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Top Rankings
Top Beauty Influencers on Instagram in the United States
Find top Instagram Beauty influencers in 2025. Find out who is the #1 Beauty creator in the United States and get a list of the most popular Instagram accounts.
Beauty
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & CareersCars & MotorbikesCinema & Actors/actressesClothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducationExtreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & CookingGaming
Health & MedicineHumor & Fun & Happiness
Kids & ToysLifestyleLiterature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusicNFT
Nature & landscapes
Photography
Racing Sports
ScienceShopping & Retail
Shows
Sports with a ball
Sweets & BakeryTobacco & Smoking
Trainers & Coaches
TravelWater sports
Winter sports
United States
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Rank
Influencer
Category
Followers
Eng. (Auth.)
Eng. (Avg.)
1
1


kyliejenner
Kylie
Fashion
Modeling
Beauty
393.3M
1.1M
1.6M
2
1


kimkardashian
Kim Kardashian
Fashion
Beauty
356.4M
685.9K
980.5K
3
1


sooyaaa__
JISOO🪐
Music
Beauty
79.4M
2.5M
3.1M
4


rashmika_mandanna
Rashmika Mandanna
Beauty
Art/Artists
Cinema & Actors/actresses
46.1M
709.3K
811.4K
5
5


sadiesink_
Sadie Sink
Modeling
Lifestyle
Beauty
24.8M
698.4K
1.1M
6
10


dra.deolanebezerra
Doutora Deolane Bezerra
Beauty
Lifestyle
21.7M
543.9K
1.1M
7
2


simonettalein
Simonetta Lein
Beauty
Cinema & Actors/actresses
Modeling
23.6M
524.2K
779.9K
8


keerthysureshofficial
Keerthy Suresh
Beauty
Cinema & Actors/actresses
18.7M
596.6K
705.8K
9
239


aurelie.hermansyah
Aurelie Hermansyah Atta
Beauty
36.5M
250.5K
343.7K
10
54


samantharuthprabhuoffl
Samantha
Beauty
Modeling
Cinema & Actors/actresses
37.4M
243.5K
283.3K
11
411


krisjenner
Kris Jenner
Shows
Beauty
Family
51.8M
131.9K
179K
12
3


addisonraee
Addison
Beauty
34.1M
186.6K
263.2K
13
49


chiaraferragni
Chiara Ferragni ✨
Beauty
28.4M
201.5K
284.2K
14
49


bretmanrock
Bretman Rock
Art/Artists
Beauty
19M
319.2K
399K
15
97


francinyehlke
Franciny Ehlke
Beauty
18.3M
249.4K
355.9K
16
21


jamescharles
James Charles
Beauty
20.2M
233.5K
308.3K
17
29


mrunalthakur
Mrunal Thakur
Beauty
Cinema & Actors/actresses
Photography
14.6M
340.1K
424.2K
18
104


bernardokath
Kathryn Bernardo 🐘
Beauty
Cinema & Actors/actresses
Fashion
20.6M
213K
294.2K
19
24


kashikakapoor09
Kashika Kapoor
Beauty
Lifestyle
Cinema & Actors/actresses
19.3M
119.1K
261.7K
20
17


nikkietutorials
NikkieTutorials
Beauty
19M
169.8K
230K
21
33


natashawilona12
Natasha Wilona
Beauty
43.1M
65.6K
99.8K
22
108


lizasoberano
Liza Soberano
Beauty
Cinema & Actors/actresses
Modeling
18.1M
181.2K
234.1K
23
65


sunnyleone
Sunny Leone
Beauty
Cinema & Actors/actresses
56.8M
33K
41.7K
24
39


glorillapimp
Glo Da P
Beauty
Lifestyle
Music
7.1M
200.8K
320.8K
25
1530


bianca
BIANCA BOCA ROSA
Beauty
19.5M
56.6K
103.6K
26


nikitadragun
Nikita Dragun
Beauty
Modeling
Adult content
7.9M
152.9K
215.2K
27
204


oharaingrid
Ingrid Ohara
Beauty
Shows
Humor & Fun & Happiness
12.1M
96.3K
138.1K
28
121


regina.daniels
REGAE
Beauty
Cinema & Actors/actresses
15.3M
75.1K
106.7K
29
17


nathalieparis
NATHALIE PARIS
Lifestyle
Beauty
Music
5.8M
129.4K
275.4K
30


claudiaalende
Claudia Alende
Beauty
Modeling
Lifestyle
8.6M
90.9K
174.7K
31
144


chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
18.5K
23.5K
32
87


redvelvet.smtown
Red Velvet Official
Music
Beauty
Fashion
12M
89.9K
112.2K
33
568


piajauncey
Pia Jauncey
Beauty
Modeling
14.8M
54.3K
75.5K
34
576


winnieharlow
♔Winnie Harlow♔
Beauty
Modeling
Fashion
10.1M
72.3K
110K
35
15


marimaria
Mari Maria
Beauty
21.9M
28K
50.3K
36
688


yerimua
Yeri MUA💗✨
Lifestyle
Beauty
12.4M
67K
87.6K
37
61


therealkylesister
KYLESISTER
Beauty
Clothing & Outfits
Management & Marketing
6.1M
112.3K
179K
38
216


iamamyjackson
Amy Jackson Westwick
Beauty
Cinema & Actors/actresses
Modeling
13.6M
57.6K
78.1K
39
698


phoebejtonkin
Phoebe Tonkin
Beauty
Cinema & Actors/actresses
Modeling
8.2M
92.2K
129.1K
40
28


jessica.syj
Jessica Jung
Modeling
Beauty
12M
68.1K
87.6K
41
46


elnaz_golrokh
Elnaz Golrokh
Beauty
8.7M
95.4K
120.5K
42
504


jscmila
Jessica Mila Agnesia
Beauty
Modeling
Clothing & Outfits
25.8M
25.6K
35.4K
43
152


mariale
Mar
Beauty
Lifestyle
Fashion
6M
105.9K
142.2K
44
10


mysashaofficial
SASHA G
Beauty
Lifestyle
Cinema & Actors/actresses
3.8M
107.2K
200.7K
45
652


hudabeauty
HUDA BEAUTY
Beauty
57M
9.4K
13.2K
46
2257


ivan_gunawan
SUPER MEGA BINTANG
Beauty
Lifestyle
Fashion
31.2M
16.2K
22.6K
47
148


shaymitchell
Shay Mitchell
Beauty
Family
Lifestyle
35.5M
13.1K
19.6K
48
964


daniellachavezofficial
Daniella Chávez
Beauty
Modeling
18.7M
18.6K
33K
49
172


mirandakerr
Miranda Kerr
Beauty
Modeling
Fashion
14.4M
23.9K
35.1K
50
355


supremenewyork
Supreme
Beauty
Modeling
Lifestyle
13M
28.7K
37.9K