English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Fashion
Modeling
Beauty
395.1M
United States
1.6M
2
Modeling
Fashion
289.9M
United States
1.8M
3
Fashion
Beauty
358.7M
United States
1.2M
4
Music
Fashion
313.3M
United States
775.1K
5
Music
Fashion
164.4M
United States
1.3M
6
Lifestyle
Fashion
Clothing & Outfits
65M
Iran
2.8M
7
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
720K
8
Fashion
Modeling
23.7M
United States
508.1K
9
Cinema & Actors/actresses
Lifestyle
Fashion
37.3M
Brazil
296.7K
10
Photography
Fashion
23.7M
Indonesia
506.1K
11
Modeling
Fashion
21M
Turkey
472.8K
12
Modeling
Fashion
Lifestyle
23.2M
Brazil
309.4K
13
Modeling
Lifestyle
Fashion
8.5M
United States
855.5K
14
Fashion
Beauty
3.3M
United States
1.8M
15
Modeling
Fashion
21.8M
Brazil
202.6K
16
Music
Cinema & Actors/actresses
Modeling
13.9M
Thailand
400.6K
17
Music
Modeling
Fashion
13.1M
Indonesia
403.8K
18
Art/Artists
Fashion
Music
15.6M
United States
247.6K
19
Family
Beauty
Fashion
6.9M
United States
381.3K
20
Literature & Journalism
Fashion
50.3M
United States
65.7K
21
Lifestyle
Fashion
8.4M
United Kingdom
335.8K
22
Cinema & Actors/actresses
Fashion
21.1M
Brazil
118.4K
23
Music
Cinema & Actors/actresses
Modeling
7.2M
Brazil
402.8K
24
Fashion
Modeling
34.9M
India
72.7K
25
Music
Cinema & Actors/actresses
Fashion
13.7M
Brazil
183.1K
26
Art/Artists
Modeling
Music
29.3M
United States
87.7K
27
Fashion
Beauty
Lifestyle
3.3M
Brazil
797.3K
28
Fashion
12.3M
United States
177.6K
29
Cinema & Actors/actresses
Modeling
Fashion
13M
Thailand
192.8K
30
Modeling
Fashion
20.3M
United States
100.4K
31
Music
Beauty
Fashion
12.1M
Indonesia
211.3K
32
Fashion
Clothing & Outfits
Accessories & Jewellery
55.8M
United States
42K
33
Beauty
Cinema & Actors/actresses
Modeling
18.2M
Philippines
125.3K
34
Lifestyle
Fashion
Cinema & Actors/actresses
11.9M
India
180.2K
35
Art/Artists
Fashion
Modeling
10.9M
Brazil
179.1K
36
Cinema & Actors/actresses
Modeling
Lifestyle
14.3M
Philippines
129.5K
37
Cinema & Actors/actresses
Modeling
Fashion
6.3M
United States
236.9K
38
Art/Artists
Fashion
Modeling
24.1M
United States
69.9K
39
Lifestyle
Modeling
Fashion
6.2M
United States
280K
40
Cinema & Actors/actresses
Fashion
7.7M
United States
210.3K
41
Cinema & Actors/actresses
Modeling
Fashion
14.4M
Mexico
92.1K
42
Fashion
Accessories & Jewellery
Clothing & Outfits
60.2M
United States
26.2K
43
Cinema & Actors/actresses
Fashion
17.2M
Egypt
71.5K
44
Music
Photography
Fashion
6.3M
Thailand
234.3K
45
Fashion
Beauty
Shows
7.7M
India
197.1K
46
Fashion
Beauty
Music
4.3M
United States
303.2K
47
Beauty
Cinema & Actors/actresses
Modeling
13.7M
India
92.8K
48
Art/Artists
Fashion
13.1M
United States
77K
49
Fashion
Beauty
Lifestyle
2.5M
United States
517.5K
50
Fashion
4.9M
India
274.2K
1
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Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In January 2025, the most popular Fashion creators is Kylie with an Instagram audience of 395.1M followers. The audience of @kyliejenner, for the most part, lives in United States. In the top list, you can also check the engagement of @kyliejenner. The average engagement is 2.2M likes and comments, while authentic engagement is 1.6M likes and comments.

The second most popular Fashion Instagram creator is Kendall with 289.9M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kendall is 2.5M likes and comments. The third most popular Fashion Instagram creator is Kim Kardashian with 358.7M followers. They mostly live in United States. The average engagement of @kimkardashian is 1.6M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kyliejenner.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kyliejenner. He has 395.1M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.