HypeAuditor
Top Rankings
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
2
Cinema & Actors/actresses
Fashion
174.5M
1.9M
2
1
Fashion
Modeling
Beauty
383M
637.5K
3
Music
Fashion
300.9M
555K
4
4
Modeling
Fashion
279M
423.3K
5
7
Fashion
Beauty
345.4M
274.7K
6
Music
Fashion
45.9M
1.8M
7
8
Music
Fashion
161.7M
255.8K
8
7
Lifestyle
Fashion
Clothing & Outfits
71.8M
306.2K
9
756
Beauty
Cinema & Actors/actresses
Fashion
20.7M
331.3K
10
33
Photography
Fashion
24.5M
296.2K
11
Modeling
Fashion
Lifestyle
22.9M
174.4K
12
Cinema & Actors/actresses
Modeling
Lifestyle
9.4M
357.9K
13
314
Cinema & Actors/actresses
Lifestyle
Fashion
38.4M
84.6K
14
493
Modeling
Fashion
20.8M
119.4K
15
88
Music
Cinema & Actors/actresses
Fashion
19.5M
135K
16
30
Music
Cinema & Actors/actresses
Fashion
6.7M
396K
17
587
Literature & Journalism
Fashion
51.7M
50.7K
18
55
Fashion
12.4M
113.2K
19
11
Modeling
Fashion
19.6M
76.5K
20
43
Modeling
Fashion
15.5M
108.9K
21
106
Lifestyle
Fashion
8.6M
164.4K
22
416
Beauty
Cinema & Actors/actresses
Modeling
17.7M
86.7K
23
150
Cinema & Actors/actresses
Modeling
Fashion
12.7M
110.6K
24
60
Modeling
Fashion
20.7M
62.6K
25
Lifestyle
Modeling
Fashion
9.2M
108.2K
26
1279
Fashion
Accessories & Jewellery
Clothing & Outfits
59M
21.8K
27
99
Music
Cinema & Actors/actresses
Modeling
13.4M
98.2K
28
Art/Artists
Fashion
Music
15.1M
77.4K
29
96
Beauty
Lifestyle
Fashion
7.4M
142.1K
30
33
Fashion
Modeling
33.2M
32.5K
31
361
Fashion
Beauty
Shows
7.9M
154.5K
32
284
Modeling
Lifestyle
Fashion
8M
126.2K
33
280
Fashion
12.5M
70.5K
34
1186
Fashion
Clothing & Outfits
Accessories & Jewellery
46.4M
20.5K
35
527
Music
Beauty
Fashion
11.8M
71.2K
36
Music
Cinema & Actors/actresses
Modeling
11.5M
55.3K
37
329
Lifestyle
Fashion
8.4M
80.4K
38
177
Lifestyle
Fashion
Cinema & Actors/actresses
11.3M
64.4K
39
488
Cinema & Actors/actresses
Fashion
21.4M
26.1K
40
72
Shows
Lifestyle
Modeling
7M
88.7K
41
188
Modeling
Fashion
Cinema & Actors/actresses
6.3M
97.5K
42
2648
Fashion
Family
32.9M
18.6K
43
745
Art/Artists
Modeling
Music
28.2M
19.9K
44
733
Cinema & Actors/actresses
Modeling
Lifestyle
7.7M
73.6K
45
Humor & Fun & Happiness
Fashion
Cinema & Actors/actresses
6.2M
92K
46
4907
Cinema & Actors/actresses
Modeling
Fashion
8.2M
48.4K
47
49
Beauty
Lifestyle
Fashion
5.9M
82.6K
48
486
Accessories & Jewellery
Clothing & Outfits
Fashion
50.6M
9.3K
49
195
Beauty
Modeling
Lifestyle
12.7M
39K
50
98
Beauty
Fashion
Lifestyle
8.2M
65.2K

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In May 2026, the most popular Fashion creators is Zendaya with an Instagram audience of 174.5M followers. The audience of @zendaya, for the most part, lives in United States. In the top list, you can also check the engagement of @zendaya. The average engagement is 2.9M likes and comments, while authentic engagement is 1.9M likes and comments.

The second most popular Fashion Instagram creator is Kylie with 383M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kylie is 892.2K likes and comments. The third most popular Fashion Instagram creator is Beyoncé with 300.9M followers. They mostly live in United States. The average engagement of @beyonce is 938.8K likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @zendaya.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @zendaya. He has 174.5M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
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