Top Beauty Influencers on Instagram in the United States

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Rank

Influencer

Category

Followers

Country

Eng. (Auth.)

Eng. (Avg.)

‌

kyliejenner

Kylie

Fashion

Modeling

Beauty

395M

United States

1.6M

2.2M

‌

kimkardashian

Kim Kardashian

Fashion

Beauty

358.7M

United States

1.1M

1.6M

‌

badgalriri

Music

Beauty

150.3M

United States

1.6M

2.4M

‌

sooyaaa__

JISOO🪐

Music

Beauty

79.7M

Indonesia

2.9M

3.5M

‌

katrinakaif

Katrina Kaif

Beauty

80.5M

India

1.7M

2.1M

‌

rashmika_mandanna

Rashmika Mandanna

Beauty

Art/Artists

Cinema & Actors/actresses

45.3M

India

1.5M

1.7M

‌

aurelie.hermansyah

Aurelie Hermansyah Atta

Beauty

36.9M

Indonesia

683.5K

929K

‌

sadiesink_

Sadie Sink

Modeling

Lifestyle

Beauty

25.1M

Brazil

713.4K

1.1M

‌

bernardokath

Kathryn Bernardo 🐘

Beauty

Cinema & Actors/actresses

Fashion

20.7M

Philippines

713.2K

914.6K

‌

simonettalein

Simonetta Lein

Beauty

Cinema & Actors/actresses

Modeling

22.5M

United States

519.3K

764.8K

‌

samantharuthprabhuoffl

Samantha

Beauty

Modeling

Cinema & Actors/actresses

36.9M

India

385.4K

445K

‌

addisonraee

Addison Rae

Beauty

34.3M

United States

309.2K

431.5K

‌

chiaraferragni

Chiara Ferragni ✨

Beauty

28.6M

Italy

326.5K

456.1K

‌

bretmanrock

Bretman Rock

Art/Artists

Beauty

18.8M

United States

426.3K

555.6K

‌

krisjenner

Kris Jenner

Shows

Beauty

Family

51.7M

United States

142.3K

199K

‌

jscmila

Jessica Mila Agnesia

Beauty

Modeling

Clothing & Outfits

25.8M

Indonesia

260.8K

356.9K

‌

keerthysureshofficial

Keerthy Suresh

Beauty

Cinema & Actors/actresses

18.6M

India

416.4K

488.7K

‌

araikgalstyanmoscowschool

ＡＲＡＩＫＧＡＬＳＴＹＡＮ

Beauty

24.4M

Russia

228.9K

368.5K

‌

yerimua

Yeri MUA💗✨

Lifestyle

Beauty

12.5M

Mexico

491.4K

634.6K

‌

jamescharles

James Charles

Beauty

20.1M

United States

286.1K

373.6K

‌

mrunalthakur

Mrunal Thakur

Beauty

Cinema & Actors/actresses

Photography

13.9M

India

405K

500.8K

‌

marimaria

Mari Maria

Beauty

22.3M

Brazil

186.9K

282.5K

‌

kashikakapoor09

Kashika Kapoor

Beauty

Lifestyle

Cinema & Actors/actresses

18.7M

India

139.1K

309.7K

‌

itsmarziapie

Marzia Kjellberg

Beauty

Lifestyle

8.7M

United States

507.3K

624.9K

‌

sunnyleone

Sunny Leone

Beauty

Cinema & Actors/actresses

56.1M

India

70K

87.4K

‌

hudabeauty

HUDA BEAUTY

Beauty

54.7M

United States

64.4K

88.8K

‌

fact

Fact

Family

Beauty

Fashion

6.9M

United States

381.1K

666.7K

‌

haremscouture

HAREM’s Couture

Fashion

Beauty

3.3M

United States

925.4K

1.2M

‌

nikkietutorials

NikkieTutorials

Beauty

19.3M

United States

150.8K

201.6K

‌

daniellachavezofficial

Daniella Chávez

Beauty

Modeling

19M

Chile

116.9K

203.5K

‌

redvelvet.smtown

Red Velvet Official

Music

Beauty

Fashion

12.1M

Indonesia

211.3K

245.9K

‌

regina.daniels

Regina Daniels Nneamaka Nwoko

Beauty

Cinema & Actors/actresses

15.1M

Nigeria

131.8K

185.4K

‌

lizasoberano

Liza Soberano

Beauty

Cinema & Actors/actresses

Modeling

18.2M

Philippines

125.3K

149K

‌

natashawilona12

Natasha Wilona

Beauty

43.3M

Indonesia

40.3K

53.4K

‌

glorillapimp

Glo Da P

Beauty

Lifestyle

Music

6.4M

United States

229.5K

363.9K

‌

piawurtzbach

Pia Jauncey

Beauty

Modeling

14.8M

Philippines

101.2K

133.6K

‌

chanelofficial

CHANEL

Fashion

Accessories & Jewellery

Clothing & Outfits

60.2M

United States

25.5K

31.9K

‌

glossy_zodiac

Glossy Zodiac ♡ ྀ🌸

Fashion

Beauty

Music

4.3M

United States

303.2K

412.8K

‌

iamamyjackson

Amy Jackson Westwick

Beauty

Cinema & Actors/actresses

Modeling

13.7M

India

92.8K

124.6K

‌

jessica.syj

Jessica Jung

Modeling

Beauty

12.1M

Indonesia

110.4K

140.6K

‌

soywendyguevaraoficial

Wendy Guevara

Shows

Beauty

Family

7.8M

Mexico

158K

220K

‌

elbisedunyamm

My World of Dresses

Fashion

Beauty

Lifestyle

2.5M

United States

512.6K

665K

‌

winnieharlow

♔Winnie Harlow♔

Beauty

Modeling

Fashion

10.1M

United States

104.9K

158.2K

‌

nicolacoughlan

Nicola Coughlan

Beauty

Cinema & Actors/actresses

6.3M

United Kingdom

184.7K

252.1K

‌

hoskelsa

elsa❤️

Beauty

Fashion

Modeling

8.7M

United States

119.9K

156.6K

‌

nathalieparis

NATHALIE PARIS

Lifestyle

Beauty

Music

5.6M

United States

115.3K

242.4K

‌

giovannaantonelli

Giovanna Antonelli

Lifestyle

Beauty

Cinema & Actors/actresses

20.5M

Brazil

37.2K

54K

‌

jaclynhill

JACLYN TORREY💍

Beauty

Modeling

Lifestyle

8.8M

United States

88.7K

117.4K

‌

elnaz_golrokh

Elnaz Golrokh

Beauty

8.5M

Iran

96K

120.2K

‌

rarebeauty

Rare Beauty by Selena Gomez

Beauty

Music

7.9M

United States

100.5K

126K