IMS FR

TRENDS AND PERFORMANCE METRICS

France State of Influencer Marketing 2022

To provide companies with the most recent and concrete data on the current state of social influencer marketing. Every year, our team collects the most significant insights across major social media platforms (Instagram, YouTube, and TikTok) and prepares a France Marketing Report. You will be able to discover new opportunities that a company can leverage for a substantial advantage over its market rivals. Particularly in this report, we have highlighted the percentage of Instagram accounts impacted by fraud and the decrease in the Engagement Rate of TikTok influencers.

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