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Top Kids & Toys Influencers on Instagram in the United States
Find top Instagram Kids & Toys influencers in 2025. Find out who is the #1 Kids & Toys creator in the United States and get a list of the most popular Instagram accounts.
Kids & Toys
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actressesClothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducationExtreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & CookingGaming
Health & MedicineHumor & Fun & Happiness
Kids & Toys
LifestyleLiterature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusicNFT
Nature & landscapes
Photography
Racing Sports
ScienceShopping & Retail
Shows
Sports with a ball
Sweets & BakeryTobacco & Smoking
Trainers & Coaches
TravelWater sports
Winter sports
United States
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Finland
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Germany
Greece
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Japan
Kuwait
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Morocco
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Uruguay
Rank
Influencer
Category
Followers
Eng. (Auth.)
Eng. (Avg.)
1
7


nianaguerrero
niana
Music
Kids & Toys
16M
190.6K
242.3K
2
136


vanessabryant
Vanessa Bryant 🦋👑🐍❤️
Sports with a ball
Lifestyle
Kids & Toys
15.7M
74.4K
99.6K
3
2156


lego
LEGO
Kids & Toys
12M
28.2K
34.3K
4


just.baby
Just baby
Kids & Toys
Family
11.4M
27.8K
35.8K
5
1527


laur_akins
Lauren Akins
Kids & Toys
Family
2.8M
47.4K
62.4K
6
257


chelseahouska
Chelsea DeBoer
Kids & Toys
Family
Lifestyle
6.7M
10.7K
14.7K
7


unicefusa
UNICEF USA
Family
Kids & Toys
850.9K
76.8K
102.8K
8


hayley.leblanc
Hayley Noelle LeBlanc
Kids & Toys
Family
4M
14.4K
20.1K
9


alyssafluellen
Alyssa Fluellen
Lifestyle
Kids & Toys
1.8M
27.2K
36.3K
10


brittneyatwood
Brittney Atwood ♥️
Kids & Toys
Family
Lifestyle
2.8M
13.1K
22.2K
11


dr.beachgem10
Dr.Beachgem10
Kids & Toys
Family
2.4M
18.2K
23.7K
12


barbie
Barbie
Kids & Toys
3.5M
9.4K
15.3K
13


eudoxie
Eudoxie (Eh-dox-ee) Bridges
Kids & Toys
1.5M
17.8K
27K
14


huntersofhappiness
Elise Hunter | DIY & HOME
DIY & Design
Family
Kids & Toys
1.5M
16.6K
21.3K
15


officialpeppa
Peppa Pig
Shows
Kids & Toys
1.9M
12.5K
16.1K
16


taytumandoakley
TAYTUM & OAKLEY FISHER
Kids & Toys
3M
7K
10.2K
17


barbiestyle
Barbie®
Kids & Toys
2.8M
6.5K
8.9K
18


averyywoods
AVERY WOODS
Family
Lifestyle
Kids & Toys
858K
19.2K
30.2K
19


biglittlefeelings
Toddler Experts
Kids & Toys
Family
3.6M
5.3K
6.3K
20


mccluretwins
Ava & Alexis
Kids & Toys
2.5M
6.3K
8.8K
21


clementstwins
Ava + Leah
Modeling
Kids & Toys
2.1M
6.5K
8.9K
22


sesamestreet
Sesame Street
Humor & Fun & Happiness
Kids & Toys
1.7M
8.4K
10.6K
23


asmrplayroom
ASMR Playroom
Humor & Fun & Happiness
Kids & Toys
Music
1M
11.2K
13.3K
24


kcstauffer
Katie Anderson
Kids & Toys
Humor & Fun & Happiness
3.4M
2.2K
4.2K
25


rubin_allergy
Zachary Rubin, MD
Kids & Toys
1.2M
8.5K
10.3K
26


leigh_mcnasty
Leigh McClendon
Kids & Toys
Humor & Fun & Happiness
Cinema & Actors/actresses
1M
8.8K
10.9K
27


busytoddler
Susie Allison, M. Ed | Busy Toddler
Kids & Toys
Family
2.4M
4K
4.6K
28


madebygoogle
Made by Google
Photography
Kids & Toys
1.3M
6.6K
8.2K
29


donteriohundon___
DONTERIO
Kids & Toys
442.4K
13.8K
22.3K
30


keep.kids.busy
Best Kids Activities
Kids & Toys
Family
2.9M
1.7K
2.4K
31


solidstarts
Solid Starts
Family
Food & Cooking
Kids & Toys
3.9M
1.4K
1.7K
32


saraplustwins
Sara
Family
Kids & Toys
579.4K
7.9K
10.2K
33


kingprincess69
King Princess
Music
Lifestyle
Kids & Toys
756.1K
5.5K
9.7K
34


takingcarababies
Taking Cara Babies: Baby and Toddler Sleep Expert
Family
Kids & Toys
2.9M
1.8K
2.2K
35


scrubdaddy
Scrub Daddy, Inc.
Family
Kids & Toys
686.6K
5.6K
7.7K
36


hottoyscollectibles
Hot Toys
Kids & Toys
Shopping & Retail
890.3K
4.2K
5.2K
37


mothercould
Myriam Sandler
Family
Kids & Toys
1.6M
2.7K
3.5K
38


yummytoddlerfood
Amy Palanjian
Sweets & Bakery
Family
Kids & Toys
1.6M
3K
4.3K
39


retrotoyseller
Retro Toy Seller
Kids & Toys
790.2K
4.1K
4.9K
40


crafty.moms
Stephanie & Katrina | Crafty Moms
Kids & Toys
Family
1.9M
1.8K
2.3K
41


woody
WOODY
Kids & Toys
2.4M
1K
1.7K
42


7daysofplay
7 Days of Play
Kids & Toys
1.4M
2.5K
3.4K
43


abcdeelearning
Deena Keller
Family
Kids & Toys
1.3M
2.6K
3.3K
44


slime_og
OG Slimes
Kids & Toys
1.5M
1.7K
2.7K
45


karrie_locher
Karrie Locher | Mom-Baby Nurse, Breastfeeding, Postpartum
Family
Kids & Toys
835.3K
3.2K
4K
46


lanilove_
THE SWAG PRINCESS 👸🏽💕
Modeling
Kids & Toys
748.8K
3.8K
5.5K
47


zarakids
Zara Kids
Kids & Toys
Shopping & Retail
Clothing & Outfits
2.4M
1.1K
1.5K
48


kidfriendly.meals
Min Kwon • Baby and Toddler Recipes
Food & Cooking
Family
Kids & Toys
1.4M
2.6K
3.6K
49


feedingtinybellies
Lily Payen • Easy BLW & Toddler Recipes
Sweets & Bakery
Family
Kids & Toys
886.4K
3.2K
4.5K
50


mattel
MATTEL
Animals
Kids & Toys
Family
896.6K
2.7K
3.3K