PricingFor influencers

Free Instagram Hashtags Generator Tool

Discover which Instagram hashtags are trending in your country right now

What is the Instagram Hashtag Generator tool?

Content creators can use the hashtag generator tool to simplify the process of finding the best Instagram hashtags for their content. The tool - which uses public data and refined algorithms - can be used for a variety of purposes.
  • Using it, you can find trending hashtags on Instagram instantly, allowing you to post on current and trendy topics. It is especially important if your content is focused on current events or pop culture.
  • To keep up with trending topics in your country, you can discover the most popular Instagram hashtags and how many times they have been used recently.
  • Specifying relevant hashtags for your content can help you grow your following and engagement.

How do you use the hashtag generator tool?

To generate hashtags, select your country first. The hashtag generator returns approximately 30 hashtags in three categories. In the first column of the three, you will find the hottest hashtags. These are key phrases that have dominated Instagram conversations for the past week. In the second category, you'll find hashtags that have been trending for two weeks, while the third column contains keywords and phrases that have been popular for four weeks.

What are Instagram hashtags?

Instagram hashtags are keywords that are preceded by the # symbol and are used for a variety of purposes.
  • Organizing and categorizing: Hashtags allow you to organize your posts into certain categories, making them part of a collection of similar content (the content can appear on a hashtag page) and making it easier to find.
  • User discovery: Users can search hashtags for content they are interested in and easily discover new accounts and topics. You can help users find your account by using a combination of broader, niche-specific, and popular hashtags, for example. As more people learn about your content, it becomes easier for you to gain followers.
  • Connecting: In some cases, keywords and hashtags are linked to communities or groups of like-minded people or users who share similar tastes. By using the right hashtags, you can participate in their conversation or create engaging content.
  • Reach: You can grow your visibility and boost your reach by adding hashtags to your content or leveraging trending hashtags.
  • Branding: Branded hashtags, like product hashtags, phrases mentioning services, and event hashtags are unique hashtags to promote a business, different goods, or holidays. In addition to keeping users in the loop about news related to their favorite brands, these hashtags will help companies and influencers build their brands and expand awareness, and encourage user-generated content.
  • Follow trends: By using popular hashtags in your niche, you'll keep your content at the top and get more likes and comments.

What are the top hashtags on Instagram?

Top Instagram hashtags in 2024:
  • #love
  • #instagood
  • #instagram
  • #fashion
  • #photooftheday
  • #photography
  • #art
  • #nature
  • #picoftheday
  • #travel
  • #happy
  • #follow
  • #cute
  • #instadaily
  • #style
  • #tbt
  • #repost
  • #followme
  • #summer
  • #reels
  • #beauty
  • #fitness
  • #like4like
  • #food
  • #instalike
  • #photo
  • #me
  • #selfie
  • #music
  • #viral
  • #friends
  • #life
  • #family
  • #smile
  • #fun
  • #ootd
  • #girl
  • #trending
  • #makeup
  • #likeforlikes
  • #dog
  • #model
  • #explorepage
  • #design
  • #motivation
  • #handmade
  • #lifestyle
  • #likeforlike
  • #sunset
  • #artist

Types of popular Instagram hashtags

According to their functionality and topics, we differentiate various types of Instagram hashtags.
  • Location hashtags can help users identify the site of an event or an offline store.
  • With thematic, holiday, and seasonal hashtags, it's easy to organize posts related to special holidays or specific topics. #Halloween and #Christmas are currently the two most popular holiday hashtags.
  • Event hashtags come in handy not only for promoting gatherings, conferences, or other social events but also for building a sense of community among the attendees.
  • Hashtags linked to marketing campaigns are usually created to be part of a promotion and they can inspire users to share their story, participate in a challenge or drive their awareness to a new product launch.
  • Instagram community hashtags, like #booknerds or #petlovers bring together people with similar interests.
  • Brand hashtags usually contain a company’s name and are made to grow brand awareness.
  • Last but not least, category hashtags enable you to organize your content around a theme.
In all your posts, whether about cooking, fitness regimes, or pet accessories, add several related hashtags. Here are some of the most common types of Instagram hashtag categories.

