Top Beauty Influencers on Instagram in the United States

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Rank

Influencer

Category

Followers

Country

Eng. (Auth.)

Eng. (Avg.)

‌

kyliejenner

Kylie

Fashion

Modeling

Beauty

395.6M

United States

1.4M

‌

kimkardashian

Kim Kardashian

Fashion

Beauty

359.3M

United States

795.8K

1.1M

‌

badgalriri

Music

Beauty

150.5M

United States

1.5M

2.3M

‌

sooyaaa__

JISOO🪐

Music

Beauty

79.7M

Indonesia

3.1M

3.7M

‌

katrinakaif

Katrina Kaif

Beauty

80.5M

India

1.4M

1.7M

‌

rashmika_mandanna

Rashmika Mandanna

Beauty

Art/Artists

Cinema & Actors/actresses

45M

India

2.2M

2.5M

‌

aurelie.hermansyah

Aurelie Hermansyah Atta

Beauty

36.7M

Indonesia

575.5K

778.6K

‌

sadiesink_

Sadie Sink

Modeling

Lifestyle

Beauty

25.1M

Brazil

708.8K

1.1M

‌

simonettalein

Simonetta Lein

Beauty

Cinema & Actors/actresses

Modeling

22.2M

United States

466.5K

684K

‌

chiaraferragni

Chiara Ferragni ✨

Beauty

28.7M

Italy

356K

494.9K

‌

jscmila

Jessica Mila Agnesia

Beauty

Modeling

Clothing & Outfits

25.8M

Indonesia

363K

494.6K

‌

addisonraee

Addison Rae

Beauty

34.4M

United States

262.7K

365K

‌

bernardokath

Kathryn Bernardo 🐘

Beauty

Cinema & Actors/actresses

Fashion

20.7M

Philippines

423.2K

540.4K

‌

natashawilona12

Natasha Wilona

Beauty

43.3M

Indonesia

189.5K

249.8K

‌

bretmanrock

Bretman Rock

Art/Artists

Beauty

18.8M

United States

372.4K

483.2K

‌

keerthysureshofficial

Keerthy Suresh

Beauty

Cinema & Actors/actresses

18.4M

India

394.5K

461.6K

‌

krisjenner

Kris Jenner

Shows

Beauty

Family

51.8M

United States

107.8K

150.1K

‌

yerimua

Yeri MUA💗✨

Lifestyle

Beauty

12.5M

Mexico

441.8K

568.2K

‌

itsmarziapie

Marzia Kjellberg

Beauty

Lifestyle

8.7M

United States

659.1K

808.9K

‌

samantharuthprabhuoffl

Samantha

Beauty

Modeling

Cinema & Actors/actresses

36.5M

India

149.4K

171.8K

‌

kashikakapoor09

Kashika Kapoor

Beauty

Lifestyle

Cinema & Actors/actresses

18.4M

India

150.2K

336.8K

‌

jamescharles

James Charles

Beauty

20.1M

United States

235.1K

305.6K

‌

fact

Fact

Family

Beauty

Fashion

6.9M

United States

500.4K

870.4K

‌

haremscouture

HAREM’s Couture

Fashion

Beauty

3.3M

United States

1.3M

1.7M

‌

sunnyleone

Sunny Leone

Beauty

Cinema & Actors/actresses

56.1M

India

80.3K

99.9K

‌

hudabeauty

HUDA BEAUTY

Beauty

54.6M

United States

65.4K

89.8K

‌

mrunalthakur

Mrunal Thakur

Beauty

Cinema & Actors/actresses

Photography

13.8M

India

279K

343.6K

‌

lizasoberano

Liza Soberano

Beauty

Cinema & Actors/actresses

Modeling

18.2M

Philippines

179.7K

212.8K

‌

nikkietutorials

NikkieTutorials

Beauty

19.3M

United States

149.9K

199.5K

‌

regina.daniels

Regina Daniels Nneamaka Nwoko

Beauty

Cinema & Actors/actresses

15M

Nigeria

106K

148.1K

‌

claudiaalende

Claudia Alende

Beauty

Modeling

Lifestyle

8.6M

United States

130.8K

247.6K

‌

shaymitchell

Shay Mitchell

Beauty

Family

Lifestyle

35.9M

United States

41.9K

56.5K

‌

dresshow

Dress Queen Fashion Blog

Fashion

Beauty

Lifestyle

3.3M

United States

481.2K

612.2K

‌

daniellachavezofficial

Daniella Chávez

Beauty

Modeling

18.7M

Chile

60.8K

105.4K

‌

redvelvet.smtown

Red Velvet Official

Music

Beauty

Fashion

12.1M

Indonesia

123.5K

143.2K

‌

phoebejtonkin

Phoebe Tonkin

Beauty

Cinema & Actors/actresses

Modeling

8.3M

United States

147.1K

203K

‌

glorillapimp

Glo Da P

Beauty

Lifestyle

Music

6.1M

United States

161K

253.5K

‌

nathalieparis

NATHALIE PARIS

Lifestyle

Beauty

Music

5.4M

United States

131.9K

274.2K

‌

jessica.syj

Jessica Jung

Modeling

Beauty

12.1M

Indonesia

92.9K

117.9K

‌

chanelofficial

CHANEL

Fashion

Accessories & Jewellery

Clothing & Outfits

60.2M

United States

18.7K

23.3K

‌

therealkylesister

KYLESISTER

Beauty

Clothing & Outfits

Management & Marketing

6.1M

United States

143.7K

225.3K

‌

marimaria

Mari Maria

Beauty

22.4M

Brazil

38.7K

58.5K

‌

lindseypelas

LINDSEY PELAS

Beauty

Fashion

Modeling

8.6M

United States

74.3K

141.3K

‌

iamamyjackson

Amy Jackson Westwick

Beauty

Cinema & Actors/actresses

Modeling

13.7M

India

64.7K

86.6K

‌

nicolacoughlan

Nicola Coughlan

Beauty

Cinema & Actors/actresses

6.3M

United Kingdom

140.8K

191.5K

‌

piawurtzbach

Pia Jauncey

Beauty

Modeling

14.8M

Philippines

59.7K

78.6K

‌

laperversa

Mama Tarima 🇩🇴🔥♏️😈

Beauty

Lifestyle

Art/Artists

3.8M

Dominican Republic

209.6K

294.3K

‌

elnaz_golrokh

Elnaz Golrokh

Beauty

8.3M

Iran

97.4K

121.6K

‌

giovannaantonelli

Giovanna Antonelli

Lifestyle

Beauty

Cinema & Actors/actresses

20.4M

Brazil

34.1K

49.5K

‌

jaclynhill

JACLYN TORREY💍

Beauty

Modeling

Lifestyle

8.8M

United States

85.3K

112.5K