maintain your momentum.

Alternatively, you can use our analyzer tool to assess your competitors and check their reel views, likes, and comments in relation to their following metrics. Whenever you track reels performance of other creators or brands, you'll easily notice if there are higher views and engagements. This can provide enough reason to inspect their content in more detail and identify patterns, posting times, and themes that can help you improve your next publishing as well.

How can I use Instagram Reels Insights to improve my Reels?

• As a first step, monitor your Reels performance consistently and compare the performance of various reels to each other.
• By tracking Reels analytics you can test various content styles, topics, music, formats, and effects to see which triggers the highest reaction from the public. This enables you to create identical reels and repeat your success.
• Examining your reel content’s data will help you specify the time when your audience is most active and inform you about the best time for posting.
• Continuous tracking of your progress allows you to understand how your videos impact users and how well your content strategy works long-term. This knowledge helps you create more engaging reels.

Let’s see how our tool can help you improve your reels. Say, you see that your ER is marked as average. If this is the case, you need to look into the video’s topic relevancy and production quality. Is the music too loud, the video too long or too short, the effects distracting? Did you use the right captions and CTA?

If your engagement rate is average, it’s worth exploring users’ feedback and using them to enhance your next video. Sometimes people share their thoughts on the video and sound quality or suggest content ideas in the comment section.

Despite being watched by 82K people, @chrisburkhard’s reel evoked a 0.1% ER. As stated in the report, an Instagram account similar to his usually generates a 0.7% ER.

Can Instagram Insights help my reels go viral?

Instagram reports and reel insights tools certainly help you spot trends and content that are highly popular among social media users. Find your reels analytics on Instagram or use a third-party tool. Regardless of your choice of means, you must monitor your progress consistently to gain valuable insights into your reels’ performance.

To access Instagram Insights you need to create a creator or business account. It takes a few days and at least 100 followers before you can see performance and audience data on new accounts.

Apart from engagement metrics, Instagram’s analytics tool displays audience demographics and shows you when your audience is most active on social media. This helps you leverage peak engagement times so that your reels are viewed by the people most interested in them.

Your social media reports facilitate you catching trending topics and hashtags which help you create relevant and compelling captions. Besides using trends to your advantage, analyze high-performing reels in terms of theme, length, content type, and posting time and replicate them. Last but not least, cross-promote your best content on other platforms or in other formats, like Instagram posts and stories.