Our team has been working with influencers for several years and we know a lot of the pitfalls. But the main problem is that influencer marketing doesn’t work for most advertisers.
Choosing the right influencer is very difficult. You don’t know anything about the influencers’ audience. Besides, more than 70% of influencers buy followers, likes and comments.
We want to make influencer marketing more transparent, that’s why we have developed a special tool — HypeAuditor.
It helps to check any Instagram account for fake followers and likes. We use machine learning to find behavior patterns that correspond with real people vs automated bots or sporadic usage.
Here are some of the features:
- Audience insights: follower’s geo and gender. Compare influencer’s audience with your target audience.
- Authentic of followers, likes, and comments. We use machine learning to find behavior patterns that correspond with real people vs automated bots or sporadic usage.
- Followers Reachability: find out how many followers might see your sponsored post.
- Influencers benchmark: compare engagement metrics across other influencers.
- Audience Quality Score (AQS): measure the quality of the audience that will see and react to the sponsored post. AQS helps to decide in a minute is it worth to work with this blogger or not.