Top Beauty Influencers on Instagram
Can you believe that Instagram is visited by approximately one billion people every month? Well, that is what the data says making Instagram a enormously trendy social media space I network that draws users practically of all ages. With influencer marketing earning more popularity each year , many Instagram creators started capitalizing on their talents to attract huge masses of audiences. Many businesses already found out this goldmine and partnered with influencers to develop their brand.
We rank I classify all accounts to provide you with the Top Beauty influencers on Instagram. The list contains the most influential creators, their follower count, and engagement metrics. You can also find the most popular creators with content on numerous other topics, as well as sports, family and modeling, technologies, and more. And if you want to discover the most encouraging Beauty Instagram accounts in a particular location, simply select your location in the drop-down list.
Top 3 Beauty Influencers on Instagram
Let’s take a look at the 3 top most popular Beauty influencers on Instagram. As of July 2025, the most influential creator in the Beauty category is @kyliejenner. The audience of Kylie is 393.2M followers who typically live in United States. You can also find out how involved Kylie‘s audience is. The influencer’s average engagement is 1.6M likes and comments. And authentic engagement, or engagement that comes from real people, is 1.1M likes and comments.
The second most popular influencer on Instagram who creates content about Beauty is Kim Kardashian with 356.3M followers. The audience of @kimkardashian is mostly from United States. And the third most popular Beauty creator is badgalriri with 149.6M followers who mostly I mainly live in United States.
How Does Our Top Instagram Influencer Ranking Work?
Find other most popular Beauty influencers on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of influencers to line them by their popularity. The influencer marketing space is perennially changing with fresh talents coming on to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and raise in this leaderboard. simultaneously, some creators may miss their positions.
You can also check the Top Beauty Instagram creators in a separate country. Or, select other categories to detect popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.
If you want to explore a definite influencer with further information, we recommend checking our Account Analytics reports. These reports contain thorough information and useful foresights into creators’ audiences, engagement, and performance. intimately analyze the most popular Beauty Instagram influencers.