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PricingFor influencers

Free YouTube Subscriber Count Checker

Check how many people are following a specific YouTube channel so you can estimate an influencer’s potential reach.
Example
Subscribers
3.4M
Growth
+0.8% per 30 days
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The first metrics brands and agencies can learn about a YouTube influencer is their subscriber count. The number of people subscribed to a YouTube channel enable businesses to estimate their possible reach and exposure in case they collaborate with the content creator. By checking the number of YouTube subscribers, marketers can determine how well their campaign will perform in terms of brand awareness and visibility.

HypeAuditor’s YouTube Subscriber Count Checker shows the number of people subscribed to a YouTube channel. Additionally, the YouTube Subscriber Count Checker tool shows the percentage of subscriber growth in the past 30 days. While these metrics contribute significantly to YouTube analytics, decisions shouldn't rely solely on them.

YouTube Subscriber Count Checker Questions

Why should brands and agencies consider YouTubers’ subscriber count?

Channel subscribers are YouTube creators’ loyal fans. They watch more of the channel’s content than anybody else, moreover, they recommend their favorite YouTubers to others. Many YouTube subs receive notifications and updates once a new video is uploaded ensuring a high number of views and a greater exposure for brands. High subscriber numbers are often associated with success and reputation. In other words, the more YouTube users a channel manages to gather, the more authentic it is.

Still, businesses must not solely focus on the number of Youtube subscribers when selecting influencers. They should examine all aspects of the creator's YouTube analytics, including audience demographics, the Channel Quality Score, engagement rate, content relevance, reach, channel growth, and brand fit, as well as average views per video and frequency of uploads.

Does brand content reach the exact number of subscribers a YouTube channel has?

No, usually, the video’s reach doesn’t equal the YouTube subscriber count. Some users don’t watch all the videos on the channel to which they subscribed. Often, this is due to time constraints or a lack of interest in the video's content. Besides, users are subscribed to multiple YouTube channels, so several video creators and brands compete for viewers' attention, which also impacts reach.

Aside from the above, user behavior and YouTube's algorithms can also provide an explanation. The platform recommends videos based on viewers' content consumption habits and preferences, including video length, topic, watch time and engagement signals. If users exhibit through their behavior that they are not interested in the videos of specific YouTube content creators, the algorithms will adjust recommendations accordingly.

YouTube influencers' videos can also be viewed by many unsubscribed people. Often, non-subscribers consume a content creator's videos in greater numbers than subscribers. That's understandable, since most YouTube users discover a channel while surfing and they will only subscribe if the videos provide value even after several weeks or months.

Should brands and agencies look at YouTube creators’ subscriber growth as well?

When analyzing channel stats, subscriber count plays an important role, since it can help brands and marketers estimate their potential reach, but businesses should also keep track of YouTube subscribers' growth. Instead of measuring the increase in numbers, you should evaluate it in percentage. As a result, you can compare the audience growth of YouTube content creators of different sizes fairly.

Also, you can benchmark similar-sized YouTube channels based on their growth rates. Furthermore, as a marketer, you can identify YouTube content creators on the platform who are growing their YouTube subscribers steadily. This is crucial for two reasons. Consistent growth indicates that the video producer attracts a solid number of viewers who regularly engage with their videos. Additionally, the continual uptrend ensures your brand's influencer marketing success and allows for long-term collaborations.

On average, what percentage of a YouTube content creator’s subscribers view their videos?

As the number of subscribers who watch YouTube videos varies depending on the topic and quality of the content, the length of the video, how frequently the creator interacts with the audience, and the number of ads in the video, it's difficult to determine a particular percentage. According to several influencers on the platform, their videos are viewed by far fewer subscribers than their total number of subscribers. Followers account for approximately 5 to 20% of overall views. Many channels' viewers consume their content without subscribing, and some of these viewers never become subscribers.

Businesses should consider that if an influencer has 500,000 YouTube subscribers, the brand promotion will be seen by at best 100,000 and at worst 25,000 subscribers. Yet again, it's important to keep in mind that plenty of non-subscribers will see it as well. And YouTube's algorithm will repeatedly suggest other videos by the same creator if they watch the video and other similar ones.

Can a Youtuber buy subscribers?

The truth is, even YouTube creators can purchase fake accounts or use deceptive methods to boost their views per video. The process of growing a YouTube channel organically takes time, so some YouTubers succumb to temptation and use bot accounts or fake subscribers to enlarge their audience size, risking their channel being banned or suspended. Prior to forming a partnership, channel stats must be thoroughly analyzed.

When evaluating YouTube influencers, how can brands identify fake subscribers?

  • They may discover dramatic upsurges in the channel's growth graph, which could be cause for suspicion.
  • A second way to discover spam or bot accounts is to check the comments underneath the video. Fake subscribers will use gibberish or random letters or text that is completely unrelated to the video's content.
  • Short watch times in combination with high view counts can again indicate that a creator's audience contains fake users.
  • Similarly to watch times, fake accounts only increase views without interacting with the content. Videos with a lot of views, but few comments and likes suggest a lot of fake subscribers on a YouTube channel.

What is more important, high follower numbers or engaged subscribers?

A high subscriber count may seem impressive and promises extended reach, but it doesn't guarantee success if the brand aims to grow their sales. YouTube users who are active on a channel show that the influencer's connection to their audience is very strong, and they create interesting content. A subscriber base that trusts the content producer's recommendations and promotions has a higher conversion potential. Companies benefit more from YouTubers with engaged audiences if they want to grow their revenue and conversions.

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