Top Kids & Toys Influencers on Instagram in the United States

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

‌

nianaguerrero

niana

Music

Kids & Toys

15.6M

116.1K

148.1K

Preview

231

‌

vanessabryant

Vanessa Bryant 🦋👑🐍❤️

Sports with a ball

Lifestyle

Kids & Toys

15.3M

45K

60.4K

Preview

380

‌

lego

LEGO

Kids & Toys

13.7M

47.2K

57.8K

Preview

‌

just.baby

Just Baby

Kids & Toys

Family

11.1M

33.4K

44.9K

Preview

226

‌

everleighrose

Everleigh LaBrant

Kids & Toys

Art/Artists

Lifestyle

4.8M

62.7K

82.1K

Preview

‌

dr.beachgem10

Dr.Beachgem10

Kids & Toys

Family

2.7M

18.1K

23.3K

Preview

‌

chelseahouska

Chelsea DeBoer

Kids & Toys

Family

Lifestyle

6.6M

6.6K

Preview

‌

barbie

Barbie

Kids & Toys

3.5M

6.3K

10.2K

Preview

‌

taytumandoakley

TAYTUM & OAKLEY FISHER

Kids & Toys

2.9M

7.3K

10K

Preview

‌

alyssafluellen

Alyssa Fluellen

Lifestyle

Kids & Toys

1.9M

10.5K

14.4K

Preview

‌

brittneyatwood

Brittney Atwood ♥️

Kids & Toys

Family

Lifestyle

2.7M

5.7K

9.6K

Preview

‌

leigh_mcnasty

Leigh McClendon

Kids & Toys

Humor & Fun & Happiness

Cinema & Actors/actresses

1.1M

14.7K

18.2K

Preview

‌

barbiestyle

Barbie®

Kids & Toys

2.7M

4.6K

6.3K

Preview

‌

techababy

Enzo | The Boy Who Eats

Kids & Toys

Sweets & Bakery

Family

739.6K

15.7K

20.4K

Preview

‌

sesamestreet

Sesame Street

Humor & Fun & Happiness

Kids & Toys

2.1M

6.1K

7.8K

Preview

‌

mattel

MATTEL

Animals

Kids & Toys

Family

11.9K

15.6K

Preview

‌

mccluretwins

Ava & Alexis

Kids & Toys

2.5M

4.3K

Preview

‌

rubin_allergy

Zachary Rubin, MD

Kids & Toys

1.5M

8.2K

9.7K

Preview

‌

averyywoods

AVERY WOODS

Family

Lifestyle

Kids & Toys

855.9K

11.6K

20.6K

Preview

‌

slime_og

OG Slimes

Kids & Toys

1.6M

5.5K

8.5K

Preview

‌

jamiekay

Jamie Kay | Baby & Children’s Clothing

Family

Clothing & Outfits

Kids & Toys

730.7K

10.9K

13.9K

Preview

‌

clementstwins

Ava + Leah

Modeling

Kids & Toys

2.1M

3.7K

5.1K

Preview

‌

officialpeppa

Peppa Pig

Shows

Kids & Toys

1.9M

4.3K

5.6K

Preview

‌

kidfriendly.meals

Min Kwon • Baby and Toddler Recipes

Food & Cooking

Family

Kids & Toys

1.9M

7.9K

9.3K

Preview

‌

saraplustwins

Sara

Family

Kids & Toys

567K

10.4K

14.1K

Preview

‌

asmrplayroom

ASMR Playroom

Humor & Fun & Happiness

Kids & Toys

Music

6.9K

8.3K

Preview

‌

tracyminajj

souljahwitch

Lifestyle

Kids & Toys

Modeling

1.1M

7.5K

Preview

‌

unicefusa

UNICEF USA

Family

Kids & Toys

833K

6.5K

8.7K

Preview

‌

kcstauffer

Katie Anderson

Kids & Toys

Humor & Fun & Happiness

3.3M

1.2K

2.3K

Preview

‌

femscores

Femscores

Family

Lifestyle

Kids & Toys

5.8M

947

1.3K

Preview

‌

abigailprtr

Abigail Porter

Family

Kids & Toys

327.1K

14.5K

18.5K

Preview

‌

thegraminkids

Gramin kids

Humor & Fun & Happiness

Kids & Toys

172K

28.9K

46.1K

Preview

‌

mothercould

Myriam Sandler • Play Activities and Parenting Hacks

Family

Kids & Toys

1.6M

2.9K

4.4K

Preview

‌

drdeborahpurposedparenting

Deborah L. Tillman

Kids & Toys

Family

1.3M

4.2K

5.3K

Preview

‌

busytoddler

Susie Allison, M. Ed | Busy Toddler

Kids & Toys

Family

2.4M

2.2K

2.7K

Preview

‌

kingprincess69

King Princess

Music

Lifestyle

Kids & Toys

755.6K

5.5K

7.9K

Preview

‌

donteriohundon___

DONTERIO

Kids & Toys

466.7K

9.3K

14.4K

Preview

‌

lilzayosama

ZeeZee

Shows

Kids & Toys

Music

909.9K

4.6K

8.4K

Preview

‌

huntersofhappiness

Elise Hunter | DIY & HOME

DIY & Design

Family

Kids & Toys

1.8M

2.1K

Preview

‌

yummytoddlerfood

Amy Palanjian

Sweets & Bakery

Family

Kids & Toys

1.7M

3.9K

4.7K

Preview

‌

biglittlefeelings

Toddler & Big Kid Experts

Kids & Toys

Family

3.5M

1.4K

1.6K

Preview

‌

zarakids

Zara Kids

Kids & Toys

Shopping & Retail

Clothing & Outfits

2.6M

1.4K

Preview

‌

woody

WOODY

Kids & Toys

2.2M

1.2K

Preview

‌

raisingwellkids

Andy McMaster

Family

Kids & Toys

564.5K

5.2K

6.4K

Preview

‌

imso

Kids & Toys

Humor & Fun & Happiness

Animals

134.8K

20.6K

36.1K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.3M

2.3K

3.2K

Preview

‌

lanilove_

THE SWAG PRINCESS 👸🏽💕

Modeling

Kids & Toys

768.3K

3.6K

5.1K

Preview

‌

feedingtinybellies

Lily Payen • Easy BLW & Toddler Recipes

Sweets & Bakery

Family

Kids & Toys

1.1M

3.9K

4.7K

Preview

‌

madebygoogle

Made by Google

Photography

Kids & Toys

1.4M

2.4K

Preview

‌

mipedacitodeluz

Amalia Victoria

Family

Kids & Toys

353.3K

6.5K

8.6K

Preview