HypeAuditor
Top Rankings
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
15
Fitness & Gym
Shopping & Retail
Clothing & Outfits
297.9M
3.2M
2
1839
Clothing & Outfits
Shopping & Retail
34.2M
863.2K
3
Shopping & Retail
5.4M
143.7K
4
62
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
62.3M
335.7K
5
20
Luxury
Accessories & Jewellery
Shopping & Retail
17.6M
348.4K
6
Water sports
Shopping & Retail
526.1K
29.4K
7
1083
Shopping & Retail
Family
Business & Careers
4.7M
161.3K
8
1453
Shopping & Retail
1.5M
128.9K
9
193
Fashion
Clothing & Outfits
Shopping & Retail
17.9M
922.5K
10
1897
Shopping & Retail
Clothing & Outfits
8.8M
94.6K
11
Shopping & Retail
Clothing & Outfits
Beauty
5.2M
114.8K
12
Shopping & Retail
Beauty
Clothing & Outfits
306.1K
26.5K
13
Accessories & Jewellery
Shopping & Retail
4.2M
85.2K
14
262
Clothing & Outfits
Shopping & Retail
6.6M
240.6K
15
2030
Beauty
Shopping & Retail
13.4M
399.9K
16
2488
Clothing & Outfits
Shopping & Retail
13.1M
231.6K
17
1360
Beauty
Shopping & Retail
23.9M
363.4K
18
726
Accessories & Jewellery
Shopping & Retail
9.1M
319.3K
19
1990
Clothing & Outfits
Shopping & Retail
Accessories & Jewellery
40M
162.4K
20
290
Shopping & Retail
505.2K
11K
21
661
Shopping & Retail
Clothing & Outfits
16M
192.6K
22
4368
Accessories & Jewellery
Shopping & Retail
11.7M
140.5K
23
2321
Beauty
Shopping & Retail
24.6M
264.8K
24
Shopping & Retail
1.1M
20.9K
25
731
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
38.5M
131K
26
Beauty
Shopping & Retail
10.5M
195.2K
27
1180
Fashion
Clothing & Outfits
Shopping & Retail
10.2M
329.1K
28
342
Shopping & Retail
Clothing & Outfits
2.4M
54.2K
29
1161
Clothing & Outfits
Shopping & Retail
6.2M
122.7K
30
Shopping & Retail
Clothing & Outfits
2.2M
29.3K
31
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
15.3M
195K
32
Shopping & Retail
2M
108.3K
33
Sports with a ball
Shopping & Retail
741.5K
27.3K
34
Clothing & Outfits
Shopping & Retail
8.3M
95.8K
35
Clothing & Outfits
Shopping & Retail
3M
24.9K
36
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
14.8M
137.8K
37
Food & Cooking
Sweets & Bakery
Shopping & Retail
3M
41.7K
38
Shopping & Retail
Clothing & Outfits
1.7M
36.1K
39
Accessories & Jewellery
Music
Shopping & Retail
3.7M
78.8K
40
Shopping & Retail
13.8M
2.4K
41
Shopping & Retail
Lifestyle
Fashion
1.9M
45.4K
42
Shopping & Retail
Beauty
13.6M
163.8K
43
Clothing & Outfits
Shopping & Retail
3M
10.3K
44
Shopping & Retail
Music
Lifestyle
2.4M
100.4K
45
Clothing & Outfits
Shopping & Retail
3.3M
81.1K
46
Fashion
Accessories & Jewellery
Clothing & Outfits
6.8M
23.9K
47
Shopping & Retail
15M
26.9K
48
Fashion
Clothing & Outfits
Shopping & Retail
19.3M
172.6K
49
Fashion
Clothing & Outfits
Shopping & Retail
11.3M
218.4K
50
Accessories & Jewellery
Clothing & Outfits
Shopping & Retail
15.8M
54.6K

Top Shopping & Retail Influencers on Instagram

Can you imagine that Instagram is visited by around 1B people monthly? Well, that is what the data says making Instagram a hugely trendy social media space I network that attracts users practically of all ages. With influencer marketing gaining more popularity annually , many Instagram creators started capitalizing on their talents to attract large masses of audiences. Many businesses already revealed this goldmine and partnered with influencers to promote their brand.

If you are guessing who the most influential creator is, you can check our Instagrammer ranking. The Top Shopping & Retail Instagram influencers include the most popular accounts from any country. You can see both the most well-known creators, in general, or select a single location and see the most popular influencers from this country. You can also find influencers whose content resonates with the audience best and is related to other topics, like health, travel, and sports to name a few.

The World’s Top Shopping & Retail Instagram Influencers

Let’s take a look at the 3 top most popular Shopping & Retail influencers on Instagram. As of March 2026, the most influential creator in the Shopping & Retail category is @nike. The audience of Nike is 297.9M followers who as a rule live in United States. You can also find out how engaged Nike‘s audience is. The influencer’s average engagement is 86.3K likes and comments. And authentic engagement, or engagement that comes from real people, is 3.2M likes and comments.

The following two places belong to adidas Originals and Bo van der Putten who also create content about Shopping & Retail or other related themes. @adidasoriginals has 34.2M followers, while Bo van der Putten has 5.4M subscribers. In the leaderboard, you can also find the audience country, which means the country where most of the influencer’s audience lives. Most of the adidas Originals’s audience lives in United States, and most of the Bo van der Putten‘s followers live in Turkey. Check the list to explore their engagement metrics.

Top Instagram Influencer Ranking Algorithm

Look through the list to identify other top-ranked Instagram accounts in the Shopping & Retail category. The AI algorithm we use to rank all the influencers uses the authentic audience size and the creators’ truthful engagement. The leaderboard is constantly changing, so keep track of all the movements that happen in the top Shopping & Retail influencer catalog. Their positions might rise and fall over time.

Find out the Top Shopping & Retail Instagram Influencers in your area. explore the most influential accounts in any Instagram account in other categories, simply change it in the drop-down menu at the top of the list.

Want to get more information about the most popular Shopping & Retail Instagram creator? Discover elaborate insights into the @nike with our Account Analytics reports. The reports provide a wealth of information about the creator, along with principal influencer metrics.

FAQ: Top Shopping & Retail Instagram Accounts Ranking

Who is the most popular Shopping & Retail influencer on Instagram?

The most popular Shopping & Retail influencer on Instagram is @nike.

How many followers does the most popular Shopping & Retail Instagram influencer have?

The most popular Shopping & Retail Instagram influencer is @nike. He has 297.9M followers.

What statistics are available for the top Shopping & Retail influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.
See HypeAuditor in action
Experience our influencer marketing platform with a guided walkthrough from our sales manager
cat
Try HypeAuditor for your brand or agency
Start with free media plans, campaign management, and demo versions of other features
brand_0brand_1brand_2brand_3brand_4brand_5brand_6brand_7