[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Shopping & Retail
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducation
Extreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & ToysLifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United Kingdom
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Nike @nike
nike
Nike
Fitness & Gym
Shopping & Retail
Clothing & Outfits
306.6M
United States
78.7K
Free Report
2
‌ZARA @zara
zara
ZARA
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
61.8M
United States
79.4K
Free Report
3
‌adidas Originals @adidasoriginals
adidasoriginals
adidas Originals
Clothing & Outfits
Shopping & Retail
34.5M
United States
28.1K
Free Report
4
‌ROLEX @rolex
rolex
ROLEX
Luxury
Accessories & Jewellery
Shopping & Retail
16.3M
United States
61.9K
Preview
5
‌Tommy Hilfiger @tommyhilfiger
tommyhilfiger
Tommy Hilfiger
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
14.9M
United States
31.7K
Preview
6
‌H&M @hm
hm
H&M
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
38.4M
United States
11.5K
Preview
7
‌boohoo @boohoo
boohoo
boohoo
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
12.4M
United Kingdom
18.3K
Preview
8
‌Kylie Cosmetics @kyliecosmetics
kyliecosmetics
Kylie Cosmetics
Beauty
Shopping & Retail
25.2M
United States
6.2K
Preview
9
‌vans @vans
vans
vans
Shopping & Retail
Clothing & Outfits
16.5M
United States
6.1K
Preview
10
‌Umar Kamani @umarkamani
umarkamani
Umar Kamani
Lifestyle
Business & Careers
Shopping & Retail
1.3M
United States
51.8K
Preview
11
‌FENTY BEAUTY BY RIHANNA @fentybeauty
fentybeauty
FENTY BEAUTY BY RIHANNA
Beauty
Shopping & Retail
12.9M
United States
7.3K
Preview
12
‌House Of CB @houseofcb
houseofcb
House Of CB
Shopping & Retail
Clothing & Outfits
Beauty
4.6M
United States
13.9K
Preview
13
‌Pandora @theofficialpandora
theofficialpandora
Pandora
Accessories & Jewellery
Shopping & Retail
10.7M
Brazil
6.2K
Preview
14
‌Michael Kors @michaelkors
michaelkors
Michael Kors
Fashion
Clothing & Outfits
Shopping & Retail
19.4M
United States
2.8K
Preview
15
‌OBJKTS JEWELRY @objktsjewelry
objktsjewelry
OBJKTS JEWELRY
Lifestyle
Accessories & Jewellery
Shopping & Retail
403.8K
United States
118.2K
Preview
16
‌Primark @primark
primark
Primark
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
10.8M
United Kingdom
4.7K
Preview
17
‌OH POLLY @ohpolly
ohpolly
OH POLLY
Clothing & Outfits
Shopping & Retail
6.1M
United Kingdom
7.5K
Preview
18
‌MANGO @mango
mango
MANGO
Accessories & Jewellery
Clothing & Outfits
Shopping & Retail
15.5M
United States
2.2K
Preview
19
‌Lounge @loungeunderwear
loungeunderwear
Lounge
Clothing & Outfits
Shopping & Retail
3.6M
United Kingdom
8.4K
Preview
20
‌M·A·C Cosmetics @maccosmetics
maccosmetics
M·A·C Cosmetics
Beauty
Shopping & Retail
24.3M
United States
1.2K
Preview
21
‌ZARA HOME @zarahome
zarahome
ZARA HOME
DIY & Design
Shopping & Retail
7.9M
Spain
3.8K
Preview
22
‌Urban Outfitters @urbanoutfitters
urbanoutfitters
Urban Outfitters
Shopping & Retail
Clothing & Outfits
Accessories & Jewellery
9.1M
United States
3K
Preview
23
‌ASOS @asos
asos
ASOS
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
14.8M
United Kingdom
1.8K
Preview
24
‌H&M HOME @hmhome
hmhome
H&M HOME
DIY & Design
Shopping & Retail
6.3M
United Kingdom
4.2K
Preview
25
‌NARS Cosmetics @narsissist
narsissist
NARS Cosmetics
Beauty
Shopping & Retail
9.7M
