Top Kids & Toys Influencers on Instagram in the United States

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

‌

nianaguerrero

niana

Music

Kids & Toys

16M

170.7K

217.7K

Preview

‌

vanessabryant

Vanessa Bryant 🦋👑🐍❤️

Sports with a ball

Lifestyle

Kids & Toys

15.6M

58.1K

77.9K

Preview

‌

everleighrose

Everleigh LaBrant

Kids & Toys

Art/Artists

Lifestyle

4.9M

76.5K

100.4K

Preview

728

‌

lego

LEGO

Kids & Toys

12.3M

21.8K

26.6K

Preview

123

‌

laur_akins

Lauren Akins

Kids & Toys

Family

2.8M

47.4K

62.5K

Preview

947

‌

chelseahouska

Chelsea DeBoer

Kids & Toys

Family

Lifestyle

6.7M

12.6K

17.3K

Preview

‌

alyssafluellen

Alyssa Fluellen

Lifestyle

Kids & Toys

1.9M

21.9K

29.3K

Preview

‌

brittneyatwood

Brittney Atwood ♥️

Kids & Toys

Family

Lifestyle

2.7M

11.3K

19.2K

Preview

‌

eudoxie

Eudoxie (Eh-dox-ee) Bridges

Kids & Toys

1.5M

24K

35.2K

Preview

‌

dr.beachgem10

Dr.Beachgem10

Kids & Toys

Family

2.6M

13.5K

17.5K

Preview

‌

mccluretwins

Ava & Alexis

Kids & Toys

2.5M

10K

14K

Preview

‌

barbie

Barbie

Kids & Toys

3.5M

5.1K

8.4K

Preview

‌

tracyminajj

souljahwitch

Lifestyle

Kids & Toys

Modeling

1.1M

15.6K

23.4K

Preview

‌

huntersofhappiness

Elise Hunter | DIY & HOME

DIY & Design

Family

Kids & Toys

1.8M

8.9K

11.9K

Preview

‌

barbiestyle

Barbie®

Kids & Toys

2.8M

5.5K

7.6K

Preview

‌

averyywoods

AVERY WOODS

Family

Lifestyle

Kids & Toys

889K

17.2K

25.1K

Preview

‌

leigh_mcnasty

Leigh McClendon

Kids & Toys

Humor & Fun & Happiness

Cinema & Actors/actresses

1.1M

13.9K

17.3K

Preview

‌

officialpeppa

Peppa Pig

Shows

Kids & Toys

1.9M

Preview

‌

busytoddler

Susie Allison, M. Ed | Busy Toddler

Kids & Toys

Family

2.4M

5.6K

6.4K

Preview

‌

biglittlefeelings

Toddler & Big Kid Experts

Kids & Toys

Family

3.6M

3.6K

4.3K

Preview

‌

sesamestreet

Sesame Street

Humor & Fun & Happiness

Kids & Toys

1.8M

6.1K

7.7K

Preview

‌

straykids_leeknow

LEE KNOW 리노 fanpage

Kids & Toys

303K

29.3K

35.8K

Preview

‌

solidstarts

Solid Starts

Family

Food & Cooking

Kids & Toys

4.1M

2.5K

2.9K

Preview

‌

asmrplayroom

ASMR Playroom

Humor & Fun & Happiness

Kids & Toys

Music

9.3K

11.1K

Preview

‌

theroyalegirlz

Skylar + Willow

Lifestyle

Kids & Toys

194.8K

41.5K

78K

Preview

‌

rubin_allergy

Zachary Rubin, MD

Kids & Toys

1.3M

6.7K

8.1K

Preview

‌

kcstauffer

Katie Anderson

Kids & Toys

Humor & Fun & Happiness

3.3M

1.6K

3.1K

Preview

‌

clementstwins

Ava + Leah

Modeling

Kids & Toys

2.2M

3.4K

4.6K

Preview

‌

mattel

MATTEL

Animals

Kids & Toys

Family

941.1K

6.3K

8.3K

Preview

‌

takingcarababies

Taking Cara Babies: Baby and Toddler Sleep Expert

Family

Kids & Toys

2.9M

2.4K

2.9K

Preview

‌

saraplustwins

Sara

Family

Kids & Toys

565.2K

9.3K

12.7K

Preview

‌

7daysofplay

7 Days of Play

Kids & Toys

1.4M

4.1K

5.5K

Preview

‌

themompsychologist

Dr. Jazmine | Parenting

Trainers & Coaches

Family

Kids & Toys

1.2M

6.1K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.1M

4.4K

6.1K

Preview

‌

kidfriendly.meals

Min Kwon • Baby and Toddler Recipes

Food & Cooking

Family

Kids & Toys

1.7M

4.6K

6.9K

Preview

‌

donteriohundon___

DONTERIO

Kids & Toys

450.8K

9.9K

15.5K

Preview

‌

kingprincess69

King Princess

Music

Lifestyle

Kids & Toys

767.3K

5.6K

8.1K

Preview

‌

mothercould

Myriam Sandler

Family

Kids & Toys

1.6M

2.5K

3.7K

Preview

‌

retrotoyseller

Retro Toy Seller

Kids & Toys

772.6K

Preview

‌

keep.kids.busy

Best Kids Activities

Kids & Toys

Family

2.9M

1.3K

1.8K

Preview

‌

disneyjr

Disney Jr.

Kids & Toys

Shows

893.9K

3.9K

5.2K

Preview

‌

zarakids

Zara Kids

Kids & Toys

Shopping & Retail

Clothing & Outfits

2.5M

1.4K

Preview

‌

woody

WOODY

Kids & Toys

2.4M

1.1K

1.9K

Preview

‌

yummytoddlerfood

Amy Palanjian

Sweets & Bakery

Family

Kids & Toys

1.6M

2.3K

3.4K

Preview

‌

kidsgettingturnt

Kids Getting Turnt

Lifestyle

Kids & Toys

1.6M

1.9K

2.4K

Preview

‌

abcdeelearning

Deena Keller

Family

Kids & Toys

1.3M

2.3K

2.8K

Preview

‌

crafty.moms

Stephanie & Katrina | Crafty Moms

Kids & Toys

Family

1.3K

1.7K

Preview

‌

madebygoogle

Made by Google

Photography

Kids & Toys

1.4M

1.6K

Preview

‌

feedinglittles

Feeding Littles - Starting Solids and Picky Eating Help

Food & Cooking

Family

Kids & Toys

1.9M

1.1K

1.5K

Preview

‌

slime_og

OG Slimes

Kids & Toys

1.5M

1.1K

1.8K

Preview