Fitness Instagram hashtags

Some of the top wellness and fitness-related hashtags:
  • #fitness
  • #fitnessmotivation
  • #gym
  • #sport
  • #fit
  • #workout
  • #gymlife
  • #training
  • #train
  • #weightlossjourney
  • #fitnessmodel
  • #strong
  • #gymmotivation
  • #workoutmotivation
  • #fitnessaddict
  • #fitnessjourney
  • #nopainnogain
  • #fitnesslife
  • #trainhard
  • #befitbehealthy

Instagram hashtags for travel

The best hashtags for traveling, vacation, exploring, and holidays:
  • #travel
  • #wanderlust
  • #travelphotography
  • #vacation
  • #travelblogger
  • #instatravel
  • #trip
  • #traveltheworld
  • #explore
  • #travelingram
  • #adventure
  • #travel
  • #explorepage
  • #traveladdict
  • #vacationmode
  • #explorer
  • #travelblog
  • #exploretheworld
  • #adventuretime
  • #beautifuldestinations

Dog Instagram hashtags

Some of the more popular hashtags connected to dogs and pet lovers.
  • #dog
  • #dogsofinstagram
  • #puppy
  • #dogs
  • #dogoftheday
  • #puppylove
  • #doglife
  • #puppiesofinstagram
  • #doglover
  • #dogstagram
  • #puppies
  • #mydog
  • #dogs_of_instagram
  • #puppylife
  • #dogsofinsta
  • #doggy
  • #cutedog
  • #instadog
  • #ilovedogs
  • #cutedogs

Hashtags for Instagram likes

Popular follow hashtags on Instagram and phrases for garnering likes.
  • #love
  • #instagood
  • #loveyourself
  • #likeforlikes
  • #instagram
  • #follow
  • #likes
  • #likesforlike
  • #followforfollowback
  • #photooftheday
  • #followers
  • #likeforfollow
  • #liketime
  • #follow4followback
  • #instalike
  • #like4likes
  • #instadaily
  • #likeme
  • #like4follow
  • #me

Instagram hashtags for fashion

Best Instagram hashtags for clothing and fashion.
  • #fashion
  • #style
  • #ootd
  • #fashionblogger
  • #stylish
  • #instafashion
  • #model
  • #trend
  • #outfitoftheday
  • #fashionista
  • #trendy
  • #lookoftheday
  • #styleblogger
  • #fashionable
  • #instastyle
  • #lookbook
  • #shopping
  • #fashionstyle
  • #whatiwore
  • #fashiongram

B2B hashtags

The top Instagram hashtags for B2B content.
  • #smallbusiness
  • #business
  • #entrepreneur
  • #smallbusinessowner
  • #branding
  • #startup
  • #marketing
  • #success
  • #sales
  • #marketingdigital
  • #brand
  • #businessowner
  • #ecommerce
  • #marketingstrategy
  • #leadership
  • #digitalmarketing
  • #networking
  • #businesstips
  • #b2b
  • #businessstrategy

B2C hashtags

B2C hashtags can include broader keywords, like #fashion and #makeup. Here we listed more specific ones.
  • #shopping
  • #shoppingonline
  • #sale
  • #shop
  • #b2c
  • #shoppingaddict
  • #onlineshop
  • #instashop
  • #shopsmall
  • #product
  • #productreview
  • #shoponline
  • #onlinestore
  • #discount
  • #shoplocal
  • #shoppingtime
  • #onlineshopping
  • #ecommerce
  • #store
  • #business

Top Instagram hashtags relevant to beauty

The types of content can range from tutorials to product reviews, and hashtags can be used for anything from face creams and makeup to hair and nail care.
  • #beauty
  • #makeup
  • #nailsofinstagram
  • #beautytips
  • #beautiful
  • #skincareroutine
  • #makeupartist
  • #beautybloggers
  • #skin
  • #hairstyle
  • #skincare
  • #nail
  • #makeuplooks
  • #nails
  • #wakeupandmakeup
  • #nailsart
  • #makeupaddict
  • #makeuptutorial
  • #mua
  • #hair

