Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

496

‌

lego

LEGO

Kids & Toys

12.2M

24.1K

28.9K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

669.2K

7.2K

9.2K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

4.3K

5.8K

Preview

‌

the_nurserynurse

The Nursery Nurse

Kids & Toys

Shows

328K

4.7K

5.8K

Preview

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.1M

749

1.1K

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

562

994

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

190K

3.9K

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

531

667

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

635.9K

559

693

Preview

‌

boutiquedemarcipan

Nataly

Family

Accessories & Jewellery

Kids & Toys

373.5K

1.3K

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

459.5K

574

760

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

761.1K

295

403

Preview

‌

learningthroughplay8

Amy Powell - Learning&ExploringThroughPlay

Education

Kids & Toys

Family

194.8K

1.1K

1.4K

Preview

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

153K

1.5K

2.2K

Preview

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

430.5K

363

508

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

206.1K

669

944

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

190.3K

767

935

Preview

‌

happyhandswith_hallie

Bonnie & Hallie |Autism ADHD

Kids & Toys

Family

213.7K

529

722

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

142.8K

732

961

Preview

‌

warchilduk

War Child UK

Music

Kids & Toys

56.6K

1.7K

2.9K

Preview

‌

drkiranrahim

𝗗𝗿 𝗞𝗶𝗿𝗮𝗻 𝗥𝗮𝗵𝗶𝗺

Kids & Toys

Family

Trainers & Coaches

116.2K

859

1.2K

Preview

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

214.6K

455

801

Preview

‌

just_chill_mama

Rosey Davidson: Sleep Consultant

Kids & Toys

Family

Trainers & Coaches

365.2K

210

252

Preview

‌

scandiborn

Scandi Nursery Decor & Toys

Family

Kids & Toys

Accessories & Jewellery

405.7K

194

349

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

219.6K

256

335

Preview

‌

lovevery.europe

Lovevery Europe

Kids & Toys

Family

552.1K

105

149

Preview

‌

effortlessbyjennifer_

𝕁𝕖𝕟𝕟𝕚𝕗𝕖𝕣 𝕎𝕖𝕚𝕞𝕒𝕟𝕟

Family

Kids & Toys

Lifestyle

80K

752

1.2K

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

252.3K

183

253

Preview

‌

byhannahjones

Hannah Jones

DIY & Design

Family

Beauty

65.2K

816

1.2K

Preview

‌

mummylife_

Nancy Amery

Family

Kids & Toys

279.6K

149

236

Preview

‌

kidlybymori

KIDLY by MORI

Family

Kids & Toys

195.4K

229

331

Preview

‌

creative_mama_che

Cheryl Gavrielides

Kids & Toys

Family

197.7K

229

307

Preview

‌

bbccin

BBC Children in Need

Family

Kids & Toys

152.2K

245

416

Preview

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

344.4K

104

133

Preview

‌

nannyamies

Laura Amies

Kids & Toys

Family

63.3K

526

630

Preview

‌

henry.andhome

Leia and Henry • Home Decor Inspo

Literature & Journalism

Kids & Toys

Family

100.5K

367

521

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

632.5K

Preview

‌

babybjorn

BabyBjörn Official

Kids & Toys

Shopping & Retail

408.2K

Preview

‌

mybabiieofficial

My Babiie

Family

Kids & Toys

163.6K

141

237

Preview

‌

thealexbeard

Alex Beard

Kids & Toys

Fashion

38.6K

602

802

Preview

‌

jamesbruntartist

James Brunt

Kids & Toys

Lifestyle

Art/Artists

110.6K

203

239

Preview

‌

mi_loves_

M I L O V E S

Accessories & Jewellery

Clothing & Outfits

Kids & Toys

212.8K

130

Preview

‌

yotoplay

Yoto

Music

Travel

Kids & Toys

202.6K

167

Preview

‌

smythstoys

Smyths Toys Superstores

Cars & Motorbikes

Kids & Toys

Gaming

333.5K

Preview

‌

icandyworlduk

iCandy

Family

Kids & Toys

96.9K

178

263

Preview

‌

mudnbloom

Mud & Bloom

Kids & Toys

152K

102

132

Preview

‌

oliliadesigns

Olilia Designs

Kids & Toys

22K

768

1.1K

Preview

‌

childsfarm

Childs Farm

Beauty

Family

Kids & Toys

258.6K

Preview

‌

natashasfoundation

The Natasha Allergy Research Foundation

Kids & Toys

30K

446

588

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

90.3K

150

199

Preview