English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Lifestyle
220.4M
United States
879.9K
2
Lifestyle
Music
46.9M
South Korea
4M
3
Lifestyle
Fashion
Clothing & Outfits
65.1M
Iran
2.8M
4
Music
Lifestyle
Cinema & Actors/actresses
47.2M
Indonesia
3.4M
5
Sports with a ball
Lifestyle
Winter sports
52.7M
Brazil
2.2M
6
Lifestyle
27.7M
United States
4.6M
7
Lifestyle
Modeling
54.1M
United States
2.1M
8
Sports with a ball
Lifestyle
42.1M
India
2.8M
9
Shows
Lifestyle
52.8M
Brazil
1.4M
10
Cinema & Actors/actresses
Lifestyle
37.8M
United States
1.8M
11
Modeling
Lifestyle
77.6M
United States
725.7K
12
Lifestyle
Sports with a ball
38.3M
Brazil
1.3M
13
Lifestyle
23.6M
South Korea
2.1M
14
Lifestyle
Cinema & Actors/actresses
23.4M
United States
1.8M
16
Clothing & Outfits
Lifestyle
304.8M
United States
95.2K
17
Sports with a ball
Lifestyle
50M
India
641K
18
Lifestyle
15.9M
India
2M
19
Cinema & Actors/actresses
Modeling
Lifestyle
25.8M
Indonesia
1.1M
20
Lifestyle
20.4M
United States
775.6K
21
Beauty
Lifestyle
22M
Brazil
777.9K
22
Modeling
Lifestyle
Beauty
25.1M
Brazil
713.7K
23
Lifestyle
33.9M
Brazil
526.1K
24
Lifestyle
Music
11.4M
Brazil
938.8K
25
Cinema & Actors/actresses
Lifestyle
61.5M
India
339.7K
26
Lifestyle
12.1M
South Korea
1.5M
27
Lifestyle
Sports with a ball
Winter sports
20.8M
Brazil
850.4K
28
Lifestyle
18.3M
Indonesia
1.2M
29
Clothing & Outfits
Lifestyle
38M
Mexico
419.7K
30
Lifestyle
Music
13.4M
United Kingdom
1.3M
31
Lifestyle
17.3M
Brazil
993.6K
32
Lifestyle
15.1M
Japan
1.2M
33
Lifestyle
17.9M
United States
481.3K
34
Lifestyle
Computers & Gadgets
17.7M
Spain
806.6K
35
Lifestyle
15.2M
Brazil
826.5K
36
Lifestyle
16.2M
Brazil
735.3K
37
Lifestyle
12.5M
Iran
1.1M
38
Beauty
Modeling
Cinema & Actors/actresses
36.9M
India
397.6K
39
Beauty
Lifestyle
Cinema & Actors/actresses
17.3M
Pakistan
786.2K
40
Lifestyle
14M
Indonesia
921.7K
41
Lifestyle
Music
11M
Indonesia
1.2M
42
Cinema & Actors/actresses
Lifestyle
28.3M
India
436.2K
43
Lifestyle
Music
14.1M
Philippines
900.3K
44
Lifestyle
12.8M
Indonesia
948.9K
45
Music
Lifestyle
Cinema & Actors/actresses
29.5M
Nigeria
355.3K
46
Lifestyle
Sports with a ball
Winter sports
14.4M
India
887.4K
47
Cinema & Actors/actresses
Lifestyle
Fashion
37.3M
Brazil
244.3K
48
Humor & Fun & Happiness
Lifestyle
7.5M
United States
1.4M
49
Lifestyle
Sports with a ball
10.7M
India
1.1M
50
Lifestyle
Music
12.1M
Indonesia
722.5K
1
2310

Top Lifestyle Influencers on Instagram

With roughly one billion active users who visit Instagram every month, the platform is considered one of the most popular social media spaces. With that said, Instagram influencers continue to gain traction. A growing number of brands partner with creators to build brand awareness among their audiences.

In our list of the Top Lifestyle Instagram accounts, you can find the most popular influencers from any country. You can also discover the most sought-after creators who make content on various topics I issues, ranging from music and art to family and lifestyle. Simply pick your category and we’ll show you the most popular Instagrammers in a particular niche.

The World’s Top Lifestyle Instagram Influencers

Let’s examine the leaderboard and find out who leads the list. As you can see, the most popular Lifestyle influencer is Kourtney Kardashian Barker. @kourtneykardash has the total audience of 220.4M followers who are generally from United States. The average engagement of the most popular creator is 1.2M likes and comments, while authentic engagement is 879.9K, which means that these likes and comments come from real people.

The second most popular Lifestyle Instagram creator is RM with 46.9M followers. The audience of the creator lives, for the most part, in South Korea. The average engagement of RM is 5.1M likes and comments. The third most popular Lifestyle Instagram creator is Georgina Rodríguez with 65.1M followers. They mostly live in . The average engagement of @georginagio is 3.7M likes and comments.

Top Instagram Influencer Ranking Algorithm

We checked hundreds of the most well-known accounts on Instagram to provide you with the top Lifestyle influencers throughout the service as of January 2025. To make a list, we applied the AI algorithm that uses the creators’ audience size, taking into consideration real followers and their authentic engagement. as shown, this list of the top Lifestyle Instagrammers is altering, and influencers’ positions are periodically changing.

Select other categories to ascertain who the most popular Instagrammer is of your specialty. You can also check another leaderboard and see the Top Lifestyle Instagram Influencers in a particular region. You may uncover that the influencer’s location doesn’t definitely match with their audience’s location.

If you want to explore a definite influencer with further information, we suggest checking our Account Analytics reports. These reports contain thorough information and useful insights into creators’ audiences, engagement, and performance. intimately analyze the most well-known Lifestyle Instagram influencers.

FAQ: Top Lifestyle Instagram Accounts Ranking

Who is the most popular Lifestyle influencer on Instagram?

The most popular Lifestyle influencer on Instagram is @kourtneykardash.

How many followers does the most popular Lifestyle Instagram influencer have?

The most popular Lifestyle Instagram influencer is @kourtneykardash. He has 220.4M followers.

What statistics are available for the top Lifestyle influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.