Food and cooking-related hashtags

Apart from delicious cooking videos or product reviews, you may promote the importance of healthy eating, or endorse local restaurants or share informative videos of various diets. Some of the most popular hashtags in the food and cooking subject matter.
  • #food
  • #foodporn
  • #yummy
  • #tasty
  • #foodie
  • #yummyfood
  • #foodphotography
  • #chef
  • #cooking
  • #instafood
  • #cuisine
  • #foodblogger
  • #eating
  • #delicious
  • #yum
  • #foodstagram
  • #homecooking
  • #recipes
  • #cheflife
  • #foodlover

Daily hashtags

20 hashtags for every day of the week.
  • #motivationmonday
  • #musicmonday
  • #mondaymood
  • #transformationtuesday
  • #traveltuesday
  • #tacotuesday
  • #wellnesswednesday
  • #workoutwednesday
  • #wisdomwednesday
  • #throwbackthursday
  • #thankfulthursday
  • #thirstythursday
  • #flashbackfriday
  • #fridayvibes
  • #fridayfacts
  • #saturdaystyle
  • #saturdaysweat
  • #sundayfunday
  • #sundayread
  • #weekendvibes

How to use hashtags on Instagram?

This depends on whether you are trying to gain attention for your content or if you are participating in groups that share similar interests. Using the right hashtags when publishing content can help you gain an advantage and make your posts more visible. Make sure to include a mix of niche hashtags, ones that are general but still relevant to your subject matter, and popular hashtags, too
When you add a hashtag to your caption or comment, your content will appear in a compilation of posts using the same hashtag. With this feature, Instagrammers can discover exciting topics and follow accounts that publish captivating content. Also, you can research hashtags relevant to your field and see what content other people are posting in your area of interest.

How many hashtags should I use on Instagram?

Remember the good old saying: “Less is more”. It is worth experimenting with the number of hashtags, but too many in a caption may seem chaotic. Plus they mess up your reach, so try to stick to a maximum of five. Nevertheless, you may use even 20 or 30 Instagram hashtags in a comment. Still, we recommend testing out the appropriate number that works for discoverability and engagement growth and doesn’t achieve the opposite effect.

Tips for how to use Instagram hashtags

  • You can include hashtags in your caption or comment.
  • You should insert your hashtags at the end of your caption rather than in the middle of it.
  • Avoid unnecessary, irrelevant, and spammy hashtags.
  • Make your brand or business stand out with branded hashtags.
  • You can create campaign hashtags for product and service promotions.
  • Make sure you don't use special characters or symbols.
  • It is always a good idea to double-check your hashtags for grammatical errors and typos.
  • Be careful not to link too many words together.
  • You shouldn't use the same hashtags all the time. Keep a variety of keywords in mind.
  • Consider creating category hashtags and using them appropriately. For instance, if you're a barista, you can group your content under #coffeeart, #coffeeprops, #coffeemug, #coffeeroaster, #coffeebrewing, etc.
  • If you’re trying to reach users from a specific region, use location hashtags. This way your content will appear in location-specific feeds and searches.
  • You can use Hashtack Stickers in your Stories. If you want to make them less noticeable, you can shrink them.
  • Encourage users to share your branded hashtag to increase user-generated content.
  • You should follow hashtags on Instagram that are related to the topics you post about and match your interests. Consider the type of content and the performance of other social media posts on that topic. This way, you will not only find out what you can do to keep followers/viewers interested, but you will also keep an eye on your competitors.

How can I analyze how my hashtags perform on Instagram?

Instagram's built-in analytics tool can provide you with data on how your posts and hashtags perform. To do this, you need to have a business or creator account. Opening the post itself and clicking View Insights will show you the impressions, reach, and engagement of the post. A post's impressions tell you how many times your post appears in users' feeds. The reach of your content reflects how many people have seen it. While you won't know the exact number of reach through hashtags, you will gain valuable information about their effectiveness in terms of exposure and visibility. Your post's engagement rate will tell you how well your content does with your audience. Increasing engagement reveals more about your audience's preferences as your content becomes more popular. By doing this, you can identify phrases and keywords that generate a high number of likes, shares, and comments.
Instagram hashtag analytics can help you spot hashtags that drive a lot of engagement and reach and optimize your content accordingly. In this way, you'll learn what your audience likes and can craft content that suits their tastes. With it, you can build a powerful Instagram hashtag strategy to hierarchize your keywords and eliminate those that don't work for you.

