Get influencer insights including where they’re based and their contact info. HypeAuditor’s creator analytics reports provide you with up-to-date influencer data so you can easily reach out to them, all while making sure they’re relevant for your audience and campaign’s location.
Reports Hub
Instagram analytics tool
Analyze profiles on Instagram using 35+ valuable metrics including engagement rate, follower growth, follower count, and comment authenticity. Avoid fake influencers and partner only with authentic Instagram creators.
- Audience demographics
- Fraud detection
- Brand affinity
Basic info & contacts
- Influencer age & gender
- Influencer location
- Influencer language
- Influencer contact details
Audience demographics
- Audience age & gender
- Audience country & city
- Audience interests
- Audience size
Engagement and fraud analysis
- Engagement rate
- Growth rate
- Audience Quality Score
- Comment authenticity
YouTube analytics platform
Check video statistics for any YouTube channel. Explore over 17 metrics that matter to analyze influencers and prominent social media users in great detail. Use these insights to choose the perfect creator for collaborations.
- Channel performance
- Audience demographics
- Video analysis
Basic info & contacts
- Influencer location
- Influencer language
- Influencer category
- Influencer contact details
Channel performance
- Subscribers growth
- Total and average views
- Comment and reaction rates
- Channel Quality Score (CQS)
TikTok analytics tool
Check TikTok stats and analytics for any creator and get insights into their followers, audience demographics, engagement, video, and hashtag challenge performance. Use over 20 metrics to analyze TikTok creators and understand how their content performs.
- Audience demographics
- Account Quality Score (AQS)
- Video performance
Basic info & contacts
- Influencer location
- Influencer language
- Influencer category
- Influencer contact details
Account performance
- Followers growth
- Average views
- Engagement rate
- Account Quality Score (AQS)
Twitch analytics platform
Collect data on Twitch activity, analyze viewership trends, and check stream stats. Use 15+ informative metrics to get a full picture of their channel with a performance analysis. Analyze Twitch influencers and track important statistics in one handy report.
- Audience demographics
- Stream analytics
- Viewership trends
X (Twitter) analytics tool
Identify promising influencers and opinion leaders on X with powerful account analytics. Get data on their follower growth, follower counts, engagement, and posting frequency. Gain content insights and find their best-performing posts.
- Content insights
- Follower growth dynamics
- Top posts
Influencer location and contact details
- Country and city
- Content topics
- Email and phone number
- Local & global rank
Accurate audience demographics
Get precise information about any creator’s audience, including their location, age and gender distribution, languages, and ethnicity. Check the audience’s estimated income, education level, and marital status (available in Instagram account analytics). Our audience analysis shows audience interests to help you better target your sponsored posts.
- Audience location
- Age and gender
- Ethnicity and languages
- Audience interests
Best-in-class fraud detection solution
Reveal fake influencers with ease. HypeAuditor uses a trained machine-learning model that relies on over 53 patterns to detect low-quality followers. Our assessment of multiple criteria, including follower growth, follower counts, and engagement authenticity, provides you with accurate quality analysis to help you assess influencers, their followers, and whether their audience is comprised of real people or suspicious accounts.
- Audience type
- Audience authenticity
- Audience reachability
- Audience quality
In-depth engagement analysis
The engagement section of the report provides data on a creator’s engagement rate in relation to the industry benchmark. HypeAuditor’s top influencer analytics tool checks engagement authenticity and detects engagement pods.
- Engagement rate
- Engagement pods
- Comments authenticity
- Giveaway detection
Instagram growth insights
With an Instagram analysis, you’ll get historical data on an influencer’s followers, as well as the creator’s social media profile. To help you understand the graph better, we have implemented an automatic graph analysis performed by our machine learning algorithm. The follower growth graph helps to detect whether an influencer uses follow/unfollow to grow their audiences.
- Suspicious growth patterns
- The follow/unfollow trick
Account quality analysis
Assess the quality of Instagram, YouTube, and TikTok accounts. For each major social platform, HypeAuditor uses specific influencer metrics to analyze the profile’s quality. Each score is a compound metric based on a scale of 1 to 100. Check these scores to get a helicopter view of an influencer's account. Use them in combination with other performance analysis metrics to gain a full understanding of how a particular content creator’s posts perform.
- Audience Quality Score for Instagram
- Account Quality Score for TikTok
- Channel Quality Score for YouTube
Content analysis
Find out which brands an influencer mentioned in their content on different social media platforms within clicks using HypeAuditor’s tools. Understand which influencer posts have resonated with the audience so you can optimize your strategy and boost your influencer marketing efforts.
Estimated price for sponsored content
Understand how effective your partnership with an influencer can be. In addition to useful free tools, HypeAuditor provides the estimated price per post, video, or Instagram Story, as well as cost per engagement and cost per mille. You can also check influencers’ earned media value to estimate a potential value for every $1 spent.
Questions & Answers
How do you analyze influencers?
Analyzing an influencer starts with defining your marketing goals and identifying the key metrics that will help you assess their potential as a collaborative partner. Influencer analysis tools automatically gather data on an influencer's performance, including engagement rates, audience demographics, and cost per click. It’s also essential to compare a creator’s performance to other influencers within the same niche and industry. Benchmarking their results against industry standards and past influencer campaigns can help you better understand whether a partnership will contribute to your campaign's success.
What is an influencer analytics tool?
An influencer analytics platform, or tool, collects and analyzes data to measure the performance of content creators and their social media activities. A great tool to have, these provide insights into how well influencer campaigns are resonating with the target audience and whether the marketing strategy is driving results. Common metrics include follower growth, engagement rate, audience authenticity, and more. HypeAuditor influencer analysis tool, for example, offers in-depth reports with 35+ key metrics, helping brands make informed decisions at every stage of the influencer marketing process – from influencer discovery and outreach to campaign management and payments.
What are influencer analytics reports?
Influencer analytics reports present a detailed breakdown of an influencer’s performance across social media channels. These reports help brands understand how content is performing, whether it aligns with campaign goals, and whether the influencer’s audience is engaging with the message. The data typically includes metrics like follower count, engagement rate, audience demographics, and key performance indicators (KPIs) that reflect campaign success.
How do influencer analytics help you choose the right creators?
Influencer analytics are essential for finding creators who truly align with your brand and campaign goals. Reviewing key metrics such as engagement rate, audience demographics, content performance, and follower growth can help you assess whether an influencer genuinely connects with their audience. Comparing this data to industry benchmarks and similar creators in the same niche provides valuable context, helping you understand if their past success is likely to translate into meaningful results for your brand. With these insights, you can make more informed decisions and build lasting partnerships that drive consistent, measurable success.
What tools can I use to track influencer analytics?
An influencer marketing platform is usually designed to track influencer marketing analytics and gather valuable insights to help you make more informed decisions. The right influencer analysis tool can save brands countless hours of manual research while providing more precise, accurate data. HypeAuditor is a leading choice, offering end-to-end coverage for the entire influencer marketing lifecycle.
From influencer discovery and audience analysis to campaign management and real-time tracking, HypeAuditor’s reports provide 35+ detailed metrics that cover every aspect of influencer performance. With this level of analysis, brands can refine their strategies, identify high-performing influencers, and continuously optimize campaigns to achieve the best possible results.
