[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Beauty
All CategoriesAccessories & JewelleryAdult contentAlcohol
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Architecture & Urban Design
Art/Artists
Beauty
Business & CareersCars & MotorbikesCinema & Actors/actresses
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FamilyFashionFinance & EconomicsFitness & GymFood & Cooking
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Health & Medicine
Humor & Fun & Happiness
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Luxury
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Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
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Canada
All CountriesArgentinaAustraliaAustriaBelgiumBoliviaBrazil
Canada
ChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinlandFranceGermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Bretman Rock @bretmanrock
bretmanrock
Bretman Rock
Art/Artists
Beauty
18.9M
United States
402K
Free Report
2
‌Mei Pang @meicrosoft
meicrosoft
Mei Pang
Beauty
2.9M
United States
82.4K
Free Report
3
‌Heart Evangelista @iamhearte
iamhearte
Heart Evangelista
Beauty
Lifestyle
Art/Artists
15.9M
Philippines
14.1K
Free Report
4
‌Celina Myers @celinaspookyboo
celinaspookyboo
Celina Myers
Lifestyle
Shows
Beauty
2.9M
United States
51.3K
Preview
5
‌PrettyLittleThing @prettylittlething
prettylittlething
PrettyLittleThing
Fashion
Beauty
Lifestyle
18M
United Kingdom
5.6K
Preview
6
‌FENTY BEAUTY BY RIHANNA @fentybeauty
fentybeauty
FENTY BEAUTY BY RIHANNA
Beauty
Shopping & Retail
12.9M
United States
8.1K
Preview
7
‌MAKEUP BY MARIO @makeupbymario
makeupbymario
MAKEUP BY MARIO
Beauty
14M
United States
6.2K
Preview
8
‌e.l.f. Cosmetics and Skincare @elfcosmetics
elfcosmetics
e.l.f. Cosmetics and Skincare
Beauty
Health & Medicine
Fitness & Gym
7.1M
United States
12.8K
Preview
9
‌Motivational & Relatable @advice
advice
Motivational & Relatable
Beauty
13.5M
United States
7.3K
Preview
10
‌Sephora @sephora
sephora
Sephora
Beauty
22.3M
United States
3.7K
Preview
11
‌Maybelline New York @maybelline
maybelline
Maybelline New York
Beauty
12.4M
United States
4.4K
Preview
12
‌WAKE UP AND MAKEUP @wakeupandmakeup
wakeupandmakeup
WAKE UP AND MAKEUP
Lifestyle
Beauty
11.4M
United States
3.8K
Preview
13
‌Ashley Callingbull @ashleycallingbull
ashleycallingbull
Ashley Callingbull
Beauty
Modeling
Cinema & Actors/actresses
2M
Canada
11.4K
Preview
14
‌NARS Cosmetics @narsissist
narsissist
NARS Cosmetics
Beauty
Shopping & Retail
9.7M
United States
4.3K
Preview
15
‌M·A·C Cosmetics @maccosmetics
maccosmetics
M·A·C Cosmetics
Beauty
Shopping & Retail
24.4M
United States
1.6K
Preview
16
‌Anastasia Beverly Hills @anastasiabeverlyhills
anastasiabeverlyhills
Anastasia Beverly Hills
Beauty
18.9M
United States
1.3K
Preview
17
‌HALA 👺 @looksbyhala
looksbyhala
HALA 👺
Beauty
Fashion
Modeling
430.3K
Canada
56.5K
Preview
18
‌Too Faced Cosmetics @toofaced
toofaced
Too Faced Cosmetics
Beauty
12.7M
United States
1.7K
Preview
19
‌Tarte Cosmetics @tartecosmetics
tartecosmetics
Tarte Cosmetics
Beauty
Fitness & Gym
Health & Medicine
10.2M
United States
2.1K
Preview
20
‌NYX Professional Makeup @nyxcosmetics
nyxcosmetics
NYX Professional Makeup
Beauty
14.6M
United States
1.1K
Preview
21
‌Urban Outfitters @urbanoutfitters
urbanoutfitters
Urban Outfitters
Shopping & Retail
Clothing & Outfits
Accessories & Jewellery
