Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

1849

‌

lego

LEGO

Kids & Toys

13.9M

27.8K

34.5K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

740.3K

11.4K

14.4K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.3M

2.2K

3.1K

Preview

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

262.4K

2.1K

3.5K

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

388

686

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

658.8K

719

947

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

646.5K

644

800

Preview

‌

cursedchildldn

Harry Potter on Stage London

Kids & Toys

Cinema & Actors/actresses

Art/Artists

433.8K

895

1.1K

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

775.5K

405

551

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

1.1M

325

403

Preview

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

159.6K

1.6K

2.3K

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

208.4K

916

1.1K

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

213.7K

896

1.2K

Preview

‌

hilda_nakajumo

Hilda Nakajumo

Kids & Toys

25.4K

7.4K

11K

Preview

‌

bbccin

BBC Children in Need

Family

Kids & Toys

153.3K

1.2K

Preview

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

138.8K

1.3K

1.8K

Preview

‌

myjoolz

Joolz

Kids & Toys

Shopping & Retail

377.2K

414

565

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

226.6K

640

828

Preview

‌

just_chill_mama

Rosey Davidson: Sleep Consultant

Kids & Toys

Family

Trainers & Coaches

385.7K

320

378

Preview

‌

honestlymum_

Taylor | Sharing honest motherhood

Sweets & Bakery

Family

Kids & Toys

214K

415

523

Preview

‌

maxicosi_eu

Maxi-Cosi Europe

Family

Kids & Toys

422K

209

268

Preview

‌

mailegworld

Maileg | Stories, Play & Interiors

Kids & Toys

324K

260

325

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

185.7K

379

592

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

161.2K

432

555

Preview

‌

effortlessbyjennifer_

Jennifer | Daily Life & Outfit Inspo

Family

Kids & Toys

Lifestyle

109.6K

651

1.1K

Preview

‌

creative_mama_che

Cheryl Gavrielides

Kids & Toys

Family

208.1K

305

400

Preview

‌

babybjorn

BabyBjörn Official

Kids & Toys

Shopping & Retail

418.3K

149

194

Preview

‌

warchilduk

War Child UK

Music

Kids & Toys

116.3K

454

661

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

117.4K

454

572

Preview

‌

4plusmama

Vicki | kids art, crafts and activity ideas

Kids & Toys

Art/Artists

Family

80.7K

737

1.1K

Preview

‌

mini_rodini

Mini Rodini

Shopping & Retail

Clothing & Outfits

Kids & Toys

434.3K

116

157

Preview

‌

disneyfamilyuk

Disney Family UK

Family

Kids & Toys

Cinema & Actors/actresses

80.4K

607

854

Preview

‌

earlyyearsfinds

Early Years Finds | Amanda

Kids & Toys

53.7K

803

Preview

‌

freya_lillie_

Freya Lillie | British Baby & Childrenswear Brand

Accessories & Jewellery

Family

Kids & Toys

65.1K

760

1.3K

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

261.7K

168

228

Preview

‌

nannyamies

Laura Amies

Kids & Toys

Family

73.4K

554

653

Preview

‌

play.hooray

Claire Russell

Kids & Toys

163.4K

245

375

Preview

‌

mudnbloom

Mud & Bloom

Kids & Toys

155.5K

249

317

Preview

‌

wonderbly

Wonderbly Personalized Books

Family

Literature & Journalism

Kids & Toys

595.1K

129

Preview

‌

lovevery.europe

Lovevery Europe

Kids & Toys

Family

573K

Preview

‌

capriandgigi

Capri and Gigi Collective

Family

Accessories & Jewellery

Kids & Toys

108.1K

304

585

Preview

‌

smythstoys

Smyths Toys Superstores

Cars & Motorbikes

Kids & Toys

Gaming

381.1K

133

Preview

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

344.7K

124

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

640.1K

Preview

‌

claudzgaff

Claudine. House Renovations and Interiors

Family

Beauty

Kids & Toys

69.1K

505

687

Preview

‌

scandiborn

Scandi Nursery Decor & Toys

Family

Kids & Toys

Accessories & Jewellery

406.1K

122

Preview

‌

reading_tips_for_parents

Learn to Read | Phonics for Kids | Jessie Sullivan

Education

Kids & Toys

383.2K

105

Preview

‌

tonies_uk

tonies UK

Music

Family

Kids & Toys

163.6K

197

267

Preview

‌

thealexbeard

Alex Beard

Kids & Toys

Fashion

42K

685

930

Preview

‌

plantsman_jamie

Jamie Butterworth

Kids & Toys

47.8K

573

929

Preview