Influencer
Category
Followers
Audience country
Authentic engagement
Engagement avg
1
Nike @nike
Fitness & Gym
Shopping & Retail
Clothing & Outfits
219.5MUnited States68.1K83.8KFree Report
2
adidas Originals @adidasoriginals
Clothing & Outfits
Shopping & Retail
34.2MUnited States34.9K48.1KFree Report
3
ZARA Official @zara
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
50.7MBrazil19.2K26.9KFree Report
4
Kylie Cosmetics @kyliecosmetics
Beauty
Shopping & Retail
25.8MUnited States28.8K41.5KFree Report
5
H&M @hm
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
38.4MUnited States13.4K19KFree Report
6
ROLEX @rolex
Luxury
Accessories & Jewellery
Shopping & Retail
12.8MUnited States43.1K55.8KFree Report
7
vans @vans
Shopping & Retail
Clothing & Outfits
17MUnited States12.8K19KFree Report
8
THRASHER MAGAZINE @thrashermag
Clothing & Outfits
Shopping & Retail
6.9MUnited States30.9K43.8KFree Report
9
boohoo @boohoo
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
11.5MUnited States12.7K21.1KFree Report
10
Tommy Hilfiger @tommyhilfiger
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
13.8MUnited States10.3K15.4KFree Report
11
Bershka @bershka
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
10.5MItaly11.2K17.2KPreview
12
PUMA @puma
Clothing & Outfits
Shopping & Retail
12.3MBrazil8K13.9KPreview
13
SHEIN.COM @sheinofficial
Clothing & Outfits
Shopping & Retail
Accessories & Jewellery
24.8MItaly4.6K6.5KPreview
14
Daryl-Ann Denner @darylanndenner
Shopping & Retail
Clothing & Outfits
1.1MUnited States97.9K131.8KPreview
15
MRS PLIES @janemena
Shopping & Retail
4.2MNigeria19.9K29.7KPreview
16
MΒ·AΒ·C Cosmetics @maccosmetics
Beauty
Shopping & Retail
24.5MUnited States3.4K4.5KPreview
17
πŸ‘©πŸΌβ€πŸ’» | Garotas Tumblr πŸ¦‹ @garotastb
Shopping & Retail
1.7MBrazil31.7K64.5KPreview
18
ZUHAIR MURAD @zuhairmuradofficial
Fashion
Clothing & Outfits
Shopping & Retail
6.1MUnited States12.1K16.4KPreview
19
New Balance @newbalance
Shopping & Retail
Clothing & Outfits
6.5MUnited States10.4K15.3KPreview
20
Pandora @theofficialpandora
Accessories & Jewellery
Shopping & Retail
8.9MItaly7.7K11.1KPreview
21
Michael Kors @michaelkors
Fashion
Clothing & Outfits
Shopping & Retail
17.5MUnited States3.8K4.6KPreview
22
Primark @primark
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
9.6MUnited Kingdom6K7.4KPreview
23
Shopee Indonesia @shopee_id
Shopping & Retail
8.6MIndonesia6.2K9.9KPreview
24
Bath & Body Works @bathandbodyworks
Shopping & Retail
Beauty
6.8MUnited States7.9K10.1KPreview
25
NARS Cosmetics @narsissist
Beauty
Shopping & Retail
8.7MUnited States5.1K6.8KPreview
26
FENTY BEAUTY BY RIHANNA @fentybeauty
Beauty
Shopping & Retail
11.6MUnited States2.4K5KPreview
27
Scarlett By Felicya Angelista @scarlett_whitening
Shopping & Retail
Beauty
5.6MIndonesia7.3K10.4KPreview
28
Reductress @reductress
Shopping & Retail
Lifestyle
999.8KUnited States37.9K45.3KPreview
29
FAHYVANNY @fahyvanny
Shopping & Retail
Modeling
3.5MTanzania10K15.6KPreview
30
MANGO @mango
Accessories & Jewellery
Clothing & Outfits
Shopping & Retail
13.5MSpain2.8K4KPreview
31
Hublot @hublot
Accessories & Jewellery
Shopping & Retail
5.6MUnited States6.7K9.5KPreview
32
H&M HOME @hmhome
DIY & Design
Shopping & Retail
5.8MUnited Kingdom6.4K9KPreview
33
Büşra Duran Gündüz @hell0busra
Shopping & Retail
Lifestyle
Fashion
1.3MTurkey27.9K37.8KPreview
34
Rissa Toocute Caleb @rissa2cute
Shopping & Retail
Lifestyle
1.5MUnited States18.3K33.9KPreview
35
Fashion Active @fashionactive
Shopping & Retail
Lifestyle
Clothing & Outfits
3.6MUnited States9.5K13.9KPreview
36
Lounge @loungeunderwear
Clothing & Outfits
Shopping & Retail
3.2MUnited States9.3K15.6KPreview
37
SWAROVSKI @swarovski
Accessories & Jewellery
Shopping & Retail
7.4MUnited States5.1K6.6KPreview
38
OH POLLY @ohpolly
Clothing & Outfits
Shopping & Retail
4.3MUnited Kingdom3.4K11.4KPreview
39
Pull&Bear @pullandbear
Shopping & Retail
Clothing & Outfits
7.5MSpain4.2K6.4KPreview
40
ASOS @asos
Clothing & Outfits
Accessories & Jewellery
Shopping & Retail
13.2MUnited Kingdom2.8K3.3KPreview
41
Stradivarius @stradivarius
Clothing & Outfits
Shopping & Retail
7.8MSpain3.3K5.7KPreview
42
Kith @kith
Clothing & Outfits
Shopping & Retail
2.5MUnited States9.8K17.2KPreview
43
Forever21 @forever21
Clothing & Outfits
Shopping & Retail
14.4MUnited States1.7K2.9KPreview
44
ELIE SAAB @eliesaabworld
Fashion
Clothing & Outfits
Shopping & Retail
8.7MUnited States3.4K4.8KPreview
45
GUESS @guess
Clothing & Outfits
Shopping & Retail
Accessories & Jewellery
7.9MUnited States4K5.3KPreview
46
The North Face @thenorthface
Clothing & Outfits
Shopping & Retail
5.2MUnited States5.6K7.8KPreview
47
House Of CB @houseofcb
Shopping & Retail
3.5MUnited States5.9K11.3KPreview
48
Başak Dizer Tatlıtuğ @basakdizer
Shopping & Retail
858KTurkey32K40KPreview
49
pacsun @pacsun
Clothing & Outfits
Shopping & Retail
Beauty
2.6MUnited States6.6K14.3KPreview
50
Zara Home Official @zarahome
DIY & Design
Shopping & Retail
7.4MSpain4.1K5KPreview

