HypeAuditor
Top Rankings
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
3
Cinema & Actors/actresses
Fashion
176.7M
2.1M
2
Fashion
Modeling
Beauty
381.7M
511.2K
3
3
Modeling
Fashion
278M
470.1K
4
3
Fashion
Beauty
344.5M
362.1K
5
5
Lifestyle
Fashion
Clothing & Outfits
76.6M
606.4K
6
6
Music
Fashion
45.8M
864.9K
7
9
Music
Fashion
161.3M
144.5K
8
29
Modeling
Fashion
20.7M
262.2K
9
40
Music
Modeling
Fashion
13.1M
448.8K
10
14
Photography
Fashion
24.5M
261.6K
11
Modeling
Fashion
Lifestyle
22.8M
175.9K
12
517
Cinema & Actors/actresses
Modeling
Fashion
12.8M
231.1K
13
228
Literature & Journalism
Fashion
51.7M
49.2K
14
13
Music
Cinema & Actors/actresses
Fashion
19.2M
88.3K
15
46
Modeling
Fashion
19.5M
92.3K
16
337
Music
Beauty
Fashion
11.5M
164.4K
17
73
Modeling
Fashion
15.1M
119K
18
382
Beauty
Cinema & Actors/actresses
Fashion
20.2M
91.2K
19
83
Modeling
Fashion
21.3M
80.5K
20
62
Beauty
Cinema & Actors/actresses
Modeling
17.7M
92.9K
21
169
Cinema & Actors/actresses
Lifestyle
Fashion
38.4M
34.2K
22
Music
Cinema & Actors/actresses
Modeling
13.4M
114.1K
23
148
Music
Cinema & Actors/actresses
Fashion
6.7M
204.9K
24
50
Lifestyle
Fashion
8.7M
145K
25
36
Art/Artists
Fashion
Music
15.1M
77.2K
26
58
Fashion
Modeling
33.2M
32.1K
27
522
Fashion
Clothing & Outfits
Accessories & Jewellery
46.6M
25.2K
28
131
Beauty
Lifestyle
Fashion
7.4M
111.7K
29
14
Lifestyle
Modeling
Fashion
9.3M
71.5K
30
726
Fashion
Clothing & Outfits
Accessories & Jewellery
55.2M
14.3K
31
140
Lifestyle
Fashion
8.4M
86K
32
444
Fashion
Clothing & Outfits
Beauty
4.8M
149.8K
33
244
Lifestyle
Fashion
Modeling
4M
151.6K
34
341
Fashion
Business & Careers
5.1M
93.9K
35
511
Fashion
Beauty
Shows
8M
93K
36
1144
Art/Artists
Fashion
Modeling
22.7M
25.5K
37
283
Cinema & Actors/actresses
Modeling
Lifestyle
7.7M
78.9K
38
211
Modeling
Lifestyle
Fashion
11.5M
38.8K
39
655
Clothing & Outfits
Accessories & Jewellery
Fashion
33.6M
17.5K
40
267
Humor & Fun & Happiness
Family
Fashion
4.2M
136.3K
41
382
Literature & Journalism
Fashion
Shows
5M
125.2K
42
88
Fashion
4.7M
121.4K
43
570
Beauty
Modeling
Fashion
9.7M
47.4K
44
1319
Cinema & Actors/actresses
Modeling
Lifestyle
14.3M
36.3K
45
188
Fashion
12.3M
35.4K
46
239
Beauty
Lifestyle
Fashion
5.9M
81.8K
47
185
Beauty
Modeling
Lifestyle
12.7M
39.9K
48
236
Literature & Journalism
Fashion
16M
22.6K
49
110
Lifestyle
Fashion
Cinema & Actors/actresses
11.1M
44.9K
50
584
Accessories & Jewellery
Clothing & Outfits
Fashion
29.9M
14.4K

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In August 2026, the most popular Fashion creators is Zendaya with an Instagram audience of 176.7M followers. The audience of @zendaya, for the most part, lives in United States. In the top list, you can also check the engagement of @zendaya. The average engagement is 2.9M likes and comments, while authentic engagement is 2.1M likes and comments.

The second most popular Fashion Instagram creator is Kylie with 381.7M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kylie is 714.4K likes and comments. The third most popular Fashion Instagram creator is Kendall with 278M followers. They mostly live in United States. The average engagement of @kendalljenner is 626.7K likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @zendaya.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @zendaya. He has 176.7M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
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