HypeAuditor
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Cinema & Actors/actresses
Fashion
177.4M
3.9M
2
Fashion
Modeling
Beauty
392.7M
1.4M
3
2
Modeling
Fashion
286M
1.6M
4
Music
Fashion
309.9M
600.1K
5
4
Fashion
Beauty
355.3M
559K
6
1
Music
Fashion
163.6M
598.2K
7
8
Lifestyle
Fashion
Clothing & Outfits
71M
963.6K
8
6
Photography
Fashion
24.8M
543.5K
9
24
Modeling
Fashion
Lifestyle
22.9M
303.4K
10
Modeling
Fashion
19.5M
326.6K
11
Modeling
Fashion
20.6M
325.7K
12
264
Cinema & Actors/actresses
Lifestyle
Fashion
38.1M
105.5K
13
25
Beauty
Cinema & Actors/actresses
Fashion
20.6M
185K
14
23
Beauty
Cinema & Actors/actresses
Modeling
18.2M
213.5K
15
Music
Lifestyle
Fashion
9.7M
354.5K
16
42
Music
Modeling
Fashion
13.1M
263.4K
17
77
Music
Cinema & Actors/actresses
Modeling
13.9M
225.8K
18
11
Music
Art/Artists
Modeling
6.2M
517.2K
19
46
Art/Artists
Fashion
Music
15.7M
186.4K
20
3
Lifestyle
Fashion
8.6M
241.3K
21
66
Cinema & Actors/actresses
Modeling
Fashion
12.9M
178.7K
22
49
Modeling
Fashion
21.2M
78.7K
23
22
Fashion
Modeling
34.4M
51.7K
24
103
Literature & Journalism
Fashion
51.2M
34.8K
25
36
Art/Artists
Fashion
Modeling
10.9M
159.3K
26
88
Fashion
12.5M
111.1K
27
198
Cinema & Actors/actresses
Fashion
21.5M
55.4K
28
Cinema & Actors/actresses
Modeling
Fashion
11M
136.1K
29
19
Humor & Fun & Happiness
Fashion
Cinema & Actors/actresses
6.5M
208.3K
30
152
Modeling
Lifestyle
Fashion
10.1M
105K
31
203
Lifestyle
Fashion
Cinema & Actors/actresses
11.6M
101.4K
32
Cinema & Actors/actresses
Fashion
7.5M
132.8K
33
28
Fashion
Beauty
Shows
7.7M
139.9K
34
219
Art/Artists
Modeling
Music
29.2M
31.9K
35
175
Modeling
Lifestyle
Fashion
8.2M
111.2K
36
56
Fashion
Accessories & Jewellery
Clothing & Outfits
59.8M
15.6K
37
17
Cinema & Actors/actresses
Fashion
8.1M
87.5K
38
73
Lifestyle
Fashion
5M
172.2K
39
344
Fashion
Clothing & Outfits
Accessories & Jewellery
56M
15.7K
40
97
Beauty
Cinema & Actors/actresses
Modeling
13.5M
59.2K
41
1200
Fashion
12.8M
49.3K
42
337
Music
Beauty
Fashion
11.9M
67.5K
43
5276
Fashion
7.8M
73.6K
44
83
Fashion
Clothing & Outfits
Accessories & Jewellery
46.7M
16.7K
45
259
Fashion
4.7M
162.6K
46
156
Family
Fashion
Music
13.5M
43.2K
47
548
Literature & Journalism
Fashion
Shows
5M
166K
48
Art/Artists
Fashion
12.9M
41.9K
49
274
Modeling
Fashion
20M
30.6K
50
244
Beauty
Fashion
Lifestyle
8M
92.1K

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In September 2025, the most popular Fashion creators is Zendaya with an Instagram audience of 177.4M followers. The audience of @zendaya, for the most part, lives in United States. In the top list, you can also check the engagement of @zendaya. The average engagement is 5.3M likes and comments, while authentic engagement is 3.9M likes and comments.

The second most popular Fashion Instagram creator is Kylie with 392.7M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kylie is 1.9M likes and comments. The third most popular Fashion Instagram creator is Kendall with 286M followers. They mostly live in United States. The average engagement of @kendalljenner is 2.1M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @zendaya.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @zendaya. He has 177.4M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
See HypeAuditor in action
Experience our influencer marketing platform with a guided walkthrough from our sales manager
cat
Try HypeAuditor for your brand or agency
Start with free media plans, campaign management, and demo versions of other features
brand_0brand_1brand_2brand_3brand_4brand_5brand_6brand_7