Customer Stories
How brands & agencies grow their business with HypeAuditor
Reports Hub
Instagram account analytics tool
Analyze Instagram influencers with over 35 valuable metrics like engagement rate, follower growth, follower count, and comment authenticity. Avoid fake influencers and partner only with authentic Instagram creators.
- Audience Demographics
- Fraud Detection
- Brand Affinity
Basic info & Contacts
- Influencer Age & Gender
- Influencer Location
- Influencer Language
- Influencer Contact details
Audience Demographics
- Audience Age & Gender
- Audience Country & City
- Audience Interests
- Audience Size
Engagement and Fraud Analysis
- Engagement Rate
- Growth Rate
- Audience Quality Score
- Comment Authenticity
YouTube channel analytics platform
Check video statistics for any YouTube channel. Explore over 17 metrics that matter to analyze influencers and prominent social media users in great detail. Use these insights to choose the perfect creator for collaborations.
- Channel Performance
- Audience Demographics
- Video Analysis
Basic info & Contacts
- Influencer Location
- Influencer Language
- Influencer Category
- Influencer Contact details
Channel Performance
- Subscribers Growth
- Total and Average Views
- Audience Attitude
- Comment and Reaction Rates
TikTok account analytics tool
Check TikTok stats and analytics for any creator and get insights into their followers, audience demographics, engagement, video, and hashtag challenge performance. Use over 20 metrics to analyze TikTok creators and understand how their content performs.
- Audience Demographics
- Account Quality Score
- Video Performance
Twitch account analytics platform
Collect data on Twitch activity, analyze viewership trends, and check stream stats. Use 15+ informative metrics to get a full picture of their channel performance. Analyze Twitch influencers and track important statistics in one handy report.
- Audience Demographics
- Stream Analytics
- Viewership Trends
Twitter account analytics tool
Identify promising influencers and opinion leaders on Twitter with powerful account analytics. Get data on their follower growth, follower counts, engagement, and posting frequency. Gain content insights and find their best-performing tweets.
- Content Insights
- Follower Growth Dynamics
- Top Tweets
Explore key features of our influencer analytics reports
Influencer Location and Contact Details
Find where an influencer lives and their contact details. HypeAuditor’s creator analytics reports provide you with influencer’s location and contact information, so you can reach out to them.
Accurate Audience Demographics
Get precise information about the followers of any influencer, including their location, age and gender distribution, languages, and ethnicity. Check the audience’s yearly household income, education level, and marital status (available in Instagram Account Analytics). Our influencer analytics reports show audience interests to help you better target your sponsored posts.
Best-in-Class Fraud Detection Solution
Reveal fake influencers with ease. HypeAuditor uses a trained machine learning model that relies on more than 53 patterns to detect low-quality followers. By analyzing multiple criteria, like follower growth, follower counts, and engagement authenticity, we provide you with accurate quality analysis to help you assess influencers, their followers, and whether their audience is comprised of real people or malicious bots.
In-depth Engagement Analyses
The engagement section of the report provides data on a creator’s Engagement Rate in relation to the industry benchmark. HypeAuditor is the only tool that checks engagement authenticity and detects Engagement Pods.
Instagram Growth Analyses
With Instagram follower growth analyses, you’ll get historical data on an influencer’s followers, as well as the creator’s social media profile. To help you understand the graph better, we have implemented an automatic graph analysis performed by our machine learning algorithm. The follower growth graph helps to detect whether an influencer uses follow/unfollow to grow their audiences.
Account Quality Score
Analyze the quality of Instagram, YouTube, and TikTok accounts. For each major social media platform, HypeAuditor uses specific influencer metrics to assess the profile’s quality. Each score is a compound metric based on a scale of 1 to 100. Check the scores to get a helicopter view of an influencer's account. Use them in combination with other performance metrics to gain a full understanding of how a particular content creator’s posts perform.
Content Analysis
Find out which brands an influencer mentioned in their content on different social media platforms within clicks using HypeAuditor’s tools. Understand which influencer posts have resonated with the audience so you can optimize your marketing strategy accordingly.
Estimated Price for Sponsored Content
Understand how effective your partnership with an influencer can be. In addition to useful free tools, HypeAuditor provides the estimated price per post, video, or Instagram Story, as well as cost per engagement and cost per mille. You can also check influencers’ earned media value to estimate a potential value for every $1 spent.
Questions & Answers
How do you analyze influencers?
To analyze an influencer, you must start by defining your marketing goals and the influencer metrics you’ll track to determine whether an influencer has the potential to succeed as a collaborative partner. Analytics tools automatically collect data regarding an influencer’s performance. Common influencer data that’s monitored are engagement metrics, audience demographics, and cost per click. Additionally, you should compare a creator’s performance with other influencers in the same niche and industry. By comparing an influencer to common industry benchmarks and their previous campaigns, you can understand if the collaboration was fruitful.
What are influencer analytics reports?
Influencer analytics describes the data and numbers used to quantitatively measure the performance of content creators, social media influencers, and content published on social media channels. Influencer analytics provides insights into how well their social media campaigns are performing, and whether the current influencer marketing strategy is resonating with the target audience. Some of the more common influencer analytics include Follower Growth, Follower Count, Engagement Rate, Engagement, and other key performance indicators.
How do you research influencers?
In order to research influencers or content creators, you need to establish your influencer marketing goals while gaining an understanding of your audience. A few common starting points include using influencer discovery tools, as well as other software that tracks hashtags, keywords, and mentions. Once you have a basic understanding of an influencer, you’ll need to review a creator’s content quality, brand relevance, engagement metrics, and audience demographics.
What tools can I use to track influencer analytics?
There are many various creator analytics platforms that are available for tracking influencers and collecting influencer insights. HypeAuditor is a leading influencer analysis tool. Not only do HypeAuditor reports reveal 35+ key influencer metrics, but HypeAuditor also provides end-to-end coverage for the influencer marketing lifecycle, from influencer discovery and outreach to campaign management and payments.