Social media challenges and trends

Yes, there are many examples of when hashtags connected to various Instagram challenges or trends became popular. You may be familiar with #ThrowbackThursday (#TBT), and #FlashbackFriday (#FBF), where users share nostalgic content or memories from the past. By using the #ChallengeAccepted hashtag, people could raise awareness about a wide range of social issues from aggression towards women to how they dealt with the impact of the pandemic. As part of the #Inktober challenge, participants draw, tattoo, or illustrate in ink. Users can also participate in the #TransformationTuesday challenges, during which they share before and after photos of their workouts and physical transformation. But #TransformationTuesday can also include learning a new skill, achieving a personal goal, or overcoming a fear.

Examples of successful brand campaign hashtags

#ShareaCoke by Coca-Cola

The company came up with the idea of personalizing bottles with names. The campaign aimed to refresh the brand and re-engage younger audiences while providing a unique and customized experience for consumers. The promotion began offline in 2011 in Australia but quickly spread to the rest of the world and to social media as well. The #ShareaCoke hashtag was born.
The campaign's success was attributed to several factors.
  • Personalized bottles bring excitement, play, and fun to everyone. Everyone eagerly sought out bottles personalized with their own or loved ones' names.
  • The act of drinking from a bottle bearing their name creates exclusivity.
  • Finding a bottle with their own names on it guaranteed that consumers would have a strong emotional reaction.
  • The company specifically encouraged people to share their photos and stories through social media using the hashtag #ShareaCoke.
  • Coca-Cola's innovative initiative was a huge success as product sales and brand recognition increased across several countries.
Overall, the company recognized customers' growing need for a personalized experience and a sense of belonging. The result was a successful social media marketing strategy based on user-generated content and demonstrated that even traditional companies can thrive in digital marketing.

#MyCalvins by Calvin Klein

Yet another company that, along with its traditional advertising, tried - and succeeded - to appeal to the younger generation. Rather than luxury and exclusivity, young customers are more passionate about diversity and customization. They're looking for brands that are socially responsible, transparent, and authentic. It was in 2014 that Calvin Klein launched the #mycalvins campaign with the participation of stars and influencers popular among young people. As the project gained traction, social media users began sharing images similar to the minimalist aesthetic of the company. Among the many strengths of the #mycalvins campaign is that it emphasizes individuality and speaks to everyone. To put it another way, it is an indication of what the new generation wants in a brand. This campaign has reached more than 450 million people and generated over 23.5 million interactions globally since its launch. Additionally, Calvin Klein grew its following on Facebook, Instagram, and Twitter by more than 5 million followers.

#AerieReal by Aerie

Aerie, a subsidiary of American Eagle Outfitters decided to launch a campaign against traditional fashion promotions. The campaign's main theme is body positivity, naturalness, and acceptance. Rather than advertising with perfect-looking supermodels, they worked with average women regardless of their weight, gender, or age. They weren't afraid to show women's body flaws, imperfections, piercings, or tattoos. Even today, Aerie actively discourages retouching and enhancement of photos and prefers to focus on real stories and voices. The company has worked with a variety of social media celebrities, including wheelchair dance teams and artists who promote positive self-image.

#REI1440Project by REI

The Recreational Equipment, Inc., or REI, is a recreational product retailer specializing in camping, hiking, cycling, climbing, and travel equipment. The #REI1440Project was started by the brand in 2012 with the aim of capturing precious moments outdoors. This unusual hashtag combines the brand's name with the number 1440: how many minutes there are in a day. The idea behind their project was to encourage people to discover the beauty of mother nature and make outdoor activities a part of their daily lives, believing that every minute counts if it is enjoyed outdoors. There is no doubt that the #REI1440Project hashtag is one of the most stunning compilations of photos and videos, embodying a sense of adventure, constancy and peacefulness, all at the same time. More than 4 million Instagram posts have been created with the hashtag since it was launched, and it is still promoting exploration and active living. Furthermore, the content shared by users continuously enriches the brand's content and builds a strong community of outdoorsmen.