9.1M
United States
1.9K
Preview
22
‌Abbiramy 🪷 @glowbyabbi
glowbyabbi
Abbiramy 🪷
Beauty
76.2K
Canada
180.6K
Preview
23
‌Gurnaz @itsgurnaz
itsgurnaz
Gurnaz
Beauty
Music
Cinema & Actors/actresses
568.1K
India
15.4K
Preview
24
‌SAMANTHA RAVNDAHL @ssssamanthaa
ssssamanthaa
SAMANTHA RAVNDAHL
Beauty
2.2M
United States
3.4K
Preview
25
‌Wendy @thekwendyhome
thekwendyhome
Wendy
Beauty
DIY & Design
Family
846.4K
United States
10K
Preview
26
‌dhivya sri @dhivya.sri
dhivya.sri
dhivya sri
Beauty
Lifestyle
268.2K
India
28.8K
Preview
27
‌Urban Decay Cosmetics @urbandecaycosmetics
urbandecaycosmetics
Urban Decay Cosmetics
Beauty
10.4M
United States
529
Preview
28
‌Morphe @morphebrushes
morphebrushes
Morphe
Beauty
10M
United States
604
Preview
29
‌Janelle Sherwick @prairiestylehome
prairiestylehome
Janelle Sherwick
DIY & Design
Beauty
Art/Artists
386K
United States
16.5K
Preview
30
‌Ariba Pervaiz @ariba_pervaiz
ariba_pervaiz
Ariba Pervaiz
Beauty
Family
492.4K
Canada
12.3K
Preview
31
‌Audrey Anne Jean @audreyannej
audreyannej
Audrey Anne Jean
Beauty
Lifestyle
Cinema & Actors/actresses
1.1M
Canada
6.3K
Preview
32
‌Bouchra Ennokra 🕊 @bouchra.ennokra
bouchra.ennokra
Bouchra Ennokra 🕊
Beauty
Fashion
554.9K
United States
12.1K
Preview
33
‌Læti DeCaru ☻ | self-love advocate @laetidecaru
laetidecaru
Læti DeCaru ☻ | self-love advocate
Beauty
Lifestyle
582K
Canada
8.9K
Preview
34
‌Frouzan M. 💄🇦🇫🇨🇦 @froartistry
froartistry
Frouzan M. 💄🇦🇫🇨🇦
Beauty
760.1K
United States
6.5K
Preview
35
‌Stephanie Valentine @glamzilla
glamzilla
Stephanie Valentine
Beauty
741.7K
Canada
6.8K
Preview
36
‌Shawtysin✨ @shawtysin_
shawtysin_
Shawtysin✨
Beauty
311.3K
United States
15.2K
Preview
37
‌𝚆𝚎𝚗𝚍𝚢 𝙷𝚊𝚗𝚜𝚎𝚗 ☽ 𝚜𝚒𝚖𝚙𝚕𝚎 𝚕𝚒𝚟𝚒𝚗𝚐 𝚒𝚗 𝚗𝚊𝚝𝚞𝚛𝚎 @aquietwild
aquietwild
𝚆𝚎𝚗𝚍𝚢 𝙷𝚊𝚗𝚜𝚎𝚗 ☽ 𝚜𝚒𝚖𝚙𝚕𝚎 𝚕𝚒𝚟𝚒𝚗𝚐 𝚒𝚗 𝚗𝚊𝚝𝚞𝚛𝚎
Nature & landscapes
Beauty
Lifestyle
152.2K
Canada
31.6K
Preview
38
‌VENDELLA SONIA @vendellasonia
vendellasonia
VENDELLA SONIA
Beauty
Modeling
310.2K
Canada
15.6K
Preview
39
‌Cyrus / کوروش @cyrusveyssi
cyrusveyssi
Cyrus / کوروش
Beauty
395.8K
United States
12K
Preview
40
‌ALIZA SHAN @alizashan
alizashan
ALIZA SHAN
Beauty
Lifestyle
180.8K
Canada
20.4K
Preview
41
‌Jimbo @jimbothedragclown
jimbothedragclown
Jimbo
Beauty
Music
Art/Artists
632.2K
United States
5.3K
Preview
42
‌Mani @mani_chandhar
mani_chandhar
Mani
Lifestyle
Beauty
532.1K
India
5.1K
Preview
43
‌CLOE | THOMSON | Your DIY BFF @cloe.thomson
cloe.thomson
CLOE | THOMSON | Your DIY BFF
Beauty
DIY & Design
Family
256.8K
United States
11.3K
Preview
44
‌Sohal Toor @blueroseartistry
blueroseartistry
Sohal Toor
Beauty
Lifestyle
230.8K
Canada
11.1K
Preview
45
‌Tina Butau 💫 Home| Cleaning| Organization @tcvm_home
tcvm_home
Tina Butau 💫 Home| Cleaning| Organization
Beauty
DIY & Design
1.4M
Canada
1.4K
Preview
46
‌MAKE UP FOR EVER @makeupforever
makeupforever
MAKE UP FOR EVER
Beauty
6.7M
United States
279
Preview
47
‌김민하 Grace Minha Kim @graceleaminha
graceleaminha
김민하 Grace Minha Kim
Fashion
Beauty
Lifestyle
33.1K
Canada
69K
Preview
48
‌SAGE PHILLIPS | home decor + diy @sagephillipshome
sagephillipshome
SAGE PHILLIPS | home decor + diy
DIY & Design
Beauty
415.1K
Canada
4.7K
Preview
49
‌Allana Davison @allanaramaa
allanaramaa
Allana Davison
Beauty
320.8K
United States
5.2K
Preview
50
‌Aurora Lovestrand @roralovestrand
roralovestrand
Aurora Lovestrand
Beauty
462.8K
Canada
3.8K
Preview
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