With HypeAuditor it’s super easy to check any Instagram influencer for fake followers and likes. But let’s figure out who are fake followers.
For us, it’s any low-quality follower: mass follower or suspicious account.
Why do we think that mass followers are fake?
First, they have too many followers and don’t see your posts in their news feed, they don’t like or comment your posts. They are inactive followers, just a ballast.
Second, 80% of bots are mass followers. For instance:
How to check an Instagram account for fake followers?
Here is the report for the blogger from France.
As you see, he has 35% of followers from Brazil. It looks suspicious because most of the Brazilians don’t speak French. Other popular suspicious locations: India, Pakistan, Iran, Ghana, and etc.
Always check the Audience Type:
The big number of mass followers and/or suspicious accounts indicates that followers might be increased artificially.
Followers graph also helps to find fake followers.
If you see that the graph rapidly goes up, you should study the influencer’s posts carefully. There are 4 main reasons, why the graph could rocket:
- Influencer started a giveaway, like-time, etc.
- Influencer had a shoutout from another influencer with a lot of followers
- Influencer started to promote their post using Instagram Ads. But in this case, influencer won’t get more than 5K followers in one day.
- Influencer boosted the followers’ number artificially with bots.
Always double check the influencer’s Instagram account. Don’t judge by the graph only!
Low Engagement Rate says that blogger has a non-active audience. It might indicate that followers are bots.
But Authentic Engagement gives you more data. It shows who exactly likes and comments blogger’s posts.
Likes-Comments Ratio shows if the blogger gets more likes or more comments. The significant difference from similar accounts might mean that either comments or likes number was increased artificially.
Good AQS doesn’t mean that the blogger uses only organic methods to grow their follower count. Neither does low AQS mean that the blogger bought followers. Don’t judge too early, always read through the whole report.