[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Fashion
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducation
Extreme Sports & Outdoor activity
Family
Fashion
Finance & EconomicsFitness & GymFood & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & ToysLifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
France
All CountriesArgentinaAustraliaAustriaBelgiumBoliviaBrazilCanadaChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinland
France
GermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Zendaya @zendaya
zendaya
Zendaya
Cinema & Actors/actresses
Fashion
184.7M
United States
3.1M
Free Report
2
‌Beyoncé @beyonce
beyonce
Beyoncé
Music
Fashion
319.7M
United States
1.2M
Free Report
3
‌Emma Watson @emmawatson
emmawatson
Emma Watson
Literature & Journalism
Cinema & Actors/actresses
Fashion
75M
United States
623.8K
Free Report
4
‌Victoria Beckham @victoriabeckham
victoriabeckham
Victoria Beckham
Fashion
Family
33M
United Kingdom
286.8K
Preview
5
‌Gisele Bündchen @gisele
gisele
Gisele Bündchen
Modeling
Fashion
Lifestyle
22.7M
Brazil
201.8K
Preview
6
‌𝗖𝗮𝗻𝗱𝗶𝗰𝗲 @candiceswanepoel
candiceswanepoel
𝗖𝗮𝗻𝗱𝗶𝗰𝗲
Modeling
Fashion
20.3M
United States
116.5K
Preview
7
‌Donatella Versace @donatella_versace
donatella_versace
Donatella Versace
Fashion
12.2M
United States
152.8K
Preview
8
‌Vogue @voguemagazine
voguemagazine
Vogue
Literature & Journalism
Fashion
48.5M
United States
41.6K
Preview
9
‌Adriana Lima @adrianalima
adrianalima
Adriana Lima
Modeling
Fashion
17.5M
United States
101K
Preview
10
‌LOVE @diddy
diddy
LOVE
Music
Cinema & Actors/actresses
Fashion
20.2M
United States
79.4K
Free Report
11
‌The Shade Room @theshaderoom
theshaderoom
The Shade Room
Art/Artists
Modeling
Music
29.2M
United States
35.4K
Preview
12
‌GUCCI @gucci
gucci
GUCCI
Accessories & Jewellery
Clothing & Outfits
Fashion
52.5M
United States
19.7K
Preview
13
‌Lena Situations @lenamahfouf
lenamahfouf
Lena Situations
Literature & Journalism
Fashion
Shows
4.6M
France
189.1K
Preview
14
‌Kaia @kaiagerber
kaiagerber
Kaia
Modeling
Fashion
10.1M
United States
59.6K
Preview
15
‌CHANEL @chanelofficial
chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
United States
11K
Preview
16
‌Taylor Hill @taylor_hill
taylor_hill
Taylor Hill
Art/Artists
Fashion
Modeling
24.2M
United States
22.5K
Preview
17
‌Dior Official @dior
dior
Dior Official
Fashion
Clothing & Outfits
Accessories & Jewellery
46.1M
United States
12.3K
Preview
18
‌Supreme @supremenewyork
supremenewyork
Supreme
Beauty
Modeling
Lifestyle
13.2M
United States
42.1K
Preview
19
‌Louis Vuitton @louisvuitton
louisvuitton
Louis Vuitton
Fashion
Clothing & Outfits
Accessories & Jewellery
55.5M
United States
9.8K
Preview
20
‌JACQUEMUS @jacquemus
jacquemus
JACQUEMUS
Accessories & Jewellery
Clothing & Outfits
Fashion
6.4M
United States
73.8K
Preview
21
‌Prada @prada
prada
Prada
Clothing & Outfits
Accessories & Jewellery
Fashion
33.6M
United States
12K
Preview
22
‌Dolce&Gabbana @dolcegabbana
dolcegabbana
Dolce&Gabbana
Accessories & Jewellery
Clothing & Outfits
Fashion
30.8M
Brazil
11.4K
Preview
23
‌Burberry @burberry
burberry
Burberry
Fashion
Clothing & Outfits
Accessories & Jewellery
20.1M
