Free Instagram Audit Tool

During an Instagram follower audit, brands or individuals can evaluate the performance and profiles of social media users in terms of engagement authenticity, audience composition, and demographics. Through an audit, brands can ensure the content creators they plan to work with have predominantly real subscribers and hence their Instagram content generates genuine engagement. One of the biggest concerns of influencer marketing is that several creators artificially inflate their audience and manipulate their user interactions to land brand deals. An Instagram follower audit is one of the best tools to find reliable partners who grow their audience through their relevant content and meaningful conversations.

You can discover fake Instagram followers by manually checking the followers' profiles of an influencer. Watch out for the following warning signs:

• The profile name contains odd letters and numbers.
• The user doesn’t have an Instagram bio or photo uploaded.
• These dubious users follow a huge number of other accounts on very diverse topics.
• They are followed by very few people or don’t have any followers.
• They don’t post at all or very infrequently.

The other option is to use digital analytics tools like the HypeAuditor Instagram profile audit tool for free and garner basic information about a creator’s audience and engagement in an instant. Based on the three essential metrics, it is possible to discern an influencer's authenticity and credibility. As an example, if a user has millions of followers but a poor AQS and a low engagement rate, that may indicate they have many bots, bought or faux followers.

Naturally, brands and agencies can get even more specifics if they use an influencer marketing platform, like HypeAuditor’s account analytics feature. Through the function, they’ll get valuable insights into an influencer’s audience demographics and psychographics, content posting frequency, engagement history, follower growth, brand mentions, previous sponsored posts, and estimates about their reach, EMV, and CPE.

An Instagram audit can be an essential part of your social media strategy. If that is the case you may evaluate your brand account’s health. However, if you want to work with content creators or research rival brands, an assessment of their accounts must be an integral element of your influencer marketing strategy.

An Instagram audit is an all-encompassing analysis of an Instagram account’s overall performance, content strategy, and audience engagement which includes the examination of its profile and checking its followers. On the one hand, this is an excellent opportunity to identify weaknesses and strengths so that the account's overall performance and reputation can be improved. On the other hand, brands can quickly detect fake influencers with false popularity.

Setting up an Instagram profile analysis:

1. Compile an Instagram audit checklist of the steps involved.
2. Consider your goals before searching for influencers. Your objectives will help you find the right partners for your campaign.
3. Examine creators’ accounts, including their profile images, as well as the keywords, hashtags, and links they use in their bios.
4. Check carefully their followers. Look for questionable users among their audience based on the facts provided in the previous point.
5. Make sure their content corresponds with the ideas mentioned in their bios.
6. Analyze the type of engagement their content receives. What is the comment-like ratio? How many shares do they get?
7. Assess their publishing regularity.
8. Compare how many people they follow with the number of followers they have.

Instagram audits reveal an influencer’s Instagram strategy, popularity, and how users interact with their content.

• Profile optimization: A profile analysis will detect discrepancies in the username, bio, and image. It also reveals the highlights of the user’s description and how efficiently their profile communicates their interests and values.
• Audience demographics: An evaluation will uncover the age, gender, location, and interest of a creator’s followers.
• Irregular engagement and follower growth: In addition, it exposes if the creator is engaging in inauthentic practices, such as comment pods, mass following, or buying likes and followers to boost engagement and follower base.
• Content relevance: An examination can reveal whether the creator publishes quality content consistently about a subject or dabbles in a variety of topics but never focuses on anything in depth.
• Engagement Rate: It exhibits a content’s engagement rate based on the number of likes, comments, shares, and saves it received. Brands can determine how authentic an audience is by analyzing engagement rates.