United States
2.4K
Preview
26
‌Moda Minx Swimwear & Fashion @modaminx
modaminx
Moda Minx Swimwear & Fashion
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
1M
United States
9.3K
Preview
27
‌Chloé @chloe
chloe
Chloé
Fashion
Clothing & Outfits
Shopping & Retail
11.3M
United States
2K
Preview
28
‌In The Style @inthestyle
inthestyle
In The Style
Shopping & Retail
Clothing & Outfits
4M
United Kingdom
3.9K
Preview
29
‌Official LFC Retail @lfcretail
lfcretail
Official LFC Retail
Shopping & Retail
Sports with a ball
1.5M
United Kingdom
11.6K
Preview
30
‌Stone Island @stoneisland
stoneisland
Stone Island
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
2.3M
United Kingdom
5.5K
Preview
31
‌Jo Malone London @jomalonelondon
jomalonelondon
Jo Malone London
Shopping & Retail
Beauty
2.2M
United Kingdom
5.4K
Preview
32
‌Kurt Geiger @kurtgeiger
kurtgeiger
Kurt Geiger
Shopping & Retail
Accessories & Jewellery
Clothing & Outfits
872.2K
United Kingdom
12.2K
Preview
33
‌Primark Home @primark.home
primark.home
Primark Home
DIY & Design
Shopping & Retail
2.1M
United Kingdom
4.6K
Preview
34
‌Classic Football Shirts @classicfootballshirts
classicfootballshirts
Classic Football Shirts
Sports with a ball
Gaming
Shopping & Retail
1.1M
United Kingdom
7.3K
Preview
35
‌FashionNova.com @fashionnova
fashionnova
FashionNova.com
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
21.4M
United States
300
Preview
36
‌Sidemen Clothing @sidemenclothing
sidemenclothing
Sidemen Clothing
Shopping & Retail
Clothing & Outfits
Accessories & Jewellery
1.5M
United Kingdom
4.6K
Preview
37
‌COS @cosstores
cosstores
COS
Shopping & Retail
Clothing & Outfits
Accessories & Jewellery
3.4M
United Kingdom
1.7K
Preview
38
‌Club L London @clubllondon
clubllondon
Club L London
Beauty
Clothing & Outfits
Shopping & Retail
847.5K
United Kingdom
4.8K
Preview
39
‌POP MART @popmartglobal
popmartglobal
POP MART
Music
Shopping & Retail
461.1K
United Kingdom
7.2K
Preview
40
‌BonusBeans @bonusbeans
bonusbeans
BonusBeans
Lifestyle
Shopping & Retail
271.6K
United States
10.8K
Preview
41
‌GANNI @ganni
ganni
GANNI
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
1.5M
United Kingdom
1.9K
Preview
42
‌FARFETCH @farfetch
farfetch
FARFETCH
Accessories & Jewellery
Clothing & Outfits
Shopping & Retail
5.3M
United States
473
Preview
43
‌The Body Shop Official @thebodyshop
thebodyshop
The Body Shop Official
Beauty
Shopping & Retail
2.3M
United Kingdom
1.1K
Preview
44
‌EdJ VNTGE® | Vintage Clothing @edjvntge
edjvntge
EdJ VNTGE® | Vintage Clothing
Shopping & Retail
Clothing & Outfits
364.7K
United Kingdom
5.9K
Preview
45
‌Harvey Nichols @harveynichols
harveynichols
Harvey Nichols
Beauty
Accessories & Jewellery
Shopping & Retail
563.4K
United Kingdom
4.4K
Preview
46
‌& Other Stories @andotherstories
andotherstories
& Other Stories
Clothing & Outfits
Shopping & Retail
3.2M
United Kingdom
711
Preview
47
‌Lovell Soccer @lovellsoccer
lovellsoccer
Lovell Soccer
Sports with a ball
Shopping & Retail
791.1K
United Kingdom
2.4K
Preview
48
‌NEXT @nextofficial
nextofficial
NEXT
Clothing & Outfits
Shopping & Retail
2.8M
United Kingdom
624
Preview
49
‌Nasty Gal @nastygal
nastygal
Nasty Gal
Clothing & Outfits
Shopping & Retail
4.6M
United States
327
Preview
50
‌Harrods @harrods
harrods
Harrods
Shopping & Retail
2M
United Kingdom
757
Preview
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