Top Kids & Toys Influencers on Instagram in the United States

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

‌

nianaguerrero

niana

Music

Kids & Toys

15.6M

95.2K

146.5K

Preview

360

‌

vanessabryant

Vanessa Bryant 🦋👑🐍❤️

Sports with a ball

Lifestyle

Kids & Toys

15.3M

50.1K

66.6K

Preview

172

‌

lego

LEGO

Kids & Toys

13.9M

28.1K

34.1K

Preview

348

‌

everleighrose

Everleigh LaBrant

Kids & Toys

Art/Artists

Lifestyle

4.8M

63.3K

82.1K

Preview

267

‌

just.baby

Just Baby

Kids & Toys

Family

11M

18.2K

24.3K

Preview

‌

hayley.leblanc

Hayley Noelle LeBlanc

Kids & Toys

Family

3.8M

43.1K

59.3K

Preview

‌

eudoxie

Eudoxie (Eh-dox-ee) Bridges

Kids & Toys

1.4M

25.2K

36.5K

Preview

‌

barbie

Barbie

Kids & Toys

3.5M

9.3K

14.9K

Preview

‌

chelseahouska

Chelsea DeBoer

Kids & Toys

Family

Lifestyle

6.6M

4.9K

6.6K

Preview

‌

dr.beachgem10

Dr.Beachgem10

Kids & Toys

Family

2.8M

12.2K

15.5K

Preview

‌

sesamestreet

Sesame Street

Humor & Fun & Happiness

Kids & Toys

2.1M

15.2K

19.2K

Preview

‌

alyssafluellen

Alyssa Fluellen

Lifestyle

Kids & Toys

1.9M

15.8K

21.5K

Preview

‌

taytumandoakley

TAYTUM & OAKLEY FISHER

Kids & Toys

2.9M

8.2K

11.2K

Preview

‌

officialpeppa

Peppa Pig

Shows

Kids & Toys

1.9M

10.1K

13.5K

Preview

‌

brittneyatwood

Brittney Atwood ♥️

Kids & Toys

Family

Lifestyle

2.7M

4.3K

7.2K

Preview

‌

techababy

Enzo | The Boy Who Eats

Kids & Toys

Sweets & Bakery

Family

739.6K

15.7K

20.4K

Preview

‌

biglittlefeelings

Toddler & Big Kid Experts

Kids & Toys

Family

3.5M

3.7K

4.6K

Preview

‌

rubin_allergy

Zachary Rubin, MD

Kids & Toys

1.5M

8.1K

9.6K

Preview

‌

barbiestyle

Barbie®

Kids & Toys

2.7M

3.9K

5.3K

Preview

‌

leigh_mcnasty

Leigh McClendon

Kids & Toys

Humor & Fun & Happiness

Cinema & Actors/actresses

1.1M

10.4K

12.8K

Preview

‌

averyywoods

AVERY WOODS

Family

Lifestyle

Kids & Toys

861.2K

11.6K

20.2K

Preview

‌

clementstwins

Ava + Leah

Modeling

Kids & Toys

2.1M

4.2K

5.7K

Preview

‌

madebygoogle

Made by Google

Photography

Kids & Toys

1.4M

6.8K

8.4K

Preview

‌

busytoddler

Susie Allison, M. Ed | Busy Toddler

Kids & Toys

Family

2.4M

4.1K

4.9K

Preview

‌

drdeborahpurposedparenting

Deborah L. Tillman

Kids & Toys

Family

1.4M

6.4K

Preview

‌

mccluretwins

Ava & Alexis

Kids & Toys

2.5M

3.2K

4.4K

Preview

‌

kidfriendly.meals

Min Kwon • Baby and Toddler Recipes

Food & Cooking

Family

Kids & Toys

7.6K

8.9K

Preview

‌

kcstauffer

Katie Anderson

Kids & Toys

Humor & Fun & Happiness

3.3M

1.6K

2.9K

Preview

‌

zarakids

Zara Kids

Kids & Toys

Shopping & Retail

Clothing & Outfits

2.7M

2.6K

3.5K

Preview

‌

slime_og

OG Slimes

Kids & Toys

1.6M

3.7K

5.7K

Preview

‌

jamiekay

Jamie Kay | Baby & Children’s Clothing

Family

Clothing & Outfits

Kids & Toys

740.5K

6.9K

8.7K

Preview

‌

yaicheosteo

YaicheOsteo

Kids & Toys

Family

672.3K

6.3K

7.9K

Preview

‌

donteriohundon___

DONTERIO

Kids & Toys

462.8K

9.7K

14.9K

Preview

‌

huntersofhappiness

Elise Hunter | DIY & HOME

DIY & Design

Family

Kids & Toys

1.8M

3.1K

Preview

‌

tracyminajj

souljahwitch

Lifestyle

Kids & Toys

Modeling

1.1M

3.3K

4.9K

Preview

‌

kidsgettingturnt

Kids Getting Turnt

Lifestyle

Kids & Toys

1.5M

2.5K

3.1K

Preview

‌

_pachuuzz__

Jibitha Dilin

Kids & Toys

141.2K

23.5K

37.3K

Preview

‌

feedingtinybellies

Lily Payen • Easy BLW & Toddler Recipes

Sweets & Bakery

Family

Kids & Toys

1.1M

4.3K

5.1K

Preview

‌

hottoyscollectibles

Hot Toys

Kids & Toys

Shopping & Retail

936.5K

3.2K

3.9K

Preview

‌

theroyalegirls

Skylar + Willow

Lifestyle

Kids & Toys

188.2K

15.5K

29.1K

Preview

‌

motherblue._

Hayley

Kids & Toys

Family

550.3K

5.1K

6.3K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.3M

2.8K

Preview

‌

crafty.moms

Stephanie & Katrina | Crafty Moms

Kids & Toys

Family

1.9M

1.5K

1.9K

Preview

‌

mattel

MATTEL

Animals

Kids & Toys

Family

2.7K

3.5K

Preview

‌

abigailprtr

Abigail Porter

Family

Kids & Toys

339.8K

Preview

‌

lanilove_

THE SWAG PRINCESS 👸🏽💕

Modeling

Kids & Toys

780.9K

2.9K

4.1K

Preview

‌

yummytoddlerfood

Amy Palanjian

Sweets & Bakery

Family

Kids & Toys

1.7M

2.2K

2.6K

Preview

‌

thrivingmindsmontessori

Bilingual Montessori preschool & Kindergarten

Family

Kids & Toys

1.3M

1.6K

2.4K

Preview

‌

nenfamofficial

NEN FAM

Kids & Toys

Family

340.5K

6.3K

9.5K

Preview

‌

takingcarababies

Taking Cara Babies: Baby and Toddler Sleep Expert

Family

Kids & Toys

2.9M

902

1.1K

Preview