[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
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Top Lifestyle Influencers on Instagram in Brazil
Find top Instagram Lifestyle influencers in 2024. Find out who is the #1 Lifestyle creator in Brazil and get a list of the most popular Instagram accounts.
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How we calculate
Share all TOP
Lifestyle
All Categories
Accessories & Jewellery
Adult content
Alcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & Careers
Cars & Motorbikes
Cinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & Design
Education
Extreme Sports & Outdoor activity
Family
Fashion
Finance & Economics
Fitness & Gym
Food & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & Toys
Lifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
Modeling
Music
NFT
Nature & landscapes
Photography
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
Brazil
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
How we calculate
Share all
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
Eng. (Avg.)
1
kourtneykardash
Kourtney Kardashian Barker
Lifestyle
222.6M
United States
684.7K
919.5K
Free Report
2
judebellingham
Jude Bellingham
Lifestyle
Sports with a ball
35.4M
Brazil
3.1M
4.1M
Free Report
3
haileybieber
Hailey Rhode Baldwin Bieber
Lifestyle
Modeling
52.9M
United States
2.1M
2.6M
Free Report
4
eunwo.o_c
차은우
Music
Lifestyle
Cinema & Actors/actresses
45.9M
Indonesia
2.6M
3M
Preview
5
vinijr
Vinicius Jr. ⚡️🇧🇷
Sports with a ball
Lifestyle
Winter sports
49.2M
Brazil
2M
2.7M
Preview
6
gigihadid
Gigi Hadid
Modeling
Lifestyle
77.7M
United States
1M
1.4M
Preview
7
jennaortega
Jenna Ortega
Cinema & Actors/actresses
Lifestyle
38M
United States
1.9M
2.9M
Preview
8
virginia
Virginia Fonseca Serrão Costa
Shows
Lifestyle
47.7M
Brazil
1.3M
2M
Preview
9
katarinabluu
KARINA
Lifestyle
19.4M
South Korea
2.3M
3M
Preview
10
sadiesink_
Sadie Sink
Modeling
Lifestyle
Beauty
25.6M
Brazil
1.5M
2.2M
Preview
11
sydney_sweeney
Sydney Sweeney
Lifestyle
Cinema & Actors/actresses
21M
United States
1.8M
2.3M
Preview
12
bn_sj2013
박서준
Cinema & Actors/actresses
Modeling
Lifestyle
25.9M
Indonesia
1.5M
1.7M
Preview
13
carlinhos
Lifestyle
31.1M
Brazil
644.2K
971.1K
Preview
14
mccabelinho
Lifestyle
Music
13.9M
Brazil
1.1M
1.7M
Preview
15
dra.deolanebezerra
Deolane Bezerra
Beauty
Lifestyle
20.7M
Brazil
664.6K
1.1M
Preview
16
hytalosantos
Hytalo Santos
Lifestyle
16M
Brazil
825.8K
1.4M
Preview
17
imwinter
WINTER
Lifestyle
10.3M
China
1.5M
2M
Preview
18
rodrygogoes
Rodrygo Goes - RG 💜⚡️🇧🇷
Lifestyle
Sports with a ball
Winter sports
19M
Brazil
772K
1M
Preview
19
pozevidalouca
Poze Do Rodo 🤑
Lifestyle
15.1M
Brazil
812.8K
1.2M
Preview
20
_zyozyo
JIHYO
Lifestyle
11M
Indonesia
1.1M
1.4M
Preview
21
miakhalifa
Mia K.
Fitness & Gym
Lifestyle
26.5M
India
346.6K
518K
Preview
22
chaeyo.0
채영 CHAEYOUNG
Lifestyle
10.5M
Brazil
1M
1.3M
Preview
23
m.by__sana
사나 𝚂𝚊𝚗𝚊
Lifestyle
12.2M
Japan
808.2K
1.1M
Preview
24
charlidamelio
charli
Lifestyle
Shows
43.8M
United States
210.2K
275.1K
Preview
25
richarlison
Richarlison
Sports with a ball
Lifestyle
Winter sports
22.5M
Brazil
380.7K
531.2K
Preview
26
erling.haaland
Erling Braut Haaland
Lifestyle
Sports with a ball
38.6M
Brazil
239.2K
303.2K
Preview
27
loud_victor
Coringa
Lifestyle
Sports with a ball
13.8M
Brazil
605.1K
846.1K
Preview
28
eukamylinhasantos
Kamylinha Santos
Lifestyle
10M
Brazil
810.8K
1.2M
Preview
29
onyourm__ark
Mark
Lifestyle
12.2M
Indonesia
633.7K
776.1K
Preview
30
gisele
Gisele Bündchen
Modeling
Fashion
Lifestyle
22.9M
Brazil
285.8K
406.9K
Preview
31
lucasranngel
LUCAS RANGEL
Lifestyle
23.5M
Brazil
251.6K
366.1K
Preview
32
paollaoliveirareal
Paolla Oliveira
Cinema & Actors/actresses
Lifestyle
Fashion
37.1M
Brazil
147.7K
228.1K
Preview
33
brunabiancardi
BRUNA BIANCARDI
Travel
Lifestyle
10.5M
Brazil
530K
796.6K
Preview
34
iammichelemorroneofficial
Michele Morrone
Lifestyle
Cinema & Actors/actresses
Music
15.5M
Brazil
338.5K
519K
Preview
35
luisasonza
LUÍSA SONZA
Music
Lifestyle
31.8M
Brazil
164.1K
250.3K
Preview
36
wi__wi__wi
위하준 Wi Ha Jun
Lifestyle
Music
10.7M
Indonesia
526.7K
663.4K
Preview
37
rayssabuq
Rayssa Buq
Lifestyle
Family
11.3M
Brazil
401.5K
617.6K
Preview
38
keyalves
Key
Lifestyle
Sports with a ball
16.2M
Brazil
217.9K
416.4K
Preview
39
feat.dino
이찬
Lifestyle
6.4M
South Korea
790.8K
1.1M
Preview
40
alvxaro
ALVARO
Lifestyle
13.7M
Brazil
333.4K
475.7K
Preview
41
madisonbaileybabe
Madison Bailey
Lifestyle
Cinema & Actors/actresses
8.3M
United States
585.7K
763.8K
Preview
42
euphoria
euphoria
Lifestyle
Cinema & Actors/actresses
Shows
6.3M
United States
664.4K
1M
Preview
43
valentinazenere
Valentina Zenere
Modeling
Lifestyle
11.7M
Argentina
377K
527K
Preview
44
richardrios.m
Richard 🇨🇴🇧🇷
Lifestyle
5.2M
Brazil
841K
1.2M
Preview
45
mariliamendoncacantora
Marilia Mendonça
Music
Lifestyle
41.1M
Brazil
92.1K
148.7K
Preview
46
hoooooyeony
Hoyeon
Lifestyle
Music
18.4M
United States
189.4K
322.1K
Preview
47
mcdavipaiva
PAIVA💎MAGNATA !
Lifestyle
Music
8.1M
Brazil
450.9K
690.1K
Preview
48
lisabarcelox
Lisa Barcelos
Lifestyle
Music
7.2M
Brazil
497K
739.8K
Preview
49
ogustavotubarao
Gustavo Tubarão 🦈
Lifestyle
11.1M
Brazil
289.4K
462K
Preview
50
matue
Lifestyle
Sports with a ball
10.6M
Brazil
346.7K
476.9K
Preview
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