Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

1014

‌

lego

LEGO

Kids & Toys

12.1M

20.8K

24.9K

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

646.6K

9.8K

12.5K

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

895.9K

2.5K

3.4K

‌

the_nurserynurse

The Nursery Nurse

Kids & Toys

Shows

326.3K

5.4K

6.5K

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.1M

499

697

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

196.5K

2.3K

2.9K

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

993.8K

464

582

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

633.8K

632

782

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

287

511

‌

boutiquedemarcipan

Nataly

Family

Accessories & Jewellery

Kids & Toys

353.5K

815

1.1K

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

752.3K

321

437

‌

creative_mama_che

Cheryl Gavrielides

Kids & Toys

Family

195.9K

1.2K

1.6K

‌

learningthroughplay8

Amy Powell - Learning&ExploringThroughPlay

Education

Kids & Toys

Family

193.3K

1.1K

1.3K

‌

drkiranrahim

𝗗𝗿 𝗞𝗶𝗿𝗮𝗻 𝗥𝗮𝗵𝗶𝗺

Kids & Toys

Family

Trainers & Coaches

113.7K

1.7K

2.4K

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

426.6K

375

525

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

142.9K

1.2K

1.6K

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

415.4K

424

564

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

206K

762

1.1K

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

147.7K

1.1K

1.7K

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

190.3K

767

935

‌

rhiannonashlee

Rhiannon Ashlee

Kids & Toys

68.5K

3.4K

‌

happyhandswith_hallie

Hallie, Bonnie & Mummy

Kids & Toys

Family

213.6K

577

787

‌

lovevery.europe

Lovevery Europe

Kids & Toys

Family

549.2K

222

312

‌

keepingupwithchelsxx

Chelsea Reeves- Content Creator 💛

Family

Kids & Toys

Cinema & Actors/actresses

209K

458

631

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

211K

478

834

‌

scandiborn

Scandi Nursery Decor & Toys

Family

Kids & Toys

Accessories & Jewellery

405.7K

194

349

‌

mini_rodini

Mini Rodini

Shopping & Retail

Clothing & Outfits

Kids & Toys

427.8K

181

241

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

102.3K

690

957

‌

maxicosi_eu

Maxi-Cosi Europe

Family

Kids & Toys

375.7K

200

258

‌

just_chill_mama

Rosey Davidson: Sleep Consultant

Kids & Toys

Family

Trainers & Coaches

361.3K

145

176

‌

mummylife_

Nancy Amery

Family

Kids & Toys

280.4K

180

236

‌

kidlybymori

KIDLY by MORI

Family

Kids & Toys

195.7K

282

410

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

252.1K

195

272

‌

snuzuk

Snüz

Family

Kids & Toys

102.7K

513

770

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

344.1K

113

143

‌

effortlessbyjennifer_

𝕁𝕖𝕟𝕟𝕚𝕗𝕖𝕣 𝕎𝕖𝕚𝕞𝕒𝕟𝕟

Family

Kids & Toys

Lifestyle

77.5K

545

886

‌

nannyamies

Laura Amies

Kids & Toys

Family

63.3K

526

630

‌

henry.andhome

Leia and Henry • Home Decor Inspo

Literature & Journalism

Kids & Toys

Family

100.8K

368

522

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

631.4K

‌

bbccin

BBC Children in Need

Family

Kids & Toys

133.2K

199

338

‌

warchilduk

War Child UK

Music

Kids & Toys

56.6K

446

757

‌

babybjorn

BabyBjörn Official

Kids & Toys

Shopping & Retail

407.9K

‌

mybabiieofficial

My Babiie

Family

Kids & Toys

163.6K

141

237

‌

thealexbeard

Alex Beard

Kids & Toys

Fashion

36.8K

603

803

‌

jamesbruntartist

James Brunt

Kids & Toys

Lifestyle

Art/Artists

110.6K

203

239

‌

smythstoys

Smyths Toys Superstores

Cars & Motorbikes

Kids & Toys

Gaming

315.6K

100

‌

mi_loves_

M I L O V E S

Accessories & Jewellery

Clothing & Outfits

Kids & Toys

212.8K

130

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

83.7K

217

283

‌

multimac_seat

MULTIMAC

Family

Cars & Motorbikes

Kids & Toys

86.9K

197

280

‌

stellakids

Stella McCartney Kids

Kids & Toys

Shopping & Retail

Clothing & Outfits

282.6K