English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Music
Lifestyle
Cinema & Actors/actresses
47.5M
Indonesia
3.4M
2
Lifestyle
29.6M
United States
5.2M
3
Lifestyle
Fashion
Clothing & Outfits
65.5M
Iran
1.9M
4
Lifestyle
219.9M
United States
503.4K
5
Sports with a ball
Lifestyle
Winter sports
52.8M
Brazil
1.9M
6
Lifestyle
Modeling
54.3M
United States
1.7M
7
Shows
Lifestyle
53M
Brazil
1.4M
8
Cinema & Actors/actresses
Lifestyle
37.6M
United States
1.9M
9
Sports with a ball
Lifestyle
42M
India
1.6M
10
Lifestyle
Sports with a ball
38.5M
Brazil
1.5M
11
Modeling
Lifestyle
77.4M
United States
591.5K
12
Lifestyle
23.8M
South Korea
2.1M
14
Lifestyle
Music
11.2M
Brazil
1.9M
15
Lifestyle
Cinema & Actors/actresses
23.5M
United States
1.6M
16
Lifestyle
15.9M
India
1.9M
17
Beauty
Lifestyle
21.9M
Brazil
787.3K
18
Lifestyle
33.7M
Brazil
518.9K
19
Beauty
Modeling
Cinema & Actors/actresses
37M
India
605.1K
20
Modeling
Lifestyle
Beauty
25M
Brazil
680.6K
21
Clothing & Outfits
Lifestyle
38M
Mexico
432.7K
22
Lifestyle
12.3M
South Korea
1.4M
23
Lifestyle
17.3M
Brazil
756.5K
24
Lifestyle
18.6M
Indonesia
1M
25
Lifestyle
12.9M
Iran
1.3M
26
Lifestyle
Music
13.7M
United Kingdom
1.2M
27
Lifestyle
17.2M
Brazil
789.7K
28
Lifestyle
Music
12.5M
Indonesia
998.1K
29
Humor & Fun & Happiness
Modeling
Lifestyle
8M
India
2.2M
30
Lifestyle
Sports with a ball
Winter sports
21.2M
Brazil
640.9K
31
Lifestyle
15.2M
Brazil
827.3K
32
Lifestyle
Sports with a ball
19.2M
India
841.1K
33
Lifestyle
17.2M
South Korea
894K
34
Lifestyle
15.1M
Japan
970.9K
35
Lifestyle
Computers & Gadgets
17.7M
Spain
777.5K
36
Lifestyle
18.1M
United States
440.6K
37
Lifestyle
14.1M
South Korea
987.9K
38
Lifestyle
Cinema & Actors/actresses
19.8M
India
756.8K
39
Lifestyle
12.8M
Indonesia
948.4K
40
Music
Lifestyle
Cinema & Actors/actresses
29.5M
Nigeria
357.1K
41
Lifestyle
Music
14.5M
Philippines
846.8K
42
Lifestyle
13.7M
United States
533.6K
43
Humor & Fun & Happiness
Lifestyle
7.5M
United States
1.4M
44
Lifestyle
11M
Indonesia
1.1M
45
Lifestyle
Sports with a ball
10.7M
India
1.1M
46
Cinema & Actors/actresses
Lifestyle
61.4M
India
177.8K
47
Lifestyle
Shows
14.9M
United States
691.8K
48
Lifestyle
24M
Brazil
368.6K
49
Lifestyle
Sports with a ball
38.4M
Brazil
260.9K
50
Lifestyle
Family
17.2M
India
628.8K

Top Lifestyle Influencers on Instagram

With roughly one billion active users who visit Instagram every month, the platform is considered one of the most popular social media spaces. With that said, Instagram influencers continue to gain traction. A growing number of brands partner with creators to build brand awareness among their audiences.

In our list of the Top Lifestyle Instagram accounts, you can find the most popular influencers from any country. You can also discover the most sought-after creators who make content on various topics I issues, ranging from music and art to family and lifestyle. Simply pick your category and we’ll show you the most popular Instagrammers in a particular niche.

The World’s Top Lifestyle Instagram Influencers

Let’s examine the leaderboard and find out who leads the list. As you can see, the most popular Lifestyle influencer is 차은우. @eunwo.o_c has the total audience of 47.5M followers who are generally from Indonesia. The average engagement of the most popular creator is 3.9M likes and comments, while authentic engagement is 3.4M, which means that these likes and comments come from real people.

The second most popular Lifestyle Instagram creator is IShowSpeed with 29.6M followers. The audience of the creator lives, for the most part, in United States. The average engagement of IShowSpeed is 6.2M likes and comments. The third most popular Lifestyle Instagram creator is Georgina Rodríguez with 65.5M followers. They mostly live in . The average engagement of @georginagio is 2.5M likes and comments.

Top Instagram Influencer Ranking Algorithm

We checked hundreds of the most well-known accounts on Instagram to provide you with the top Lifestyle influencers throughout the service as of February 2025. To make a list, we applied the AI algorithm that uses the creators’ audience size, taking into consideration real followers and their authentic engagement. as shown, this list of the top Lifestyle Instagrammers is altering, and influencers’ positions are periodically changing.

Select other categories to ascertain who the most popular Instagrammer is of your specialty. You can also check another leaderboard and see the Top Lifestyle Instagram Influencers in a particular region. You may uncover that the influencer’s location doesn’t definitely match with their audience’s location.

If you want to explore a definite influencer with further information, we suggest checking our Account Analytics reports. These reports contain thorough information and useful insights into creators’ audiences, engagement, and performance. intimately analyze the most well-known Lifestyle Instagram influencers.

FAQ: Top Lifestyle Instagram Accounts Ranking

Who is the most popular Lifestyle influencer on Instagram?

The most popular Lifestyle influencer on Instagram is @eunwo.o_c.

How many followers does the most popular Lifestyle Instagram influencer have?

The most popular Lifestyle Instagram influencer is @eunwo.o_c. He has 47.5M followers.

What statistics are available for the top Lifestyle influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.