Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

451

‌

lego

LEGO

Kids & Toys

12.7M

495.4K

30.8K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

691K

16.1K

10K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.1M

8.6K

1.7K

Preview

‌

the_nurserynurse

The Nursery Nurse

Kids & Toys

Shows

327.3K

10.2K

Preview

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.2M

12.1K

993

Preview

‌

mabelsplayroom

Mabel’s Playroom | Play Ideas and Activities

Kids & Toys

Family

277K

2.5K

3.4K

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

1.1M

8.3K

731

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

4.2K

680

Preview

‌

cursedchildldn

Harry Potter on Stage London

Kids & Toys

Cinema & Actors/actresses

Art/Artists

435.9K

13.3K

1.2K

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

569.8K

3.1K

870

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

208.8K

2.5K

2.2K

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

640.1K

4.8K

544

Preview

‌

boutiquedemarcipan

Nataly

Family

Accessories & Jewellery

Kids & Toys

433.6K

9.5K

792

Preview

‌

learningthroughplay8

Amy Powell - Learning&ExploringThroughPlay

Education

Kids & Toys

Family

198.5K

1.5K

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

200.3K

13K

1.5K

Preview

‌

snuzuk

Snüz

Family

Kids & Toys

102.7K

1.8K

3.2K

Preview

‌

caramellondon

CARAMEL London

Kids & Toys

Clothing & Outfits

Shopping & Retail

145.1K

2.2K

Preview

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

232.5K

4.2K

1.4K

Preview

‌

happyhandswith_hallie

Bonnie & Hallie |Autism ADHD

Kids & Toys

Family

212.4K

3.8K

Preview

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

436K

2.9K

510

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

775.2K

5.1K

202

Preview

‌

maxicosi_eu

Maxi-Cosi Europe

Family

Kids & Toys

403.4K

2.3K

381

Preview

‌

keepingupwithchelsxx

Keepingup Withchels

Family

Kids & Toys

Cinema & Actors/actresses

206K

2.6K

665

Preview

‌

creative_mama_che

Cheryl Gavrielides

Kids & Toys

Family

204.9K

2.6K

739

Preview

‌

honestlymum_

Taylor | Sharing honest motherhood

Sweets & Bakery

Family

Kids & Toys

202.2K

2.9K

562

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

144.6K

2.9K

831

Preview

‌

tibaandmarl

TIBA + MARL | Bags + Accessories

Accessories & Jewellery

Family

Kids & Toys

137K

6.7K

852

Preview

‌

drkiranrahim

𝗗𝗿 𝗞𝗶𝗿𝗮𝗻 𝗥𝗮𝗵𝗶𝗺

Kids & Toys

Family

Trainers & Coaches

116.7K

2.3K

943

Preview

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

111.6K

997

956

Preview

‌

lovevery.europe

Lovevery Europe

Kids & Toys

Family

561.1K

3.2K

201

Preview

‌

effortlessbyjennifer_

𝕁𝕖𝕟𝕟𝕚𝕗𝕖𝕣 𝕎𝕖𝕚𝕞𝕒𝕟𝕟

Family

Kids & Toys

Lifestyle

99.4K

1.4K

Preview

‌

fiveminutemum

Daisy Upton | FIVE MINUTE MUM

Family

Literature & Journalism

Kids & Toys

272.4K

2.3K

406

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

255.9K

2.6K

327

Preview

‌

mini_rodini

Mini Rodini

Shopping & Retail

Clothing & Outfits

Kids & Toys

436.1K

4.4K

181

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

220.9K

5.7K

336

Preview

‌

reading_tips_for_parents

Learn to Read | Support Your Child's Reading | Jessie Sullivan

Education

Kids & Toys

373.4K

4.2K

201

Preview

‌

smythstoys

Smyths Toys Superstores

Cars & Motorbikes

Kids & Toys

Gaming

352.7K

2.2K

220

Preview

‌

kidlybymori

KIDLY by MORI

Family

Kids & Toys

192.3K

2.7K

446

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

189.4K

2.6K

376

Preview

‌

4plusmama

Vicki | kids art, crafts and activity ideas

Kids & Toys

Art/Artists

Family

70.6K

1.2K

Preview

‌

stellakids

Stella McCartney Kids

Kids & Toys

Shopping & Retail

Clothing & Outfits

280K

4.1K

254

Preview

‌

littlegreenradicals

Little Green Radicals

Clothing & Outfits

Accessories & Jewellery

Kids & Toys

77.3K

785

982

Preview

‌

just_chill_mama

Rosey Davidson: Sleep Consultant

Kids & Toys

Family

Trainers & Coaches

380.3K

1.5K

123

Preview

‌

claudzgaff

Claudine. House Renovations and Interiors

Family

Beauty

Kids & Toys

63.2K

1.4K

975

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

639.3K

4.2K

103

Preview

‌

outdoortoysuk

Outdoor Toys UK

Kids & Toys

Shopping & Retail

105.7K

2.8K

2.4K

Preview

‌

babybjorn

BabyBjörn Official

Kids & Toys

Shopping & Retail

411.9K

3.4K

103

Preview

‌

wonderbly

Wonderbly Personalized Books

Family

Literature & Journalism

Kids & Toys

565.4K

3.7K

100

Preview

‌

tonies_uk

tonies UK

Music

Family

Kids & Toys

156.6K

1.2K

325

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

110.2K

1.5K

321

Preview