HypeAuditor
Pricing
For creators
Rank
Influencer
Category
Followers
Eng. (Auth.)
1
Fashion
Modeling
Beauty
393.2M
1.1M
2
1
Fashion
Beauty
356.3M
701.4K
3
Music
Beauty
149.6M
1.1M
4
3
Music
Beauty
79.6M
2.6M
5
26
Beauty
Art/Artists
Cinema & Actors/actresses
46.1M
699.9K
6
3
Modeling
Lifestyle
Beauty
24.8M
715.7K
7
Beauty
Lifestyle
22M
622.7K
8
8
Beauty
Cinema & Actors/actresses
Modeling
23.7M
534.4K
9
184
Beauty
36.5M
243.7K
10
119
Beauty
Modeling
Cinema & Actors/actresses
37.5M
263.9K
11
14
Beauty
Cinema & Actors/actresses
18.9M
507K
12
74
Beauty
34.2M
213K
13
16
Shows
Beauty
Family
51.8M
140.7K
14
13
Beauty
28.4M
205.7K
15
35
Art/Artists
Beauty
19M
316.9K
16
Beauty
24M
187.6K
17
88
Beauty
20.2M
263.7K
18
8
Beauty
Cinema & Actors/actresses
Photography
14.6M
361.1K
19
48
Beauty
18.3M
249.3K
20
27
Beauty
Cinema & Actors/actresses
Fashion
20.6M
204.6K
21
9
Beauty
Lifestyle
Cinema & Actors/actresses
19.4M
115.2K
22
59
Beauty
19M
177.3K
23
Beauty
Lifestyle
8.6M
421.3K
24
151
Beauty
Cinema & Actors/actresses
Modeling
18.1M
185.1K
25
94
Beauty
43.1M
66.5K
26
7
Beauty
Cinema & Actors/actresses
8.8M
424.4K
27
126
Beauty
Cinema & Actors/actresses
4.4M
545K
28
73
Lifestyle
Beauty
9.6M
220.2K
29
79
Beauty
Cinema & Actors/actresses
5.5M
429.9K
30
154
Beauty
Cinema & Actors/actresses
5.7M
402.8K
31
89
Lifestyle
Beauty
13.8M
144.8K
32
1117
Beauty
19.5M
71.2K
33
1655
Beauty
Lifestyle
Art/Artists
16.4M
112.3K
34
3
Beauty
Lifestyle
Music
7.1M
205.5K
35
57
Fashion
Beauty
Shows
7.7M
230.2K
36
235
Beauty
Cinema & Actors/actresses
56.8M
28.5K
37
6
Beauty
Cinema & Actors/actresses
9.9M
160.3K
38
41
Beauty
Lifestyle
Cinema & Actors/actresses
7.4M
203.2K
39
51
Beauty
9.6M
152.7K
40
179
Beauty
Humor & Fun & Happiness
Shows
9M
164.5K
41
Lifestyle
Beauty
16M
77.6K
42
Beauty
Modeling
Adult content
7.9M
156.1K
43
150
Beauty
Cinema & Actors/actresses
Modeling
6.3M
232.9K
44
2
Beauty
Cinema & Actors/actresses
15.3M
76.6K
45
27
Lifestyle
Beauty
Music
5.9M
130K
46
148
Beauty
Cinema & Actors/actresses
4M
332.3K
47
17
Beauty
12.4M
90.5K
48
Beauty
Modeling
Lifestyle
8.6M
87.5K
49
67
Music
Beauty
Fashion
12M
93.3K
50
218
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
18.2K

Top Beauty Influencers on Instagram

Can you believe that Instagram is visited by approximately one billion people every month? Well, that is what the data says making Instagram a enormously trendy social media space I network that draws users practically of all ages. With influencer marketing earning more popularity each year , many Instagram creators started capitalizing on their talents to attract huge masses of audiences. Many businesses already found out this goldmine and partnered with influencers to develop their brand.

We rank I classify all accounts to provide you with the Top Beauty influencers on Instagram. The list contains the most influential creators, their follower count, and engagement metrics. You can also find the most popular creators with content on numerous other topics, as well as sports, family and modeling, technologies, and more. And if you want to discover the most encouraging Beauty Instagram accounts in a particular location, simply select your location in the drop-down list.

Top 3 Beauty Influencers on Instagram

Let’s take a look at the 3 top most popular Beauty influencers on Instagram. As of July 2025, the most influential creator in the Beauty category is @kyliejenner. The audience of Kylie is 393.2M followers who typically live in United States. You can also find out how involved Kylie‘s audience is. The influencer’s average engagement is 1.6M likes and comments. And authentic engagement, or engagement that comes from real people, is 1.1M likes and comments.

The second most popular influencer on Instagram who creates content about Beauty is Kim Kardashian with 356.3M followers. The audience of @kimkardashian is mostly from United States. And the third most popular Beauty creator is badgalriri with 149.6M followers who mostly I mainly live in United States.

How Does Our Top Instagram Influencer Ranking Work?

Find other most popular Beauty influencers on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of influencers to line them by their popularity. The influencer marketing space is perennially changing with fresh talents coming on to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and raise in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Beauty Instagram creators in a separate country. Or, select other categories to detect popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

If you want to explore a definite influencer with further information, we recommend checking our Account Analytics reports. These reports contain thorough information and useful foresights into creators’ audiences, engagement, and performance. intimately analyze the most popular Beauty Instagram influencers.

FAQ: Top Beauty Instagram Accounts Ranking

Who is the most popular Beauty influencer on Instagram?

The most popular Beauty influencer on Instagram is @kyliejenner.

How many followers does the most popular Beauty Instagram influencer have?

The most popular Beauty Instagram influencer is @kyliejenner. He has 393.2M followers.

What statistics are available for the top Beauty influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.