HypeAuditor
Top Rankings
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
1
Fashion
Beauty
354.3M
1.3M
2
1
Modeling
Fashion
285.3M
1.4M
3
2
Fashion
Modeling
Beauty
392M
778.8K
4
Music
Fashion
308.8M
601.5K
5
1
Music
Fashion
163.9M
495.8K
6
3
Lifestyle
Fashion
Clothing & Outfits
71.7M
1.1M
7
16
Photography
Fashion
24.9M
546.5K
8
3
Modeling
Fashion
21.2M
431K
9
5
Modeling
Fashion
Lifestyle
23M
271K
10
97
Cinema & Actors/actresses
Lifestyle
Fashion
38.4M
101.9K
11
100
Beauty
Cinema & Actors/actresses
Fashion
20.6M
211.7K
12
918
Cinema & Actors/actresses
Modeling
Lifestyle
14.4M
240.6K
13
48
Fashion
Modeling
34.3M
81.2K
14
39
Art/Artists
Fashion
Music
15.6M
184.5K
15
Music
Art/Artists
Modeling
6.2M
468K
16
Music
Cinema & Actors/actresses
Fashion
19.2M
122K
17
12
Music
Cinema & Actors/actresses
Fashion
15.8M
146.1K
18
224
Beauty
Cinema & Actors/actresses
Modeling
18.2M
131.7K
19
24
Modeling
Fashion
21.1M
84.8K
20
130
Music
Cinema & Actors/actresses
Modeling
13.8M
172K
21
288
Music
Modeling
Fashion
13.1M
171.5K
22
4689
Modeling
Fashion
12.2M
121.7K
23
95
Modeling
Fashion
15.6M
117.8K
24
22
Lifestyle
Fashion
8.6M
187.5K
25
32
Art/Artists
Fashion
Modeling
10.8M
148.7K
26
130
Cinema & Actors/actresses
Modeling
Fashion
12.9M
125.1K
27
242
Cinema & Actors/actresses
Fashion
21.7M
54K
28
51
Literature & Journalism
Fashion
51.6M
26.5K
29
25
Lifestyle
Fashion
Cinema & Actors/actresses
11.5M
106.4K
30
671
Fashion
Beauty
Shows
7.7M
159K
31
57
Music
Cinema & Actors/actresses
Fashion
14.1M
72.2K
32
16
Humor & Fun & Happiness
Fashion
Cinema & Actors/actresses
6.4M
189K
33
207
Accessories & Jewellery
Clothing & Outfits
Fashion
51.7M
20K
34
200
Modeling
Fashion
20.6M
43.6K
35
148
Cinema & Actors/actresses
Modeling
Fashion
11M
94.9K
36
222
Beauty
Fashion
Lifestyle
8.2M
118.4K
37
269
Fashion
12.5M
66K
38
2063
Cinema & Actors/actresses
Modeling
Fashion
13.9M
51.5K
39
Shows
Lifestyle
Modeling
7M
124.1K
40
60
Beauty
Cinema & Actors/actresses
Modeling
13.5M
59.9K
41
Cinema & Actors/actresses
Fashion
7.5M
104.3K
42
672
Fashion
Accessories & Jewellery
Clothing & Outfits
59.8M
13K
43
100
Lifestyle
Fashion
4.9M
158.1K
44
224
Music
Beauty
Fashion
11.8M
66K
45
19
Family
Fashion
Music
13.5M
45.3K
46
1019
Fashion
Clothing & Outfits
Lifestyle
5.2M
135.4K
47
56
Beauty
Lifestyle
Fashion
7.4M
87.9K
48
11
Fashion
4.7M
154.9K
49
190
Music
Cinema & Actors/actresses
Modeling
7.7M
90.6K
50
202
Art/Artists
Modeling
Music
29M
22K

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In December 2025, the most popular Fashion creators is Kim Kardashian with an Instagram audience of 354.3M followers. The audience of @kimkardashian, for the most part, lives in United States. In the top list, you can also check the engagement of @kimkardashian. The average engagement is 1.8M likes and comments, while authentic engagement is 1.3M likes and comments.

The second most popular Fashion Instagram creator is Kendall with 285.3M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kendall is 1.9M likes and comments. The third most popular Fashion Instagram creator is Kylie with 392M followers. They mostly live in United States. The average engagement of @kyliejenner is 1.1M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kimkardashian.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kimkardashian. He has 354.3M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
See HypeAuditor in action
Experience our influencer marketing platform with a guided walkthrough from our sales manager
cat
Try HypeAuditor for your brand or agency
Start with free media plans, campaign management, and demo versions of other features
brand_0brand_1brand_2brand_3brand_4brand_5brand_6brand_7