HypeAuditor
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Fashion
Modeling
Beauty
392.9M
1.3M
2
2
Modeling
Fashion
286.2M
1.6M
3
4
Fashion
Beauty
355.5M
564.2K
4
1
Music
Fashion
163.5M
606.2K
5
8
Lifestyle
Fashion
Clothing & Outfits
70.4M
1.2M
6
6
Photography
Fashion
24.8M
568.2K
7
24
Modeling
Fashion
Lifestyle
22.9M
303.3K
8
Modeling
Fashion
19.5M
338.5K
9
Modeling
Fashion
20.6M
311.5K
10
264
Cinema & Actors/actresses
Lifestyle
Fashion
38.1M
111K
11
25
Beauty
Cinema & Actors/actresses
Fashion
20.6M
184.6K
12
103
Literature & Journalism
Fashion
51.2M
68.9K
13
23
Beauty
Cinema & Actors/actresses
Modeling
18.1M
184.5K
14
42
Music
Modeling
Fashion
13.1M
266.8K
15
11
Music
Art/Artists
Modeling
6.2M
518.1K
16
46
Art/Artists
Fashion
Music
15.7M
186.2K
17
77
Music
Cinema & Actors/actresses
Modeling
13.9M
215.5K
18
49
Modeling
Fashion
21.2M
91.3K
19
66
Cinema & Actors/actresses
Modeling
Fashion
12.9M
174.5K
20
3
Lifestyle
Fashion
8.6M
226.7K
21
22
Fashion
Modeling
34.4M
46.6K
22
36
Art/Artists
Fashion
Modeling
10.9M
159.4K
23
20
Modeling
Fashion
15.7M
103.3K
24
88
Fashion
12.5M
100.9K
25
265
Modeling
Fashion
3.1M
464.6K
26
28
Fashion
Beauty
Shows
7.7M
189.5K
27
203
Lifestyle
Fashion
Cinema & Actors/actresses
11.6M
107.1K
28
19
Humor & Fun & Happiness
Fashion
Cinema & Actors/actresses
6.5M
208.2K
29
152
Modeling
Lifestyle
Fashion
10.1M
105.1K
30
Cinema & Actors/actresses
Fashion
7.5M
138.5K
31
Cinema & Actors/actresses
Photography
Fashion
5.1M
217K
32
175
Modeling
Lifestyle
Fashion
8.2M
124K
33
198
Cinema & Actors/actresses
Fashion
21.5M
40.7K
34
344
Fashion
Clothing & Outfits
Accessories & Jewellery
56M
18.3K
35
Shows
Lifestyle
Modeling
7.1M
131.9K
36
17
Cinema & Actors/actresses
Fashion
8.1M
92K
37
73
Lifestyle
Fashion
5M
179.2K
38
1200
Fashion
12.8M
53.1K
39
2139
Fashion
Accessories & Jewellery
Clothing & Outfits
12.2M
62.1K
40
97
Beauty
Cinema & Actors/actresses
Modeling
13.5M
59.5K
41
259
Fashion
4.8M
188.1K
42
6
Art/Artists
Fashion
Modeling
23.7M
32.9K
43
Music
Lifestyle
Fashion
9.7M
77.9K
44
Beauty
Lifestyle
Fashion
7.4M
90.6K
45
548
Literature & Journalism
Fashion
Shows
5M
165.5K
46
56
Fashion
Accessories & Jewellery
Clothing & Outfits
59.8M
11.9K
47
337
Music
Beauty
Fashion
11.9M
60.5K
48
219
Art/Artists
Modeling
Music
29.2M
22.9K
49
274
Modeling
Fashion
20M
29.5K
50
83
Fashion
Clothing & Outfits
Accessories & Jewellery
46.7M
14.8K

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In September 2025, the most popular Fashion creators is Kylie with an Instagram audience of 392.9M followers. The audience of @kyliejenner, for the most part, lives in United States. In the top list, you can also check the engagement of @kyliejenner. The average engagement is 1.8M likes and comments, while authentic engagement is 1.3M likes and comments.

The second most popular Fashion Instagram creator is Kendall with 286.2M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kendall is 2.1M likes and comments. The third most popular Fashion Instagram creator is Kim Kardashian with 355.5M followers. They mostly live in United States. The average engagement of @kimkardashian is 793.6K likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kyliejenner.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kyliejenner. He has 392.9M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.