English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Lifestyle
220.7M
United States
684.4K
2
Lifestyle
Music
46.9M
South Korea
3.6M
3
Music
Lifestyle
Cinema & Actors/actresses
47.1M
Indonesia
3.4M
4
Lifestyle
Modeling
54.1M
United States
2.6M
5
Lifestyle
27.1M
United States
5M
6
Sports with a ball
Lifestyle
Winter sports
52.5M
Brazil
2M
7
Lifestyle
Fashion
Clothing & Outfits
64.5M
Iran
1.5M
8
Cinema & Actors/actresses
Lifestyle
38.1M
United States
1.8M
9
Lifestyle
Sports with a ball
37.9M
Brazil
2M
10
Sports with a ball
Lifestyle
42.1M
India
1.8M
11
Shows
Lifestyle
52.3M
Brazil
925.5K
12
Lifestyle
22.8M
South Korea
2.4M
13
Modeling
Lifestyle
77.7M
United States
590.9K
14
Lifestyle
34.2M
Brazil
1M
15
Lifestyle
Cinema & Actors/actresses
23.2M
United States
1.7M
16
Cinema & Actors/actresses
Lifestyle
61.6M
India
597.2K
17
Lifestyle
15.9M
India
2.1M
18
Beauty
Lifestyle
22M
Brazil
884.9K
19
Cinema & Actors/actresses
Modeling
Lifestyle
25.8M
Indonesia
1.1M
21
Lifestyle
20.4M
United States
828.2K
22
Lifestyle
14.5M
Brazil
1.5M
23
Lifestyle
13.6M
Indonesia
1.7M
24
Modeling
Lifestyle
Beauty
25M
Brazil
709.9K
25
Lifestyle
18.2M
Indonesia
1.2M
26
Lifestyle
Sports with a ball
Winter sports
20.5M
Brazil
910.3K
27
Lifestyle
Music
13.3M
United Kingdom
1.4M
28
Clothing & Outfits
Lifestyle
38.1M
Mexico
415.1K
29
Lifestyle
Sports with a ball
38.8M
Brazil
436.1K
30
Lifestyle
17M
Brazil
749.6K
31
Lifestyle
13.7M
Indonesia
1.2M
32
Lifestyle
11.6M
South Korea
1.2M
33
Humor & Fun & Happiness
Modeling
Lifestyle
8M
India
2.2M
34
Lifestyle
Sports with a ball
18.7M
India
908.7K
35
Lifestyle
Computers & Gadgets
17.8M
Spain
808.4K
36
Lifestyle
15.3M
Brazil
829.8K
37
Lifestyle
Family
17M
India
873.5K
38
Lifestyle
15M
Japan
931K
39
Lifestyle
12.7M
Indonesia
1.1M
40
Lifestyle
17.4M
Indonesia
814.1K
41
Lifestyle
17M
United States
495.4K
42
Lifestyle
Cinema & Actors/actresses
19.8M
India
691.5K
43
Beauty
Lifestyle
Cinema & Actors/actresses
16.7M
Pakistan
780.4K
44
Lifestyle
Music
14M
Philippines
887.6K
45
Lifestyle
Sports with a ball
Winter sports
14.3M
India
889.5K
46
Lifestyle
Shows
42.9M
United States
250.6K
47
Humor & Fun & Happiness
Lifestyle
7.4M
United States
1.3M
48
Sports with a ball
Lifestyle
49.7M
India
233.9K
49
Lifestyle
19.4M
Russia
181.6K
50
Lifestyle
12.2M
Japan
898K
1
2310

Top Lifestyle Influencers on Instagram

With roughly one billion active users who visit Instagram every month, the platform is considered one of the most popular social media spaces. With that said, Instagram influencers continue to gain traction. A growing number of brands partner with creators to build brand awareness among their audiences.

In our list of the Top Lifestyle Instagram accounts, you can find the most popular influencers from any country. You can also discover the most sought-after creators who make content on various topics I issues, ranging from music and art to family and lifestyle. Simply pick your category and we’ll show you the most popular Instagrammers in a particular niche.

The World’s Top Lifestyle Instagram Influencers

Let’s examine the leaderboard and find out who leads the list. As you can see, the most popular Lifestyle influencer is Kourtney Kardashian Barker. @kourtneykardash has the total audience of 220.7M followers who are generally from United States. The average engagement of the most popular creator is 962.3K likes and comments, while authentic engagement is 684.4K, which means that these likes and comments come from real people.

The second most popular Lifestyle Instagram creator is RM with 46.9M followers. The audience of the creator lives, for the most part, in South Korea. The average engagement of RM is 4.5M likes and comments. The third most popular Lifestyle Instagram creator is 차은우 with 47.1M followers. They mostly live in Indonesia. The average engagement of @eunwo.o_c is 3.9M likes and comments.

Top Instagram Influencer Ranking Algorithm

We checked hundreds of the most well-known accounts on Instagram to provide you with the top Lifestyle influencers throughout the service as of December 2024. To make a list, we applied the AI algorithm that uses the creators’ audience size, taking into consideration real followers and their authentic engagement. as shown, this list of the top Lifestyle Instagrammers is altering, and influencers’ positions are periodically changing.

Select other categories to ascertain who the most popular Instagrammer is of your specialty. You can also check another leaderboard and see the Top Lifestyle Instagram Influencers in a particular region. You may uncover that the influencer’s location doesn’t definitely match with their audience’s location.

If you want to explore a definite influencer with further information, we suggest checking our Account Analytics reports. These reports contain thorough information and useful insights into creators’ audiences, engagement, and performance. intimately analyze the most well-known Lifestyle Instagram influencers.

FAQ: Top Lifestyle Instagram Accounts Ranking

Who is the most popular Lifestyle influencer on Instagram?

The most popular Lifestyle influencer on Instagram is @kourtneykardash.

How many followers does the most popular Lifestyle Instagram influencer have?

The most popular Lifestyle Instagram influencer is @kourtneykardash. He has 220.7M followers.

What statistics are available for the top Lifestyle influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.