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Free Influencer Marketing EMV Calculator
Calculate Instagram EMV for any influencer marketing campaign. Use the most accurate earned media value calculator developed on the machine learning algorithm.
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How to Use the Earned Media Value Calculator
HypeAuditor's earned media value calculator estimates how much an Instagram influencer's posts are worth in paid-ad terms. Enter a username, and the tool shows what it would cost to get the same reach and engagement through paid social ads aimed at a similar audience.
- Enter an Instagram username
Type the handle of the influencer you want to check and click Calculate. - Get the estimated EMV
The calculator looks at the account's estimated post reach and engagement and turns them into a dollar value. - Compare creators
Run several accounts to see which influencers can bring your brand the most value for the same budget.
Use the EMV estimate before a campaign to shortlist creators, and after a campaign to report on the value your influencer posts generated.
Influencer Marketing EMV is one of the essential metrics for your marketing campaign
In the current marketing landscape, earned media value has surpassed the effectiveness of paid marketing programs. As a result, marketers strive to attract the attention of their target audiences. Strategically executed earned media metrics are more prevalent than ever and can reach new heights. Instagram EMV is, therefore, a metric that brands are utilizing.
However, marketers and earned media value have a long and complex relationship. Earned Media Value aids in measuring media mentions but does not demonstrate their activities' success (or failure). Despite its limitations, earned media value remains a crucial statistical metric.
Benefits
The primary advantage of assessing EMV is assigning a monetary value to engagement earned outside of paid advertising. That can assist social media, marketing, and PR teams in targeting the appropriate audiences and encourage leadership to embrace earned media efforts. The backing of these important decision-makers can be crucial to the success of an employee advocacy platform or plan; however, we will delve deeper into this topic later.
Drawbacks
The most significant disadvantage of using Earned Media Value as a key measure is that it can signify different things in various locations because of the lack of consistency in its calculation. Keeping up with EMV can be challenging if you establish your internal value to compute it.
Instagram Earned Media Value calculator questions
Would you like to know what social media recognition your brand has? Thanks to HypeAuditor Instagram Earned Media Value Calculator, you can quickly learn how efficient your marketing efforts on Instagram were.
In simple terms, earned media value is the amount of money a company would need to spend on the advertisements on Instagram to have the same number of seeing and engaging with the brand as they have achieved via influencers’ posts.
What is earned media value?
Earned media value (EMV) estimates the monetary value of exposure and engagement generated by organic influencer content. It shows what similar reach and engagement could cost through paid social advertising for an audience with similar demographics.
How is Earned Media Value Calculated?
Earned media value shows how much you would pay for the same results with paid ads. A common way to calculate EMV is to take the reach and engagement a post gets and price them at average paid-ad rates:
EMV = (Impressions ÷ 1,000 × CPM) + (Engagements × CPE)
- Impressions are the estimated number of times the post was seen.
- CPM (cost per mille) is the average price of 1,000 ad impressions.
- Engagements are the likes, comments, and views the post received.
- CPE (cost per engagement) is the average price paid for one engagement in a paid ad.
The general principle is to estimate what an influencer's reach and engagement would cost through paid social advertising. HypeAuditor applies this principle through its own proprietary EMV methodology, which estimates authentic reach and engagement and prices them based on paid social costs for an audience with similar demographics. This gives you a dollar value you can use to compare influencers and campaigns.
What is HypeAuditor Earned Media Value Formula?
HypeAuditor estimates earned media value based on:
- Reach, i.e., the estimated number of impressions per influencer’s post (we exclude all inauthentic activity to clear this metric of fraud).
- Engagement (the number of likes, views, and comments).
- Audience location, which sets the paid-ad cost used to price that reach and engagement.
These factors are used to estimate what the reach and engagement generated by an influencer’s post would cost through paid social advertising. The result is a dollar value that helps brands compare the media value of Instagram content across influencers and campaigns.
Use the free HypeAuditor earned media value calculator to estimate the media value generated by your Instagram influencer campaigns. Compare EMV between creators or campaigns to see how much organic exposure and engagement your influencer content generated in paid-media terms.
How Can Brands Use Instagram EMV?
Brands can use EMV to:
- Compare influencer content. See how the estimated media value differs between creators and posts.
- Measure campaign results. Review the value generated by influencer content after a campaign.
- Support campaign reporting. Add EMV to influencer marketing performance reports.
- Compare organic and paid exposure. See how influencer-generated exposure compares with the cost of reaching a similar audience through paid social.
Who provides influencer marketing tools that calculate earned media value (EMV)?
HypeAuditor provides a free Instagram EMV calculator, with EMV also available in influencer reports and campaign analytics. The calculator estimates what the exposure and engagement generated by Instagram content would cost through paid social advertising. It considers each post’s estimated reach, with inauthentic activity removed, along with likes, comments, views, and advertising costs for a similar audience. The result is a dollar value that brands can use to compare influencer content and measure the media value generated by a campaign.
Are there other tools that I can use apart from Earned Media Value calculator?
Yes, definitely! We have a whole list of free tools for all influencer marketing campaigns. That way, you can quickly determine the necessary information without a problem. Browse the entire list of free tools right here.
