Free Influencer Marketing Tools

Essential influencer marketing tools

Among the many best free influencer marketing tools that get a lot of promotional attention, there are certain ones that should be utilized by every influencer marketer. Obviously, not all influencer marketing analytics tools should be utilized frequently. However, some of them (that concern the profile activity metrics), should be used regularly, whenever an influencer marketer is working on the strategy of his next influencer campaign. Here are three of the most important tools.

Fake follower audit

Another important and most likely one of the essential influencer marketing tools is the fake follower audit. You see, with the appearance of social media influencers and content creators, there were a ton of cases where the profiles of such people had fake subscribers/followers. With that being said, a lot of businesses who collaborated with such accounts were paying a substantial amount of money.

Thus, as an influencer marketer, you should always check just who you want to collaborate with and assess the authenticity of their account. For that reason, you can always use the fake follower audit influencer marketing reporting tool. The details on how you can actually use it are described in the FAQ section below.

Engagement rate calculator

If you require an influencer marketing tool metric that can easily show how much of an impact your influencer marketing strategy can gain, then you should look for an engagement rate calculator. This tool can provide the following benefits:

1. Understand what is the percentage of the audience that will listen to the social influencer request
2. Gain an insight into the authenticity of a given social influencer profile
3. Determine whether a given candidate fits your marketing expectations

As you can see, the engagement rate calculator is an important influencer marketing tool for any marketing campaign that involves content creators.

Money calculator for YouTube videos

This influencer marketing tool is rather simple to comprehend. By copying a direct link to the YouTube video, you’ll be able to see the range of prices that will help you understand how much exactly you should pay to a YouTube influencer for your sponsored video or content you want to promote.

Additionally, the influencer marketing tool will provide you with information on the number of subscribers the prompted YouTube creator has, their total number of views, and the total number of videos. That can be pretty useful when comparing and deciding among other content creators on the same platform.