HypeAuditor
Top Rankings
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Cinema & Actors/actresses
Fashion
175.9M
4M
2
3
Fashion
Modeling
Beauty
391.1M
2.5M
3
4
Fashion
Beauty
353.4M
1.1M
4
1
Modeling
Fashion
284.7M
1.4M
5
Music
Fashion
307.9M
840.1K
6
7
Music
Fashion
164.3M
4.2M
7
Music
Fashion
46.8M
1.9M
8
6
Lifestyle
Fashion
Clothing & Outfits
72.2M
1.5M
9
3
Photography
Fashion
25M
655K
10
6
Modeling
Fashion
21.1M
437.8K
11
1
Modeling
Fashion
Lifestyle
23.3M
358.6K
12
71
Music
Cinema & Actors/actresses
Fashion
19.9M
434K
13
26
Modeling
Fashion
19.9M
358K
14
19
Beauty
Cinema & Actors/actresses
Fashion
20.6M
390.7K
15
222
Cinema & Actors/actresses
Lifestyle
Fashion
39M
238.3K
16
42
Music
Lifestyle
Fashion
9.8M
347.2K
17
122
Cinema & Actors/actresses
Fashion
21.8M
326.5K
18
15
Music
Modeling
Fashion
13.2M
300.7K
19
133
Music
Cinema & Actors/actresses
Fashion
6.8M
500.4K
20
131
Modeling
Fashion
21.2M
122.2K
21
237
Cinema & Actors/actresses
Modeling
Lifestyle
14.6M
252.5K
22
25
Music
Cinema & Actors/actresses
Modeling
13.8M
472.4K
23
16
Fashion
Modeling
34.2M
108.3K
24
63
Art/Artists
Fashion
Music
15.6M
226.4K
25
Modeling
Fashion
15.6M
137.4K
26
255
Cinema & Actors/actresses
Modeling
Fashion
12.9M
175.1K
27
1175
Literature & Journalism
Fashion
51.7M
1.1M
28
48
Lifestyle
Fashion
8.6M
199.1K
29
21
Modeling
Fashion
20.4M
65K
30
1806
Modeling
Lifestyle
Fashion
11.7M
226.6K
31
89
Fashion
12.5M
120K
32
299
Music
Beauty
Fashion
11.8M
105.8K
33
348
Fashion
Beauty
Shows
7.8M
252.8K
34
250
Photography
Fashion
Cinema & Actors/actresses
5.9M
125.8K
35
92
Shows
Lifestyle
Modeling
7.1M
298.9K
36
15
Cinema & Actors/actresses
Modeling
Fashion
11M
139.3K
37
20
Cinema & Actors/actresses
Modeling
Lifestyle
7.9M
150.1K
38
Art/Artists
Fashion
12.8M
276.9K
39
397
Art/Artists
Modeling
Music
28.8M
194K
40
786
Fashion
Clothing & Outfits
Accessories & Jewellery
56M
18K
41
106
Fashion
4.7M
204.3K
42
Beauty
Cinema & Actors/actresses
Modeling
8.1M
142.6K
43
140
Lifestyle
Fashion
Cinema & Actors/actresses
11.4M
327K
44
220
Family
Fashion
Music
13.4M
64.9K
45
65
Music
Cinema & Actors/actresses
Modeling
7.7M
131.7K
46
1612
Accessories & Jewellery
Clothing & Outfits
Fashion
51.5M
138.5K
47
757
Music
Fashion
16.2M
162.5K
48
318
Humor & Fun & Happiness
Fashion
Cinema & Actors/actresses
6.3M
234.5K
49
33
Modeling
Lifestyle
Fashion
10M
294.1K
50
315
Cinema & Actors/actresses
Modeling
Fashion
3.7M
272.6K

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In March 2026, the most popular Fashion creators is Zendaya with an Instagram audience of 175.9M followers. The audience of @zendaya, for the most part, lives in United States. In the top list, you can also check the engagement of @zendaya. The average engagement is 4.4M likes and comments, while authentic engagement is 4M likes and comments.

The second most popular Fashion Instagram creator is Kylie with 391.1M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kylie is 1.6M likes and comments. The third most popular Fashion Instagram creator is Kim Kardashian with 353.4M followers. They mostly live in United States. The average engagement of @kimkardashian is 1.4M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @zendaya.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @zendaya. He has 175.9M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
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