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Top Rankings
Top Rankings
Instagram Top 1000
YouTube Top 1000
TikTok Top 1000
Top Beauty Influencers on Instagram in the United States
Find top Instagram Beauty influencers in 2025. Find out who is the #1 Beauty creator in the United States and get a list of the most popular Instagram accounts.
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How we calculate
Share all TOP
Beauty
All Categories
Accessories & Jewellery
Alcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & Careers
Cars & Motorbikes
Cinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & Design
Education
Extreme Sports & Outdoor activity
Family
Fashion
Finance & Economics
Fitness & Gym
Food & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & Toys
Lifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
Modeling
Music
NFT
Nature & landscapes
Photography
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United States
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
How we calculate
Share all
Rank
Influencer
Category
Followers
Eng. (Auth.)
Eng. (Avg.)
1
1
kimkardashian
Kim Kardashian
Fashion
Beauty
354.3M
1.3M
1.9M
Preview
2
2
kyliejenner
Kylie
Fashion
Modeling
Beauty
391.9M
735.7K
1M
Preview
3
3
sooyaaa__
JISOO🪐
Music
Beauty
80.2M
2M
2.4M
Preview
4
5
badgalriri
badgalriri
Music
Beauty
149.6M
800.7K
1.2M
Preview
5
katrinakaif
Katrina Kaif
Beauty
80.5M
1.5M
1.8M
Preview
6
41
rashmika_mandanna
Rashmika Mandanna
Beauty
Art/Artists
Cinema & Actors/actresses
48.3M
788.7K
909.1K
Preview
7
41
sadiesink_
Sadie Sink
Modeling
Lifestyle
Beauty
26.4M
786.3K
999.3K
Preview
8
3
deolane
Deolane Bezerra
Beauty
Lifestyle
22.2M
606.6K
1.2M
Preview
9
12
simonettalein
Simonetta Lein
Beauty
Cinema & Actors/actresses
Modeling
24.1M
421.9K
627.4K
Preview
10
25
samantharuthprabhuoffl
Samantha
Beauty
Modeling
Cinema & Actors/actresses
37.4M
236.1K
270.3K
Preview
11
24
addisonraee
Addison
Beauty
34.1M
209K
294.2K
Preview
12
84
bretmanrock
Bretman Rock
Art/Artists
Beauty
19.3M
341.6K
427.3K
Preview
13
36
francinyehlke
Franciny Ehlke Maleh
Beauty
18.7M
288.3K
410.3K
Preview
14
66
krisjenner
Kris Jenner
Shows
Beauty
Family
51.7M
109.7K
148.9K
Preview
15
100
bernardokath
Kathryn Bernardo 🐘
Beauty
Cinema & Actors/actresses
Fashion
20.6M
268.1K
348.3K
Preview
16
56
chiaraferragni
Chiara Ferragni ✨
Beauty
28.1M
147.8K
208.3K
Preview
17
102
mrunalthakur
Mrunal Thakur
Beauty
Cinema & Actors/actresses
Photography
15.4M
300.4K
373.5K
Preview
18
146
jamescharles
James Charles
Beauty
19.9M
167.3K
220.5K
Preview
19
2096
jeffreestar
Jeffree Star
Beauty
Art/Artists
Modeling
13.3M
215.2K
305.2K
Preview
20
1
nikkietutorials
NikkieTutorials
Beauty
19M
147.3K
199.6K
Preview
21
3407
aurelie.hermansyah
Aurelie Hermansyah Atta
Beauty
35.9M
58.9K
97.2K
Preview
22
592
shaymitchell
Shay Mitchell
Beauty
Family
Lifestyle
35.2M
62.5K
93.2K
Preview
23
224
lizasoberano
Liza Soberano
Beauty
Cinema & Actors/actresses
Modeling
18.2M
131.7K
167.3K
Preview
24
194
keerthysureshofficial
Keerthy Suresh
Beauty
Cinema & Actors/actresses
18.8M
117.3K
151.5K
Preview
25
208
natashawilona12
Natasha Wilona
Beauty
42.9M
42.9K
65.3K
Preview
26
327
kashikakapoor09
Kashika Kapoor
Beauty
Lifestyle
Cinema & Actors/actresses
18.6M
53.9K
121.3K
Preview
27
190
jscmila
Jessica Mila Agnesia
Beauty
Modeling
Clothing & Outfits
25.7M
42.1K
69.8K
Preview
28
70
glorillapimp
Glo Da P
Beauty
Lifestyle
Music
7.2M
146.3K
233.8K
Preview
29
3
yerimua
Yeri MUA💗✨
Lifestyle
Beauty
12.3M
94.5K
132.6K
Preview
30
155
hudabeauty
HUDA BEAUTY
Beauty
57.5M
20.6K
28.8K
Preview
31
219
sunnyleone
Sunny Leone
Beauty
Cinema & Actors/actresses
56.4M
21.9K
29K
Preview
32
38
marimaria
Mari Maria
Beauty
21.7M
38.3K
68.2K
Preview
33
672
chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
59.8M
16.3K
21.8K
Preview
34
60
iamamyjackson
Amy Jackson Westwick
Beauty
Cinema & Actors/actresses
Modeling
13.5M
60.9K
82.5K
Preview
35
167
bianca
BIANCA BOCA ROSA
Beauty
19.3M
31.9K
58.2K
Preview
36
388
elnaz_golrokh
Elnaz Golrokh
Beauty
8.8M
92.2K
116K
Preview
37
224
redvelvet.smtown
Red Velvet Official
Music
Beauty
Fashion
11.8M
62.1K
77.5K
Preview
38
817
maiteperroni
Maite Perroni Beorlegui
Beauty
Cinema & Actors/actresses
Music
13.2M
40.8K
63.4K
Preview
39
50
marsaimartin
Marsai
Beauty
Family
Shows
5.2M
106.4K
155.9K
Preview
40
42
jessica.syj
Jessica Jung
Modeling
Beauty
11.9M
49.9K
64.2K
Preview
41
336
nicolacoughlan
Nicola Coughlan
Beauty
Cinema & Actors/actresses
6M
85.8K
123.5K
Preview
42
82
mariale
Mar
Beauty
Lifestyle
Fashion
6M
81.9K
114.3K
Preview
43
1340
ayezakhan.ak
Ayeza Khan
Beauty
Cinema & Actors/actresses
Lifestyle
14.8M
36.2K
44.2K
Preview
44
1175
lainsuperable
La Insuperable
Family
Beauty
Music
8.1M
55K
77.5K
Preview
45
59
therealkylesister
KYLESISTER
Beauty
Clothing & Outfits
Management & Marketing
6.1M
65.6K
102K
Preview
46
3746
ivan_gunawan
INDONESIAN ACTOR
Beauty
Lifestyle
Fashion
31.5M
14.2K
19.4K
Preview
47
210
supremenewyork
Supreme
Beauty
Modeling
Lifestyle
13M
35.4K
46.6K
Preview
48
1824
cynthiaerivo
Cynthia Erivo
Beauty
Cinema & Actors/actresses
Music
3.8M
92.7K
146.6K
Preview
49
1398
nikitadragun
Mother of Draguns
Beauty
Modeling
7.7M
50.1K
70.6K
Preview
50
367
piajauncey
Pia Jauncey
Beauty
Modeling
14.6M
25.3K
35.2K
Preview
Show all
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