Trending Hashtag Tracker Tool for Instagram

What is the Instagram Hashtag Tracking tool?

Content creators can use the hashtag tracking tool to identify the best hashtags for Instagram. Here are some of the use cases the tool can help.

• If you want to reach an audience in a specific region, you can quickly find trending Instagram hashtags by country. The tool helps you decipher local topic dynamics as well. You can monitor what topics are ongoing and what topics gain sudden attention and then disappear.
• You can discover the most popular Instagram hashtags and see how many times they have been used recently. This enables you to stay relevant in a certain location and engage users in a favored topic.
• If you want to grow your following and engagement, the tool helps you specify the right Instagram hashtag for your content in a particular country.

How do you use the Instagram Hashtag Tracker tool?

The tool is simple to use. First, select your country in the drop-down menu and click on ‘Check’. Our hashtag tracker tool will return hashtags in three categories. In the first column, you will find the hottest hashtags. These are key phrases that have dominated Instagram conversations for the past week. In the second column, you’ll find hashtags that have been trending for two weeks, while the third column contains keywords and phrases that have been popular for four weeks.

The hashtag tracker tool displays the number of posts each hashtag was used in, the number of users who included a specific hashtag in their posts, and whether the hashtag’s popularity is on the rise or declining. By considering this data influencers can capitalize on emerging topics before their competitors do.

What are the benefits of the tool?

An important part of an influencer’s content strategy is to use the right hashtags on Instagram. Think of hashtags as a compass on social media. They enable users to discover topics they are interested in, help build communities, and always reveal what themes the public favors. Consequently, building an Instagram hashtag strategy is crucial for any content creator who wants their post to gain the highest level of visibility and engagement. Here are some of the advantages our tool offers:

Improve your content strategy and stay current: If you track hashtags within a 1, 2, and 4-week period, you’ll be able to stay up-to-date on the latest trends and optimize your content for maximum visibility. When you monitor popular hashtags over several weeks, you can identify topics that remain relevant for longer and uncover new hashtags that you can use to your advantage before other influencers gain traction.

Develop a hashtag strategy and get inspired: Instead of using random hashtags, you’ll be able to use a data-driven approach when incorporating special hashtags into your content. The hashtag tracker even helps you come up with post ideas that are engaging, based on the public’s recent interests.

Tap into local audiences: The tool’s ability to track trending hashtags by country helps creators tailor their content to local audiences and forge a closer relationship with them. Not to mention, you can establish yourself as a local authoritative voice by using top hashtags relevant to that region.

Ensure enhanced performance: Keeping an eye on country-specific hashtags will help you create content that resonates with a regional audience. This will lead to an increase in your reach and visibility. The more people recognize your posts, the higher your engagement will be.

Attract brand collaborations: Influencers who are knowledgeable about a country’s trends will attract regional businesses as well as global brands. Geotargeting is a crucial part of many influencer marketing campaigns whether it's an international company looking for creators with local insights or a small business searching for an influential person within its neighborhood.

Last but not least, the tool is free, simple to use, and the data easy to understand.

What insights can you gain with the tool?

Let’s quickly provide you with an example of how the tool works. Say you are an influencer from the United Kingdom and want to determine the top Instagram hashtags in your country. As of the beginning of April, Easter has been the hottest topic in your country for the past week.

If you click on the next column, you’ll see that the keyword ‘easter’ isn’t on the top of the list in terms of how many times it appeared in posts, but is in an upward trend.

If you click on the third category, then you will see that the hashtag ‘easter’ is quite low on the list and many other keywords precede it. While most of those keywords were in a downward trend, ‘easter’, besides ‘spring’ was becoming popular.

What can you learn about trends based on the information shown by our tool?

• This is a good example of how the tool can help you reveal a seasonal popular hashtag, like ‘easter’.
• It will help you find Instagram hashtags that are perpetually trending, like ‘london’ and ‘love’.
• You’ll learn how emerging Instagram trends affect the popularity of niche hashtags like ‘fitness’, ‘fashion’, or ‘art’.
• You can observe the ratio between the number of users who mention a hashtag compared to the number of posts it was included in. For example, one user mentioned the ‘#fitness’ 2.5 times on average four weeks ago. However, during the past few weeks, this number has reduced to 1.7.

Based on these insights, you can start ideating and publish content that keeps you in the users’ attention.

What is the role of Instagram hashtags?

Instagram hashtags are keywords that are preceded by the # symbol and are used for a variety of purposes.

