[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
Download free report
English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Fashion
Modeling
Beauty
400.2M
United States
2.2M
2
Modeling
Fashion
294.3M
United States
1.9M
3
Cinema & Actors/actresses
Fashion
184.7M
United States
2.5M
4
Music
Fashion
319.7M
United States
1.2M
5
Fashion
Beauty
363.8M
United States
977.7K
6
Music
Fashion
168.1M
United States
1.1M
7
Lifestyle
Fashion
Clothing & Outfits
58.8M
Iran
2.1M
8
Literature & Journalism
Cinema & Actors/actresses
Fashion
75M
United States
623.4K
9
Photography
Fashion
22.3M
Indonesia
676.4K
10
Fashion
Family
33M
United Kingdom
320.7K
11
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
450.9K
12
Modeling
Fashion
20.5M
Turkey
461.6K
13
Music
Modeling
Fashion
13.9M
Indonesia
522K
14
Modeling
Fashion
22.1M
Brazil
266.3K
15
Modeling
Fashion
Lifestyle
22.6M
Brazil
174.8K
16
Cinema & Actors/actresses
Lifestyle
Fashion
36.9M
Brazil
89.6K
17
Cinema & Actors/actresses
Modeling
Fashion
14.7M
Mexico
211.3K
18
Cinema & Actors/actresses
Modeling
Lifestyle
14.1M
Philippines
243.9K
19
Music
Cinema & Actors/actresses
Modeling
14.1M
Thailand
274K
20
Art/Artists
Fashion
Music
15.3M
United States
204.9K
21
Fashion
Beauty
3.1M
United States
1M
22
Modeling
Lifestyle
Fashion
19.7M
United States
122.9K
23
Fashion
Modeling
35.2M
India
79.3K
24
Music
Art/Artists
Modeling
6.3M
United States
448.2K
25
Modeling
Fashion
20.3M
United States
114.7K
26
Lifestyle
Fashion
Cinema & Actors/actresses
12.5M
India
218.5K
27
Music
Cinema & Actors/actresses
Fashion
12.9M
Brazil
182.5K
28
Cinema & Actors/actresses
Fashion
16.9M
Egypt
116.3K
29
Music
Cinema & Actors/actresses
Modeling
6.9M
Brazil
329.5K
30
Clothing & Outfits
Fashion
25.7M
United States
79.2K
31
Modeling
Fashion
16.3M
Indonesia
135K
32
Fashion
12.2M
United States
151.8K
33
Lifestyle
Modeling
Fashion
6.3M
United States
304.3K
34
Fashion
Beauty
Shows
7.5M
India
282.2K
35
Beauty
Cinema & Actors/actresses
Modeling
18.2M
Philippines
108K
36
Music
Cinema & Actors/actresses
Fashion
20.2M
United States
79.2K
37
Art/Artists
Fashion
Modeling
10.8M
Brazil
176.2K
38
Cinema & Actors/actresses
Modeling
Fashion
10.6M
Turkey
177.3K
39
Shows
Modeling
Fashion
6.3M
Indonesia
310K
40
Fashion
Clothing & Outfits
Modeling
1.9M
United States
848.4K
41
Fashion
Beauty
Lifestyle
2.3M
Brazil
719.8K
42
Cinema & Actors/actresses
Modeling
Fashion
12.9M
Thailand
135.5K
43
Fashion
Clothing & Outfits
Lifestyle
3.6M
United States
347.4K
44
Fashion
Lifestyle
Beauty
7.9M
Mexico
168.8K
45
Lifestyle
Fashion
7.9M
United Kingdom
158.6K
46
Beauty
Modeling
Lifestyle
8.7M
United States
103.7K
47
Fashion
5M
India
301.4K
48
Beauty
Lifestyle
Fashion
7.7M
Indonesia
179.4K
49
Fashion
Clothing & Outfits
Accessories & Jewellery
55.5M
United States
23.2K
50
Family
Shows
Fashion
1.2M
United States
654.9K
1
2310

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In April 2024, the most popular Fashion creators is Kylie with an Instagram audience of 400.2M followers. The audience of @kyliejenner, for the most part, lives in United States. In the top list, you can also check the engagement of @kyliejenner. The average engagement is 3M likes and comments, while authentic engagement is 2.2M likes and comments.

The second most popular Fashion Instagram creator is Kendall with 294.3M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kendall is 2.5M likes and comments. The third most popular Fashion Instagram creator is Zendaya with 184.7M followers. They mostly live in United States. The average engagement of @zendaya is 3.3M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kyliejenner.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kyliejenner. He has 400.2M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.