Who said that only big brands can run effective viral campaigns? Who said using Instagram hashtags is only effective for marketing goals like increasing brand recognition, expanding reach, and generating sales? Social media usage of hashtags can be used for non-profit and charity purposes as well, as shown by the #IceBucketChallenge. Pete Frates, a former Boston College baseball player, and ALS patient, initiated the challenge to raise awareness for the ALS foundation and encourage people to donate. Musicians, actors, athletes, and ordinary people all took part in the trend, dousing themselves with ice water and challenging their friends and family members to do the same. Throughout the second half of the 2010s, social platforms were flooded - no pun intended - with videos like this one. What was the secret to this campaign's success? First and foremost, it was original and genuine. Oh, and funny as well. Probably you remember participants waiting with bated breath to be poured over or people gasping for air after being drenched in ice-cold water. Apart from this, it was informative and insightful because it drew users’ - including mine - attention to a disease that complicates the lives of millions. And most importantly, people of all ages could relate to it.

#ShareYourEars by Disney with Make-A-Wish Foundation

For Mickey Mouse's 90th anniversary in 2018, Disney collaborated with the Make-A-Wish Foundation, encouraging people to share themselves wearing Mickey Mouse ears on social media. Along with donning the iconic ears, users had to add the hashtag #ShareYourEar to their social media posts. Every time a post was published for one month, Disney donated $5 to Make-A-Wish, an organization that fulfills the dreams of critically ill children. This campaign was intended to raise awareness for the foundation's activities and encourage as many people as possible to participate. This was also a great marketing stunt by the well-known brand to support a noble cause, thereby strengthening its reputation. A total of $2 million was raised through the campaign.
Try Some of Our Other Marketing Tools
Need more tools?
Suggest your idea. Or just join HypeAuditor to get access to best-in class analytical platform and boost your Influence Marketing perfomance.
Instagram Engagement Calculator
Find out the engagement rate of any Instagram influencer
Instagram Audit
Check any Instagram account for fake followers and engagement
Free AI Content Ideas Generator
Say goodbye to endless brainstorming and generate content ideas for social media posts, blogs, and more
Free AI-powered Instagram Post Advisor
Get tailored recommendations on how to increase followers on Instagram and Instagram engagement
Instagram Fake Follower checker
Spot fake influencers in no time! Use our free fake follower tool to check any Instagram account and analyze its audience quality and engagement authenticity.
Search Instagram influencers by location
Find social media influencers by location for your marketing campaigns
Find Instagram influencers in your niche
Search for influencers by keywords either in their content, bio, or anywhere.
Instagram Money Calculator
Get an estimate for a sponsored post's potential earnings
Instagram Influencer Comparison
Compare Instagram accounts by engagement rate, number of followers, and follower growth.
Instagram Influencer Pricing Calculator
Estimate influencer rates for sponsored posts, stories, and reels.
Instagram Earned Media Value calculator
Estimate the possible Earned Media Value for any Instagram influencer
Instagram Follower Count Checker
See how many people follow a specific Instagram influencer
Instagram Likes-to-Followers Ratio Calculator
Find out how engaged an Instagram influencer’s followers are
Instagram Follower-to-Following Ratio Calculator
Use our Follower-to-Following Ratio Calculator to find out the popularity of any Instagram account


Are hashtags effective on Instagram?

No matter what anyone says, hashtags are still an essential part of Instagram content. Category hashtags help group posts based on topics. It simplifies and speeds up the process of finding content that interests users. Knowing the keywords and phrases in your topic that attract a lot of people will enable you to create more targeted content that maintains their interest, and you will also receive more likes and comments.

Hashtags, on the other hand, increase an account's visibility and exposure. Branded hashtags and campaign hashtags help you quickly draw attention to your own or other companies' products. Event hashtags ensure the spread of celebrations, gatherings, and happenings to a wide audience.

How do I add hashtags on Instagram?

To begin, search for a hashtag on Instagram and ensure it is not prohibited. Draft a list of relevant hashtags, including niche and general hashtags, Instagram community hashtags, and even emoji hashtags.