Top Shopping & Retail Influencers on Instagram

Can you imagine that Instagram is visited by around 1B people monthly? Well, that is what the data says making Instagram a hugely trendy social media space I network that attracts users practically of all ages. With influencer marketing gaining more popularity annually , many Instagram creators started capitalizing on their talents to attract large masses of audiences. Many businesses already revealed this goldmine and partnered with influencers to promote their brand.

If you are guessing who the most influential creator is, you can check our Instagrammer ranking. The Top Shopping & Retail Instagram influencers include the most popular accounts from any country. You can see both the most well-known creators, in general, or select a single location and see the most popular influencers from this country. You can also find influencers whose content resonates with the audience best and is related to other topics, like health, travel, and sports to name a few.

The World’s Top Shopping & Retail Instagram Influencers

Let’s take a look at the 3 top most popular Shopping & Retail influencers on Instagram. As of May 2022, the most influential creator in the Shopping & Retail category is @nike. The audience of Nike is 219.5M followers who as a rule live in United States. You can also find out how engaged Nikeβ€˜s audience is. The influencer’s average engagement is 83.8K likes and comments. And authentic engagement, or engagement that comes from real people, is 68.1K likes and comments.

The following two places belong to adidas Originals and ZARA Official who also create content about Shopping & Retail or other related themes. @adidasoriginals has 34.2M followers, while ZARA Official has 50.7M subscribers. In the leaderboard, you can also find the audience country, which means the country where most of the influencer’s audience lives. Most of the adidas Originals’s audience lives in United States, and most of the ZARA Officialβ€˜s followers live in Brazil. Check the list to explore their engagement metrics.

Top Instagram Influencer Ranking Algorithm

Look through the list to identify other top-ranked Instagram accounts in the Shopping & Retail category. The AI algorithm we use to rank all the influencers uses the authentic audience size and the creators’ truthful engagement. The leaderboard is constantly changing, so keep track of all the movements that happen in the top Shopping & Retail influencer catalog. Their positions might rise and fall over time.

Find out the Top Shopping & Retail Instagram Influencers in your area. explore the most influential accounts in any Instagram account in other categories, simply change it in the drop-down menu at the top of the list.

Want to get more information about the most popular Shopping & Retail Instagram creator? Discover elaborate insights into the @nike with our Account Analytics reports. The reports provide a wealth of information about the creator, along with principal influencer metrics.

FAQ: Top Shopping & Retail Instagram Accounts Ranking

  • Who is the most popular Shopping & Retail influencer on Instagram?
    The most popular Shopping & Retail influencer on Instagram is @nike.
  • How many followers does the most popular Shopping & Retail Instagram influencer have?
    The most popular Shopping & Retail Instagram influencer is @nike. He has 219.5M followers.
  • What statistics are available for the top Shopping & Retail influencers on Instagram?
    You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.
  • How do you detect Instagram audience location?
    Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.
  • How do you detect topics of Instagram profiles?
    In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.
  • What is Authentic Engagement?
    Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.