United States
14.7K
Preview
24
‌Calvin Klein @calvinklein
calvinklein
Calvin Klein
Clothing & Outfits
Fashion
25.7M
United States
10.2K
Preview
25
‌Balenciaga @balenciaga
balenciaga
Balenciaga
Fashion
Clothing & Outfits
Accessories & Jewellery
14.6M
United States
14.3K
Preview
26
‌Zola @binkszola
binkszola
Zola
Music
Fashion
1.9M
France
121.9K
Preview
27
‌SAINT LAURENT @ysl
ysl
SAINT LAURENT
Fashion
Clothing & Outfits
12.5M
United States
14.8K
Preview
28
‌MILLA JASMINE @millajasmineoff
millajasmineoff
MILLA JASMINE
Fashion
Literature & Journalism
3.2M
France
43K
Preview
29
‌Vogue France @voguefrance
voguefrance
Vogue France
Literature & Journalism
Fashion
10.1M
France
14.4K
Preview
30
‌Valentino @maisonvalentino
maisonvalentino
Valentino
Fashion
19.1M
Italy
7.4K
Preview
31
‌PrettyLittleThing @prettylittlething
prettylittlething
PrettyLittleThing
Fashion
Beauty
Lifestyle
18M
United Kingdom
5.6K
Preview
32
‌Rebecca rabhi @divarebeccaofficiel
divarebeccaofficiel
Rebecca rabhi
Lifestyle
Fashion
Humor & Fun & Happiness
2.7M
Algeria
40.4K
Preview
33
‌Fendi @fendi
fendi
Fendi
Fashion
Clothing & Outfits
Accessories & Jewellery
21.4M
United States
4.9K
Preview
34
‌Alexander McQueen @alexandermcqueen
alexandermcqueen
Alexander McQueen
Accessories & Jewellery
Clothing & Outfits
Fashion
13.2M
United States
7.7K
Preview
35
‌Hermès @hermes
hermes
Hermès
Accessories & Jewellery
Clothing & Outfits
Fashion
14.1M
United States
6.8K
Preview
36
‌VETEMENTS @vetements_official
vetements_official
VETEMENTS
Lifestyle
Clothing & Outfits
Fashion
5.5M
United States
15.9K
Preview
37
‌Miu Miu @miumiu
miumiu
Miu Miu
Fashion
11.4M
United States
7K
Preview
38
‌Christian Louboutin @louboutinworld
louboutinworld
Christian Louboutin
Fashion
16.9M
United States
4.9K
Preview
39
‌Vogue Runway @voguerunway
voguerunway
Vogue Runway
Fashion
Literature & Journalism
Shows
9.8M
United States
6.3K
Preview
40
‌Michael Kors @michaelkors
michaelkors
Michael Kors
Fashion
Clothing & Outfits
Shopping & Retail
19.4M
United States
2.9K
Preview
41
‌ELIE SAAB @eliesaabworld
eliesaabworld
ELIE SAAB
Fashion
Clothing & Outfits
Shopping & Retail
10.1M
United States
5.1K
Preview
42
‌Marc Jacobs @marcjacobs
marcjacobs
Marc Jacobs
Fashion
12.3M
United States
4K
Preview
43
‌Eloïse Appelle @eloiseappelle
eloiseappelle
Eloïse Appelle
Beauty
Lifestyle
Fashion
1.1M
France
43.5K
Preview
44
‌BOSS @boss
boss
BOSS
Fashion
Clothing & Outfits
12.2M
United States
3.1K
Preview
45
‌GIVENCHY @givenchy
givenchy
GIVENCHY
Fashion
Clothing & Outfits
Accessories & Jewellery
16.1M
United States
2.4K
Preview
46
‌Stéphanie @stephanie_aurelienne
stephanie_aurelienne
Stéphanie
Clothing & Outfits
Fashion
190K
France
212.3K
Preview
47
‌TOM FORD @tomford
tomford
TOM FORD
Beauty
Fashion
Clothing & Outfits
12M
United States
2.7K
Preview
48
‌Chloé @chloe
chloe
Chloé
Fashion
Clothing & Outfits
Shopping & Retail
11.3M
France
3.1K
Preview
49
‌TED RANGHELLA @tedranghella
tedranghella
TED RANGHELLA
Fashion
Modeling
800.3K
France
40.4K
Preview
50
‌⚡️Bastos⚡️ @bastoswithlove
bastoswithlove
⚡️Bastos⚡️
Photography
Modeling
Fashion
1.1M
France
31.1K
Preview
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