• They help you categorize your content: Hashtags allow you to organize your posts into certain categories, making them part of a collection of similar content. Thus, the content can appear on a hashtag page making it easier to find.
• They facilitate discoverability: Hashtags help users navigate between diverse themes and find content they are interested in. You can help users find your account by using a combination of broader, niche-specific, and popular hashtags, for example. As more people learn about your content, it becomes easier for you to gain followers.
• Hashtags help users with similar interests connect: In some cases, keywords and hashtags are linked to communities, groups of like-minded people, or users who share similar tastes. If you want to reach them, use the right Instagram hashtag, so that you can participate in their conversation or create engaging content.
• You can expand your reach: You can grow your visibility and boost your reach by adding hashtags to your content or leveraging trending hashtags.
• Relevant hashtags help you build your brand: Product hashtags, and phrases mentioning services and events are crucial to promote a business, different goods, or holidays. In addition to keeping users in the loop about news related to their favorite brands, these hashtags will help companies and influencers build their brands. Furthermore, they expand awareness and encourage user-generated content.
• You can be part of trending conversations: If you track regularly trending Instagram hashtags in your country, you can enter conversations that are in the center of the public. This way, you'll keep your content at the top and get more likes and comments.

How to use hashtags on Instagram?

This depends on whether you want to gain attention for your content or if you want to contribute to community conversations with insightful remarks. Using the right hashtags on Instagram when publishing content can help you gain an advantage and make your posts more visible. If you want to engage a smaller community and build authority, make sure to include niche hashtags or inside hashtags in your posts. If your purpose is to grow your reach and exposure you may use broader but still relevant keywords to your subject matter.

When you add a hashtag to your caption or comment, your content will appear in a compilation of posts using the same hashtag. With this feature, Instagrammers can discover exciting topics and follow accounts that publish captivating content. Also, you can research rare hashtags relevant to your field and see what content other people are posting in your area of interest.

How many hashtags should I use on Instagram?

You may use 20 or even 30 Instagram hashtags in a comment. Nevertheless, remember the good old saying: “Less is more”. You can experiment with how many hashtags you add to your post, but too many in a caption may seem chaotic. Users who insert the maximum number of 30 hashtags can end up providing too diverse phrases in their content. Unfortunately, this can mess up your reach, so try to stick to a maximum of five. Still, we recommend testing out the appropriate number that works for discoverability and engagement growth and doesn’t achieve the opposite effect.

Tips for how to use Instagram hashtags

• You can include hashtags in your caption or comment. However, it is best to insert them at the end of your caption rather than in the middle of it.
• Avoid unnecessary, irrelevant, and spammy hashtags. Don’t duplicate hashtags. They won’t ensure you a larger reach.
• You can pique people’s interest if you leverage hashtags related to your expertise, interests, or values.
• Branded hashtags help you make your brand or business stand out from the crowd.
• Make sure you don't use special characters or symbols and don’t link too many words together.
• It is always a good idea to double-check your hashtags for grammatical errors and typos.
• Beware of using the exact same hashtags all the time. Keep a variety of keywords in mind.
• Consider creating category hashtags and using them appropriately. For instance, if you're a barista, you can group your content under #coffeeart, #coffeeprops, #coffeemug, #coffeeroaster, #coffeebrewing, etc.
• If you’re trying to reach users from a specific region, use location hashtags. This way your content will appear in location-specific feeds and searches.
• You can use Hashtack Stickers in your Stories. If you want to make them less noticeable, you can shrink them.
• You should follow the right hashtags on Instagram that match your interests. Consider the type of content and the performance of other social media posts on that topic. This way, you will not only find out what you can do to keep followers/viewers interested, but you will also keep an eye on your competitors.

Can I analyze hashtag performance on Instagram?

Picking trending hashtags is only half the job, you also have to measure your posts’ performance. A common way of doing this is by analyzing your hashtags. You can simply do this with Instagram’s built-in analytics feature if you have a Creator or Business account.

Open the post and click on ‘View Insights’. Then you’ll be able to see the impressions, reach, and engagement of the chosen post. Impression reflects the number of times your post has appeared on users’ feeds. Reach shows you how many people have seen your post and the engagement rate will let you know how well the content resonates with your followers.

Previously, we mentioned that you shouldn’t overdo hashtag usage because it makes your caption spammy. The other reason: the more hashtags you use, the more difficult to figure out which attracts users and the more challenging to optimize your hashtag strategy. Experiment with a few hyper-relevant phrases at first to see whether the engagement grows or drops. Increasing engagement numbers will provide you with some valuable insights into your followers’ preferences.

Are hashtags still effective on Instagram?

No matter what anyone says, hashtags are still an essential part of an Instagram content strategy. They help you group your posts based on your interests and topics and simplify users finding your content. Additionally, they help you keep up with current social media discussions in your area.

Still, you must use a strategic approach when you pick your hashtags. Make sure that they are connected to your content. Use a mix of generic, niche, and popular hashtags to grow your chances of being discovered.