  • For your posts, add your hashtag to your caption by typing the # symbol followed by the keyphrase without a space. Your captions may include several hashtags. You can also post them in a comment. The latter solution makes captions less cluttered.
  • In Instagram Stories, upload the video or photo, click the sticker icon, and add a hashtag. Your hashtag will appear as a clickable sticker on your content.
  • Instagram hashtags can be added to your captions for IGTV videos just like you do for regular video and photo posts. As a result, users will be able to find your videos through hashtag searches.
  • You may add a particular hashtag to your bio. It helps you categorize your profile and shows other people what topics are important to you.

Can I hide hashtags on Instagram?

Yes, you certainly can. Your caption can look nice and clean if you don't add hashtags, or you can add a couple of line breaks and then include your key phrases. Many users include important keywords and hashtags related to events, ideas, or products in the first comment. In Stories, you can reduce your hashtag's size to a very small one or cover it up with an image or sticker.

How many hashtags are allowed on Instagram?

You can use up to 30 hashtags per post. However, you should think carefully before using them all up. When you throw conflicting but popular keywords together just to increase your reach, it can backfire. Instead of increasing it, you decrease it, at least in terms of targeted reach. Besides, the use of too many hashtags creates a spammy and chaotic appearance. Most influencers include three to five hashtags in their captions and around five to ten in their comments. However, these hashtags must be extremely relevant.

How to create a hashtag on Instagram?

By typing the hashtag symbol - yes, this one: # - and then linking a word or a string of words to it. It’s easy-peasy! However, think twice before creating a new hashtag! Different hashtags serve different marketing purposes. As an example, you can create a campaign hashtag that endorses your services to your followers, or make daily hashtags that are similar to #motivationmonday and #flashbackfriday to activate your audience and engage them. You may refine your content even further by adding additional hashtags to existing ones.

Can I find trending hashtags on Instagram?

Yes, you can do that on Instagram's Explorer page. This page displays trending posts, videos, Reels, and Stories, so you can check the hashtags associated with them. Alternatively, start typing a keyword after the hashtag symbol in the search box and you'll see a multitude of variations and the number of posts featuring the keyword. Instagram's hashtag suggestions work similarly to Google's. This method can also help you find better hashtags. In addition, you can leverage third-party tools, also known as Instagram hashtag generators, to find the best Instagram hashtags.

Will certain hashtags get me more followers?

Yes, there are hashtags that are always trending and are followed by many people. Most of these phrases are related to content that is highly visual, one of the cornerstones of Instagram. There are many people who follow hashtags like #fashion, #lifestyle, #makeup, and #travel since these posts have beautiful visuals while being informative or interesting at the same time. Therefore, it makes sense to use hashtags that are popular within your niche, because they will increase your followers. It is also important to remember that the most popular Instagram hashtags draw the most fake users, so be sure to use narrower keywords that focus on your niche. In addition, you should regularly check your followers' quality.

Are there Instagram hashtags I should avoid?

Yes, there are.

Misleading, irrelevant, or spammy hashtags: Related hashtag usage is an integral part of your social media strategy. You shouldn't just start using trending and popular hashtags to increase your reach and followers, especially if they aren't relevant. Imagine how annoying it is to be researching a topic on the Internet and clicking on a page that, based on its title, seems to help you understand a problem or answer a question, only to find out after a few minutes of reading that it has nothing to do with it. In the same way, it's just as frustrating for users when they click on a post on the hashtag page they follow or watch with interest, and the post is about a completely different topic.

Restricted or banned hashtags: Even though Instagram hasn’t published an official list of banned hashtags and the purpose of prohibiting some hashtags is unclear, it is worth researching which of these keys you should never use. A few of these hashtags are associated with danger, rudeness, or other negative connotations, such as #selfharm or #nasty. Therefore, their inclusion on the banned list makes sense. However, the use of certain hashtags was blocked by Instagram because the content of the posts containing them violated the platform's Community Guidelines. This includes hash marks like #pushups and #ice among others.

As hashtags are crucial for people to discover you and your content and for growing your follower count and engagement, using hashtags that are banned by the platform will be detrimental to your social media marketing strategy. Your account will be marked as a bot and your post will be buried by Instagram if it contains prohibited words or phrases. To confirm whether a hashtag is allowed, check Instagram's Explorer page, and see if posts are hidden under a particular keyphrase.